Pihr
Pihr is a Stockholm-based SaaS company providing pay equity software, job evaluation tools, and compensation advisory services to large European enterprises for compliance with the EU Pay Transparency Directive and similar regulations across 50+ countries.
- Company typePrivate
- Founded2012
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Pihr does
Pihr (legally Performing Ideas HR AB) is a Stockholm-based SaaS company founded in 2012 that sells pay equity software and related advisory services to large European enterprises. The company's flagship platform, Pihr Pay Equality, automates pay gap analyses, salary benchmarking, job evaluation, and organizational structure mapping, and the company claims the platform reduces audit time by up to 93% relative to manual processes. Pihr targets organizations with 100+ employees that need to comply with the EU Pay Transparency Directive and similar pay equity regulations, and the company reports 500+ enterprise customers and 2,000+ users across 50+ countries.
The product portfolio is anchored by Pihr Pay Equality (the core analytics platform), complemented by Pihr Evaluation (a job evaluation module that compares roles on standardized criteria such as skills, responsibility, effort, and working conditions) and Rewards Advisory (a consulting service covering job architecture, HR process design, and end-to-end project management). Pihr maintains strategic partnerships with EDGE Certification for gender equality certification, Fair Pay Innovation Lab on pay equity consulting and innovation, and The Reward Firm for rewards advisory delivery. Disclosed customer logos include Siemens, Bayer, Electrolux, Canon, Telenor, Fujitsu, Circle K, Saint-Gobain, Grundfos, Xylem, Three, Coop, Thule, Bauhaus, Oatly, and Strawberry, spanning at least 14 industries.
The commercial model is enterprise subscription licensing with annual billing cycles and quote-based pricing tailored to organization size and analytical scope, with no public pricing tiers. Pihr operates with 11-50 employees across two Swedish offices (Stockholm headquarters and Östersund), uses a demo-driven field sales motion supported by inside sales, and runs a multi-channel marketing program anchored on thought leadership content, SEO, webinars, podcasts, and industry events. The company has raised $2.37M in disclosed funding (March 2021), remains privately held, and continues to operate under founder and CEO Magnus Drogell.
Pihr firmographics
Firmographics- Name
- Pihr
- Legal name
- PIHR - Performing Ideas HR AB
- Website
- https://pihr.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pihr is a Stockholm-based SaaS company providing pay equity software, job evaluation tools, and compensation advisory services to large European enterprises for compliance with the EU Pay Transparency Directive and similar regulations across 50+ countries.
- Ownership category
- akta.pro rank
Pihr industry classification
Industry- Product category
- Pay Equity Software
- NAICS
- Human Resources Consulting Services (541612)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Compensation Planning & Total Rewards (BPACAPAH)
- akta.pro secondary industry
- Compensation, Benefits & Total Rewards Advisory (BPACAJAG)
Keywords
Where Pihr is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices2 records
Markets served
Pihr business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Software Platform Licensing: Annual subscription licensing model for access to the pay equity software platform. Customers pay a recurring license fee for platform access, analysis tools, and compliance reporting capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise licensing with customized scope |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels8 records
Pihr product offering
Product offeringCore offering
Pihr sells a SaaS pay equity platform (Pihr Pay Equality) that automates pay audits, job evaluation, salary benchmarking, and organizational structure analysis to help large employers identify pay gaps and comply with EU Pay Transparency Directive requirements. It complements the software with the Pihr Evaluation job evaluation tool and a Rewards Advisory consulting service for compensation structure design and cross-country compliance.
Product overview
Pihr is a pay equity software company offering a unified platform primarily composed of Pihr Pay Equality (its core product) along with the Pihr Evaluation module for job evaluation and the Rewards Advisory service for consulting support. The platform enables organizations to automate pay equity audits, perform salary benchmarking, evaluate jobs, and develop compensation structures — helping ensure compliance with EU Pay Transparency Directive requirements and local pay equity laws across Europe and globally. The company serves 500+ customers across 50+ countries with over 2,000 users.
Differentiator
Problem solved
Functional benefit
Products and services
- Pihr Pay Equality SaaS pay equity platform that automates pay equity audits, salary benchmarking, organizational structure analysis, and pay gap closure for large organizations seeking to comply with EU Pay Transparency Directive and local pay equity laws. Positions as saving up to 93% of the time versus manual audits.
- Pihr Evaluation Standalone job evaluation tool that allows organizations to systematically assess and compare job roles based on standardized criteria to identify equal and equivalent work; accessible via its own application URL.
- Rewards Advisory Consulting service in which Pihr's experts support organizations in developing compensation structures and organizational design with cross-country compliance focus, including end-to-end project management, job architecture development, and HR process and policy analysis.
Quantifiable outcome
- 500+ enterprise customers trust the platform
- +1 more outcomes
Companies that use Pihr
Customer profileNamed customers19 records
Segments2 records
Ideal customer profiles2 records
Pihr technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Pihr partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- EDGE CertificationcoreEDGE certification partnership providing standardized assessment and certification for gender equality in the workplace. This partnership enables Pihr to offer comprehensive certification alongside its pay equity analysis tools.
- Fair Pay Innovation LabcoreCollaboration with Fair Pay Innovation Lab on pay equity consulting and innovation in fair compensation practices. Both organizations work together to advance pay equity in the European market.
- The Reward FirmcoreStrategic partnership with The Reward Firm for rewards advisory services, providing comprehensive compensation consulting alongside the Pihr platform.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Pihr competitors and assessment
Company assessmentDirect peers
- Syndio: Syndio is a leading pay equity SaaS platform focused on US-based enterprises, offering pay equity analysis, remediation, and ongoing monitoring. It is the most direct functional competitor to Pihr in the pay equity software category, targeting similar enterprise HR/Comp customers.
- Trusaic: Trusaic provides pay equity software and compliance solutions, including salary range analysis and pay transparency reporting. It competes directly with Pihr for enterprise customers seeking pay equity audit and regulatory compliance capabilities.
- Beqom: Beqom is a compensation management software platform covering pay planning, pay equity, and total rewards. It overlaps with Pihr's compensation planning and pay equity functionality, serving large enterprises globally.
Emerging players
- PayParity: PayParity is an emerging pay equity analytics platform helping companies identify and close pay gaps. It targets similar enterprise HR use cases to Pihr and represents a smaller, more focused competitor in the same niche.
- Salary.com: Salary.com provides compensation data, salary benchmarking, and pay equity analytics tools to HR teams. It competes with Pihr's salary benchmarking and pay equity features, particularly for US-headquartered and mid-market customers.
Broad incumbents
- Workday: Workday is a leading enterprise HCM platform that has added pay equity analysis capabilities to its broader HCM suite. As a broad incumbent, it competes with Pihr for large customers seeking integrated, bundled HR and compensation solutions.
- SAP SuccessFactors: SAP SuccessFactors is a major HCM and talent management platform serving large global enterprises. It has been expanding into pay transparency and equity analytics, posing a competitive threat to Pihr among multinational customers.
- ADP: ADP is a global payroll and HR services incumbent serving SMB and enterprise. Its HR/payroll platform includes compensation management features and represents a bundling threat to standalone pay equity vendors like Pihr.
- Mercer: Mercer is a global consulting leader in compensation, benefits, and total rewards advisory. It competes with Pihr's Rewards Advisory service line and has been developing digital pay equity tools adjacent to its consulting practice.
- WTW (Willis Towers Watson): WTW is a global advisory, broking, and solutions firm with deep expertise in compensation benchmarking and rewards. It overlaps with Pihr in compensation consulting and has been integrating pay equity analytics into its software offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Pihr social profiles
Digital presencePihr financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pihr leadership team
Management profileNumber of profiles
Profiles1 record
Pihr funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pihr M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pihr
What does Pihr do?
Pihr sells a SaaS pay equity platform (Pihr Pay Equality) that automates pay audits, job evaluation, salary benchmarking, and organizational structure analysis to help large employers identify pay gaps and comply with EU Pay Transparency Directive requirements. It complements the software with the Pihr Evaluation job evaluation tool and a Rewards Advisory consulting service for compensation structure design and cross-country compliance.
Is Pihr a public or private company?
Pihr is a private company. It is classified as venture growth investor backed and is currently operating.
When was Pihr founded?
Pihr was founded in 2012. It employs 11 to 50 people.
Where is Pihr based?
Pihr is headquartered in Stockholm, Sweden, in the Europe region.
How does Pihr make money?
One revenue line is on record: software Platform Licensing.
Who are Pihr's main competitors?
Direct peers on record are Syndio, Trusaic and Beqom. Emerging players are PayParity and Salary.com. Broad incumbents are Workday, SAP SuccessFactors, ADP, Mercer and WTW (Willis Towers Watson).
Does Pihr have an API?
No public API is recorded for Pihr.
What industry is Pihr in?
Pihr's product category is Pay Equity Software. Its primary akta.pro industry code is BPACAPAH, Compensation Planning & Total Rewards, with a secondary code of BPACAJAG, Compensation, Benefits & Total Rewards Advisory. Its NAICS code is 541612 and its SIC code is 8742.