Wayl
Wayl is an Iraqi fintech providing a unified payment gateway aggregating local wallets (ZainCash, FIB, Qi Card) and international cards (Visa, Mastercard, Apple Pay, Google Pay) through a single API and dashboard. It serves 3,500+ Iraqi merchants with checkout, no-code storefront, and e-commerce infrastructure tools.
- Company typePrivate
- Founded2023
- HeadquartersBaghdad, Iraq
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Wayl does
Wayl is an Iraqi fintech company that provides a unified payment infrastructure and e-commerce enablement platform for the Iraqi market. The core offering aggregates fragmented local payment methods (ZainCash, FIB, Qi Card, Nass Wallet, FastPay, Al Saqi, AsiaPay, and cash) alongside international card schemes (Visa, Mastercard, Apple Pay, Google Pay) into a single API and dashboard, eliminating the need for merchants to maintain separate contracts with each provider. The technology stack is built from scratch around the Iraqi regulatory and banking environment, featuring a REST API with OpenAPI 3.0 specification, HMAC-SHA256 signed webhooks for event delivery, sandbox and live environments, and IQD-native settlement. Official plugins extend distribution through the WordPress/WooCommerce and Shopify app directories.
The product surface comprises four building blocks: Wayl Checkout (an embedded payment gateway supporting cards, wallets, and bank transfers), Wayl Storefront (a no-code e-commerce store builder with integrated payments, unlimited products, multi-admin access, and Meta Pixel integration), the REST API and developer platform, and the WooCommerce/Shopify plugins. Revenue is generated purely through per-transaction fees (local cards at 2.5% + 600 IQD, international cards at 3.5% + 600 IQD, ZainCash at 0.3% + 5,000 IQD, other banks at 0.5% + 25,000 IQD) across Starter and Growth plans, both of which carry zero monthly subscription fees and identical feature sets, with differentiation driven by transaction rate rather than feature gating. Go-to-market is primarily self-serve PLG via the merchant dashboard, supplemented by an enterprise consultation channel via Cal.com for high-volume merchants, and content marketing through an Arabic-language blog.
Wayl serves three customer segments: Iraqi SMBs and individual online sellers (the primary segment), Iraqi startups scaling from launch to enterprise-level volumes (illustrated by Cardy, a fitness startup achieving 94% payment acceptance and 2,600%+ order growth), and regional/international businesses entering Iraq through Wayl's merchant-of-record capabilities enabled by the MoneyHash partnership. The company is incorporated in Iraq as Fada Al Afkar for IT and Financial Technologies (R.C.A. 2-000009249) and registered in Abu Dhabi Global Market as Wayl Ltd (license 21262), with PCI DSS Level 1 service provider certification, SOC 2 compliant infrastructure, GDPR compliance, and official Visa International accreditation as the regulatory foundation supporting enterprise due diligence.
Wayl firmographics
Firmographics- Name
- Wayl
- Legal name
- فضاء الأفكار لتكنولوجيا المعلومات والتقنيات المالية والمصرفية وتطوير الموارد البشرية والتجارة العامة المحدودة
- Website
- https://wayl.io
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wayl is an Iraqi fintech providing a unified payment gateway aggregating local wallets (ZainCash, FIB, Qi Card) and international cards (Visa, Mastercard, Apple Pay, Google Pay) through a single API and dashboard. It serves 3,500+ Iraqi merchants with checkout, no-code storefront, and e-commerce infrastructure tools.
- Ownership category
- akta.pro rank
Wayl industry classification
Industry- Product category
- Payment Infrastructure
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- akta.pro primary industry
- Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA)
- akta.pro secondary industries
- Alternative Payment Methods (APMs) Enablement (BNPL, wallets, local methods) (FSAMACAE), Payment Gateways & Orchestration (BPAMAFAA)
Keywords
Where Wayl is headquartered
LocationHeadquarters
- HQ city
- Baghdad
- HQ country
- Iraq
- HQ region
- Middle East
Offices2 records
Markets served
Wayl business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Transaction Fees: Wayl charges a percentage-based fee on every successful transaction plus a fixed fee per transaction. This is the primary revenue driver. Rates differ by payment type: local card transactions at 2.5% + 600 IQD; international card transactions at 3.5% + 600 IQD; ZainCash at 0.3% + 5,000 IQD; other banks and payment methods at 0.5% + 25,000 IQD.
- Subscription Plans: Wayl offers two subscription tiers — Starter (free monthly) and Growth (0 IQD/month) — which differentiate on transaction fee rates rather than flat monthly costs. Both tiers include unlimited products, orders, and features such as discount coupons, multi-admin access, webhooks, Meta Pixel, and custom domain support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Free plan with 3.5% transaction fee + 600 IQD fixed charge. All features included. |
| Subscription | Monthly | Free plan with reduced 2.5% transaction fee + 600 IQD fixed charge. Same full feature set as Starter. |
| Transaction based/ take rate | Pay-as-you-go | Local card payments: 2.5% + 600 IQD per transaction. International card payments: 3.5% + 600 IQD. |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Wayl product offering
Product offeringCore offering
Wayl is a payment infrastructure platform that enables Iraqi merchants and businesses to accept digital payments through a single unified checkout integrating local wallets (ZainCash, FIB, Qi Card, Nass Wallet, FastPay, Cash, CardsAsiaPay, Al Saqi) and international card schemes (Visa, Mastercard, Apple Pay, Google Pay). The platform combines a hosted checkout, a ready-made no-code e-commerce storefront, a REST API for developers, and pre-built plugins for WooCommerce and Shopify, allowing merchants to launch online stores or accept payments within 24 hours under a single contract, dashboard, and settlement.
Product overview
Wayl is a payment infrastructure platform and e-commerce enabler for the Iraqi market, comprising two core products: Wayl Checkout (a unified payment gateway supporting local wallets, cards, and international schemes) and Wayl Storefront (a ready-made e-commerce store builder with integrated payments). These are complemented by a REST API for developer integration, official WooCommerce and Shopify plugins, and two subscription plans (Starter free and Growth paid). All products share a single merchant dashboard and settlement system, supporting both Iraqi Dinar (IQD) and US Dollar (USD), with Arabic/English bilingual interfaces.
Differentiator
Problem solved
Functional benefit
Products and services
- Wayl Checkout A unified online payment gateway embedded into websites or applications via API or ready-made plugins, supporting multiple local Iraqi payment methods (ZainCash, QI Card, FIB, Nass Wallet, FastPay, Cash, CardsAsiaPay, Al Saqi) and international card schemes (Visa, Mastercard, Apple Pay, Google Pay). Merchants access all payment flows through a single contract and dashboard. Built for Iraqi merchants and online sellers needing to accept digital payments across fragmented local and international rails.
- Wayl Storefront A ready-made no-code e-commerce store builder enabling Iraqi retailers to launch online stores within minutes, with built-in payment acceptance. Includes inventory management, WhatsApp customer notifications, phone verification, unlimited products and orders, discount coupons, custom domain support, product options, Meta Pixel integration, advanced store analytics, multi-admin access, and webhooks. Targeted at non-technical merchants needing a full e-commerce stack out of the box.
- Wayl API A REST API (OpenAPI 3.0 specification) enabling developers to programmatically create payment links, check payment status via referenceId, subscribe to webhooks for order lifecycle events, and process refunds. Supports IQD currency, with both sandbox and live environments, HMAC-SHA256 webhook signature verification, and X-WAYL-AUTHENTICATION merchant token authentication. Built for developers and businesses integrating payments into custom websites, mobile apps, or platforms.
- Wayl WooCommerce Plugin Official WordPress/WooCommerce plugin (wayl-checkout) that integrates Wayl Checkout into WooCommerce stores, enabling merchants to accept local Iraqi wallets and international cards with a single plugin installation. Includes webhook signature verification and Arabic/English bilingual interface, with IQD and USD currency support.
- Wayl Shopify Plugin Official Shopify plugin integrating Wayl Checkout into Shopify stores, enabling merchants to accept local Iraqi payment methods and international cards through Wayl's unified payment infrastructure. Targeted at Shopify-based merchants operating in the Iraqi market.
Quantifiable outcome
- 94% payment acceptance rate achieved by Cardy using Wayl Checkout
- +4 more outcomes
Companies that use Wayl
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Wayl technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
Feature5 records
Wayl partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- MoneyHashcoreMoneyHash, an Egyptian payment orchestration platform with 300+ integrated providers, partnered with Wayl to extend its platform into Iraq. The partnership enables regional and global businesses to access Wayl's local checkout infrastructure and compliance framework as merchant of record, covering international card schemes, local wallets, and bank-based payment options. Wayl assumes regulatory and financial obligations for foreign businesses operating in Iraq. The collaboration combines MoneyHash's orchestration layer with Wayl's localized setup through a unified system, targeting Iraq's growing e-commerce sector despite its early stage relative to neighboring markets.
- CardycoreCardy, an Iraqi fitness startup offering pay-per-session gym access across 3,700+ gyms, integrated Wayl Checkout into its app in December 2025. The integration enables seamless in-app payment for gym sessions without external redirects. Cardy achieved a 94% payment acceptance rate and over 2,600% total order volume growth by April 2026, demonstrating Wayl's ability to support high-growth startups.
- VisacoreWayl has a strategic partnership with Visa enabling merchants on its platform to accept Visa and Mastercard payments from customers anywhere in the world. The Visa accreditation required Wayl to pass rigorous technical, financial, and security audits, and grants Wayl official status as a Visa-accredited payment facilitator.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Wayl competitors and assessment
Company assessmentDirect peers
- MoneyHash: Egyptian payment orchestration platform with 300+ integrated providers serving MENA merchants. Directly comparable to Wayl as a regional payment orchestration partner and Wayl's named strategic partner for cross-border market entry.
- Tap Payments: Kuwait-headquartered MENA payment gateway and unified checkout provider serving online merchants across the GCC. Comparable product scope (multi-method checkout, plugins, developer APIs) and overlapping SMB/enterprise merchant target.
- PayTabs: Saudi-founded MENA payment gateway offering multi-method online checkout, APIs, and developer tools. Closely comparable merchant-onboarding and unified-checkout model to Wayl in the regional payment-gateway category.
- HyperPay: Jordanian/MENA payment service provider offering online checkout, plugins, and PCI-compliant processing for regional merchants. Direct functional competitor providing unified multi-method payment acceptance.
Regional players
- Fawry: Egypt's leading digital payments platform providing online and in-person bill payment, e-commerce checkout, and merchant payment infrastructure. Comparable in unifying diverse local payment methods, though primarily Egypt-focused.
- Geidea: Saudi payment solutions provider covering online checkout, POS, and merchant acquiring across MENA. Similar stack (gateway + plugins + developer APIs) but concentrated in Saudi Arabia rather than Iraq.
- Thawani: Oman-based payment gateway providing online merchants with hosted checkout, API access, and mobile wallet support. Comparable unified-checkout approach in a smaller MENA market with similar regulatory constraints.
Broad incumbents
- Stripe: Global payment platform offering a developer-first unified checkout, REST APIs, and plugins for WooCommerce/Shopify. Direct analog for Wayl's product architecture and represents a potential long-term competitive entrant as Iraq formalizes.
- Checkout.com: Global payments processor providing unified checkout, APM enablement, and developer APIs to enterprise merchants. Comparable technology stack and likely long-term competitor in MENA expansion.
Others
- PayTabs Iraq / AsiaPay (regional payment gateway operators): AsiaPay operates white-label and gateway payment services across Asia and the Middle East, including Iraq-adjacent processing partnerships. Relevant as adjacent ecosystem infrastructure that may intersect with Wayl's bank-based payment routes.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Wayl social profiles
Digital presenceWayl compliance and trust
Trust signalCompliance4 records
Wayl financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wayl leadership team
Management profileNumber of profiles
Profiles3 records
Wayl funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wayl M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wayl
What does Wayl do?
Wayl is a payment infrastructure platform that enables Iraqi merchants and businesses to accept digital payments through a single unified checkout integrating local wallets (ZainCash, FIB, Qi Card, Nass Wallet, FastPay, Cash, CardsAsiaPay, Al Saqi) and international card schemes (Visa, Mastercard, Apple Pay, Google Pay). The platform combines a hosted checkout, a ready-made no-code e-commerce storefront, a REST API for developers, and pre-built plugins for WooCommerce and Shopify, allowing merchants to launch online stores or accept payments within 24 hours under a single contract, dashboard, and settlement.
Is Wayl a public or private company?
Wayl is a private company. It is classified as venture growth investor backed and is currently operating.
When was Wayl founded?
Wayl was founded in 2023. It employs 1 to 10 people.
Where is Wayl based?
Wayl is headquartered in Baghdad, Iraq, in the Middle East region.
How does Wayl make money?
Two revenue lines are on record. Transaction Fees are the primary driver. The others are subscription Plans.
Who are Wayl's main competitors?
Direct peers on record are MoneyHash, Tap Payments, PayTabs and HyperPay. Regional players are Fawry, Geidea and Thawani. Broad incumbents are Stripe and Checkout.com. PayTabs Iraq / AsiaPay (regional payment gateway operators) is listed as an others.
Does Wayl have an API?
Yes. Wayl offers a REST API (API v1.0.0, OpenAPI 3.0) enabling developers to create payment links, check payment status via referenceId, subscribe to webhooks for order status change notifications, and process refunds. Authentication uses X-WAYL-AUTHENTICATION header with a merchant token obtained by email request ([email protected]). The API supports IQD currency, webhook verification via HMAC-SHA256 signed webhooks (x-wayl-signature-256), and sandbox/test environment (env=test) alongside live environment. Endpoints include POST /api/v1/links for payment link creation, GET /api/v1/links/{referenceId} for status checks, POST /api/v1/refunds for refunds, and webhook delivery for events like order.created. Developer documentation is at api.thewayl.com.
What industry is Wayl in?
Wayl's product category is Payment Infrastructure. Its primary akta.pro industry code is FSAMACAA, Merchant Payment Gateways (API/Hosted Checkout), with a secondary code of FSAMACAE, Alternative Payment Methods (APMs) Enablement (BNPL, wallets, local methods). Its NAICS code is 522320.