Podme
Podme is a Stockholm-based Nordic subscription platform offering ad-free premium podcasts and audiobooks through web and mobile apps, with monthly tiers from 99 SEK, operating as a subsidiary of the Schibsted media group.
- Company typePrivate
- Founded2017
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Podme does
Podme is a Stockholm-headquartered subscription audio platform that distributes ad-free premium podcasts and, since 2024, audiobooks to consumers in the Nordic markets of Sweden, Finland, and Norway. The service is delivered through the podme.com web storefront, native iOS and Android apps, and a single Schibsted-konto (Schibsted account) that handles identity, payment, and consent across the user's relationship with the Schibsted group. Beyond the exclusive premium catalog, the app also aggregates open RSS podcasts so listeners can use a single application for both paid and free content, with cross-device resume and temporary offline downloads.
The product is built around four publicly priced tiers in Swedish kronor: Premium Solo (99 SEK), Premium Duo (129 SEK), Premium Total Solo (189 SEK), and Premium Total Duo (239 SEK), the latter two adding unlimited audiobook listening. Every paid tier includes a 14-day free trial and can be cancelled at any time. Podme also sells its service through bundled third-party channels, most notably Viaplay, the hitract student platform (where a 44 SEK/month student offer is sold), and Schibsted's own Produktpaket product packages, with payment in those channels flowing through the partner's own billing system. Content is sourced from a portfolio of exclusive creator partnerships under revenue-share terms — a program administered via the 'For Podcasters' (För poddare) funnel and the [email protected] inbox — supplemented by licensed audiobooks from established Nordic and international authors.
PodMe AB is a privately held Swedish Aktiebolag (org.nr 559113-6121) operating as a subsidiary of Schibsted Media AS. Founded in 2017, the company has raised approximately $2.1 million in total disclosed funding from Gorilla Capital and Schibsted, operates with 11-50 employees, and runs its Stockholm office at Västra Järnvägsgatan 21.
Podme firmographics
Firmographics- Name
- Podme
- Legal name
- PodMe AB
- Website
- https://podme.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Podme is a Stockholm-based Nordic subscription platform offering ad-free premium podcasts and audiobooks through web and mobile apps, with monthly tiers from 99 SEK, operating as a subsidiary of the Schibsted media group.
- Ownership category
- akta.pro rank
Podme industry classification
Industry- Product category
- Premium Podcast and Audiobook Streaming
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- Podcast Distribution Directories & Listening Apps (MPACADAC)
Keywords
Where Podme is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Podme business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations
Revenue model
- Monthly subscription fees: Recurring monthly subscription paid in advance via card or in-app purchase, with tiered plans: Premium (99 SEK), Premium Duo (129 SEK), Premium Total (189 SEK), Premium Total Duo (239 SEK). All tiers include a 14-day free trial. Card subscribers are charged automatically each month.
- Discounted student subscription (via hitract): Students at Swedish universities obtain Podme Premium for 44 SEK/month through the hitract student platform, billed via the hitract app. Student pricing is roughly 55% off the standard Premium tier.
- Third-party / bundled distribution (Viaplay, Hitract, others): Subscriptions can be purchased through third parties such as Viaplay or Hitract as part of a third-party product package; payment flows through the third party's billing system and the third party's own terms govern.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Premium Solo — access to all premium podcasts, ad-free |
| Subscription | Monthly | Premium Duo — Premium with an extra account |
| Subscription | Monthly | Premium Total Solo — Premium podcasts + unlimited audiobooks |
| Subscription | Monthly | Premium Total Duo — Total with an extra account |
| Subscription | Monthly | Student Premium — discounted Premium for university students |
| Hybrid | Monthly | Book Package (Produktpaket) — bundled third-party services |
Go-to-market motion4 records
Distribution channels4 records
Podme product offering
Product offeringCore offering
Podme operates a subscription-based, ad-free premium audio streaming service that delivers exclusive podcasts and audiobooks to consumers in the Nordics. The service is accessible via iOS and Android apps and a responsive web storefront, with content ranging from hand-picked premium podcasts to licensed audiobooks. Subscriptions are sold on tiered monthly plans (Solo, Duo, Total) with a 14-day free trial.
Differentiator
Problem solved
Functional benefit
Products and services
- Premium Solo subscription
- Premium Duo subscription
- Premium Total Solo subscription
- Premium Total Duo subscription Monthly subscription at 239 SEK combining Premium Total (unlimited audiobooks plus all premium podcasts) with a second account under the same subscription.
- Student Premium subscription Discounted Premium subscription at 44 SEK/month (roughly 55% off standard Premium) for students at Swedish universities, sold and billed through the hitract student platform app.
- Produktpaket (Book Package) bundled subscription Hybrid bundled subscription product that combines Podme Premium access with services from other Schibsted-group and partner companies, with the included services and any binding period disclosed at purchase.
Quantifiable outcome
- 44 SEK/month student price is roughly 55% lower than the 99 SEK standard Premium price.
- +2 more outcomes
Companies that use Podme
Customer profileNamed customers1 record
Ideal customer profiles3 records
Podme technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability1 record
Feature5 records
Podme partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship / parent-group strategic partner, core student-segment gtm partner, distribution partner (referenced as an example of a third-party reseller), major content partner (exclusive premium podcast), major content partner (sports), premium content partner (international true crime), localization / translation partner, premium investigative-content partner, broad / portfolio of creator partnerships and cross-product bundle partners.
- Schibsted (Schibsted Media AS, Schibsted News Media AB)flagship / parent-group strategic partnerPodMe AB and Schibsted News Media AB jointly deliver the Podme service and are both companies within the Schibsted group, whose parent is Schibsted Media AS. The Schibsted account is the shared identity and payment system used by Podme and several other Schibsted companies, and Podme may be transferred to another Schibsted-owned entity.
- hitractcore student-segment gtm partnerCo-branded student offer: students at Swedish universities sign up for Podme Premium at 44 SEK/month through the hitract app. hitract is described as Sweden's largest digital student community for university and college students. The Podme site links to hitract.se and the hitract app stores.
- Viaplaydistribution partner (referenced as an example of a third-party reseller)Named in Podme's user terms as an example of a third party through which customers can buy Podme as part of the third party's own product package; payment and cancellation for these customers are handled by Viaplay under its own terms.
- Sportbladet (Aftonbladet)major content partner (exclusive premium podcast)Sportbladet journalists Simon Bank and Erik Niva co-host the exclusive Podme premium podcast 'Bank & Niva', covering the football World Cup with personal stories, anecdotes, and analysis; episodes list Aftonbladet's podcast contact and responsible publisher.
- Viaplay (F1 Podcast)major content partner (sports)The 'Viaplay F1 Podcast' is featured on Podme's sports lineup, indicating a content licensing or co-publishing relationship with Viaplay for premium sports content.
- Tortoisepremium content partner (international true crime)Tortoise produced the original English-language true-crime podcast 'Underbara Bobby' (Wondery Bobby / 'The Wondery Bobby' equivalent). The series is distributed in Swedish on Podme via a translation by production company Banda. The show is promoted on Podme as an award-winning title.
- Banda (production company)localization / translation partnerBanda translated and adapted Tortoise's 'Underbara Bobby' podcast into Swedish for Podme, credited as 'översatt av produktionsbolaget Banda för Podme'.
- Just Storiespremium investigative-content partnerJust Stories produces the investigative documentary podcasts 'Slutna sällskap' and 'En mörk historia' in collaboration with Podme, and the show credits state 'Slutna Sällskap görs av Just Stories och Podme'.
- Podcast creator network (collective B2B partner base)broad / portfolio of creator partnershipsPodme runs a 'For Podcasters' (För poddare) program that recruits podcast creators under a revenue-share partnership. Creators agree to publish exclusive content on Podme; Podme handles payments, administration, and audience-growth support. Applications are accepted via [email protected].
- Schibsted-group partner companies in Produktpaketcross-product bundle partnersUnder the Produktpaket (product package) offering, Podme sells bundled access to its own service together with services from other Schibsted-group and external companies. Each included service is provided by its own company under its own specific terms, which are listed on podme.com.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Podme competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Podme social profiles
Digital presencePodme financial estimates
Financial estimateRevenue estimate
Valuation estimate
Podme leadership team
Management profileNumber of profiles
Profiles3 records
Podme funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Podme M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Podme
What does Podme do?
Podme operates a subscription-based, ad-free premium audio streaming service that delivers exclusive podcasts and audiobooks to consumers in the Nordics. The service is accessible via iOS and Android apps and a responsive web storefront, with content ranging from hand-picked premium podcasts to licensed audiobooks. Subscriptions are sold on tiered monthly plans (Solo, Duo, Total) with a 14-day free trial.
Is Podme a public or private company?
Podme is a private company. It is classified as corporate owned and is currently operating.
When was Podme founded?
Podme was founded in 2017. It employs 11 to 50 people.
Where is Podme based?
Podme is headquartered in Stockholm, Sweden, in the Europe region.
How does Podme make money?
Three revenue lines are on record. Monthly subscription fees are the primary driver. The others are discounted student subscription (via hitract) and third-party / bundled distribution (Viaplay, Hitract, others).
Does Podme have an API?
No public API is recorded for Podme.
What industry is Podme in?
Podme's product category is Premium Podcast and Audiobook Streaming. Its primary akta.pro industry code is MPACADAC, Podcast Distribution Directories & Listening Apps. Its NAICS code is 51621 and its SIC code is 7822.