hitract
Hitract is Sweden's largest digital student community platform, serving 200,000+ students, 1,000+ student unions and associations, employers, and brands. It provides a verified student ID, union management tools, recruitment services, and brand engagement through mobile and web apps.
- Company typePrivate
- Founded-
- HeadquartersStockholm, Sweden
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What hitract does
Hitract AB is a Stockholm-based private company that operates Sweden's largest digital student community platform. The platform serves four user segments — students, student unions and associations, employers, and brands — through iOS and Android mobile apps and a web application at hitract.se. The company was founded as an independent entity registered with the Swedish Companies Registration Office under registration number 559210-3260, and reports 9 employees with no disclosed external funding.
The product is a unified platform with several integrated modules: a Student Community for peer-to-peer networking; a Union & Association Management suite offering ticket sales, membership management, member communication, and payment processing; an Employer Branding & Recruitment module, including the premium hitSearch subscription service; hitDeals for brand-offer engagement; and a Student Travel Symbol embedded in the app that grants travel discounts via 18+ regional Swedish public transport operators. Verification of student status is handled through integration with antagning.se (Sweden's official admissions portal), and payment processing is outsourced to SumUp and Stripe. The platform additionally offers Sign in with Apple, Google, and Meta as account-creation options.
Hitract monetizes primarily on the B2B side. Student unions and associations receive the platform free of charge, while employers pay for hitSearch on a recurring subscription basis (monthly auto-renewal) and brands engage through deal/affiliate arrangements. Transaction fees are also generated on ticket, membership, and event-payment flows processed through SumUp and Stripe. Distribution is community-led: students are acquired organically through university networks and app store downloads, while employers and brands are acquired through direct sales. Pricing for B2B customers is quote-based and not publicly disclosed. The company is GDPR-compliant, stores data within the EU/EEA, and engages Secify as an independent information-security reviewer and designated Data Protection Officer.
hitract firmographics
Firmographics- Name
- hitract
- Legal name
- Hitract AB
- Website
- https://hitract.se
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hitract is Sweden's largest digital student community platform, serving 200,000+ students, 1,000+ student unions and associations, employers, and brands. It provides a verified student ID, union management tools, recruitment services, and brand engagement through mobile and web apps.
- Ownership category
- akta.pro rank
hitract industry classification
Industry- Product category
- Student Community Platform
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Educational Support Services (611710)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Educational Services (8200)
- akta.pro primary industry
- Student Travel Passes, ID Cards & Local Discount Programs (EDAIANAI)
- akta.pro secondary industries
- Educational/Student Retail Travel Agencies (THAKABAK), Virtual Recruitment Events, Fairs & Webinar Platforms (EDAIACAF)
Keywords
Where hitract is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
hitract business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Premium Employer Services (hitSearch): Subscription-based premium service for employers providing enhanced candidate search and recruitment tools. Auto-renewing subscription model with monthly/annual billing cycles.
- Transaction Processing: Hitract facilitates payments for ticket sales, memberships, and event registrations on behalf of student unions and associations. Transaction fees likely apply through payment processing partners.
- Brand Deals and Offers: Brands can provide tailored offers and deals to students through the platform. Revenue model likely involves brand partnerships and affiliate or referral arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free for Unions & Associations |
| Subscription | Monthly | Premium Services (e.g., hitSearch) |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels4 records
hitract product offering
Product offeringCore offering
Hitract operates Sweden's largest digital student community platform, delivered via mobile and web applications, that connects students, student unions and associations, employers, and brands within a single ecosystem. Its commercial offerings include a digital student ID with travel discounts, membership and payment-processing tools for student unions, employer branding and recruitment features (including the premium hitSearch product), and a brand-deals marketplace (hitDeals).
Product overview
Hitract is a unified digital student community platform serving as Sweden's largest student network. The platform operates on a core platform model with integrated modules: the main Hitract Platform connects students, unions/associations, employers, and brands. Student-facing features include the Student Community and Student ID (which includes the Student Travel Symbol for public transit discounts). Organizational tools include Union & Association Management (membership, ticketing, payments) and Employer Branding & Recruitment (with premium hitSearch for candidate discovery). Brand engagement occurs through hitDeals. All services are accessed through a single app with verification via antagning.se.
Differentiator
Problem solved
Functional benefit
Products and services
- Hitract Student Community Platform
- Digital Student ID and Student Travel Symbol
- Union and Association Management Module
- hitSearch (Premium Employer Search)
- Employer Branding and Recruitment Hub
- hitDeals (Brand Deals Marketplace)
Quantifiable outcome
- Onboarding completed in 1-2 weeks for student associations
- +2 more outcomes
Companies that use hitract
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
hitract technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability1 record
Feature4 records
hitract partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- SumUpcorePayment processing partner for ticket sales, memberships, and event registrations on the hitract platform. Hitract integrates SumUp for payment handling, with SumUp providing the payment infrastructure and storing payment details when users opt to save them.
- SecifycoreData protection and security partner. Secify provides independent information security reviews and serves as Hitract's designated Data Protection Officer (DPO). Contact: [email protected].
- Sveriges Ekonomföreningars Riksorganisation (SERO)minorPartner organization representing economic associations in Sweden, collaborating with hitract to reach student members.
- Personalvetarstuderandes Riksförbund (P-riks)minorNational association for HR/HRM students in Sweden, partnered with hitract for student community engagement.
- Akademikerförbundet SSRminorSwedish union for academics and professionals, partnered with hitract to engage student members.
- Länstrafiken and Swedish Public Transport OperatorscoreCollaboration with regional public transport companies across Sweden to provide student travel discounts through the Student Travel Symbol on hitract's digital student ID. Includes 18+ operators including Skånetrafiken, Västtrafik, Luleå Lokaltrafik, and others.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
hitract competitors and assessment
Company assessmentBroad incumbents
- Yubo: Social networking app popular among younger users including students. Overlaps with Hitract's student social/community features, though Yubo is a broader consumer social platform.
- CareerBuilder (student/graduate segment): Large generalist recruitment platform with a student and graduate segment. Comparable to Hitract's employer branding and candidate search offering, though operating as a broad incumbent rather than a student-specialist.
Direct peers
- Student Beans: UK-based student discount and identity verification platform serving brands and students. Directly comparable to Hitract's brand deals and student verification architecture.
- Handshake: Student recruitment and employer branding platform connecting students with employers. Directly comparable to Hitract's employer branding, hitSearch, and student-employer matching functionality.
- Graduateland: European student and graduate recruitment platform operating across multiple countries. Comparable to Hitract's employer branding and candidate search tools, with a broader European footprint.
- Mecenat: Sweden's incumbent student ID and discount provider, with longstanding relationships with Swedish universities and transport operators. Mecenat is the most direct competitor to Hitract's Student Travel Symbol and student verification offering.
- Studentkortet: Nordic student ID and discount platform offering verified student benefits and brand deals. Directly comparable to Hitract's hitDeals and student identity features across the Nordic market.
- UNiDAYS: Global student verification and discount platform with employer and brand partnerships. Comparable to Hitract's hitDeals and the broader verified-student-monetization model, though operating at much larger scale.
Emerging players
- Goodwall: Student professional networking and opportunity-matching platform, with overlap in student-employer matching and interest-based community features. Less integrated with student unions than Hitract.
- StuDocu: Student academic content and study resource platform with a large student user base. Indirectly comparable to Hitract's student community engagement and recruitment potential, though focused on academic content.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
hitract social profiles
Digital presencehitract compliance and trust
Trust signalCompliance2 records
hitract financial estimates
Financial estimateRevenue estimate
Valuation estimate
hitract leadership team
Management profileNumber of profiles
hitract funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
hitract M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about hitract
What does hitract do?
Hitract operates Sweden's largest digital student community platform, delivered via mobile and web applications, that connects students, student unions and associations, employers, and brands within a single ecosystem. Its commercial offerings include a digital student ID with travel discounts, membership and payment-processing tools for student unions, employer branding and recruitment features (including the premium hitSearch product), and a brand-deals marketplace (hitDeals).
Is hitract a public or private company?
hitract is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was hitract founded?
hitract was founded in -1. It employs 1 to 10 people.
Where is hitract based?
hitract is headquartered in Stockholm, Sweden, in the Europe region.
How does hitract make money?
Three revenue lines are on record. Premium Employer Services (hitSearch) is the primary driver. The others are transaction Processing and brand Deals and Offers.
Who are hitract's main competitors?
Broad incumbents on record are Yubo and CareerBuilder (student/graduate segment). Direct peers are Student Beans, Handshake, Graduateland, Mecenat, Studentkortet and UNiDAYS. Emerging players are Goodwall and StuDocu.
Does hitract have an API?
No public API is recorded for hitract.
What industry is hitract in?
hitract's product category is Student Community Platform. Its primary akta.pro industry code is EDAIANAI, Student Travel Passes, ID Cards & Local Discount Programs, with a secondary code of THAKABAK, Educational/Student Retail Travel Agencies. Its NAICS code is 518 and its SIC code is 7370.