Verity Studios
Verity Studios is a Swiss provider of autonomous indoor drone show systems for the live events industry. Its 58g Lucie micro drones and proprietary Kedge indoor positioning technology power aerial performances for touring concerts, theatrical residencies, cruise ships, and televised events in 25+ countries.
- Company typePrivate
- Founded2014
- HeadquartersZürich, Switzerland
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Verity Studios does
Verity Studios is a Zurich-based technology company founded in 2014 that designs, manufactures, and operates autonomous indoor drone show systems for the global live events industry. Its core platform consists of the 58g Lucie micro drone, the proprietary Kedge indoor localization system (which enables autonomous flight without GPS, cameras, or carpets), and a charging-station rack that supports fleets of up to 175+ drones per show. The system is engineered around safety and reliability, with a stated 99.95% flight-success rate across more than 1 million flights and is protected by nearly 100 patents.
The company sells and operates its technology through three commercial formats: permanent client-operated installations for theaters, arenas, cruise ships, and shopping malls; touring show systems integrated with stage automation for concert tours; and one-off event services for corporate, broadcast, and ceremonial productions. Pricing is project-based, with one-off events starting at approximately USD 75,000 and larger engagements scaled by fleet size, creative scope, and operating model. Verity's customer base spans concert tours (Metallica, Celine Dion, Justin Bieber, Drake), theatrical and circus productions (Cirque du Soleil, Starlight Express, Circus Knie), cruise lines (Royal Caribbean, Princess Cruises), televised events (Eurovision 2025, CCTV New Year's Gala), and sports venues (Madison Square Garden / NY Knicks).
The company operates from a single headquarters in Zurich with a headcount of 150+ employees, holds a single disclosed $18M Series A round (2018, led by Fontinalis Partners with Airbus Ventures, Kitty Hawk, Parkway Venture Capital, and Sony Innovation Fund), and reports no acquisitions, subsidiaries, or subsequent funding rounds in the available source data. Geographic reach extends across more than 25 countries in Europe, North America, Asia-Pacific, Southeast Asia, and the Middle East, with regulatory approval to operate in venues that maintain strict no-drone policies.
Verity Studios firmographics
Firmographics- Name
- Verity Studios
- Legal name
- Verity AG
- Website
- https://veritystudios.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Verity Studios is a Swiss provider of autonomous indoor drone show systems for the live events industry. Its 58g Lucie micro drones and proprietary Kedge indoor positioning technology power aerial performances for touring concerts, theatrical residencies, cruise ships, and televised events in 25+ countries.
- Ownership category
- akta.pro rank
Verity Studios industry classification
Industry- Product category
- Indoor Drone Show Systems
- NAICS
- Motion Picture and Video Exhibition (51213)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Search, Detection, Navagation, Guidance, Aeronautical Sys (3812)
- akta.pro primary industry
- Event Production & Technical Services (AV, Lighting, Staging) (BPAFAGAB)
- akta.pro secondary industries
- Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL), Alternative Content Exhibition (Live Broadcasts, Concert Films, Sports, Opera) (MPADAKAG)
Keywords
Where Verity Studios is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Verity Studios business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Indoor Drone Show Systems - One-Off Events: Project-based services for brand activations, corporate events, ceremonies, and televised spectaculars. One-off events start at approximately USD 75,000, with complex productions commanding higher prices based on fleet size, rehearsal times, creative scope, customization, logistics, and operating model.
- Permanent Indoor Drone Show Installations: Delivered since 2017 for theaters, arenas, cruise ships, ice rinks, and shopping malls. Fully client-operated with Verity Studios providing training and scheduled support. Shows run night after night without a hitch.
- Touring Show Systems: Drone show systems for touring productions. Verity integrates into production and stage automation, trains client crews to run it, and provides ongoing support. Fully client-operated on the road.
- Hardware Systems (Lucie Drones, Kedge Units, Charging Stations): Sale of proprietary drone hardware, positioning equipment, and infrastructure as part of permanent installations or long-term deployments.
- Custom Projects and Costumes: Bespoke creative and technical projects including custom drone costumes and non-standard lighting payloads, with lead times of 4-8 months.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | One-off event starting price |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Verity Studios product offering
Product offeringCore offering
Verity Studios designs, manufactures, and operates autonomous indoor drone show systems built around its proprietary 58g Lucie micro drone and Kedge indoor positioning technology. The company delivers three commercial formats: permanent client-operated installations in theaters, arenas, cruise ships and shopping malls; fully managed one-off shows for brand activations, corporate events, and televised spectaculars; and touring drone show systems integrated with stage automation for major concert tours. Revenue is generated from hardware system sales combined with professional services for show delivery, custom creative projects, and ongoing managed support.
Product overview
Verity Studios provides a complete indoor drone show system centered on its proprietary Lucie® micro drone and Kedge™ localization technology. The core product portfolio consists of the Lucie micro drone (58g autonomous flying light with swappable RGBW pixel or Mini Beam payloads), the Kedge indoor positioning system (GPS-free localization), and the Lucie charging station. Add-on capabilities include custom drone costumes for transforming drones into props and characters. Services include permanent installations (fully client-operated systems for venues like theaters and cruise ships), one-off events (corporate events, ceremonies), and touring shows (for concert tours). The system supports timecoded show control via LTC, MIDI, and Art-Net protocols for integration with existing show infrastructure.
Differentiator
Problem solved
Functional benefit
Products and services
- Lucie Micro Drone A 58g (2 oz) autonomous indoor flying light built for live performance, carrying programmable RGBW pixel light or Mini Beam payloads. Designed to perform safely above performers and audiences with 99.95% reliability, flight time up to 5 minutes per charge, and ceiling height of 6-15m.
- Kedge Localization Unit
Quantifiable outcome
- 99.95% reliability rate across 1M+ flights completed
- +4 more outcomes
Companies that use Verity Studios
Customer profileNamed customers17 records
Segments6 records
Ideal customer profiles5 records
Verity Studios technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability3 records
Feature7 records
Verity Studios partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, notable, flagship and supporting.
- TAIT / TAIT TowerscoreIntegration partnership for touring productions. TAIT Navigator stage automation system integrates with Verity Studios drone show system, enabling drones to take off from stage lifts and synchronize with movable LED screens and stage elements. First major integration was for Metallica's WorldWired Tour and later Justin Bieber's Justice World Tour.
- Keey MedianotableLeading Chinese smart media entertainment company that collaborated with Verity Studios on behalf of TikTok to produce the drone segment for the 2019 CCTV New Year's Gala, reaching 1 billion viewers.
- Cirque du SoleilflagshipLong-standing creative partnership spanning multiple productions including Paramour (Broadway), MJ One (Las Vegas), and Sparked (short film collaboration with ETH Zurich). Multiple world-first drone innovations delivered through this partnership.
- Royal CaribbeanflagshipMultiple ongoing productions including Utopia of the Seas (All In!), The Effectors series across multiple ships, and 1977 ice skating show. Multiple world-first drone achievements including first drone show on a cruise ship and first on an ice rink.
- Princess CruisescoreWorld's first autonomous indoor drone show on a cruise ship - Fantastic Journey on Majestic Princess launched in 2017, still ongoing.
- ETH ZurichnotableAcademic partnership for research and development, collaborating with Verity Studios and Cirque du Soleil on the Sparked short film project combining human performance with autonomous drones.
- Eurovision Song ContestflagshipOfficial Technical Supplier for Eurovision 2025, delivering autonomous indoor drone show with 104 Lucie micro drones for a global stage with 170M+ viewers.
- Certified PartnerssupportingCertified partner network mentioned as alternative delivery channel for indoor drone shows, providing broader geographic coverage and local market expertise.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Verity Studios competitors and assessment
Company assessmentBroad incumbents
- DJI: DJI is the world's largest drone manufacturer with deep R&D and hardware-manufacturing scale. While primarily a hardware supplier for consumer/professional drones, DJI's resources and brand in the drone category make it a potential future competitor or technology partner for indoor drone shows.
- Intel (Shooting Star): Intel developed the Shooting Star drone platform that powered landmark outdoor drone shows (e.g., Super Bowl, Olympics). Although Intel scaled back its drone efforts, the platform established drone shows as a mainstream entertainment category and remains a reference point for the space Verity occupies.
- Production Resource Group (PRG): PRG is one of the world's largest providers of entertainment and event production technology, including lighting, video, and rigging. It serves the same touring, theatrical, and live event customers as Verity and could either partner with or compete against Verity on integrated live event technology.
Direct peers
- Verge Aero: Verge Aero is a leading drone light show provider specializing in outdoor swarm performances. While currently focused on outdoor shows, it represents the closest business-model analog to Verity Studios' indoor drone shows, and could expand indoors as the category matures.
- SKY MAGIC: SKY MAGIC is a Japan-based drone entertainment company producing outdoor drone show performances for live events, branded campaigns, and ceremonial occasions. It is a direct competitor in the drone show category with overlapping target customers (event producers, brands).
- Geoscan: Geoscan is a Russian drone technology and drone show company that operates one of the larger commercial drone light show fleets in the world. It competes directly with Verity in the drone show category, though primarily in outdoor settings.
Emerging players
- UVify: UVify designs and manufactures high-performance drones for light shows, swarm applications, and entertainment. It is a focused drone technology company whose swarm-show product overlaps with the operational and technical challenges Verity addresses.
- Pixis Drones: Pixis produces drone light shows using synchronized indoor and outdoor drone fleets, including custom-built drones for indoor environments. As a smaller-scale operator with overlapping indoor capability, it represents an emerging direct peer in the indoor drone show niche.
- CollMot Entertainment: CollMot developed drone swarm choreography and show technology and has produced indoor drone shows for live events. Its technology and focus on indoor performance make it a closely comparable emerging peer in the indoor drone show category.
Others
- TAIT (TAIT Towers): TAIT is a global leader in touring stage automation and a Verity integration partner (TAIT Navigator). While not a direct competitor, TAIT occupies the same customer ecosystem (touring artists, theatrical productions) and could expand into autonomous drone integration as a complement or competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks1 record
Key highlights7 records
Customer concentration
Verity Studios social profiles
Digital presenceVerity Studios compliance and trust
Trust signalCompliance1 record
Verity Studios financial estimates
Financial estimateRevenue estimate
Valuation estimate
Verity Studios leadership team
Management profileNumber of profiles
Profiles1 record
Verity Studios funding detail
Funding detailFunding overview
Funding rounds1 record
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Verity Studios M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Verity Studios
What does Verity Studios do?
Verity Studios designs, manufactures, and operates autonomous indoor drone show systems built around its proprietary 58g Lucie micro drone and Kedge indoor positioning technology. The company delivers three commercial formats: permanent client-operated installations in theaters, arenas, cruise ships and shopping malls; fully managed one-off shows for brand activations, corporate events, and televised spectaculars; and touring drone show systems integrated with stage automation for major concert tours. Revenue is generated from hardware system sales combined with professional services for show delivery, custom creative projects, and ongoing managed support.
Is Verity Studios a public or private company?
Verity Studios is a private company. It is classified as venture growth investor backed and is currently operating.
When was Verity Studios founded?
Verity Studios was founded in 2014. It employs 101 to 250 people.
Where is Verity Studios based?
Verity Studios is headquartered in Zürich, Switzerland, in the Europe region.
How does Verity Studios make money?
Five revenue lines are on record. Indoor Drone Show Systems - One-Off Events are the primary driver. The others are permanent Indoor Drone Show Installations, touring Show Systems, hardware Systems (Lucie Drones, Kedge Units, Charging Stations) and custom Projects and Costumes.
Who are Verity Studios's main competitors?
Broad incumbents on record are DJI, Intel (Shooting Star) and Production Resource Group (PRG). Direct peers are Verge Aero, SKY MAGIC and Geoscan. Emerging players are UVify, Pixis Drones and CollMot Entertainment. TAIT (TAIT Towers) is listed as an others.
Does Verity Studios have an API?
No public API is recorded for Verity Studios.
What industry is Verity Studios in?
Verity Studios's product category is Indoor Drone Show Systems. Its primary akta.pro industry code is BPAFAGAB, Event Production & Technical Services (AV, Lighting, Staging), with a secondary code of BPAFAIAL, Interactive & Immersive Content Production (AR/VR/3D). Its NAICS code is 51213 and its SIC code is 7990.