What SKYMAGIC does

SKYMAGIC (legal entity SKYMAGIC LIVE PTE. LTD., headquartered in Singapore with primary operations out of Leeds, UK) is a privately held drone light show company that designs, engineers, and delivers bespoke large-scale aerial entertainment. Founded in 2015 by co-founders Patrick O'Mahony and Hitomi Uematsu, the company operates in over 25 territories and runs regional hubs in Europe (Leeds), Asia-Pacific (Singapore), North America (Dover, Delaware), and the Middle East (Abu Dhabi), where it is the most active drone show operator. Its core products are outdoor and indoor drone light shows supported by proprietary swarm control and show design software that generates collision-free flight trajectories, simulates flight data, and embeds creative lighting design; custom RTK precision drones, a custom laser-drone system developed with Light Electric, and a pyro-drone system are deployed as add-on modules. The company extends its offering with bespoke 3D content design, drone camera cinematography, and integration with fireworks, projection mapping, and live broadcast.

The business model is project-based and fully bespoke. SKYMAGIC prices each engagement on a custom quote basis, with fees varying by drone count, show complexity, residency duration, location logistics, and technical requirements. All sales are direct and enterprise-led, with no resellers or distributors; the company is approached through its website contact form or via repeat relationships with global brands, entertainment IP holders, government bodies, sports federations, and festivals. Customer segments span Global Brands & Entertainment IP (Pepsi, Netflix, Paramount+, McLaren, LEGO, Cartier, BMW, Greggs), Government & Public Sector (Dubai Department of Economy and Tourism, Ras Al Khaimah Tourism Development Authority, UK Ministry of Defence, Government of Malta, UAE National Day Committee), Sports Organizations & Federations (FIFA via Balich Wonder Studio, Formula E, Newcastle United, Saudi Arabian Football Federation, Mastercard), and Music & Arts Festivals (Coachella, MDLBEAST Soundstorm, Vivid Sydney, AlUla Moments). Notable shows include the FIFA World Cup 2022 residency in Doha, a 1,750-drone A380 landing on Zayed International Airport's active runway, the multi-location Coronation Concert broadcast on BBC, McLaren's F1 Constructors' Championship celebration, and Ras Al Khaimah New Year's Eve 2026 with 2,300 drones and a Guinness World Record for the Largest Aerial Display of a Mythical Creature.

Revenue is not publicly disclosed and SKYMAGIC has not raised institutional funding rounds; it remains founder-controlled. The company holds four Guinness World Records, multiple AV Awards (including Visual Technology of the Year 2020, Entertainment Technology Project of the Year 2024, Venue Project of the Year 2024, and Events and Entertainment Project of the Year 2024), and has set local records in several markets. The global drone show market is reported to be growing from USD 1.29 billion in 2024 to USD 5.12 billion by 2033 at an 18.2% CAGR, driven by demand for eco-friendly alternatives to fireworks and improvements in drone hardware and software.

Name

SKYMAGIC

Legal name

SKYMAGIC LIVE PTE. LTD.

Website

https://skymagic.show

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

SKYMAGIC is a privately held Singapore- and UK-based drone light show company that designs, engineers, and delivers bespoke large-scale aerial entertainment for global brands, governments, sports bodies, and festivals using proprietary swarm control software and custom RTK, laser, and pyro drone hardware.

Ownership category

akta.pro rank

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Bespoke Drone Light Show Projects: SKYMAGIC designs and delivers fully bespoke, custom drone light shows for individual events. Each project is unique, created in collaboration with clients to tell specific stories. Revenue is generated on a project-by-project basis as a one-time service fee, with pricing based on drone count, show complexity, duration, location logistics, and technical requirements. The company operates primarily as a live events production firm rather than a product or SaaS business.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

SKYMAGIC designs and delivers fully bespoke drone light shows for global brands, entertainment IP holders, sports organizations, government bodies, and festivals. Each project is custom-engineered using proprietary swarm drone control software and custom RTK hardware, covering the end-to-end workflow from creative design and flight trajectory simulation through to live outdoor or indoor delivery and aerial content capture.

Product overview

SKYMAGIC is the world's leading drone light show company offering a unified portfolio of services centered on large-scale aerial entertainment. The core offerings consist of outdoor and indoor drone light show performances utilizing proprietary swarm drone technology. The portfolio is extended through specialized add-on modules including pyro drone technology for fire effects, laser drone technology for enhanced light projection, and drone camera services for aerial content capture. All shows are designed using SKYMAGIC's proprietary show design software that generates collision-free flight trajectories and integrates creative lighting design. The company provides bespoke content design services as part of its full turnkey solution, spanning initial concept through live delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Outdoor Drone Light Shows Large-scale outdoor drone light show performances using LED-equipped swarm drones that form choreographed aerial formations and storytelling displays for live audiences and broadcast. Used by global brands, sports federations, entertainment IP holders, and government bodies.
• Indoor Drone Light Shows Specialized indoor drone light show performances using drones adapted for enclosed venues, used for intimate VIP events, art installations (e.g., Venice Biennale), and atmospheric displays.
• Laser Drone Shows Drone show service integrating pioneering laser-equipped drones that project vibrant laser beams through the night sky, developed in partnership with Light Electric. Deployed for premium ceremonial and entertainment events.
• Pyro Drone Shows Drone show service integrating custom pyro drones capable of firing programmed pyrotechnic shots to create the illusion of continuous flame, combining aerial choreography with fire effects for multi-sensory finales.
• Drone Camera Services Aerial content capture service deploying camera drones and integrated multi-angle cinematography teams to film drone shows from multiple angles, producing cinematic broadcast-quality footage for clients and marketing campaigns.
• Custom Content Design Services Bespoke creative design service including 3D animation, narrative development, and show choreography, provided as part of SKYMAGIC's turnkey show delivery. Designers collaborate directly with clients from initial concept through to live delivery.

Quantifiable outcome

• Over 7.4 million social media reach within first 30 days for Greggs Festive Bake launch drone show
• +8 more outcomes

Named customers33 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

36 partnerships are on record, tiered core, innovative and minor.

• Chelsey Raysbrook / DAE GlobalcoreStrategic or Co-development Partner · 1 January 2026Directed by Chelsey Raysbrook and produced by DAE Global, the Al Ain Museum reopening ceremony incorporated 1,600 SKYMAGIC drones as active storytelling elements, with drones running on timecode sync with the live score and video design.
• CQQJ (苍穹科技)coreStrategic or Co-development Partner · 1 January 2025SKYMAGIC collaborated with local partner CQQJ (苍穹科技) for the LEGO World Play Day 2025 show in Shanghai, achieving a local record of 1,200 drones. CQQJ served as the local operational partner in China.
• Light ElectricinnovativeStrategic or Co-development Partner · 1 January 2025SKYMAGIC partnered with Light Electric to develop pioneering laser drone technology, first deployed at Ras Al Khaimah New Year's Eve 2025 where 47 custom-built laser drones joined 1,400 LED swarm drones. This was the first-ever use of laser drones in a live show.
• Grucci FireworkscoreStrategic or Co-development Partner · 1 January 2025SKYMAGIC's Ras Al Khaimah New Year's Eve shows (2025 and 2026) seamlessly integrated with Fireworks by Grucci, combining drone choreography with pyrotechnics for a multi-sensory finale.
• On the SlyminorStrategic or Co-development Partner · 1 January 2025SKYMAGIC partnered with On the Sly for audio design at the Ras Al Khaimah New Year's Eve 2025 show, crafting a multi-sensory symphony of light and sound.
• WPP GroupcoreStrategic or Co-development Partner · 1 January 2025SKYMAGIC was commissioned by Mastercard and worked in collaboration with WPP Group for the Hahnenkamm Ski Races 2025 drone show in Kitzbühel, Austria, celebrating champions at the 85th edition of the races.
• Evolve (LEGO)coreStrategic or Co-development Partner · 1 January 2025SKYMAGIC helped bring LEGO's World Play Day activation to life in celebration of the UN's International Day of Play, transforming children's imaginative ideas into a vibrant drone show next to Shanghai's Oriental Pearl TV Tower.
• Ras Al Khaimah Tourism Development AuthoritycoreStrategic or Co-development Partner · 1 January 2025SKYMAGIC has a recurring partnership with Ras Al Khaimah Tourism Development Authority, delivering the New Year's Eve celebrations in 2025 (1,400 drones, laser drone technology, 2 Guinness World Records) and 2026 (2,300 drones, Guinness World Record Phoenix).
• Media.MonkscoreStrategic or Co-development Partner · 1 January 2024SKYMAGIC collaborated with Media.Monks on the Rebel Moon x Netflix launch, transforming the Las Vegas Sphere (Exosphere) with 400 drones to create a radiant planetary ring mirroring the film's intergalactic motifs. This was the first time drones were used to encircle the Sphere.
• Grand VisualcoreStrategic or Co-development Partner · 1 January 2024SKYMAGIC was commissioned by Grand Visual to light up the London skies for Pepsi's new visual identity launch. Grand Visual acted as the creative agency overseeing the Pepsi campaign, with SKYMAGIC delivering the drone element.
• IdentitycoreStrategic or Co-development Partner · 1 January 2024SKYMAGIC worked closely with Identity on the Mayor of London's New Year's Eve 2024 celebrations, creating magical drone moments at midnight including a swirling portal, drone dandelion, and fusion of drones with Titanium Fireworks. Identity also worked on YPO Gala Dinner Dubai 2024.
• People&Co.coreStrategic or Co-development Partner · 1 January 2024People&Co. produced the 53rd UAE Eid Al Etihad official ceremony at Jebel Hafeet National Park where SKYMAGIC flew 1,800 drones. People&Co. also produced the Zayed International Airport A380 show with SKYMAGIC and director Mark A. Ritchie.
• Mark A. RitchiecoreStrategic or Co-development Partner · 1 January 2024Emmy award-winning director Mark A. Ritchie directed the cinematic piece for the Zayed International Airport A380 drone landing show. The film was published across social media, viewed by millions and celebrated the inauguration of Zayed International Airport.
• Upper Cut Productions LtdcoreStrategic or Co-development Partner · 1 January 2024SKYMAGIC led all aerial content capture in partnership with Upper Cut Productions Ltd for the Troll 2 Netflix premiere, as well as the Zayed International Airport A380 show, showcasing the colossal troll and drone plane in striking detail.
• AlsayeghcoreStrategic or Co-development Partner · 1 January 2024SKYMAGIC was invited by Alsayegh to create an electrifying drone display at Yas Marina Circuit for ASPIRE's Autonomous Racing League (A2RL), lifting podium celebrations into the skies. Alsayegh also created the 321 Festival 2024 which featured SKYMAGIC's largest show to date (1,500 drones).
• BBC StudioscoreStrategic or Co-development Partner · 1 January 2024SKYMAGIC worked hand-in-hand with BBC Studios to develop and deliver the D-Day 80th Anniversary commemorative drone show for the UK Ministry of Defence, televised by BBC Studios Events team.
• LIGHTBLUEcoreImplementation/ SI/ Consulting Partner · 1 January 2024LIGHTBLUE produced the ADIPEC Gala Dinner 2024 where SKYMAGIC crafted a celebration with 50 pyro drones to mark the 40th anniversary of ADIPEC.
• Sodium FilmscoreStrategic or Co-development Partner · 1 January 2023Sodium Films created the viral video content for SKYMAGIC's Greggs 'A Bake Odyssey' show, which attracted over 7.4 million views within the first 30 days. SKYMAGIC has worked with Sodium Films on multiple projects including Beazley, Sela x NUFC, Wilderness Festival, and McLaren F1.
• CSM Sport & EntertainmentcoreStrategic or Co-development Partner · 1 January 2023CSM Sport & Entertainment was one of the talented teams involved in the Sela x NUFC 2023 Champions League celebration drone show at St James' Park.
• Fly By ChicagocoreTechnology or Integration · 1 January 2023Fly By Chicago provided drone camera team support as part of the extended camera team for the Zayed International Airport A380 drone show, collaborating with SKYMAGIC drone pilots.
• F8 ProductioncoreTechnology or Integration · 1 January 2023F8 Production was part of the drone camera team collaboration for the Zayed International Airport A380 drone show.
• 33.3 StudiominorStrategic or Co-development Partner · 1 January 2023SKYMAGIC collaborated with 33.3 Studio for the Bulan Bintang Takes The Sky show in Kuala Lumpur, Malaysia, choreographing the brand's evolutionary story with 350 drones above KL Tower.
• NorthHousecoreStrategic or Co-development Partner · 1 January 2023SKYMAGIC worked with NorthHouse for the Coronation Concert projection design, flying simultaneously above Windsor Castle, Cardiff Bay, and the Eden Project with 1,000 drones on live TV broadcast.
• The Pokémon Company InternationalcoreStrategic or Co-development Partner · 1 January 2023SKYMAGIC has collaborated with The Pokémon Company International for Pokémon World Championships drone shows in Yokohama (2023), Hawaii (2024), and Jakarta (2024), animating diverse arrays of Pokémon including the latest releases and beloved classics.
• FiveCurrentscoreStrategic or Co-development Partner · 1 January 2022SKYMAGIC collaborated with FiveCurrents to create a drone light artwork for the Lusail Boulevard Launch in Qatar, performing on three evenings as part of Darb Lusail Festival with 400 drones depicting the creation of the district.
• TIME EntertainmentcoreStrategic or Co-development Partner · 1 January 2022SKYMAGIC was commissioned by TIME Entertainment for the Diriyah E-Prix 2023 Formula E drone show, elevating Formula E's evolutionary story high above the racetrack.
• DXB LIVEcoreImplementation/ SI/ Consulting Partner · 1 January 2022Produced by DXB LIVE, SKYMAGIC returned to Dubai for the second year running to create two incredible resident drone shows for Dubai Shopping Festival 2022, flying daily over the duration of the festival.
• WassermancoreStrategic or Co-development Partner · 1 January 2022Wasserman was involved in content creation for the Sela x NUFC 2025 Carabao Cup celebration drone show in Newcastle, working alongside SKYMAGIC and Sela.
• Stavros Niarchos FoundationminorStrategic or Co-development Partner · 1 January 2022SKYMAGIC returned to Athens for the second year running, creating three further drone shows for the Stavros Niarchos Foundation (SNF) Festival at the SNF Cultural Center.
• UNBOXED 2022minorStrategic or Co-development Partner · 1 January 2022SKYMAGIC was commissioned by UNBOXED 2022 to deliver a unique drone light show to celebrate the awakening of SEE MONSTER in Weston-super-Mare, soaring above audiences of 70,000 people over three nights.
• Drone Stories / Aorist / Studio DRIFTinnovativeStrategic or Co-development Partner · 1 January 2022SKYMAGIC worked alongside Drone Stories, Aorist, and Studio DRIFT to realise an aerial indoor drone performance at the Venice Biennale, depicting a school of 'A.I.' fish encountering a predator at the historic Chiesa di San Lorenzo.
• AlUla Moments (RCU)coreStrategic or Co-development Partner · 1 January 2022SKYMAGIC designed a drone light artwork responding to Hegra UNESCO World Heritage site in AlUla as part of the AlUla Wellness Festival. The Silence of Light installation explored the origins and beauty of light and its relationship to the ancient site.
• Mohammed Saeed HaribminorStrategic or Co-development Partner · 1 January 2022SKYMAGIC collaborated with Emirati animator Mohammed Saeed Harib for Dubai Shopping Festival 2023, designing the first performance in collaboration with the animator in a tale centred on the 'Pearl of the Gulf'.
• Es DevlincoreStrategic or Co-development Partner · 1 January 2020SKYMAGIC was invited by Es Devlin to create an intimate drone light performance as part of the 49th UAE National Day celebrations in Abu Dhabi, designed by Es Devlin. The drone performance was above the 15m x 15m revolving cube centrepiece.
• Balich Wonder StudiocoreStrategic or Co-development PartnerSKYMAGIC was invited by Balich Wonder Studio to design and deliver a dynamic resident drone show for the FIFA World Cup 2022 at Doha Corniche, sharing the sky with fireworks and special effects water displays night after night.
• Jack MortoncoreStrategic or Co-development PartnerSKYMAGIC worked with Jack Morton for the London New Year's Eve 2022 celebrations (broadcast on BBC1 and BBC iPlayer) and the Coronation Concert. Jack Morton has been a key agency partner for multiple UK government celebration shows.

Scale indicators8 records

Recent moves6 records

Others

• DJI: World's largest commercial drone manufacturer whose hardware underpins much of the drone show industry. Not a direct competitor in bespoke shows but a critical enabler for SKYMAGIC's fleet capabilities.
• Balich Wonder Studio: Italian live-event production company and current partner of SKYMAGIC (FIFA World Cup 2022 Doha Corniche). Comparable as a creator/operator of large-scale ceremonial events but in a broader production capacity.

Direct peers

• Drone Light Show: UK-based drone light show operator delivering branded aerial shows for events, festivals, and public celebrations. Direct competitor in SKYMAGIC's home European market.
• Verity Studios: Swiss pioneer in indoor drone light shows and live entertainment swarms (founder Raffaello D'Andrea). Operates in the same autonomous drone entertainment category as SKYMAGIC, with comparable enterprise and event clients.
• Sky Elements: US-headquartered drone show provider with one of the largest drone fleets in North America, delivering entertainment, advertising, and public-event drone shows. Competes with SKYMAGIC for marquee North American and global brand engagements.
• Nova Sky Stories: US-based drone light show company designing and operating large-scale swarm drone shows for brands, sports, and entertainment clients. Closest direct competitor to SKYMAGIC globally, focused on similar bespoke storytelling-led shows.
• Celestial Drone Shows: US drone entertainment company offering synchronized swarm shows for corporate, sporting, and public events. Competes with SKYMAGIC for North American enterprise and government clients.
• Great Lakes Drone Company: US drone show provider operating large outdoor drone shows across sports, festivals, and brand campaigns. Overlaps with SKYMAGIC's US sports and event vertical.

Broad incumbents

• EHang: Chinese autonomous aerial vehicle company with broader drone product lines that have been used in coordinated light-show displays. Not primarily a drone show operator but adjacent in autonomous swarm technology and global scale.

Emerging players

• Flyby Guys: Dubai-based drone show operator active in the Middle East delivering branded and public-sector drone light shows. Competes with SKYMAGIC in its strongest regional market (UAE/MENA).

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/skymagicdrones
• YouTubevimeo.com/skymagicshow
• Facebookfacebook.com/skymagicshow
• Instagraminstagram.com/skymagicdroneshows

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SKYMAGIC