Jooycar

What Jooycar does

Jooycar is a Chile-based connected-insurance technology platform founded in 2014, selling B2B SaaS to auto-insurance carriers across Latin America (Chile, Peru, Ecuador, and Mexico) with operating headquarters in Las Condes, Santiago and investor coordination in Miami via its backer HCS Capital. The platform ingests real driving data through a mobile app, mobile app plus Bluetooth tag, or OBD hardware, processes the data into driving scores, and exposes those scores to carrier clients for risk segmentation, repricing, retention, and claims reduction. Its flagship product Wings is a 100%-mobile gamification program with real-time driving scores, rewards, contests, and personalized coaching. The company complements Wings with three adjacent modules - Try Before You Buy, Pay-Per-Mile Insurance, and Auto Conectado - and offers a white-label mobile application that carriers (e.g., Movilidad SURA for Seguros SURA) deploy under their own brand.

Underlying technology centers on multi-source telematics data capture and behavioral risk modeling validated at 9x correlation versus traditional actuarial pricing, with security and compliance reinforced by ISO 27001 certification, end-to-end encryption, anonymization by default, and adherence to GDPR and Chile Law 19.628. Jooycar monetizes primarily through subscription and usage-based fees paid by insurance carriers (per-vehicle or per-policy), supplemented by professional services for white-label onboarding, integration with policy cores and CRMs, and ongoing operational support. The company's go-to-market combines enterprise direct sales to innovation, actuarial, and data teams at leading carriers with white-label/OEM embedding (Movilidad SURA), a strategic alliance with OCTO Telematics, and category-building thought leadership through co-authorship of the first LatAm Connected Insurance Whitepaper alongside SURA and the Pan-American Insurtech Alliance.

At scale (150K+ connected vehicles), Jooycar is positioned against a LatAm telematics penetration of under 1%, contrasted with Italy (~70% of European UBI policies) and the U.S. (13.4M+ active UBI policies), with smartphone penetration above 75% in core markets supporting mobile-first adoption. Anchor customers named publicly include SURA, Zurich, Rímac, Pacífico, Consorcio, and Coris. Disclosed outcomes include 15% claims reduction, 25% driving-score improvement within weeks of use, +50% sustained MAU, 72% adoption (SURA), 23% risk improvement versus control (Peru NDA), 4.4/5 CSAT, and zero tickets escalated to insurer contact centers. The company has raised approximately $3.85M in disclosed venture funding to date, with a 51-100 employee headcount.

Name

Jooycar

Legal name

Jooycar

Website

https://jooycar.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Jooycar is a LatAm B2B SaaS provider of mobile telematics and connected-insurance technology for auto-insurance carriers. Its platform captures driving data via smartphone, Bluetooth, or OBD hardware, and delivers gamification, risk scoring, and white-label apps to carriers across Chile, Peru, Ecuador, and Mexico.

Ownership category

akta.pro rank

Product category

Connected Insurance Technology

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Telematics & Usage-Based Insurance (UBI) Platforms (FSAGAGAF)

akta.pro secondary industries

Usage-Based / Telematics Personal Auto Insurance (FSAJAAAB), Telematics-Based Insurance & Usage-Based Rating (UBI) (TLABANAK), Pay-Per-Mile Personal Auto Insurance (FSAJAAAC)

Keywords

• Connected insurance platform
• Telematics insurance
• Usage-based insurance
• Auto insurance software
• Mobile telematics

Headquarters

HQ city

Las Condes

HQ country

Chile

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS/Platform Subscription: B2B SaaS platform licensing to insurance carriers. Insurers integrate Jooycar technology into their operations to reduce claims, sharpen risk segmentation, and build continuous policyholder relationships. Revenue derived from per-vehicle or per-policy fees.
2. Usage-based Telematics Fees: Usage-based revenue tied to number of connected vehicles. Programs including Try Before You Buy and Pay-Per-Mile Insurance generate fees based on vehicle connectivity and driving data captured.
3. Professional Services: Implementation, onboarding, and support services for insurer deployment. White-label deployment includes customization, integration with policy core and CRM, and ongoing operational support.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels5 records

Core offering

Jooycar provides a B2B connected-insurance technology platform that captures real-world driving data via mobile apps, Bluetooth tags, or OBD hardware and converts it into risk scores, gamification, and behavioral insights for auto insurance carriers across Latin America. Its product suite (Wings, Try Before You Buy, Pay-Per-Mile Insurance, Auto Conectado) covers the full lifecycle of connected insurance — from data capture and risk scoring to retention incentives and usage-based pricing — and is deployable as a white-label mobile app under an insurer's own brand.

Product overview

Jooycar offers a unified connected-insurance platform with four complementary products: Wings (the flagship mobile gamification program), Try Before You Buy, Pay-Per-Mile Insurance, and Auto Conectado. These solutions cover the full lifecycle of connected insurance — from driver data capture and risk scoring to retention incentives and usage-based pricing — enabling insurers to reduce claims, sharpen risk segmentation, and build continuous relationships with policyholders beyond the premium.

Differentiator

Problem solved

Functional benefit

Brands

• Wings: Flagship product - 100% mobile-based gamification programs that retain policyholders, improve risk profile, and reduce claims. Drivers earn real rewards for safer driving.
• Try Before You Buy
• Pay-Per-Mile Insurance
• Auto Conectado
• Movilidad SURA

Products and services

• Wings Flagship 100% mobile-based gamification program that retains policyholders, improves their risk profile, and reduces claims for auto insurance carriers. Drivers earn real rewards for safer driving through real-time driving scores, gamification with rewards, and personalized coaching. Validated outcomes include 15% claims reduction and a sustained +50% increase in Monthly Active Users across active fleets.
• Auto Conectado Connected car insurance product that captures real-world driving data from multiple sources — mobile app, app + Bluetooth tag, or OBD hardware — giving insurers full visibility into driver behavior regardless of channel. It is the data-capture backbone of Jooycar's connected-insurance ecosystem.
• Pay-Per-Mile Insurance Usage-based insurance product that allows auto insurers to offer mileage-based pricing, enabling more flexible and personalized coverage options for policyholders based on actual driving data captured by Jooycar's telematics layer.
• Try Before You Buy Connected-insurance product that lets insurers offer prospects a trial experience before committing to a policy, reducing acquisition friction and demonstrating value upfront through Jooycar's telematics platform and gamified engagement mechanics.
• White-Label Mobile App Custom-branded mobile application that insurers deploy under their own brand, featuring driving scores, rewards, challenges, and personalized coaching. Includes zero-ticket escalation to insurer contact centers, with operational support fully absorbed by Jooycar (e.g., Movilidad SURA for Seguros SURA).

Quantifiable outcome

• 25% driving score improvement within weeks of use
• +7 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• OCTO TelematicscoreTechnology or IntegrationStrategic alliance with global leader in connected mobility (6M+ users). Reinforces Jooycar's technical capacity and validates data at global scale. Combines OCTO's global telematics infrastructure with Jooycar's LatAm market expertise and mobile-first platform.
• Insurtech ChilecoreGTM or Marketing PartnerActive member of Insurtech Chile, the industry association for insurtech in Chile. CEO Rodrigo Labbé serves as President and co-founder, providing leadership in the LatAm insurtech ecosystem.
• AIM - Insurtech MéxicocoreGTM or Marketing PartnerActive member of AIM (Insurtech México). Co-author of first Connected Insurance Whitepaper for LatAm alongside SURA and Pan-American Insurtech Alliance.
• Seguros SURAflagshipStrategic or Co-development PartnerFlagship customer and co-author of connected insurance whitepaper. Movilidad SURA, built with Jooycar, became first mass-scale mobile-based program in LatAm (May 2025). Full Chilean auto book access at no extra cost. Joint product development and market validation.
• Pan-American Insurtech Alliance (AIP)coreStrategic or Co-development PartnerCo-authors of first connected insurance whitepaper for LatAm. CEO Rodrigo Labbé serves as Secretary of AIP. Association provides industry credibility, network access, and thought leadership platform for connected insurance adoption.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• OCTO Telematics: Global leader in connected mobility and telematics-based insurance with 6M+ users. Direct comparable on telematics data capture, UBI scoring, and insurer platform delivery; also Jooycar's strategic alliance partner.
• Cambridge Mobile Telematics: US-based mobile telematics and UBI platform powering insurance carriers (e.g., State Farm, Liberty Mutual). Direct competitor in mobile-first driving behavior analytics and gamified policyholder engagement.
• The Floow: UK telematics platform serving global insurers with smartphone-based driving analytics and risk scoring. Directly comparable mobile-first UBI technology stack for personal auto and fleet.
• TrueMotion: Mobile telematics platform focused on usage-based insurance and driver-scoring APIs for insurers. Comparable smartphone-first UBI approach and B2B SaaS licensing model.
• Sentiance: AI-driven mobility and driving behavior analytics platform serving insurance and mobility players globally. Overlapping technology (smartphone-based behavior modeling) and customer profile (insurers, mobility platforms).

Broad incumbents

• Progressive (Snapshot): US personal auto incumbent whose Snapshot program pioneered mobile telematics-based pricing. Cited in Jooycar's whitepaper as a category benchmark; overlapping UBI product offering at massive scale.
• Allstate (Drivewise): US personal auto incumbent running Drivewise, a mobile-first UBI program integrated across the standard policy. Comparable mobile-telematics deployment model referenced in Jooycar's category positioning.

Others

• LexisNexis Risk Solutions: Data and analytics provider serving US insurers with telematics-derived scoring and risk signals. Adjacent technology provider in the UBI value chain rather than a direct competitor.

Emerging players

• Netradyne: AI-powered fleet telematics and driver-scoring platform. Overlaps with Jooycar's commercial-fleet use case (driver behavior monitoring, accident reduction); partial comparability through driving analytics technology.

Regional players

• Pier: Brazil-based auto insurtech using telematics and data-driven pricing for digital auto insurance. LatAm regional peer with overlapping connected-insurance positioning, though Brazil-focused rather than multi-LatAm.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/jooycar
• Facebookfacebook.com/jooycar

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jooycar