What Sentiance does

Sentiance NV is a privately held Belgian data-science company founded in 2015 and headquartered in Antwerp, operating an AI-native behavioral intelligence platform delivered as a software development kit (SDK) that enterprises embed inside their own mobile applications. The platform runs machine-learning models directly on end-user devices, processing motion, location, accelerometer, and gyroscope sensor data to produce structured insights about how people move, drive, and live, without raw sensor data leaving the phone. Its product suite comprises five modules: Driving Insights (risk scoring and event detection such as harsh braking, speeding, and phone handling), Crash Detection (real-time on-device collision identification), Mobility Insights (transport-mode classification across car, bike, walking, bus, and rail), Lifestyle Insights (routine and behavioral profiling), and an Engagement Platform that delivers personalized behavioral coaching, challenges, and gamification under a Just-in-Time Adaptive Intervention framework. Underlying capabilities include multimodal sensor fusion, optional ingestion of physiological data via Google Fit and Apple Health, anomaly detection for distracted driving events, and a self-learning recommendation engine implemented through a domain-specific decision-tree language usable by non-engineering behavioral scientists.

Name

Sentiance

Legal name

Sentiance NV

Website

https://sentiance.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Sentiance is an Antwerp-based behavioral intelligence company that licenses an on-device AI SDK to insurers, mobility platforms, gig-economy operators, automotive OEMs, and transport authorities, converting smartphone sensor data into privacy-first driving, mobility, and lifestyle insights.

Ownership category

akta.pro rank

Product category

Behavioral Intelligence & Mobility Analytics Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Telematics & Usage-Based Insurance (UBI) Platforms (FSAGAGAF)

akta.pro secondary industries

Claims Management & Digital FNOL Platforms (FSAGAGAC), Privacy Management (Consent, DSAR, RoPA) (HDADAFAH)

Keywords

• Behavioral intelligence platform
• Mobile sensor analytics
• Usage-based insurance
• Driver behavior scoring
• On-device AI SDK

Headquarters

HQ city

Antwerpen

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SDK Licensing: Sentiance provides SDK licensing to enterprises for integration into their mobile applications. Licensees pay fees for the right to integrate the Sentiance SDK into their mobile applications and access the platform.
2. Platform Access: SaaS platform access for behavioral insights, analytics dashboards, and reporting. Enterprises access the platform via web interface to view driving behavior data, mobility patterns, and engagement metrics.
3. Data-Driven Insurance Solutions: Revenue from motor insurance companies using driving insights for risk-based pricing, claims fraud detection, and loss ratio improvement.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Sentiance provides an AI-native behavioral intelligence platform delivered as a mobile SDK that processes sensor data on-device to deliver real-time insights on how people move, drive, and live. The platform spans five core modules—Driving Insights, Crash Detection, Mobility Insights, Lifestyle Insights, and an Engagement Platform—and is licensed to enterprises in motor insurance, gig economy, automotive, and public transport for risk scoring, safety coaching, claims reduction, and personalized engagement. All processing occurs on the user's device with no raw data leaving the phone, enabling privacy-first behavioral analytics for partner applications.

Product overview

Sentiance is an AI-native behavioral intelligence platform delivered via a single SDK that integrates into mobile apps. The platform consists of five core product modules: Driving Insights (risk assessment and safety scoring), Crash Detection (real-time collision identification and reporting), Mobility Insights (multi-modal transport classification), Lifestyle Insights (behavioral and routine profiling), and Engagement Platform (personalized behavior change coaching). All processing occurs on-device using edge computing, with zero raw data collection, enabling privacy-first insights about how people move, drive, and live. The platform is designed for industries including motor insurance, gig economy, automotive OEMs, and transport authorities.

Differentiator

Problem solved

Functional benefit

Products and services

• Driving Insights AI-powered driving behavior analysis module that provides objective risk assessment and safety scores by detecting events such as hard braking, hard acceleration, harsh turns, speeding, and phone handling. Used by motor insurance, gig economy, and automotive customers for fair pricing, driver coaching, and risk management.
• Crash Detection On-device collision detection solution that identifies car crashes in real-time and immediately notifies stakeholders. Provides detailed crash reporting to support insurance claims investigation and reduce claims fraud.
• Mobility Insights Multi-modal transport detection module that identifies how people travel—including driving, cycling, walking, and public transport—and provides mobility pattern analysis for transport authorities, urban planning, and sustainable mobility initiatives.
• Lifestyle Insights Behavioral profiling module that infers user lifestyle characteristics including work habits, social patterns, physical activity levels, and routine behaviors. Enables hyper-personalization for insurance and mobility services.
• Engagement Platform

Quantifiable outcome

• 8.3% improvement in loss ratio for insurance partners
• +7 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability6 records

Feature10 records

Partnerships

Three partnerships are on record, tiered core.

• AyracoreStrategic or Co-development PartnerSentiance is a founding member of Ayra, an industry initiative designed to reshape digital trust. Ayra creates an ecosystem where businesses, technology providers, and individuals can thrive through security, transparency, and interoperability standards. The initiative prioritizes data ownership and trust in digital interactions.
• AWS (Amazon Web Services)coreTechnology or IntegrationAWS cloud platform (Ireland region, eu-west-1) hosts Sentiance's cloud infrastructure with multi-layered security including 24/7 monitoring, intrusion detection, and CCTV surveillance. AWS IAM enables controlled access with programmatic tokens.
• RAC WA (Royal Automobile Club of Western Australia)coreStrategic or Co-development PartnerPartnership to develop the Safer Driver App using behavioral coaching to reduce distracted driving. Achieved 60% reduction in distracted driving behavior in a 30-day pilot study with 182 drivers.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cambridge Mobile Telematics: Cambridge Mobile Telematics is a leading smartphone-based telematics provider for insurers and mobility companies, offering driving behavior scoring, crash detection, and risk analytics. Directly comparable to Sentiance in UBI, mobile crash detection, and insurance-focused behavioral insights.
• Octo Telematics: Octo Telematics is one of the largest global providers of insurance telematics and UBI solutions for motor insurers. It competes head-to-head with Sentiance in usage-based insurance, crash detection, and fleet/mobility analytics across Europe, North America, and APAC.
• TrueMotion: TrueMotion built a smartphone-first driving behavior platform for insurance and family safety use cases before being acquired by Cambridge Mobile Telematics. It is a direct peer of Sentiance in mobile UBI scoring and distracted-driving analytics.
• The Floow: The Floow provides telematics data platforms for insurers and mobility operators, focused on smartphone and black-box data ingestion, scoring, and fraud detection. It competes directly with Sentiance in motor-insurance telematics, particularly in EMEA markets.
• Zendrive: Zendrive offers mobile data analytics for drivers and fleets, including distracted-driving detection and risk scoring for insurance and gig-economy customers. It is a direct peer of Sentiance in smartphone-based driving behavior analysis and SDK delivery.
• IMS (Insurance & Mobility Solutions): IMS is a European telematics provider specializing in UBI and mobility solutions for insurers, automotive OEMs, and fleet operators. It is a direct peer of Sentiance in insurance telematics scoring, with comparable customer segments in EMEA.

Broad incumbents

• Geotab: Geotab is a large connected-vehicle and fleet telematics platform with a marketplace of insurance, sustainability, and mobility analytics integrations. It is a broad incumbent peer of Sentiance in mobility data, with overlap in insurance and gig-economy use cases via fleet customers.
• LexisNexis Risk Solutions: LexisNexis Risk Solutions provides large-scale insurance data, analytics, and telematics data services to motor insurers globally. It overlaps with Sentiance in UBI data and risk scoring but as part of a much broader insurance-data portfolio rather than a smartphone-specialist.
• Verisk: Verisk is a major insurance analytics and data services provider, with telematics, claims, and underwriting analytics used by most large motor insurers. It is a broad incumbent competing with Sentiance on risk scoring, claims analytics, and mobility data ingestion.
• Arity (Allstate): Arity is Allstate's mobility telematics platform, providing driving behavior data and analytics to insurers, advertisers, and mobility companies. It is a broad incumbent peer of Sentiance in mobile telematics data and insurance risk scoring.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sentiance

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds7 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sentiance