What Evariant does

Evariant is a U.S.-based, privately held healthcare technology company founded in 2008 and headquartered in Farmington, Connecticut. The firm builds a provider-facing customer relationship management (CRM) and patient engagement platform focused on helping hospitals and health systems grow patient volume through more effective patient acquisition, retention, and campaign execution. Its offering combines CRM, marketing automation, and analytics — evidenced operationally by a dedicated "Campaign Center" product line — to help healthcare organizations identify, target, and retain patient populations across the care continuum.

The company's go-to-market is enterprise-oriented, selling into hospital systems and provider organizations rather than the long tail of small practices. Strategic investor participation from Dignity Health (a large multi-state health system operator), McKesson Ventures (healthcare distribution and analytics), and Salesforce Ventures (enterprise CRM platform) signals deep channel and reference-customer alignment with the U.S. healthcare provider ecosystem. Evariant has raised approximately $70 million across multiple venture rounds between 2011 and 2016, including a $42 million Series C in late 2015 and a follow-on C round in mid-2016 co-led by Goldman Sachs, McKesson Ventures, and Salesforce Ventures. The company employs between 101 and 250 people.

Underlying business model mechanics are not disclosed in the source data: pricing, contract structure, and customer segmentation detail are unavailable. Based on the enterprise positioning and investor mix, revenue is presumed to come primarily from multi-year SaaS subscriptions and implementation services sold to U.S. health systems, with concentration skewed toward larger anchor accounts. The most recent verifiable activity in the source data dates to mid-2016, which limits forward visibility into current operations.

Name

Evariant

Website

https://evariant.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Evariant is a U.S.-based healthcare technology company founded in 2008 that builds a provider-facing CRM and patient engagement platform, helping hospitals and health systems drive patient acquisition, retention, and marketing campaign performance.

Ownership category

akta.pro rank

Product category

Healthcare Analytics Software

NAICS

Marketing Consulting Services (541613)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Healthcare Provider ERP (Hospital Operations, Supply Chain, Finance) (HDAEAEAH)

akta.pro secondary industry

ERP Extensions & Add-ons (CPQ, Billing, Revenue Management) (HDAEAEAO)

Keywords

• Patient acquisition software
• Healthcare analytics platform
• Patient retention solutions
• Healthcare marketing software
• Provider growth platform

Headquarters

HQ city

Farmington

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Core offering

Evariant provides a healthcare data and analytics platform that enables providers to optimize growth through smarter patient acquisition and retention. The platform combines provider, claims, and consumer data with analytics to support targeted patient outreach and engagement. A dedicated Campaign Center offering supports healthcare marketing execution and patient engagement workflows.

Differentiator

Problem solved

Functional benefit

Products and services

• Evariant Healthcare Growth Platform Healthcare data and analytics platform that enables providers to optimize growth through smarter patient acquisition and retention; combines provider, claims, and consumer data with analytics to identify and engage target patient populations. Targeted at hospital systems and large provider organizations.
• Campaign Center Healthcare marketing execution offering within the Evariant platform that supports patient acquisition and retention campaigns for provider customers. Led by a dedicated General Manager, it enables provider marketing teams to plan, execute, and measure targeted patient outreach.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Oracle Health (formerly Cerner): Oracle Health provides EHR and population health tools with patient engagement modules that overlap with Evariant's value proposition. As a vertically integrated incumbent with deep provider relationships, it represents a strategic competitor for provider IT budgets.
• Salesforce Health Cloud: Salesforce Health Cloud is the dominant healthcare CRM platform used by providers for patient acquisition, engagement, and retention. It is also an investor in Evariant, making it both a partner and a competing platform that can be deployed as an alternative to Evariant's analytics and campaign capabilities.
• Press Ganey: Press Ganey is a leading patient experience and analytics platform used by health systems to measure and improve CAHPS scores, patient satisfaction, and engagement. Its analytics and benchmarking capabilities compete with Evariant's patient retention intelligence layer.
• Epic Systems: Epic is the largest EHR vendor in the US and offers patient engagement tools (MyChart, Cheers CRM) that compete with Evariant at the provider level. Most large health systems run Epic, giving Epic structural advantages in embedding CRM and patient acquisition features adjacent to clinical workflows.
• IBM Watson Health (Merative): Merative (formerly IBM Watson Health) provides population health, analytics, and clinical decision support for large providers and payers. It overlaps with Evariant's analytics and predictive modeling capabilities, though it serves a broader enterprise IT footprint.

Direct peers

• Healthgrades: Healthgrades operates a healthcare provider directory and marketing platform that helps hospitals and practices acquire patients through search, content, and provider profile optimization. It is one of the most directly comparable patient acquisition platforms for healthcare providers in the US market.
• Influence Health: Influence Health is a healthcare marketing and CRM platform serving hospitals and health systems with campaign management, content marketing, and patient engagement tools. It is a direct peer in the healthcare provider marketing technology category that Evariant operates in.
• Kyruus: Kyruus provides a provider data management and patient access platform that helps health systems match patients with the right providers and improve online scheduling. It overlaps with Evariant's mission of driving patient acquisition and retention for healthcare providers through data-driven matching and engagement.

Emerging players

• Doctor.com: Doctor.com provides a provider-facing platform for online listings, reputation management, patient scheduling, and CRM-style patient communication. It targets similar use cases as Evariant's Campaign Center for ambulatory practices and small health systems.
• PatientPop: PatientPop (now part of Tebra) offers practice growth software for independent providers, including patient acquisition, reputation management, and automated patient communications. It overlaps with Evariant at the SMB provider segment that is often under-served by enterprise healthcare IT.

Market position

Strengths1 record

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights1 record

Customer concentration

• Xx.com/evariant

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds7 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Evariant