Oath Craft Pizza

What Oath Craft Pizza does

Oath Craft Pizza is a private, fast-casual pizza restaurant chain founded in 2014 on Nantucket Island, Massachusetts, and now headquartered in Poulsbo, Washington. The company differentiates on a proprietary avocado oil grilled and seared crust produced daily at a central bakery, combined with fresh, locally-sourced, Certified Humane ingredients, and offers build-your-own and signature craft pizzas in personal, large, and gluten-free Banza chickpea-crust sizes alongside salads, sides, and desserts. Its core technology includes the avocado oil grilling technique, a centralized crust production model for consistency, and a quick-cook format that supports small footprints and low labor requirements (1-4 employees per shift).

The business operates through three revenue streams: direct-to-consumer retail pizza sales at company-owned locations, a mobile food truck for events, and a franchise program (5.5% royalty on gross sales, $30,000 franchise fee, $380,000-$550,000 total unit investment) that targets experienced restaurant operators and entrepreneurs. It also runs a digital community fundraising program where organizations earn 25% of sales via unique promo codes. Two company-owned retail locations are confirmed in Poulsbo, WA and Wellesley, MA, with online ordering through Toasttab for delivery and carryout.

Oath targets health-conscious Millennial and Gen Z consumers and families seeking better-for-you pizza, while positioning its franchise opportunity at the intersection of the pizza and broader wellness markets. Strategic partners include Covelli Enterprises, the largest Panera Bread franchisee, which is opening Oath franchise locations including planned turnpike travel-stop sites. The company has raised approximately $21.7 million across three funding rounds between 2016 and 2018 from Breakaway Ventures and Cerity Partners Ventures.

Name

Oath Craft Pizza

Legal name

Oath Pizza

Website

https://oathpizza.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Oath Craft Pizza is a private fast-casual pizza chain operating two company-owned restaurants and a franchise system, built around a proprietary avocado oil grilled crust, central bakery production, and quick-cook technology. It serves health-conscious Millennial, Gen Z, and family consumers directly and licenses its concept to franchise operators.

Ownership category

akta.pro rank

Product category

Fast-casual pizza restaurants

NAICS

Bakeries and Tortilla Manufacturing (3118)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Pizza Fast Casual (THAFABAB)

Keywords

• Fast-casual pizza
• Avocado oil crust
• Pizza franchise
• Hand-stretched pizza
• Better-for-you pizza

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Retail Pizza Sales: Direct food sales through company-owned locations and food truck operations. Revenue generated from pizzas, salads, sides, and desserts sold to consumers for dine-in, carryout, and delivery.
2. Franchise Royalties: 5.5% royalty fee on gross sales collected from franchisees. Franchise fee of $30,000 per unit.
3. Fundraiser Revenue Share: Organizations host fundraisers and earn 25% of sales. Oath Pizza generates revenue from these events while building community goodwill and customer acquisition.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Oath Craft Pizza is a fast-casual pizza restaurant chain that sells hand-stretched pizzas grilled and seared in proprietary avocado oil, complemented by salads, sides, desserts, and a gluten-free Banza chickpea crust option. The company operates dine-in, carryout, and delivery locations, a mobile food truck for events, and a digital fundraiser program. It also sells franchise opportunities that bundle its proprietary crust, quick-cook technology, and supply-chain support.

Product overview

Oath Pizza is a fast-casual pizza restaurant chain built around its proprietary avocado oil grilled crust, made from scratch daily. The core offering consists of craft pizzas available in three sizes (Personal, Large, Banza Chickpea Crust), complemented by salads, sides (garlic breadsticks), and desserts (cookie pizzas, brownies, marshmallow bars). The company operates physical restaurant locations with dine-in, carryout, and delivery service, plus a mobile food truck for events. Beyond restaurant operations, Oath Pizza offers a digital fundraiser program (organizations earn 25% of sales via unique promo codes) and a franchise opportunity with investment requirements of $380,000-$550,000 per unit.

Differentiator

Problem solved

Functional benefit

Products and services

• Craft Pizzas Hand-stretched pizzas grilled and seared in avocado oil, available in Personal, Large, or Banza chickpea crust options, with signature varieties and Build-Your-Own customization for dine-in, carryout, and delivery customers.
• Salads Fresh chopped romaine-based salads including Build Your Own Salad, Caesar Salad, and Greek Salad, sold at company locations as standalone purchases or complements to pizza.
• Sides Cheesy Garlic Breadsticks and BBQ Bacon Breadsticks with choice of dipping sauce, sold as standalone purchases or pizza accompaniments.
• Desserts Sweet menu items including Chocolate Chunk Cookie Pizza, Chocolate Chunk Cookie, Dark Chocolate Brownie (GF), and Chewy Marshmallow Bar (GF).
• Food Truck Catering Mobile pizza food truck service for events, pop-ups, and catering bookings, with inquiries managed via email.
• Fundraiser Program Digital and in-store fundraising program where schools, nonprofits, and community organizations earn 25% of sales through unique promo codes for in-store and online orders.
• Franchise Opportunities Franchise program offering proprietary avocado oil crust technology, quick-cook technology, and supply chain support; total investment $380,000–$550,000 per unit, $30,000 franchise fee, 5.5% royalty on gross sales, and $100,000+ minimum liquid capital.

Quantifiable outcome

• Organizations earn 25% of sales during fundraisers

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Covelli EnterprisescoreChannel Partner/ Reseller/ DistributorCovelli Enterprises, the largest Panera Bread franchisee, has partnered with Oath Pizza as a franchise partner. They are opening Oath Pizza locations, including on the turnpike, viewing the menus of Oath Pizza, Panera Bread, and Dairy Queen as complementary concepts serving turnpike travelers.
• Brad LangfordcoreChannel Partner/ Reseller/ DistributorBrad Langford is an Oath Pizza franchisee who endorses the brand's quality, taste, operations excellence, and strong unit economics. He notes that Oath maintains quality while employing small staff and providing great customer service.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pieology Pizzeria: Pieology is a fast-casual, build-your-own pizza franchise with customizable individual pies and a wellness-adjacent menu. Its franchise-driven model and similar price point put it in direct competition with Oath for both end consumers and prospective franchisees.
• MOD Pizza: MOD Pizza is a fast-casual pizza chain with build-your-own customization, individual-sized pizzas, and a wellness-leaning positioning. Like Oath, it targets health-conscious Millennials and Gen Z with speed of service and a differentiated crust, making it the closest direct comparable in category, format, and customer.
• Blaze Pizza: Blaze Pizza is a fast-casual, build-your-own pizza chain with a fast-fired oven concept and better-for-you positioning. Its customizable menu, individual pie format, and similar customer targeting align it directly with Oath's value proposition and operating model.
• &pizza: &pizza is a fast-casual pizza concept known for bold design, tech-forward ordering, and customizable pies targeting younger consumers. Its format, brand-led differentiation, and urban footprint make it a direct comparable to Oath on concept, customer, and go-to-market motion.

Broad incumbents

• California Pizza Kitchen: California Pizza Kitchen is a broader casual-dining restaurant chain with a premium, ingredient-forward pizza menu. While not fast-casual, it competes for the same wellness-aware, premium-pizza customer and has a significantly larger footprint and brand presence.
• Papa John's: Papa John's is a global QSR pizza chain with extensive franchise operations. While its delivery-led model and value positioning differ from Oath, it competes for the same pizza occasion and has begun introducing better-for-you menu options, making it a relevant broader-category peer.
• Domino's Pizza: Domino's is the largest pizza QSR globally with deep franchise infrastructure and digital ordering leadership. As the dominant category incumbent, it sets the competitive floor on price, speed, and digital convenience that Oath must outperform.

Emerging players

• Mountain Mike's Pizza: Mountain Mike's is a growing West Coast-based pizza chain expanding through franchising with a family-friendly positioning. While less fast-casual than Oath, it competes in similar geographies and offers a comparable price point for the better-pizza occasion.
• Marco's Pizza: Marco's Pizza is a rapidly expanding franchise pizza chain with an ingredient-quality narrative. It targets similar value-conscious and quality-seeking consumers through franchising and represents an emerging competitor for both customers and franchisee capital.
• Jet's Pizza: Jet's Pizza is a regional pizza chain known for its Detroit-style square pizza and franchise-led growth. While format-differentiated, it competes in similar better-pizza customer segments and is scaling through franchising comparable to Oath's model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/oathpizza
• Facebookfacebook.com/oathpizza
• LinkedInlinkedin.com/company/oath-craft-pizza

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oath Craft Pizza