Dove.it
Dove.it is an Italian online real estate agency that sells residential properties for sellers at zero commission and monetizes through paid buyer advisory packages, auction services, and developer marketing, operating a hybrid digital platform with physical agent offices across 70%+ of Italian municipalities.
- Company typePrivate
- Founded2018
- HeadquartersMilano, Italy
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Dove.it does
Dove.it s.r.l is an Italian online real estate agency headquartered in Milan that operates on a zero-commission model for property sellers, monetizing instead through tiered buyer advisory packages and ancillary services. Its platform combines a digital self-service interface (free online valuation, virtual tours, portal distribution, listing management) with a physical agent network across multiple Italian cities including Milan, Rome, Turin, Bologna, Varese, Monza, Florence, Padua, and Taranto, supported by a franchise program for independent agencies. The technology stack centers on an integrated property valuation engine that combines internal property data with OMI (Agenzia delle Entrate) market data and Google Maps location services to produce free online estimates.
The product portfolio spans a core listings marketplace with 2,845 active properties and a suite of modular services: dedicated consultants, professional photography, virtual tours, portal promotion, technical certification, buyer consultation (Valutazione €499, Proposta €999, Rogito €1,499), auction advisory (Perizia €199, Sopralluogo €299), new construction listings, and marketing services for construction companies. Customer segments are primarily individual property sellers and buyers, with secondary segments in construction companies/developers and judicial auction buyers; the buyer-side packages and developer marketing are the company's principal revenue streams in lieu of seller commissions.
The business model is asset-light relative to traditional Italian brokerages: Dove.it captures demand through SEO, content marketing, and major property portals, then routes sellers to a free digital flow and buyers to paid advisory engagements. To date the company has raised approximately $5.3M across two disclosed rounds (2019 and September 2022, the latter led by ALIcrowd), operates with 101-250 employees, and has not disclosed revenue, transaction volume, or unit economics. The economic wedge versus traditional agencies (which charge 4% + IVA) is presented as roughly €9,028-€14,152 of seller savings per Milan transaction, and the company claims a 98% Excellent rating on Trustpilot.
Dove.it firmographics
Firmographics- Name
- Dove.it
- Legal name
- Dove.it s.r.l
- Website
- https://dove.it
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Dove.it is an Italian online real estate agency that sells residential properties for sellers at zero commission and monetizes through paid buyer advisory packages, auction services, and developer marketing, operating a hybrid digital platform with physical agent offices across 70%+ of Italian municipalities.
- Ownership category
- akta.pro rank
Dove.it industry classification
Industry- Product category
- Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121), Web Search Portals and All Other Information Services (51929)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)
- akta.pro secondary industries
- Buyer Representation Services (BPAJAAAJ), Vertical/Specialty Search (e.g., jobs, real estate, travel, products) (BPAMAAAD), Affordable Housing & First-Time Buyer Brokerage (BPAJAAAD)
Keywords
Where Dove.it is headquartered
LocationHeadquarters
- HQ city
- Milano
- HQ country
- Italy
- HQ region
- Europe
Offices5 records
Markets served
Dove.it business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Zero Commission Property Sales (Seller Side): The company charges ZERO commissions to property sellers, differentiating from traditional agencies that charge 3-5%. Revenue appears to be generated through other service streams rather than sales commissions.
- Buyer Advisory Services: Paid consulting services for property buyers including property evaluation (€499), proposal assistance (€999), and full transaction support until deed signing (€1,499)
- Auction Property Advisory: Specialized consulting for auction property purchases with packages starting at €199 for valuation reports and €299 for accompanied viewings
- Developer/Builder Services: Marketing services for construction companies selling new developments, with custom online and offline marketing solutions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Seller Service - Free |
| Unit Pricing | Pay-as-you-go | Evaluation Package - €499 |
| Unit Pricing | Pay-as-you-go | Proposal Package - €999 |
| Unit Pricing | Pay-as-you-go | Deed Package - €1,499 |
| Unit Pricing | Pay-as-you-go | Auction Valuation - €199 |
| Unit Pricing | Pay-as-you-go | Auction Site Visit - €299 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Dove.it product offering
Product offeringCore offering
Dove.it is an online real estate agency that sells residential properties on behalf of owners at zero commission, while providing paid advisory packages to property buyers. The platform combines a self-service digital valuation and listing tool with a nationwide network of local agents who handle viewings, negotiations, and transaction support, supplemented by buyer-side consulting, auction advisory, and developer marketing services.
Product overview
Dove.it is an online real estate agency platform operating on a zero-commission model for sellers across Italy. The core platform combines digital technology with local agent expertise to facilitate property sales and purchases. The product portfolio includes the main Dove.it Core Platform and Property Listings Marketplace for transactions, supported by service modules including Property Valuation, Dedicated Consultant, Professional Photography, Portal Promotion, and Technical Certification. Additional services include Buyer Consultation (with Valutazione, Proposta, and Rogito packages), Auction Consultation, New Construction Properties, and Builder Services. The platform covers over 100 Italian cities with physical agency presence in major markets including Milan, Rome, Turin, and Bologna.
Differentiator
Problem solved
Functional benefit
Products and services
- Seller Brokerage Service (Zero Commission)
Quantifiable outcome
- Sellers save €14,640 on average on a €300,000 property compared to traditional 4% agency commissions
- +2 more outcomes
Companies that use Dove.it
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Dove.it technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature2 records
Dove.it partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
Dove.it competitors and assessment
Company assessmentDirect peers
- Tecnocasa: Italy's largest traditional real estate franchise network with thousands of affiliated agencies. Comparable to Dove.it as a multi-branch Italian residential brokerage; Dove.it's franchise offering positions it as a technology-forward alternative to Tecnocasa's traditional commission-based franchise model.
- Immobiliare.it: Italy's largest property portal and listings marketplace, now owned by Scout24. Directly comparable to Dove.it as both operate digital property marketplaces in Italy; Immobiliare.it also layers brokerage and advertising services that overlap with Dove.it's buyer advisory and portal promotion offerings.
- idealista: Leading Italian and Iberian property portal owned by AVIRA/Adevinta. Comparable to Dove.it as a digital property marketplace covering Italian cities; its scale and portal-driven traffic make it both a distribution partner and a competitive threat for Dove.it's listings and lead generation.
- Casa.it: Major Italian property portal providing listing and advertising services. Comparable to Dove.it as a listings marketplace serving Italian home buyers and sellers; competes for seller attention with lower-cost or bundled brokerage-style services.
- RE/MAX Italia: Global franchise real estate brokerage operating in Italy. Comparable to Dove.it as a franchise-driven residential brokerage serving Italian consumers; competes for agent affiliation and Italian seller mindshare against Dove.it's hybrid digital model.
- Subito Casa: Italian online property listings platform from the Subito.it horizontal classifieds group. Comparable to Dove.it as a digital listings and brokerage platform for Italian residential properties, with similar advertising-based monetization and agency referral services.
Broad incumbents
- Engel & Völkers Italia: International premium residential real estate brokerage with Italian offices. Comparable to Dove.it as a branded residential brokerage serving Italian home sellers and buyers; positions at the higher end of the market where Dove.it's affordable, zero-commission approach is less directly competitive.
Emerging players
- Wikicasa: Italian digital-first real estate brokerage that similarly leverages online tools and local agents. Comparable to Dove.it as a hybrid online/agency model targeting Italian sellers with a lower-cost or alternative-fee structure, competing for the same zero-commission-minded seller segment.
Regional players
- Gate-away.com: Italian-focused international property portal connecting foreign buyers with Italian real estate agents. Comparable to Dove.it as an Italian property platform leveraging online listings with agent networks; overlaps with Dove.it's listing distribution and buyer-side advisory services for cross-border demand.
- Properstar: European property portal aggregating listings from multiple countries with a strong Italy presence. Comparable to Dove.it as a digital real estate marketplace and lead-generation channel serving Italian buyers; serves as both a distribution partner for Dove.it listings and a competitor for buyer-side attention.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Dove.it social profiles
Digital presenceDove.it financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dove.it leadership team
Management profileNumber of profiles
Profiles5 records
Dove.it funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dove.it M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dove.it
What does Dove.it do?
Dove.it is an online real estate agency that sells residential properties on behalf of owners at zero commission, while providing paid advisory packages to property buyers. The platform combines a self-service digital valuation and listing tool with a nationwide network of local agents who handle viewings, negotiations, and transaction support, supplemented by buyer-side consulting, auction advisory, and developer marketing services.
Is Dove.it a public or private company?
Dove.it is a private company. It is classified as venture growth investor backed and is currently operating.
When was Dove.it founded?
Dove.it was founded in 2018. It employs 101 to 250 people.
Where is Dove.it based?
Dove.it is headquartered in Milano, Italy, in the Europe region.
How does Dove.it make money?
Four revenue lines are on record. Zero Commission Property Sales (Seller Side) is the primary driver. The others are buyer Advisory Services, auction Property Advisory and developer/Builder Services.
Who are Dove.it's main competitors?
Direct peers on record are Tecnocasa, Immobiliare.it, idealista, Casa.it, RE/MAX Italia and Subito Casa. Engel & Völkers Italia is listed as a broad incumbent. Wikicasa is listed as an emerging player. Regional players are Gate-away.com and Properstar.
Does Dove.it have an API?
No public API is recorded for Dove.it.
What industry is Dove.it in?
Dove.it's product category is Real Estate Brokerage. Its primary akta.pro industry code is FSAEAJAA, Residential Real Estate Brokerage (Buy/Sell), with a secondary code of BPAJAAAJ, Buyer Representation Services. Its NAICS code is 5312 and its SIC code is 6531.