SixShop

What SixShop does

SixShop is a South Korean AI-powered e-commerce and website building platform operated by Sellerhub Inc. (주)셀러허브), founded in 2014 and headquartered in Gangnam-gu, Seoul. The platform enables small and medium businesses, individual entrepreneurs, and brands to create online shopping malls and websites without coding expertise through template-based design, drag-and-drop block editing, and AI-assisted site generation. SixShop Pro, the premium tier, includes a proprietary AI Web Builder powered by what the company describes as Korea's first web creation MCP (Model Context Protocol), reducing production time from 2 weeks to 10 minutes, alongside a Block Maker SDK enabling third-party developers to create custom blocks using HTML, CSS, JS, and Handlebars.js.

The platform integrates with major Korean payment gateways (Toss Payments, Kakao Pay, Naver Pay, KG Inicis, NicePay, Payletter) and unifies marketplace operations across Naver Shopping, Coupang, SmartStore, Musinsa, Zigzag, 11th Street, and Sabangnet through a single dashboard. Additional capabilities include marketing automation (coupons, messaging), shipping integrations, analytics (Google Analytics, Naver Analytics, Meta Pixel), and a third-party app store. In 2021, SixShop acquired Clayful, an API-based e-commerce cloud service, and received 8 billion KRW in investment from Toss.

SixShop operates a product-led growth (PLG) self-serve model with sign-up directly via store.sixshop.com and a 14-day free trial, supplemented by a certified partner network for professional website commissioning. Revenue is generated through subscription plans (monthly/term for homepages, lifetime for shopping malls), one-time PG integration fees, and add-on services including domains and marketing tools. The platform claims to have served 200,000+ brands cumulatively, with 11,000+ brands and 200 billion KRW in transaction volume as of mid-2021.

Name

SixShop

Legal name

(주)셀러허브

Website

https://sixshop.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

SixShop is a South Korean AI-powered website building and e-commerce platform operated by Sellerhub Inc., enabling SMBs and individual entrepreneurs to create online stores and brand sites without coding through templates, AI tools, and integrated marketplace/payment connections, serving 200,000+ brands.

Ownership category

akta.pro rank

Product category

E-commerce Platform Software

NAICS

Hardware Merchant Wholesalers (42371)

SIC

Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)

akta.pro secondary industries

Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL), Wholesale Dropship & Bulk Import/Export Sourcing Marketplaces (CRAFAHAO)

Keywords

• E-commerce platform
• AI website builder
• Shopping mall hosting
• Payment gateway integration
• Multi-channel commerce

Headquarters

HQ city

Seocho

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription - Store Plans: SixShop generates recurring revenue through store subscription plans (스토어 플랜). Customers pay regular subscription fees for access to the platform, hosting, e-commerce tools, and design templates. Plans include different tiers with varying feature sets.
2. PG / Payment Gateway Integration Fee: One-time fees for connecting payment gateway services (PG 연동비). Merchants pay a one-time setup fee to integrate payment processing solutions such as Toss Payments, Kakao Pay, Naver Pay, and others.
3. Add-on Services and Apps: Revenue from additional paid services including domain registration, marketing automation tools, additional operator seats, and third-party apps from the app store.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

SixShop is a cloud-based e-commerce and website building platform operated by Sellerhub Inc., enabling Korean merchants to create online shopping malls and brand websites through an AI Web Builder powered by a proprietary MCP (Model Context Protocol) system, drag-and-drop design blocks, and template-based editing. The platform bundles end-to-end commerce functionality including product management, multi-payment gateway integration (Toss, Kakao Pay, Naver Pay, KG Inicis, NicePay), shipping automation, multi-channel marketplace synchronization, and marketing automation.

Product overview

SixShop operates as a two-tier e-commerce and website building platform. The base tier, SixShop (식스샵), is a cloud-based shopping mall and homepage hosting service established in 2014, offering template-based site creation, design blocks, store management, multi-channel marketplace integration, and marketing automation. The premium tier, SixShop Pro (식스샵 프로), extends the platform with an AI Web Builder powered by a proprietary MCP (Model Context Protocol) system that reduces website production from 2 weeks to 10 minutes, plus a Block Maker SDK for custom block development. The ecosystem also includes a Partner Center for third-party app and block developers, a Developer Portal (dev.sixshop.com) for block creation documentation, and an App Store for extensions. The 2021 acquisition of Clayful added API-based commerce capabilities including Store Front for rapid shopping mall setup.

Differentiator

Problem solved

Functional benefit

Products and services

• SixShop (식스샵) Core e-commerce and website hosting platform enabling Korean merchants to create and manage online shopping malls and brand websites using templates, design blocks, an AI Web Builder, multi-channel marketplace integration, and marketing automation. Available in homepage, domestic shopping mall, overseas, duty-free, and adult store configurations.
• SixShop Pro AI Web Builder (식스샵 프로 AI 웹빌더)

Quantifiable outcome

• Website production time reduced from 2 weeks to 10 minutes using AI/MCP technology
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration39 records

AI capability11 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and general.

• ClayfulcoreStrategic or Co-development Partner · 3 June 2021SixShop acquired Clayful, an API-based commerce solution provider, in 2021. Clayful offers products such as Store Front, enabling users to quickly set up shopping malls with minimal effort. The acquisition expanded SixShop's commerce solution capabilities.
• Toss PaymentscoreTechnology or IntegrationToss Payments is integrated as a PG (payment gateway) option on the SixShop platform, enabling merchants to accept payments through the Toss payment ecosystem.
• Kakao PaycoreTechnology or IntegrationKakao Pay is integrated as a simplified payment option on the SixShop platform, allowing merchants to offer Kakao Pay as a checkout method.
• Naver PaycoreTechnology or IntegrationNaver Pay is integrated as a simplified payment option on the SixShop platform, enabling merchants to accept Naver Pay transactions.
• KG Inicis / NicePaygeneralTechnology or IntegrationKG Inicis and NicePay are integrated PG (payment gateway) options providing standard card and bank transfer payment processing for SixShop merchants.
• Official Partner StudiosgeneralChannel Partner/ Reseller/ DistributorA network of certified partner studios and developers who provide professional website creation and design services to SixShop customers, accessible through the official partner portal at partner.sixshop.com.
• Marketplace Channel PartnerscoreTechnology or IntegrationSixShop integrates with multiple Korean marketplace channels including Smart Store (Coupang), 11st, Naver Shopping, Zigzag, Musinsa, and others for unified multi-channel sales management through its 마켓 통합 관리 (market integration management) feature.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cafe24: Korea's leading e-commerce SaaS platform serving SMB merchants with shopping mall hosting, payments, and marketplace integration. Direct competitor to SixShop in the Korean SMB e-commerce platform category, though Cafe24 operates at substantially larger scale and serves enterprise merchants.
• Makeshop: Korean shopping mall platform providing website building, hosting, and e-commerce tools for SMB merchants. Closely comparable to SixShop in target customer (Korean SMBs), product offering (shopping mall builder), and Korean-market focus.
• Godomall (NHN): NHN's Korean e-commerce platform offering shopping mall solutions, payments, and marketing tools to SMB merchants. Directly competes with SixShop in the Korean SMB e-commerce space with similar feature set and customer segment.
• Imweb: Korean website builder platform targeting SMBs and creators with shopping mall functionality. Comparable to SixShop in offering template-based site building, e-commerce features, and serving Korean SMB merchants.

Broad incumbents

• Shopify: Global e-commerce platform with website builder, payments, marketplace integrations, and an app ecosystem. Comparable to SixShop in core offering (online store builder for SMBs) but operates globally at much larger scale and with broader feature breadth.
• Wix: Global website builder with e-commerce capabilities, drag-and-drop editor, and template marketplace. Comparable to SixShop's website builder foundation and SMB targeting, though operating globally and across broader use cases beyond commerce.
• Squarespace: Global website builder with design templates, e-commerce add-ons, and AI features. Overlaps with SixShop in template-driven website creation and SMB targeting, though Squarespace focuses more on brand sites than commerce-heavy merchants.
• Naver SmartStore: Naver's native e-commerce platform offering shopping mall creation, payments, and marketplace distribution to Korean SMBs. Competes with SixShop in Korean SMB e-commerce, and is also integrated as a marketplace channel by SixShop itself, creating a partner-competitor dynamic.

Others

• Toss (Viva Republica): Korea's leading fintech super-app providing payments, banking, and merchant services. Listed as OTHERS rather than direct competitor because Toss is an investor and payment integration partner of SixShop rather than a website builder competitor, though Toss's broader merchant ambitions make it a strategic adjacent.
• Channel.io (ChannelTalk): Korean customer support and marketing SaaS integrated with SixShop. OTHERS category as it serves as an enabling/integration partner rather than a direct competitor, but addresses the same Korean SMB merchant customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/with_sixshop
• LinkedInlinkedin.com/company/sixshop

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SixShop