Health Rosetta Group
Health Rosetta Group is a Seattle-based organization founded in 2015 that provides an open-source framework, accredited advisor program, and assessment tools (Plan Grader) to help employers, unions, and benefits advisors reduce health benefits spending 20-40% while improving care quality.
- Company typePrivate
- Founded2015
- HeadquartersSeattle, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Health Rosetta Group does
Health Rosetta Group is a Seattle-based, privately held organization founded in 2015 that operates an open-source framework and ecosystem for high-performance employer health benefits. Its core product, the Health Rosetta Blueprint, is a methodology built from the practices of hundreds of high-performing benefits purchasers and structured around eight components including value-based primary care, transparent pharmacy benefits, transparent advisor relationships, and active ERISA plan management. The organization serves public and private employers, unions, benefits advisors, and community leaders, with a stated target of improving benefits for 157 million Americans while reducing employer health benefits spending by 20-40%.
The company's commercial offerings span the Health Rosetta Benefits Advisor Program (a LEED-like accreditation with code of conduct and compensation disclosure requirements), Plan Grader (an independent 360-degree health plan risk assessment tool), the HR Inside platform (consolidating Plan Grader, compliance assessments, advisor program management, and a Solutions Directory), the Members Hub, an annual RosettaFest conference with Rosie Awards, and a publishing line including the CEO's Guide to Restoring the American Dream and The Opioid Crisis Wake-Up Call. Distribution is community- and channel-led, with accredited benefits advisors serving as the primary go-to-market channel complemented by direct employer engagement, case-study webinars, and content marketing.
The business model combines recurring revenue from advisor accreditation and membership subscriptions with one-time revenue from book sales and events. With a team of 1-10 employees, the organization operates with a nonprofit-institute orientation; pricing is not publicly disclosed, and approximately $2M in disclosed funding has been raised across rounds in 2020 and 2022. The leadership includes founder Dave Chase (Chief Archaeologist and Co-founder) alongside co-founders John Kao, John Hui, and Sean Schantzen, with the organization focused on replicating proven healthcare cost and quality fixes rather than building technology-native products.
Health Rosetta Group firmographics
Firmographics- Name
- Health Rosetta Group
- Legal name
- Health Rosetta
- Website
- https://healthrosetta.org
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Health Rosetta Group is a Seattle-based organization founded in 2015 that provides an open-source framework, accredited advisor program, and assessment tools (Plan Grader) to help employers, unions, and benefits advisors reduce health benefits spending 20-40% while improving care quality.
- Ownership category
- akta.pro rank
Health Rosetta Group industry classification
Industry- Product category
- Healthcare Benefits Advisory
- NAICS
- Other Individual and Family Services (624190)
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Health Systems Strengthening & Primary Care Development (HLAJAKAJ)
- akta.pro secondary industry
- Taft-Hartley / Union Multiemployer Group Health Plans (FSAIAFAG)
Keywords
Where Health Rosetta Group is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Markets served
Health Rosetta Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Advisor Accreditation Program: Benefits advisors undergo accreditation through the Health Rosetta Benefits Advisor Program, which includes education, certification, and ongoing compliance with code of conduct requirements. The program enables advisors to differentiate themselves in the market through transparency and aligned incentives.
- Membership Programs: Mission-aligned groups and individuals can become members to access resources, connect with others, and advance goals around healthcare reform. Members gain access to the Members Hub with educational content and resources.
- Book Sales and Publications: Revenue generated from published books including 'CEO's Guide to Restoring the American Dream', 'The Opioid Crisis Wake-Up Call', and 'Relocalizing Health'
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Health Rosetta Group product offering
Product offeringCore offering
Health Rosetta is an advisory organization and open-source framework that helps public and private employers and unions implement high-performance health benefits. Its core deliverable is the Health Rosetta Blueprint — a methodology with eight foundational components (value-based primary care, transparent pharmacy benefits, plan design, etc.) — supported by an accredited Benefits Advisor Program, a Plan Grader assessment tool, member/advisor platforms, and educational publications.
Product overview
Health Rosetta is an advisory organization and open-source framework rather than a traditional software product company. Its primary offerings consist of the Health Rosetta Blueprint (a methodology for high-performance health benefits), the Benefits Advisor Program (professional certification), Plan Grader (assessment tool), educational publications, the annual RosettaFest conference, and member/advisor platforms. The ecosystem connects public and private employers/unions with accredited benefits advisors to replicate fixes to the healthcare system, reducing benefits spending by 20-40% while improving care quality.
Differentiator
Problem solved
Functional benefit
Products and services
- Health Rosetta Blueprint
Quantifiable outcome
- Reduce employer health benefits spending by 20-40%
- +3 more outcomes
Companies that use Health Rosetta Group
Customer profileNamed customers13 records
Segments6 records
Ideal customer profiles3 records
Health Rosetta Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Health Rosetta Group partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Health Rosetta Group competitors and assessment
Company assessmentBroad incumbents
- Mercer: Global consulting leader in health, wealth and career advisory, with a large US benefits consulting practice advising employers on health plan strategy, RFP, and vendor selection — directly comparable scope to Health Rosetta's employer benefits advisory offering, but at vastly larger scale and a broader portfolio.
- Willis Towers Watson (WTW): Global advisory, broking and solutions firm with a substantial health & benefits practice serving mid-market and large employers — comparable buyer segment to Health Rosetta but operating as a diversified incumbent with insurance brokerage, actuarial, and technology businesses alongside consulting.
- Aon: Global professional services firm with a major health & benefits brokerage and consulting practice serving large employers — overlaps with Health Rosetta's employer health benefits advisory scope and serves many of the same Fortune 1000 buyers.
- USI Insurance Services: Large US insurance brokerage serving mid-market employers with property/casualty, employee benefits, and retirement consulting — comparable buyer segment and benefits advisory scope to Health Rosetta but operating as a broad-line incumbent.
- Brown & Brown: National insurance brokerage and advisory firm with a growing employee benefits practice serving mid-market employers — comparable advisory/placement relationship to Health Rosetta's employer benefits work though Brown & Brown is a far broader diversified insurance distributor.
Direct peers
- Buck Global: Focused health, wealth and technology consulting firm advising mid-market and large employers on benefits strategy, plan design, and actuarial services — closely aligned with Health Rosetta's mission of helping employers build high-performance benefits.
- Alliant Insurance Services: Employee benefits-focused brokerage and consulting firm with deep mid-market and public-sector employer relationships — comparable buyer profile to Health Rosetta's employer customers and a channel through which the Health Rosetta framework could be (or is being) delivered.
- Holmes Murphy: Independent insurance brokerage and benefits consulting firm specializing in employer group health, well-being, and risk — comparable mid-market employer focus and benefits advisory scope to Health Rosetta, and a likely candidate to interact with the Health Rosetta advisor ecosystem.
Emerging players
- Centivo: Health plan administrator purpose-built for self-funded employers, focusing on cost reduction through value-based primary care and transparent pricing — directly comparable mission to Health Rosetta's blueprint around transparent networks, primary care, and self-funded plan design for employers.
- Hint Health: Direct primary care (DPC) technology and network platform enabling employers to offer free primary care as a benefit — overlaps with one of the explicit Health Rosetta blueprint components (value-based/free primary care) and represents an upstream enabler for Health Rosetta-aligned plan designs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Health Rosetta Group social profiles
Digital presenceHealth Rosetta Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Health Rosetta Group leadership team
Management profileNumber of profiles
Profiles3 records
Health Rosetta Group funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Health Rosetta Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Health Rosetta Group
What does Health Rosetta Group do?
Health Rosetta is an advisory organization and open-source framework that helps public and private employers and unions implement high-performance health benefits. Its core deliverable is the Health Rosetta Blueprint — a methodology with eight foundational components (value-based primary care, transparent pharmacy benefits, plan design, etc.) — supported by an accredited Benefits Advisor Program, a Plan Grader assessment tool, member/advisor platforms, and educational publications.
Is Health Rosetta Group a public or private company?
Health Rosetta Group is a private company. It is classified as venture growth investor backed and is currently operating.
When was Health Rosetta Group founded?
Health Rosetta Group was founded in 2015. It employs 1 to 10 people.
Where is Health Rosetta Group based?
Health Rosetta Group is headquartered in Seattle, United States, in the North America region.
How does Health Rosetta Group make money?
Three revenue lines are on record. Advisor Accreditation Program is the primary driver. The others are membership Programs and book Sales and Publications.
Who are Health Rosetta Group's main competitors?
Broad incumbents on record are Mercer, Willis Towers Watson (WTW), Aon, USI Insurance Services and Brown & Brown. Direct peers are Buck Global, Alliant Insurance Services and Holmes Murphy. Emerging players are Centivo and Hint Health.
Does Health Rosetta Group have an API?
No public API is recorded for Health Rosetta Group.
What industry is Health Rosetta Group in?
Health Rosetta Group's product category is Healthcare Benefits Advisory. Its primary akta.pro industry code is HLAJAKAJ, Health Systems Strengthening & Primary Care Development, with a secondary code of FSAIAFAG, Taft-Hartley / Union Multiemployer Group Health Plans. Its NAICS code is 624190 and its SIC code is 8090.