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Silvercar

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uuid0003c9o

Namestring
Silvercar
Websiteurl
silvercar.com
Company typeenum
Private
Founded yearint
2012
Descriptiontext

Silvercar is a private airport car rental company headquartered in Austin, Texas, founded in 2012. The company targets the "connected traveler," offering a digitally enabled, contactless rental experience at airport locations that strips out the traditional counter-based handoff in favor of a mobile-first booking and pickup flow. Its fleet skews premium, anchored by Audi vehicles following Audi's strategic investment in 2016. The company employs 51-100 people and serves individual business and leisure travelers arriving at U.S. airports.

Silvercar's revenue mechanics are per-rental, with travelers paying directly through the company's digital channel; there are no disclosed enterprise contracts, subscription products, or B2B revenue streams in the available data. The company has raised approximately $65 million across six disclosed funding rounds between October 2012 and January 2019, with investors including Austin Ventures, Andreessen Horowitz, Velos Partners, Audi (lead in the 2016 Series C at $28 million), Archangel, Tuesday Capital, Slow Ventures, and KSV Global. Audi's lead position signals an OEM-aligned fleet strategy that differentiates Silvercar from independent rental startups reliant on third-party fleet financing at market interest rates of 7-8% in 2023-2024.

The company operates within a global car rental market projected at $216.1 billion in 2025 and $337.1 billion by 2033, with U.S. air passenger throughput of 840 million in 2023 serving as the primary demand driver. Leadership is founder-anchored, with CEO Matt Carpenter leading the executive team alongside CFO Jefferson Macks and EVP of Corporate Communications and Brand Kerry McGowne.

Short descriptiontext

Silvercar is a private Austin-based airport car rental company founded in 2012, serving connected business and leisure travelers through a digitally enabled, contactless rental experience featuring a premium Audi-anchored fleet at major U.S. airports.

Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersAustin, United States
HQ citystring
Austin
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
airport car rental, premium car rental, mobile car rental, connected traveler services, vehicle fleet rental
Industry4 codes
1Luxury Sedan & Executive Car Rentals
CodeTHADAMABPrimaryYes
2Off-Airport / Neighborhood Car Rental
CodeTHADAAABPrimaryNo
3Luxury SUV & Performance SUV Rentals
CodeTHADAMACPrimaryNo
4Premium / Luxury & Exotic Car Subscriptions
CodeTHADACAHPrimaryNo
NAICS code3 codes
  • Passenger Car Rental532111
  • Passenger Car Rental and Leasing53211
  • Automotive Equipment Rental and Leasing5321
SIC code1 code
  • Services-Auto Rental & Leasing (No Drivers)7510
Product category
Airport Car Rental Services
Social media profiles3 records
Cost components6 values
Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Silvercar operates a premium airport car rental service targeting connected business and leisure travelers. The offering replaces traditional rental counter friction with a digital, app-driven experience and a standardized fleet of premium vehicles (predominantly silver Audis) available at major U.S. airport locations. The service is built around streamlined mobile booking, paperless pickup, and contactless vehicle access.

Differentiator
Functional benefit
Problem solved
Product and service1 record
1Airport Car Rental Service
CategoryCar Rental
Description

Premium airport car rental service offering a standardized fleet of vehicles (predominantly Audi) at U.S. airport locations, delivered through a digital/app-based booking and pickup experience for individual business and leisure travelers.

Scale indicator4 records

Each record includes

Type, Value, Description, Source

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
1Avis Budget Group
TypeDirect peer
Description

Parent of Avis, Budget, and Zipcar; offers premium airport rentals and corporate mobility programs that directly overlap with Silvercar's target traveler and enterprise channels.

2Getaround
TypeEmerging player
Description

Peer-to-peer car-sharing platform that competes at the margin for short-term, app-driven urban and travel rentals that could substitute for Silvercar's airport demand.

3Hertz Global Holdings
TypeDirect peer
Description

One of the largest airport-focused car rental operators globally; competes directly with Silvercar for premium-segment travelers at major U.S. airports and has aggressively pushed digital and loyalty upgrades to counter the Silvercar value proposition.

4Enterprise Mobility
TypeDirect peer
Description

Operates Enterprise, National, and Alamo brands with deep airport concession presence; competes for the same business and leisure rental demand that Silvercar targets.

5Sixt
TypeDirect peer
Description

European-rooted premium rental brand rapidly expanding in the U.S. with a fleet skewed to premium/luxury vehicles — closely comparable to Silvercar's premium Audi positioning.

6National Car Rental
TypeDirect peer
Description

Airport-centric brand within the Enterprise ecosystem with strong business-traveler and Emerald Club loyalty — overlapping heavily with Silvercar's frequent-traveler customer base.

7Turo
TypeEmerging player
Description

Peer-to-peer car-sharing marketplace that includes a wide selection of premium and luxury vehicles; competes with Silvercar for travelers seeking differentiated, app-based rental experiences.

8Kyte
TypeEmerging player
Description

Digital-first rental delivery startup focused on airport and city drop-offs; mirrors Silvercar's connected-traveler thesis with a mobile-first, counterless experience.

9Avis Premium / Avis Luxury
TypeBroad incumbent
Description

The premium tier within Avis Budget's portfolio offers luxury vehicle selection and counter service at major airports — overlapping with Silvercar's high-end daily-rate positioning but as part of a broader multi-brand portfolio.

10Dealerware
TypeOthers
Description

Dealership mobility SaaS enabling rental, loaner, test drive, and subscription programs on dealer fleets; adjacent rather than directly competitive, but signals how OEMs and dealer networks are building in-house premium-fleet rental capabilities that could substitute for Silvercar-style services.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles3 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds6 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors8 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Silvercar

Airport Car Rental Servicessilvercar.com

Silvercar is a private Austin-based airport car rental company founded in 2012, serving connected business and leisure travelers through a digitally enabled, contactless rental experience featuring a premium Audi-anchored fleet at major U.S. airports.

What Silvercar does

Silvercar is a private airport car rental company headquartered in Austin, Texas, founded in 2012. The company targets the "connected traveler," offering a digitally enabled, contactless rental experience at airport locations that strips out the traditional counter-based handoff in favor of a mobile-first booking and pickup flow. Its fleet skews premium, anchored by Audi vehicles following Audi's strategic investment in 2016. The company employs 51-100 people and serves individual business and leisure travelers arriving at U.S. airports.

Silvercar's revenue mechanics are per-rental, with travelers paying directly through the company's digital channel; there are no disclosed enterprise contracts, subscription products, or B2B revenue streams in the available data. The company has raised approximately $65 million across six disclosed funding rounds between October 2012 and January 2019, with investors including Austin Ventures, Andreessen Horowitz, Velos Partners, Audi (lead in the 2016 Series C at $28 million), Archangel, Tuesday Capital, Slow Ventures, and KSV Global. Audi's lead position signals an OEM-aligned fleet strategy that differentiates Silvercar from independent rental startups reliant on third-party fleet financing at market interest rates of 7-8% in 2023-2024.

The company operates within a global car rental market projected at $216.1 billion in 2025 and $337.1 billion by 2033, with U.S. air passenger throughput of 840 million in 2023 serving as the primary demand driver. Leadership is founder-anchored, with CEO Matt Carpenter leading the executive team alongside CFO Jefferson Macks and EVP of Corporate Communications and Brand Kerry McGowne.

Silvercar firmographics

Firmographics
Name
Silvercar
Website
https://silvercar.com
Company type
Private
Founded year
2012
Headcount range
51–100 employees
Short description
Silvercar is a private Austin-based airport car rental company founded in 2012, serving connected business and leisure travelers through a digitally enabled, contactless rental experience featuring a premium Audi-anchored fleet at major U.S. airports.
Ownership category
akta.pro rank

Silvercar industry classification

Industry
Product category
Airport Car Rental Services
NAICS
Passenger Car Rental (532111), Passenger Car Rental and Leasing (53211), Automotive Equipment Rental and Leasing (5321)
SIC
Services-Auto Rental & Leasing (No Drivers) (7510)
akta.pro primary industry
Luxury Sedan & Executive Car Rentals (THADAMAB)
akta.pro secondary industries
Off-Airport / Neighborhood Car Rental (THADAAAB), Luxury SUV & Performance SUV Rentals (THADAMAC), Premium / Luxury & Exotic Car Subscriptions (THADACAH)

Keywords

  • Airport car rental
  • Premium car rental
  • Mobile car rental
  • Connected traveler services
  • Vehicle fleet rental

Where Silvercar is headquartered

Location

Headquarters

HQ city
Austin
HQ country
United States
HQ region
North America

Markets served

Silvercar business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Silvercar product offering

Product offering

Core offering

Silvercar operates a premium airport car rental service targeting connected business and leisure travelers. The offering replaces traditional rental counter friction with a digital, app-driven experience and a standardized fleet of premium vehicles (predominantly silver Audis) available at major U.S. airport locations. The service is built around streamlined mobile booking, paperless pickup, and contactless vehicle access.

Differentiator

Problem solved

Functional benefit

Products and services

  • Airport Car Rental Service Premium airport car rental service offering a standardized fleet of vehicles (predominantly Audi) at U.S. airport locations, delivered through a digital/app-based booking and pickup experience for individual business and leisure travelers.

Companies that use Silvercar

Customer profile

Ideal customer profiles1 record

Silvercar technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Silvercar partnerships and signals

Strategic signal

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Silvercar competitors and assessment

Company assessment

Direct peers

  • Avis Budget Group: Parent of Avis, Budget, and Zipcar; offers premium airport rentals and corporate mobility programs that directly overlap with Silvercar's target traveler and enterprise channels.
  • Hertz Global Holdings: One of the largest airport-focused car rental operators globally; competes directly with Silvercar for premium-segment travelers at major U.S. airports and has aggressively pushed digital and loyalty upgrades to counter the Silvercar value proposition.
  • Enterprise Mobility: Operates Enterprise, National, and Alamo brands with deep airport concession presence; competes for the same business and leisure rental demand that Silvercar targets.
  • Sixt: European-rooted premium rental brand rapidly expanding in the U.S. with a fleet skewed to premium/luxury vehicles — closely comparable to Silvercar's premium Audi positioning.
  • National Car Rental: Airport-centric brand within the Enterprise ecosystem with strong business-traveler and Emerald Club loyalty — overlapping heavily with Silvercar's frequent-traveler customer base.

Emerging players

  • Getaround: Peer-to-peer car-sharing platform that competes at the margin for short-term, app-driven urban and travel rentals that could substitute for Silvercar's airport demand.
  • Turo: Peer-to-peer car-sharing marketplace that includes a wide selection of premium and luxury vehicles; competes with Silvercar for travelers seeking differentiated, app-based rental experiences.
  • Kyte: Digital-first rental delivery startup focused on airport and city drop-offs; mirrors Silvercar's connected-traveler thesis with a mobile-first, counterless experience.

Broad incumbents

  • Avis Premium / Avis Luxury: The premium tier within Avis Budget's portfolio offers luxury vehicle selection and counter service at major airports — overlapping with Silvercar's high-end daily-rate positioning but as part of a broader multi-brand portfolio.

Others

  • Dealerware: Dealership mobility SaaS enabling rental, loaner, test drive, and subscription programs on dealer fleets; adjacent rather than directly competitive, but signals how OEMs and dealer networks are building in-house premium-fleet rental capabilities that could substitute for Silvercar-style services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Silvercar social profiles

Digital presence

Silvercar financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Silvercar leadership team

Management profile

Number of profiles

Profiles3 records

Silvercar funding detail

Funding detail

Funding overview

Funding rounds6 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Silvercar M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Silvercar

What does Silvercar do?

Silvercar operates a premium airport car rental service targeting connected business and leisure travelers. The offering replaces traditional rental counter friction with a digital, app-driven experience and a standardized fleet of premium vehicles (predominantly silver Audis) available at major U.S. airport locations. The service is built around streamlined mobile booking, paperless pickup, and contactless vehicle access.

When was Silvercar founded?

Silvercar was founded in 2012. It employs 51 to 100 people.

Where is Silvercar based?

Silvercar is headquartered in Austin, United States, in the North America region.

Who are Silvercar's main competitors?

Direct peers on record are Avis Budget Group, Hertz Global Holdings, Enterprise Mobility, Sixt and National Car Rental. Emerging players are Getaround, Turo and Kyte. Avis Premium / Avis Luxury is listed as a broad incumbent. Dealerware is listed as an others.

Does Silvercar have an API?

No public API is recorded for Silvercar.

What industry is Silvercar in?

Silvercar's product category is Airport Car Rental Services. Its primary akta.pro industry code is THADAMAB, Luxury Sedan & Executive Car Rentals, with a secondary code of THADAAAB, Off-Airport / Neighborhood Car Rental. Its NAICS code is 532111 and its SIC code is 7510.

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Live signals
PR NewswirePremium rental car service - 'Silvercar by Audi' - becomes 'Audi on demand'Audi of America announced the rebrand of its Silvercar by Audi rental service to 'Audi on demand', expanding offerings to include long-term rental options of up to one year. The premium app-based service, administered by Silvercar Inc., is now available at 38 Audi dealerships across the United States and has added the fully electric Audi e-tron Sportback to its fleet. The rebrand reflects Audi's strategy to meet changing consumer mobility needs, including flexible short-term rentals, longer test drives, and lease bridge options.PR NewswireSilvercar by Audi appoints Monte Nichols new Executive Vice PresidentSilvercar, Inc. appointed Monte Nichols as Executive Vice President of its Silvercar by Audi business to lead strategic planning and expansion efforts in partnership with Audi of America. The appointment aims to leverage Nichols' industry experience to scale the premium mobility offering within the existing Audi dealership network. This leadership change supports Silvercar's position as the largest premium mobility company in North America.PR NewswireSilvercar by Audi Enables Responsible Travel with Contactless Features and ServicesSilvercar by Audi launched a 'Responsible Travel' initiative featuring contactless rental and vehicle delivery services to support social distancing during the pandemic. The new offerings, including app-based touchless rentals and doorstep delivery, are available at 20 U.S. locations starting May 21, 2020, with specific exclusions in New York City, Newark, and Miami South Beach.Pulse 2.0Silvercar Hires Key Executives To Advance Its Mobility StrategySilvercar appointed Jefferson Macks as CFO, Kerry McGowne as EVP of Corporate Communications and Brand, and Nathan Yang as VP of Product. The hires aim to support new business model initiatives and product development from its Austin, Texas headquarters. CEO Matt Carpenter said the additions will strengthen Silvercar's position in the mobility market.PR NewswireSilvercar, Inc. bolsters mobility strategy with new key executivesSilvercar, Inc. announced the appointment of three new executives — Jefferson Macks as CFO, Kerry McGowne as EVP of Corporate Communications and Brand, and Nathan Yang as VP of Product — as part of a strategic investment in its leadership team. The new hires bring combined experience from companies including Audi of America, Volkswagen, Pivotal Communications Group, Sysomos (Meltwater), Microsoft, and Poly (formerly Plantronics and Polycom). Silvercar develops mobility solutions for Audi in the U.S. and was acquired by Audi in 2017, with its headquarters in Austin, Texas.PR NewswireTreating Loyalty like Royalty: Silvercar by Audi Launches Premium Rewards ProgramPremium car rental company Silvercar by Audi has launched its first-ever customer loyalty program called Premium Rewards, allowing customers to earn one point for every dollar spent on rentals and redeem them for future rentals with no blackout dates. The program automatically enrolls all Silvercar by Audi customers and reflects the company's strategy to strengthen customer retention through enhanced service offerings. The announcement follows Silvercar's expansion to 26 locations nationwide and the recent launch of the "Always Audi" program in partnership with Audi of America.Pulse 2.0New Audi Customers Will Receive 1 Week Of ‘Silvercar by Audi’ At No Extra CostAudi of America's Always Audi program gives new customers seven free rental days with Silvercar by Audi at no extra cost. The rental days must be used within three years of purchase or lease, and the program is an industry first for the premium market.PR NewswireThe Perks of Premium: Silvercar by Audi Announces Delivery & Pick Up Service and New Boston LocationSilvercar by Audi announced the launch of a Delivery & Pick Up service in downtown New York and San Francisco, allowing customers to have rental vehicles delivered to their chosen location for an additional fee. The premium car rental company also revealed plans to open a new location at Boston Logan International Airport on April 15, expanding its footprint to 26 locations across the United States. The announcements follow the company's rapid growth last year and the addition of the Audi Q7 to its fleet, which now includes four Audi models.PR NewswireSilvercar by Audi Makes Room for the Whole Family: Audi Q7 SUV Joins the Fleet for the New YearSilvercar by Audi announced the addition of the Audi Q7 SUV to its fleet, expanding from three to four vehicle models with seating for up to seven passengers. The Q7 will be available at seven locations starting February 15, 2019, with a nationwide rollout following in June. The company also announced it has grown to 25 locations across the United States as part of its continued expansion strategy.PR NewswireSilvercar by Audi Announces Downtown San Francisco Location and New Business Travel ProgramSilvercar by Audi announced a new downtown San Francisco location and launched a dedicated business travel program offering discounts and premium amenities. This expansion brings the company's total footprint to 25 locations across the U.S., reinforcing its strategy as a premium mobility provider acquired by Audi in 2017.