Dealerware
Dealerware is a cloud-native, mobile-first SaaS platform that unifies automotive dealership fleet programs (rental, courtesy, valet, test drive, subscription) on a single platform, serving 3,000+ retailers and 100,000+ vehicles in the U.S. and Canada as the preferred or exclusive fleet management partner for most major automotive OEMs.
- Company typePrivate
- Founded2016
- HeadquartersAustin, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Dealerware does
Dealerware is a cloud-native, mobile-first SaaS platform that unifies automotive dealership fleet operations, including rental, courtesy/loaner, valet/pickup-and-delivery, test drive, and subscription programs, on a single application with one contract and one pricing model. The Dealerware+ core platform is built around a 60-second PCI-compliant mobile contracting flow, real-time telematics (direct OEM telematics and OBDII dongles) with geofencing and fuel readings accurate to 0.1 gallons, a drag-and-drop reservation calendar synced to Xtime, integrated payments, a Command Center dashboard, and an open API portal connecting to dealer management systems (Tekion, CDK, Reynolds & Reynolds, Dealerlogix), telematics (Motorq, Guidepoint), insurance (Axle), tolling (Verra Mobility), and OEM apps (Toyota, Lexus, Mercedes-Benz). Surrounding the core are per-VIN add-on modules (Connected Car Solutions, Toll Management Solutions, Insurance Verification with Doc AI Policy Scan) and a flat-fee Rental Booking Site, plus the newly launched Dealerware Insights enterprise reporting suite and HopDrive-powered embedded pickup and delivery.
The company makes money through a hybrid pricing model: a quote-based core Dealerware+ SaaS subscription (30-day auto-renewing order forms, with annual price-adjustment provisions), per-VIN monthly fees for Connected Car, Toll Management, and Insurance Verification modules, a flat monthly fee for the Rental Booking Site, enterprise-tier subscriptions for Dealerware Insights sold under an Enterprise Services Addendum, and a 5% transaction processing fee on platform-enabled transactions (plus a 3.5% credit-card surcharge on invoice payments). Dealerware distributes primarily through preferred or exclusive OEM partnerships (Audi, JLR, Toyota, Lexus, Ford/Lincoln, Mercedes-Benz, Honda, Volvo, Nissan, INFINITI, Bentley, McLaren, Volkswagen, Acura, Ferrari, Lamborghini, Mitsubishi), direct inside-sales demos to dealers, OEM marketplace listings, an open integration partner ecosystem, and self-service consumer booking.
The company was founded in 2016 as a standalone product spun out of Silvercar (which was fully acquired by Audi in 2017), is headquartered in Austin, Texas, employs 101–250 people, and was acquired in January 2026 by a growth-investor group led by Wavecrest Growth Partners and Radian Capital, with participation from Automotive Ventures and auto industry executives. As of the most recent disclosures, Dealerware serves 3,000+ automotive retailers with 100,000+ connected vehicles across the U.S. and Canada, reports 99% dealer retention and 95% support satisfaction, and is positioned in the top 1% of NPS for software.
Dealerware firmographics
Firmographics- Name
- Dealerware
- Legal name
- Dealerware, LLC
- Website
- https://dealerware.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Short description
- Dealerware is a cloud-native, mobile-first SaaS platform that unifies automotive dealership fleet programs (rental, courtesy, valet, test drive, subscription) on a single platform, serving 3,000+ retailers and 100,000+ vehicles in the U.S. and Canada as the preferred or exclusive fleet management partner for most major automotive OEMs.
- Ownership category
- akta.pro rank
Dealerware industry classification
Industry- Product category
- Automotive Dealer Fleet Management Software
- NAICS
- Automotive Equipment Rental and Leasing (5321), Automotive Parts, Accessories, and Tire Retailers (4413), Motor Vehicle and Parts Dealers (441)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Computers & Peripheral Equipment & Software (5045), Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- Dealer Floorplan & Inventory Financing (FSAKADAD)
- akta.pro secondary industries
- Replacement / Service Loaner & Dealer Rental Programs (THADAAAK), Vendor & Contract Management (Software/Cloud) (BPAEAOAD)
Keywords
Where Dealerware is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Dealerware business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Dealerware+ SaaS Subscription: Core recurring subscription revenue from the Dealerware+ cloud platform, sold via Order Form with monthly fees under an auto-renewing 30-day term License Agreement, including bundled customer success and implementation.
- Per-VIN Add-On Modules: Usage-based recurring add-on revenue priced 'per VIN monthly' for Connected Car Solutions, Toll Management Solutions, and Insurance Verification, scaling with the number of Vehicles Under Management.
- Rental Booking Site (Flat Monthly): Flat monthly subscription for the branded online rental booking site, sold as a separate add-on product.
- Transaction Processing Fee: 5% transaction processing fee applied to all transactions facilitated or enabled by the Dealerware platform, with reimbursements processed via ACH.
- Enterprise Reporting Subscriptions: Enterprise-tier subscriptions for the Reporting Portal (Dealerware Insights), sold under an Enterprise Services Addendum primarily to OEMs and large dealer groups for fleet performance reporting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Monthly | Connected Car Solutions: simple per-VIN monthly price |
| Per seat | Monthly | Toll Management Solutions: simple per-VIN monthly price |
| Per seat | Monthly | Insurance Verification: simple per-VIN monthly price |
| Subscription | Monthly | Rental Booking Site: simple, flat monthly price |
| Subscription | Monthly | Dealerware+ Core Platform: quote-based (not publicly listed) |
| Subscription | Multi-year contract | Enterprise Reporting / Dealerware Insights: quote-based |
Go-to-market motion6 records
Distribution channels6 records
Marketing channels10 records
Dealerware product offering
Product offeringCore offering
Dealerware sells a cloud-native, mobile-first SaaS platform (Dealerware+) that unifies rental, courtesy, valet, test drive, and subscription fleet programs for automotive dealerships and OEMs on a single mobile app with one contract and one pricing model. It is sold with per-VIN add-on modules for connected car telematics, toll management, AI-driven insurance verification, and a branded online rental booking site, plus enterprise reporting and embedded pickup-and-delivery.
Product overview
Dealerware offers a single core cloud-native SaaS platform, Dealerware+, that unifies fleet management, customer experience, and payments for automotive dealerships, OEMs, and fleet operators across the U.S. and Canada. Dealerware+ is composed of core modules such as Mobile Contracts, Lot Management, Fleet Valuation, Lite Valet, Customer Mobile Check-In, Robust Fleet Management, Integrated Payments, and a Command Center with Drag and Drop Calendar. Surrounding the platform are priced add-on enhancements including Connected Car Solutions, Toll Management Solutions, Insurance Verification, and Rental Booking Site, plus the open Integrations/API ecosystem connecting to DMS, telematics, and OEM app partners. Newer offerings layered on top include Dealerware Insights (enterprise reporting), Embedded Pickup and Delivery (powered by HopDrive), and the Enterprise Reporting Portal. Dealerware is operated by Silvercar Inc. (Dealerware, LLC) and is preferred partner to multiple OEMs including Audi, JLR, Ford/Lincoln, Toyota, Lexus, Mercedes-Benz, Honda, Volvo, Nissan, INFINITI, and others.
Differentiator
Problem solved
Functional benefit
Brands
- Dealerware+: Flagship mobile-first SaaS platform for managing all dealership fleet programs (rental, courtesy, valet, test drive, subscription) on a single platform with one mobile app.
- Dealerware Insights
- Dealerware Connected Car Solutions
- Dealerware Toll Management Solutions
- Dealerware Insurance Verification
- Dealerware Rental Booking Site
Products and services
- Dealerware+ Core mobile-first SaaS platform that unifies fleet management, customer experience, and payments for automotive dealerships, OEMs, and fleet operators, supporting rental, courtesy, valet, test drive, and subscription programs on one system with one mobile app.
- Connected Car Solutions Per-VIN add-on module providing advanced geofencing and alerts, GPS tracking, telematics data (via direct OEM telematics or OBDII devices), automatic fuel and mileage cost recovery, and theft prevention for managed fleets.
- Toll Management Solutions Per-VIN add-on module, in partnership with Verra Mobility, that automates toll recovery nationwide by integrating vehicles under management with local tolling authorities and charging customers directly at contract close.
- Insurance Verification Per-VIN add-on module that validates driver insurance coverage in real time via Mobile Check-In links, QR code scanning, and Doc AI Policy Scan, cutting verification time from up to 20 minutes to under 2 minutes and reducing damage-related risk.
- Rental Booking Site Flat-monthly-price add-on that provides a branded, self-service online booking widget dealerships can drop into their website, with real-time fleet/pricing visibility, instant booking confirmation, and automatic sync into the Dealerware calendar.
- Dealerware Insights Enterprise reporting suite combining proactive alerts, intelligent reports, and visual dashboards on a unified enterprise-grade data pipeline, enabling retailers, dealer groups, and OEMs to manage fleet utilization, cost reduction, and vehicle turn decisions at scale.
- Embedded Pickup and Delivery (HopDrive-powered) Embedded pickup and delivery capability powered by HopDrive, with embedded scheduling, driver management, and real-time tracking; retailers can use internal drivers or HopDrive's third-party driver network.
Quantifiable outcome
- 99% dealer retention rate
- +11 more outcomes
Companies that use Dealerware
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles3 records
Dealerware technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability2 records
Feature10 records
Dealerware partnerships and signals
Strategic signalPartnerships
34 partnerships are on record, tiered flagship, core and minor.
- HopDriveflagshipDealerware expanded its mobility platform with embedded pickup and delivery powered by HopDrive. The integration lets automotive retailers configure pickup and delivery programs with flexibility to use internal drivers or HopDrive's third-party driver network, with embedded scheduling, driver management and real-time tracking. To be demonstrated at NADA 2026.
- myKaarmacoreDealerware and myKaarma connect service lane workflows to streamline loaner and mobility programs via bi-directional integration between the two platforms.
- Volvo Cars USAflagshipAnnounced in 2024 as the preferred partner for Volvo Cars USA's Courtesy Vehicle Program, including Volvo Valet Pickup and Delivery Services, with seamless Xtime integration.
- HondaflagshipHonda approved Dealerware as an approved provider in 2022; the all-in-one mobility management platform delivers 60-second mobile contracting and is PCI compliant for Honda dealers.
- Ford Motor CompanyflagshipDealerware is a preferred Ford Courtesy Transportation Program (FTCP) provider; over 1,700 Ford dealers use Dealerware as their fleet management software for pickup, delivery, warranty reimbursement and utilization incentive reporting.
- LincolnflagshipDealerware is the preferred Lincoln partner for fleet and mobility program management, delivering 60-second customer credentialing and contracting approved by all major fleet insurers.
- LexusflagshipDealerware powers the Lexus Customer Convenience System (LCCS) as the courtesy fleet management provider, with seamless integration to the Lexus app and LCCS auto-fleeting; listed on the LCCS enrollment site.
- Toyota Motor North AmericaflagshipDealerware is a preferred 'Rent a Toyota' partner; powers Toyota app reservations and auto-fleeting of RT vehicles, listed on Toyota Marketplace (tddsprogram.com/RVSP/dealerware).
- Jaguar Land Rover (JLR)flagshipDealerware is the only preferred partner for JLR dealers, delivering contactless 60-second contracting, fleet dashboards and 99% retention; selected in October 2019.
- Mercedes-Benz USA (MBUSA)flagshipDealerware was selected as MBUSA preferred provider in May 2019; delivers the Mercedes-Benz Courtesy Vehicle Program with direct telematics and a national reporting dashboard for reimbursements.
- TekioncoreBi-directional integration that lets service departments operate with more accuracy and speed by automating the flow of customer, loaner, and repair order information between Dealerware and Tekion. Marketing coverage as 'Dealerware, Tekion partnership saves time with self-service check-in, automated repair order tracking.'
- Xtime (by Cox Automotive)flagshipXtime integration increases utilization and streamlines planning by automating the creation of customer profiles and service reservations in Dealerware; enables the Dealerware+ drag-and-drop calendar to auto-create reservations at service appointment scheduling.
- CDK GlobalcoreDealerware's integration with CDK reduces average length of loan by surfacing the real-time delta between complete repair orders and open contracts in Dealerware.
- Reynolds & ReynoldscoreDealerware's integration with Reynolds & Reynolds reduces average length of loan by surfacing the real-time delta between complete repair orders and open contracts in Dealerware.
- EyeQ (formerly MDL autoMation)coreEyeQ speeds up the loaner process and increases CSI scores by combining vehicle scanning technology and fleet data from Dealerware; built using the Dealerware API as a combined dealership- and customer-centric solution.
- RedCap (Redcap Technologies)coreRedCap integration creates out-of-store service experiences and saves customers time with valet and text messaging services, leveraging the Dealerware API to deliver digitally transformative solutions.
- AxlecoreAxle integration de-risks fleet programs and saves operating costs by instantly capturing and validating customer insurance details inside Dealerware.
- MotorqcoreMotorq seamlessly taps into vehicle telematics to provide dealers with real-time GPS location, fuel and mileage readings, and fleet health and performance data inside Dealerware.
- GuidepointcoreGuidepoint connected-car devices provide dealers with real-time GPS location, fuel and mileage readings, and fleet health and performance data inside Dealerware.
- Verra MobilityflagshipVerra Mobility is the Dealerware Toll Management Solution partner that automates the toll recovery process and removes the burden of managing toll payments for dealers.
- Thoughtspot, Inc.flagshipThoughtspot third-party software powers the Reporting Application / Dealerware Insights enterprise reporting suite; subject to separate Thoughtspot license terms.
- AudiflagshipDealerware is the preferred Audi partner and all-in-one mobility management platform for Audi dealers, supporting Courtesy Vehicle Programs, Audi on demand (the relaunched Silvercar service) and Pickup & Delivery. Audi led Silvercar's Series C in 2015 and fully acquired Silvercar Inc. in 2017.
- NissanflagshipDealerware is the exclusive fleet management provider for the Nissan Rental Car (NRC) program, simplifying reservations, vehicles, billing and cost recovery for Nissan dealers.
- INFINITIflagshipDealerware is the exclusive fleet management provider for the INFINITI Courtesy Vehicle Program, managing fleet, reservations and reporting for INFINITI retailers.
- BentleycoreDealerware is the preferred Bentley partner for fleet and mobility program management with 60-second contracting and automated warranty/utilization reporting.
- McLaren Automotive (Americas)coreDealerware is the preferred McLaren partner providing corporate fleet management for McLaren dealers in the Americas across multiple unique use cases.
- VolkswagencoreDealerware is the all-in-one mobility management platform for Volkswagen dealers, supporting Courtesy Transportation Programs with 60-second contactless contracting and a dedicated implementation specialist.
- FerrariminorDealerware supports Ferrari dealers as the all-in-one mobility management platform for fleet program management and reporting.
- LamborghiniminorDealerware supports Lamborghini dealers as the all-in-one mobility management platform for fleet and mobility program management.
- MitsubishiminorDealerware is the all-in-one mobility management platform for Mitsubishi dealers, delivering complete fleet and mobility program management.
- AcuracoreDealerware is the preferred Acura partner, providing 60-second mobile contracting and end-to-end fleet program management for Acura dealers.
- Continental (CAG logo)corePreferred partner relationship in which Dealerware offers Continental a custom reporting solution to surface program metrics and KPIs.
- Hennessy Automotive GroupcorePreferred partner relationship in which Dealerware offers Hennessy a custom reporting solution to surface program metrics and KPIs.
- Holman AutomotivecorePreferred partner relationship in which Dealerware offers Holman a custom reporting solution to surface program metrics and KPIs.
Scale indicators12 records
Recent moves6 records
Expansion highlights7 records
Dealerware competitors and assessment
Company assessmentDirect peers
- Tekion: Cloud-native automotive dealer management system and Dealerware integration partner. Tekion overlaps with Dealerware in service drive, loaner, and customer-experience workflows and is a credible direct competitor as it expands its mobility and service modules.
- Xtime (by Cox Automotive): Service scheduling and customer-experience platform for franchised dealers, owned by Cox Automotive. Xtime competes with Dealerware around service-appointment-driven loaner reservations while remaining a key integration partner via Dealerware's Drag-and-Drop Calendar.
- HopDrive: Pickup-and-delivery logistics platform for automotive retailers. HopDrive is both a recent Dealerware integration partner (Embedded P&D, Feb 2026) and a functionally adjacent operator in the same dealer mobility stack.
- ManagerTrax: Specialized loaner and rental management software for automotive dealerships, historically one of the most direct functional competitors to Dealerware's core loaner and contracting workflows.
Broad incumbents
- CDK Global: Dominant dealer management system (DMS) provider that integrates with Dealerware to surface open contracts in real time. CDK's scale and dealer relationships make it both the most important partner and a structural bundling threat to Dealerware.
- Reynolds & Reynolds: Major DMS and dealership software incumbent that integrates with Dealerware for loaner contract automation. Reynolds' installed base and ongoing consolidation of adjacent dealer software vendors positions it as a broad incumbent competitor.
- Cox Automotive: Parent of Xtime and Dealertrack and one of the most influential dealer software ecosystems. Cox Automotive competes broadly through its portfolio while partnering with Dealerware on Xtime-driven service scheduling.
- Dealertrack: Cox Automotive's DMS and dealer technology brand; competes in adjacent workflows (deal jacket, CRM, F&I) and could extend its platform into fleet/loaner management, putting pressure on Dealerware's per-VIN modules.
Emerging players
- Spiffy: On-demand mobile car care, wash, and valet service that competes in the dealership pickup-and-delivery and valet space. Spiffy is an emerging player that overlaps with Dealerware's valet and pickup-and-delivery use cases.
- AutoLoop: Dealer software vendor focused on customer experience, equity mining, and service-lane tools. AutoLoop overlaps with Dealerware around dealer engagement and service-drive workflows for franchise dealer groups.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Dealerware social profiles
Digital presenceDealerware compliance and trust
Trust signalCompliance4 records
Dealerware financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dealerware leadership team
Management profileNumber of profiles
Profiles3 records
Dealerware subsidiaries and ownership
Company hierarchySubsidiaries1 record
Dealerware funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dealerware M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dealerware
What does Dealerware do?
Dealerware sells a cloud-native, mobile-first SaaS platform (Dealerware+) that unifies rental, courtesy, valet, test drive, and subscription fleet programs for automotive dealerships and OEMs on a single mobile app with one contract and one pricing model. It is sold with per-VIN add-on modules for connected car telematics, toll management, AI-driven insurance verification, and a branded online rental booking site, plus enterprise reporting and embedded pickup-and-delivery.
Is Dealerware a public or private company?
Dealerware is a private company. It is classified as private equity controlled and is currently acquired.
When was Dealerware founded?
Dealerware was founded in 2016. It employs 101 to 250 people.
Where is Dealerware based?
Dealerware is headquartered in Austin, United States, in the North America region.
How does Dealerware make money?
Five revenue lines are on record. Dealerware+ SaaS Subscription is the primary driver. The others are per-VIN Add-On Modules, rental Booking Site (Flat Monthly), transaction Processing Fee and enterprise Reporting Subscriptions.
Who are Dealerware's main competitors?
Direct peers on record are Tekion, Xtime (by Cox Automotive), HopDrive and ManagerTrax. Broad incumbents are CDK Global, Reynolds & Reynolds, Cox Automotive and Dealertrack. Emerging players are Spiffy and AutoLoop.
Does Dealerware have an API?
Yes. Dealerware offers an open, public-facing API through its developer portal that enables integrated partners to build solutions connecting Dealerware's mobile contracting, reservation management, fleet operations, reporting/business intelligence, and billing/settlement functionality with third-party platforms. Integrated partners cited on the site use the API to build vehicle scanning, valet/text messaging, and dealer-DMS workflows. The License Agreement defines the "Licensed Software" as a Dealerware toolkit app and software/computer code for reservation management, vehicle fleet operations, reporting and business intelligence, and billing and settlement. Public REST-style integrations are documented for partners including EyeQ, RedCap, Tekion, CDK, Xtime, Reynolds & Reynolds, Dealerlogix, Axle, Motorq, Guidepoint, Verra Mobility, Toyota, Lexus, Mercedes-Benz, Continental, Hennessy, and Holman. Developer documentation is at developer.dealerware.com.
What industry is Dealerware in?
Dealerware's product category is Automotive Dealer Fleet Management Software. Its primary akta.pro industry code is FSAKADAD, Dealer Floorplan & Inventory Financing, with a secondary code of THADAAAK, Replacement / Service Loaner & Dealer Rental Programs. Its NAICS code is 5321 and its SIC code is 5013.