What Lightico does

Lightico is an AI-powered SaaS journey orchestration platform that enables regulated enterprises to digitize customer interactions across contact centers, self-service, point-of-sale, and field channels. Its Digital Completion Cloud combines no-code AI Journey Orchestration, CompleteDoc AI (custom-trained Intelligent Document Processing with 92% accuracy and sub-10-second processing), eSignatures, ID Verification with biometric liveness detection, eForms, Digital Consent, Secure Payments, Media Sharing, Shared Review, Visual Cart, and a Cases case-management workspace. The platform is designed to layer above existing core systems (LOS, DMS, CRM, CCaaS, IVR) via deep integrations and an open API, avoiding rip-and-replace deployments and enabling live-in-90-days rollouts. Founded in 2014 in Israel and headquartered in Tel Aviv, with offices in New York and London, Lightico is led by co-founders Zviki Ben-Ishay (CEO), Justin Josh (CTO), and Omri Braun (COO), with Bill Safran (former Vizolution CEO) as Chief Strategy Officer following the June 2023 acquisition.

Lightico sells primarily to large, regulated enterprises in banking, auto finance, telecom, insurance, credit unions, healthcare, legal, and BPO. Documented customers include Capital One, HSBC, GM Financial, Santander Consumer Finance and Santander Brazil, Three UK, EE, O2/VMO2, MetLife, BNP Paribas, First Direct, Westlake Financial, Global Lending Services, and GSK. The company pursues an enterprise field-sales motion complemented by inside sales, plus indirect routes through the Salesforce AppExchange, BPO resellers, and Deloitte Catalyst system-integrator relationships.

Lightico generates revenue through annual or multi-year enterprise SaaS subscriptions for platform access (pricing is custom and quote-based, not publicly disclosed), supplemented by professional services for implementation, integrations, and white-glove success management. The company has raised approximately $27M in total venture funding, most recently a $15M Series B extension led by Capital One Ventures in July 2021. Strategic priorities evidenced in the input data include European expansion via Vizolution, AI-IDP productization, ecosystem buildout across 20+ enterprise integrations, and senior commercial leadership buildout (CRO, EVP NA, regional VPs).

Name

Lightico

Legal name

Lightico

Website

https://lightico.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Lightico is an AI-powered SaaS journey orchestration platform that digitizes regulated enterprise customer interactions through document processing, eSignatures, ID verification, and workflow automation for banks, telecom, auto finance, and insurers globally.

Ownership category

akta.pro rank

Product category

Customer Journey Orchestration Software

NAICS

Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Digital Process Automation (DPA) & Orchestration Suites (HDAEAHAF)

akta.pro secondary industries

iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG), AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)

Keywords

• Customer journey orchestration
• Intelligent document processing
• Electronic signature platform
• Identity verification software
• Digital completion cloud

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Annual or multi-year subscription for access to the Lightico digital completion platform including journey orchestration, AI-IDP, eSignatures, ID verification, eForms, and workflow automation capabilities. Pricing based on enterprise scale and usage volume.
2. Professional Services: Implementation, training, and consulting services including program management, workflow building, integrations, and technical support. White-glove success management ensures customer ROI optimization.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Lightico sells an AI-powered SaaS customer journey orchestration platform (the Digital Completion Cloud) for regulated enterprises. The platform combines AI Intelligent Document Processing, mobile eSignatures, ID verification, eForms, secure payments, and no-code workflow automation into a unified layer that orchestrates compliant customer journeys across contact centers, self-service, point-of-sale, and mass campaigns. It enables enterprises to complete onboarding, lending, servicing, and compliance interactions in real time during a live customer call.

Product overview

Lightico is an AI-powered customer journey orchestration platform that provides a unified portfolio of digital completion tools for regulated enterprises. The core Digital Completion Cloud platform combines AI Journey Orchestration, AI-powered Intelligent Document Processing (CompleteDoc AI), eSignatures, ID Verification, eForms, Digital Consent & Approvals, Secure Payments, Media Sharing, Shared Review, Visual Cart, and Case Management into a modular, integrated solution. The platform operates as an AI layer between customer channels (contact centers, self-service, POS, branch) and core systems, orchestrating compliant journeys without replacing existing technology. Industry-specific solutions are available for Auto Finance, Banking, Consumer Lending, Telco, Credit Unions, Healthcare, Insurance, and Legal Teams, with channel-specific deployments for Contact Centers, BPO, Mass Campaigns, Point of Sales, and Self-Service. A native Salesforce integration is available as an add-on module. The platform enables 100+ completion capabilities with documented outcomes including 90% reduction in manual review, 80% first call resolution improvement, 40% OPEX reduction, and 5:1 ROI.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Completion Cloud (AI Journey Orchestration Platform) AI-powered SaaS platform that orchestrates regulated customer journeys across sales, onboarding, and servicing. Acts as an AI layer between customer channels (contact centers, self-service, point-of-sale, branches, mass campaigns) and core systems, enabling 90-day deployment for enterprises without rip-and-replace implementations.
• AI Journey Automation (Workflow Automation) No-code workflow engine that lets business users design and adjust customer-facing processes, stringing together completion capabilities with smart logic, automated processes, and real-time KPI tracking without IT dependencies.
• CompleteDoc AI (AI-Powered Intelligent Document Processing) Custom-trained AI models that classify, extract, validate, and route documents such as I-9s, KYC files, loan processing documents, and deal jackets in under 10 seconds with 92% accuracy, reducing manual document processing by up to 90%. Includes a human-in-the-loop copilot and continuous improvement via feedback loops.
• eSignatures Real-time electronic signature solution that collects digital signatures via text message during live customer calls, with 85% immediate completion rates and full compliance under ESIGN Act, UETA, and eIDAS.
• ID Verification AI-powered identity verification combining government ID capture, biometric selfie matching, liveness detection, and forensic-level forgery auto-detection. Enables KYC compliance in under 10 seconds, more than 20x faster than alternative products.
• eForms Smart mobile forms with conditional logic, auto-fill, and personalized field display replacing PDF and paper-based data collection. Achieves 50% higher completion rates with data integrity guarantees.
• Digital Consent & Approvals (Instant Consent Clickwrap) Digital clickwrap solution for instant collection of customer consent to terms and conditions via mobile-optimized T&C display with one-click approval. Replaces agent script reading with compliant digital acknowledgments.
• Secure Payments PCI-DSS Level 1 compliant payment collection enabling customers to complete payments via text message without exposing card details to agents. Provides real-time processing with complete audit trail and transaction receipts.
• Media Sharing Real-time sharing of product images, videos, links, and information to customer phones during live calls, enabling collaborative product presentation and visual sales support to reduce returns and cancellations.
• Shared Review Real-time collaborative document review enabling agents and customers to co-view and mark up documents during calls. Reduces call-backs and improves first contact resolution.
• Visual Cart Visual product presentation tool enabling customers to review and select products during live interactions, supporting upselling and cross-selling within guided customer journeys.
• Cases (Case Management) Enterprise case management software that consolidates documents, tasks, updates, and approvals into a unified workspace with real-time collaboration, smart routing, automated workflows, and full audit trails. No-code tools let business teams adapt case flows without IT delays.

Quantifiable outcome

• 90% reduction in manual document processing
• +12 more outcomes

Named customers14 records

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

AI capability9 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core.

• VizolutioncoreStrategic or Co-development Partner · 12 June 2023Acquired European customer experience technology provider Vizolution in June 2023. The acquisition combined Vizolution's customer journey solutions with Lightico's platform, expanding capabilities and client base in regulated industries across Europe and North America.
• Team8coreStrategic or Co-development PartnerStrategic partnership with Israeli cybersecurity and innovation group Team8 for technology development and market access in the Israeli market.
• Deloitte CatalystcoreImplementation/ SI/ Consulting PartnerDeloitte Catalyst startup program partnership for enterprise implementation and consulting services, leveraging Deloitte's global professional services capabilities for Lightico deployments.
• SalesforcecoreTechnology or IntegrationFull integration partnership through Salesforce AppExchange. Lightico is fully integrated with every Salesforce object (Accounts, Opportunities, Contacts, Cases) with real-time bi-directional data sync. Available on Salesforce AppExchange marketplace.

Scale indicators3 records

Recent moves7 records

Expansion highlights7 records

Regional players

• Signicat: European leader in digital identity, eSignature, and KYC orchestration for regulated industries. Strongly comparable to Lightico in regulated onboarding, especially across Nordics and UK banks, with overlap following the Vizolution acquisition.

Direct peers

• Jumio: AI-powered identity verification and KYC platform serving banks, fintechs, and online businesses. Overlaps with Lightico's ID Verification and KYC modules, particularly for regulated onboarding workflows.
• OneSpan: Public company providing identity verification, eSignature, and fraud prevention solutions to banks and regulated enterprises. Most directly comparable peer to Lightico in combining IDV, eSignature, and secure customer onboarding for financial services.

Emerging players

• Onfido: AI-driven digital identity verification provider focused on KYC and AML for financial services. Competes with Lightico's ID verification capabilities but lacks Lightico's broader journey orchestration and eSignature stack.
• Indico Data: AI-based intelligent document processing (IDP) vendor serving insurance and financial services with custom-trained models and human-in-the-loop review. Most directly comparable peer to Lightico's CompleteDoc AI for regulated document automation.
• Nintex: Process automation and workflow platform with eSignature (Nintex AssureSign) and document generation capabilities. Overlaps with Lightico's workflow automation and eSignature products for mid-market and enterprise process digitization.

Broad incumbents

• Appian: Public low-code process automation and case management platform widely used in financial services, insurance, and government. Competes with Lightico's Cases, workflow automation, and AI journey orchestration capabilities at the enterprise BPM layer.
• Adobe (Adobe Sign / Acrobat Sign): Enterprise document and eSignature suite tightly integrated with Adobe Document Cloud and Microsoft 365 ecosystems. Comparable to Lightico in regulated eSignature workflows but competes as a broad productivity incumbent rather than a journey orchestration specialist.
• DocuSign: Global leader in eSignature and agreement management with a broad enterprise customer base across financial services and telecom. Directly overlaps with Lightico's eSignature and digital consent products but lacks Lightico's purpose-built journey orchestration and AI-IDP depth.
• Pegasystems (Pega): Enterprise low-code platform for case management, customer engagement, and BPM in regulated industries. Closest incumbent analog to Lightico's regulated journey orchestration thesis, with deeper scale but heavier implementation footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lightico
• YouTubeyoutube.com/channel/UCjtL1bXE_wRPMkOMkxVDW-Q
• Facebookfacebook.com/Lightico-746181632215987
• LinkedInlinkedin.com/company/13200839

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries1 record

Funding overview

Funding rounds5 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lightico