Plus500

What Plus500 does

Plus500 Ltd is a publicly traded (LSE: PLUS, FTSE 250) Israeli-founded multi-asset online trading group that has operated since 2008, generating $792.4M of revenue in FY2025 (+3% YoY) at approximately 44% EBITDA margins from a cash-rich, debt-free balance sheet (~890M). The company runs two principal platforms: its core CFD platform offering contracts for difference on more than 2,800 instruments (stocks, ETFs, forex, commodities, indices) across 60+ countries, and the US-focused Plus500 Futures platform — operated through Plus500US Financial Services LLC, a CFTC-registered FCM and NFA member — providing retail access to crypto, equity indices, energy, metals, forex, agriculture, and interest rate futures, plus event-based prediction market contracts via the Kalshi integration.

The business model is primarily transactional: spread revenue on OTC CFDs remains the historical anchor, but Plus500 is actively diversifying into commission-based futures, prediction-market contract clearing ($0.01 per contract), and B2B clearing infrastructure fees. Direct-to-consumer distribution is self-serve with low minimum deposits ($75–$300), zero platform and market data fees, and a mobile-first stack; institutional distribution runs through clearing and technology partnerships with CME Group, FanDuel, Topstep, and Kalshi, plus sponsorship-led distribution via Barchart.com. Multi-jurisdictional regulatory licensing (FCA, CySEC, ASIC, CFTC/NFA, UAE SCA, Canada, Colombia) underpins global operations and creates high entry barriers, while regional marketing emphasizes transparency (e.g., "Trade with Clarity" in Asia) and sports sponsorships (Chicago Bulls, Legia Warsaw, BSC Young Boys) drive brand awareness.

Recent strategic activity — the Mehta Equities acquisition in India (Feb 2026, ~$20M), the Colombia representative office, and a stack of US-focused product and partnership launches (prediction markets via Kalshi, 24/5 CFD trading, weekly options) — signals a deliberate pivot away from OTC concentration toward higher-value retail segments, new geographies (India, LATAM, UAE, Canada), and infrastructure-style B2B revenue. Capital allocation remains aggressive, with $187.5M returned to shareholders in FY2025 and a fresh $100M buyback authorized in February 2026.

Name

Plus500

Legal name

Plus500 Ltd

Website

https://plus500.com

Company type

Public

Founded year

2008

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Plus500 is a publicly traded (LSE: PLUS) multi-asset online trading group operating CFD, futures, and prediction-market platforms for retail investors across 60+ countries, plus B2B clearing infrastructure for institutional partners including CME Group, FanDuel, Topstep, and Kalshi.

Ownership category

akta.pro rank

Product category

Retail Trading Platform

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231), Commodity Contracts Intermediation (52316)

SIC

Commodity Contracts Brokers & Dealers (6221), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Retail FX/CFD Broker Trading Venues (FSAFADAD)

Keywords

• Retail trading platform
• Contracts for difference
• Futures brokerage
• Prediction markets
• Multi-asset trading

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. CFD Trading (OTC): Plus500 generates revenue primarily through spreads on Contracts for Difference (CFDs) trading across 2,800+ instruments including stocks, forex, commodities, and indices. This traditional OTC business generated over $100 million in revenue for the first time in 2025 (14% of total revenue), showing successful diversification away from OTC-heavy model.
2. Futures Trading: Revenue from US futures trading platform (Plus500 Futures) through trading commissions on futures contracts across crypto, metals, energy, forex, and agricultural products. The company secured ICE Clear US clearing membership and partnered with Barchart for distribution.
3. Prediction Markets: Revenue from prediction market contracts through Plus500 Futures, clearing $0.01 per contract for Kalshi Exchange products covering economic indicators, financial events, and geopolitical developments. The company serves as clearing partner for CME Group/FanDuel prediction markets.
4. B2B Clearing Services: Plus500 provides clearing infrastructure and brokerage execution services to institutional partners including CME Group, FanDuel, Topstep, and Kalshi, generating revenue through clearing fees and technology infrastructure services.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Plus500 operates a proprietary multi-asset trading platform offering contracts for difference (CFDs) on over 2,800 instruments including shares, ETFs, forex, commodities, and indices, plus US-focused futures trading and event-based prediction markets through Plus500 Futures. The platform serves retail investors across 60+ countries with low-cost transparent pricing and no platform or market data fees, and additionally provides B2B clearing infrastructure services to institutional partners including CME Group, FanDuel, Topstep, and Kalshi.

Product overview

Plus500 operates as a global multi-asset fintech group offering two primary trading platforms: its core CFD trading platform (Plus500) providing OTC leveraged trading on 2,800+ instruments globally, and its US-focused Plus500 Futures platform enabling retail futures trading through CFTC-regulated channels. The company has expanded into prediction markets via Kalshi integration and serves B2B clients through clearing partnerships with CME Group and FanDuel. Educational offerings include the Trading Academy, while demo accounts support strategy development. The Mehta Equities acquisition (February 2026) extends services into India's futures and wealth management market.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 3% revenue growth to $792.4 million in FY2025
• +5 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• Kalshi ExchangecoreStrategic or Co-development Partner · 3 February 2026Plus500 partnered with Kalshi to launch prediction markets for US retail traders through Plus500 Futures platform. Plus500 provides direct clearing through its full clearing membership with Kalshi Klear LLC. The partnership gives Plus500 exposure to rapidly growing prediction markets sector, with Kalshi reporting 55 million trades involving 9.6 billion contracts in January 2026.
• FanDuelcoreStrategic or Co-development Partner · 22 December 2025Plus500 serves as clearing partner for FanDuel Predicts, a joint prediction markets platform with CME Group. The platform allows users in US states to trade event contracts on financial indicators, sports events, and cultural moments priced between $0.01 and $0.99. Companies plan phased national rollout through early 2026.
• CME GroupcoreStrategic or Co-development Partner · 1 December 2025Plus500 was appointed as clearing partner for CME Group's prediction market platform launched with FanDuel. Plus500 provides brokerage-execution and clearing services for FanDuel Prediction Markets, marking Plus500's expansion beyond traditional OTC CFD business into event-based contracts infrastructure.
• TopstepmajorStrategic or Co-development Partner · 22 October 2025Plus500 entered exclusive partnership with Topstep to provide clearing and technology infrastructure for Topstep Brokerage and its enterprise, facilitating access to CME Group exchange markets. The collaboration supports Topstep's transition from an educational platform to a full-service brokerage.
• BarchartmajorGTM or Marketing Partner · 11 June 2025Plus500 sponsors Barchart.com's futures platform providing streamlined access to futures trading for US retail investors. Plus500 receives prominent brand exposure across Barchart's digital platform serving millions of self-directed investors and active traders, leveraging Barchart's engaged investor community.
• Mehta Equities LimitedmajorStrategic or Co-development Partner · 2 April 2025Plus500 conditionally agreed to acquire the entire share capital of Mehta Equities Limited, an Indian financial services company, for approximately $20 million. The acquisition, funded from existing cash balances of around $890 million, expands Plus500 into India's large retail trading market which accounts for over 150 billion contracts and more than 75% of global transaction volume.
• Chicago BullsminorGTM or Marketing PartnerOfficial partner of Chicago Bulls (NBA team). Plus500 and Chicago Bulls partnered with Greenwood Project for financial literacy and career mentorship event for Black and Latino college students in Chicago.
• Legia WarsawminorGTM or Marketing PartnerSponsorship of Legia Warsaw, a Polish football club, as part of Plus500's sports sponsorship portfolio for brand awareness in European markets.
• BSC Young BoysminorGTM or Marketing PartnerSponsorship of BSC Young Boys, a Swiss football club, as part of Plus500's sports sponsorship portfolio for brand awareness in European markets.

Scale indicators17 records

Recent moves9 records

Expansion highlights7 records

Direct peers

• IG Group: UK-listed retail multi-asset broker offering CFDs, spread betting, share trading, and futures. Most direct comparable to Plus500 in product mix, customer segment (retail), and revenue model (OTC trading spreads). Both compete head-to-head across UK, EU, Australia, and other regulated markets.
• CMC Markets: London-listed retail CFD and spread betting broker with global operations. Highly comparable to Plus500 in core CFD/spread-bet product, institutional B2B (CMC Markets Plexy), and customer targeting — directly competitive in UK, EU, and APAC retail trading.
• Trading 212: Private retail multi-asset broker offering CFDs and share dealing across Europe, UK, and Australia. Closely comparable product mix to Plus500's CFD business, with similar zero-commission positioning and self-serve mobile-first platform targeting retail investors.
• eToro: Multi-asset retail trading platform offering stocks, ETFs, CFDs, and crypto. Competes with Plus500 on retail CFDs and self-directed trading globally, with overlapping customer segments (retail, self-directed) and similar multi-jurisdictional regulatory footprint.
• OANDA: Global retail FX/CFD broker with proprietary trading technology and multi-jurisdictional regulation. Directly comparable to Plus500's FX/CFD retail business, with overlapping customer base in retail leveraged trading and similar spread-based revenue model.
• XTB: Warsaw-listed retail CFD and stockbroker with strong EMEA and LATAM presence. Directly comparable to Plus500 on CFD product, zero-commission stock offering, and retail customer base; emerging competitor in regions where Plus500 is also expanding.

Broad incumbents

• Saxo Bank: Danish multi-asset broker offering FX, CFDs, stocks, futures, and options across 180+ markets. Broader incumbent that overlaps with Plus500 across CFDs and futures, with stronger institutional and high-net-worth tilt than Plus500's mass-retail base.
• Robinhood: US retail trading platform expanding into futures and event contracts. Comparable to Plus500 in retail multi-asset self-serve offering and US futures/prediction-market push; broader incumbent with equities, options, and crypto product breadth Plus500 lacks.
• Interactive Brokers: Large global multi-asset broker offering futures, options, stocks, FX, and CFDs across 150+ markets. Overlaps with Plus500's Plus500 Futures platform in retail/professional futures execution; broader incumbent with institutional scale and longer track record in US futures.

Emerging players

• Coinbase: US-listed crypto exchange and broker expanding into derivatives and event contracts via CME. Emerging player in prediction markets infrastructure that intersects with Plus500's Kalshi/FanDuel prediction markets business; comparable in retail-facing self-custody-light trading UX.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/plus500
• YouTubeyoutube.com/user/Plus500Site
• Facebookfacebook.com/Plus500
• LinkedInlinkedin.com/company/plus500_5
• Instagraminstagram.com/plus500
• TikToktiktok.com/@plus500official

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plus500