SleepSpace

What SleepSpace does

SleepSpace (legally Proactive Life LLC) is a New York-based sleep technology company founded in 2009 by Dr. Dan Gartenberg, a sleep scientist with a Ph.D. in psychology. The company operates a smartphone-based "sleep operating system" that combines proprietary sleep staging algorithms (validated as the most accurate for Apple Watch at approximately 80% accuracy), patented nearable mattress sensing technology (the SleepSpace Smart Bed), adaptive deep sleep stimulation via pink noise and delta wave sounds, an AI-powered 24/7 coaching chatbot (Dr. Snooze), a 6-week CBT-I-based sleep program, and a 70-animal sleep phenotype personalization system. The platform integrates with Apple Watch, Oura, Whoop, Garmin, Fitbit, Eight Sleep, LIFX, Google Nest, and Apple Health/Google Fit.

SleepSpace generates revenue through five channels: (1) a consumer mobile app freemium subscription at $99/year or $12.99/month (the primary channel, with 100,000+ users), (2) hardware sales of the Smart Bed, smart bulbs, and SleepSpace Phone via smartbed.sleepspace.com, (3) a marketplace of certified sleep coaches offering sessions from $100 to $499, (4) a corporate wellness B2B Sleep Challenge program (Facebook/Meta is a disclosed customer), and (5) a clinician/specialist toolkit with Remote Therapeutic Monitoring (RTM) and Chronic Care Management (CCM) billing enablement. The company has received over $3.5M in cumulative NIH and NSF research grants and is conducting an NIH-funded Phase II SBIR randomized controlled trial with Penn State and University of Arizona targeting insomnia and cognitive health in older adults — positioning it on a potential FDA digital therapeutic pathway. SleepSpace is privately held with 1-10 employees and has been primarily funded through research grants and small equity rounds from UpVentures Capital, Hatcher+, Quake Capital Partners, Alumni Ventures, Lightspeed Venture Partners, Jumpstart Foundry, and Right Side Capital Management.

Name

SleepSpace

Legal name

Proactive Life LLC

Website

https://sleepspace.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

SleepSpace (Proactive Life LLC) is a smartphone-based sleep technology platform that combines proprietary sleep staging, patented deep sleep sound stimulation, and an AI sleep coach (Dr. Snooze) to serve consumers, enterprises, and clinicians with integrated wearable and smart home connectivity.

Ownership category

akta.pro rank

Product category

Digital Sleep Health & Wellness

akta.pro primary industry

Sleep Technology & Smart Sleep Devices Retail (Sleep Trackers, Smart Mattresses) (CRAIABAH)

akta.pro secondary industries

Sleep Health Coaching (HSADAGAE), Sleep Health & Recovery Education (EDAAAHAE)

Keywords

• Sleep tracking app
• Digital sleep therapy
• Sleep coaching marketplace
• Corporate wellness program
• Smart sleep device

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain, Infrastructure

Revenue model

1. Premium App Subscription: SleepSpace offers a premium subscription to its mobile app (iOS and Android) that unlocks deep sleep stimulation sounds, advanced analytics, AI sleep coaching, and customizable smart alarm features. The app uses a freemium model with a 7-day free trial. Premium annual subscription is $99/year, or $12.99/month.
2. Hardware Sales (Smart Bed and Phone Charger): SleepSpace sells proprietary hardware including the SleepSpace Smart Bed (wireless phone charger with nearable sleep sensing that slides under the mattress) and LIFX smart light bulbs as part of a smart bedroom ecosystem. Hardware is sold through the company's e-commerce storefront at smartbed.sleepspace.com.
3. Sleep Coaching Services: SleepSpace provides access to a marketplace of certified sleep coaches offering personalized one-on-one coaching sessions across specialties including insomnia, athletic performance, child sleep, shift work, and menopause. Coaching sessions range from $100 to $499 depending on the coach and session length.
4. Corporate Wellness (B2B): SleepSpace sells its Corporate Wellness Sleep Challenge program to enterprise clients. The program includes a 7/14/30-day sleep challenge with personalized assessments, automated sleep journeys, wearable integration, smart bedroom synchronization, and Dr. Snooze 24/7 chat support. SleepSpace enables practitioners to bill Remote Therapeutic Monitoring (RTM) and Chronic Care Management (CCM) codes ($20–30K per 100 patients enrolled).
5. Research Partnerships and Product Validation: SleepSpace partners with companies (LIFX, Google, Ettitude, Neurosity, Perfectly Snug) to test and validate sleep technology products using its research-grade measurement platform. This generates revenue through contracted research services and provides credibility for the platform.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

SleepSpace operates a smartphone-based sleep operating system that combines sleep tracking, patented deep sleep stimulation (delta wave and pink noise audio), AI-powered sleep coaching (Dr. Snooze), and CBT-I based behavioral programs. The platform is delivered through a freemium mobile app (iOS/Android), proprietary hardware (the SleepSpace Smart Bed / Phone Charger that slides under the mattress for nearable sensing), a sleep coaching marketplace, a B2B corporate wellness program, and a clinician toolkit that enables Remote Therapeutic Monitoring (RTM) and Chronic Care Management (CCM) billing.

Product overview

SleepSpace is a comprehensive sleep operating system that combines a core mobile app with multiple integrated hardware products and software modules. The ecosystem centers on the SleepSpace App, which works standalone with smartphone sensors or connects to wearables (Apple Watch, Oura Ring, Whoop, Garmin) and smart home devices (LIFX bulbs, Eight Sleep, Amazon Alexa). Key products include the SleepSpace Smart Bed (a patented nearable device that charges phones while tracking sleep through mattress micro-motions), Dr. Snooze AI (an AI chatbot providing 24/7 personalized sleep coaching), and Deep Sleep Sound Machine (patented delta wave audio stimulation that adjusts based on detected sleep stages). Additional modules include the Clinician's Dashboard for sleep specialists, Corporate Wellness Sleep Challenge for employee wellness programs, Guided Sleep Programs based on CBT-I principles, Smart Alarm Clock, Sleep Meditations & Relaxation library, Snore Detector, Circadian Optimizer, Consensus Sleep Diary, Sleep Animals Assessment, and Sleep Coaching services. The platform integrates with Apple Health and Google Fit, and has received over $3.5 million in NIH funding for sleep research and clinical validation.

Differentiator

Problem solved

Functional benefit

Products and services

• SleepSpace Mobile App Primary consumer mobile application for iOS and Android that functions as a comprehensive sleep operating system: tracks sleep stages using phone sensors or connected wearables, delivers adaptive deep sleep stimulation sounds, provides AI coaching via Dr. Snooze, offers CBT-I based programs, meditations, and a smart alarm. Available via freemium with a 7-day free trial converting to $12.99/month or $99/year premium.
• SleepSpace Smart Bed (Phone Charger) Patented hardware device that slides under the mattress, functioning as a wireless phone charger while using embedded sensors to detect micro-motions through the mattress. Enables touchless, nearable sleep tracking and precise delivery of adaptive sleep-enhancing sounds for consumers seeking higher-fidelity tracking without wearables.
• Corporate Wellness Sleep Challenge Enterprise employee wellness program sold to HR departments and CFOs. Includes sleep assessments, 50+ automated sleep journeys, wearable integration, smart bedroom synchronization, 24/7 Dr. Snooze AI coaching, group coaching, and an ROI dashboard. Clients include Facebook/Meta; positions around the $6K per-employee cost of poor sleep.
• Sleep Coaching Marketplace Marketplace of certified sleep experts offering one-on-one coaching sessions across specialties such as insomnia, athletic performance, infant sleep, shift work, and menopause. Sessions are priced individually between $100 and $499 depending on coach expertise and duration, and are booked and paid for directly through the SleepSpace website.
• Clinician / Specialist Toolkit Specialist-facing offering for sleep medicine physicians, psychologists, and coaches that provides a web dashboard, a consensus sleep diary, customizable surveys, and 10-100 free trial seats per practitioner. Enables clinicians to deliver remote therapeutic monitoring and chronic care management, unlocking $20K-$30K per 100 patients enrolled.
• Sleep Research & Product Validation Service Contracted research and product validation service for sleep technology companies and academic institutions. Provides high-resolution motion and sound data, validated sleep measurement, custom intervention delivery, and research dashboards to support clinical trials and product efficacy studies.

Quantifiable outcome

• 11-week randomized controlled trial demonstrating improvements in sleep quality and cognitive benefits in older adults with insomnia (NIH-funded Phase II SBIR)
• +7 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

AI capability9 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Penn State UniversitycoreStrategic or Co-development PartnerSleepSpace collaborates with Penn State University (Dr. Orfeu Buxton, Dr. Margeaux Schade) on multiple research projects including validating Apple Watch sleep staging algorithms, conducting deep sleep stimulation studies, and running a randomized controlled trial comparing SleepSpace + CBT-I vs. standard CBT-I for insomnia treatment in older adults.
• University of ArizonacoreStrategic or Co-development PartnerSleepSpace collaborates with the University of Arizona (Dr. Daniel Taylor, Dr. Sarah Emert) on a Phase II SBIR clinical trial evaluating a smartphone-based digital therapeutic for insomnia and cognitive health in older adults. The study examines sleep quality, cognitive assessments, and blood-based biomarkers associated with Alzheimer's disease.
• LIFX Smart BulbscoreTechnology or IntegrationSleepSpace has partnered with LIFX (and worked alongside Google Smart Home) to create smart bedroom integrations where SleepSpace controls LIFX smart bulbs for circadian rhythm support — sunset wind-downs and sunrise wake-ups. SleepSpace conducted a study with Google and LIFX demonstrating that voice-controlled smart lighting ('Hey Google, Dim my lights') improved perceived sleep quality on validated surveys.
• Google (Smart Home / Nest)coreTechnology or IntegrationSleepSpace collaborated with Google and LIFX smart bulbs to investigate how smart lights and Google Voice Assistant technology can improve sleep quality. The study showed that voice commands to dim/brighten lights improved perceived sleep quality on validated PROMIS surveys, controlling for the Hawthorne effect.
• Apple (Apple Watch)coreTechnology or IntegrationSleepSpace has validated its proprietary sleep staging algorithm as the most accurate for Apple Watch. The app integrates with Apple Health to extract x,y,z motion data (50 Hz), heart rate, and HRV from Apple Watch for sleep/wake classification and sleep staging. Apple Watch integration is highlighted as the most accurate consumer wearable for SleepSpace tracking.
• Ettitude (CleanBamboo Sheets)minorStrategic or Co-development PartnerSleepSpace partnered with Ettitude to conduct a 3-week study validating that CleanBamboo sheets improve sleep metrics. Participants preferred bamboo over cotton (94%), with a 1.5% improvement in sleep efficiency tracked via SleepSpace Smart Bed and sleep diary.
• Perfectly Snug (Temperature Regulating Topper)minorStrategic or Co-development PartnerSleepSpace conducted a study with Perfectly Snug's temperature-regulating bed topper led by Dr. Dan Gartenberg. Results showed improved sleep quality, reduced disruptions, and 37% enhanced next-day alertness. The adaptive air technology study demonstrated non-invasive sleep improvement.
• Dave Asprey / BulletproofcoreGTM or Marketing PartnerDave Asprey, the 'Father of Biohacking' and CEO of Bulletproof, is a prominent investor in and endorser of SleepSpace. He uses SleepSpace in the Bulletproof Sleep Challenge and provides regular testimonials. His endorsement is featured prominently across SleepSpace's marketing materials and website.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Headspace: Headspace is a direct competitor offering a sleep and meditation subscription app, including sleepcasts and guided content. Both compete for the same consumer sleep-anxiety wallet and enterprise wellness buyer.
• Calm: Calm is a direct competitor offering a consumer sleep and meditation app with sleep stories, meditations, and a subscription model. Both target the same individual consumer sleep-improvement use case with a freemium/subscription GTM motion.
• Sleep Cycle: Sleep Cycle is a direct competitor offering a smartphone-based sleep tracking and smart alarm app with a similar freemium subscription model. Both rely on phone-based sleep detection and compete in the same app store category.
• Oura: Oura is a direct competitor offering a sleep tracking smart ring with a subscription companion app. SleepSpace integrates with Oura but also competes with it directly for the same health-conscious consumer paying for sleep insights.
• Eight Sleep: Eight Sleep is a direct competitor offering a smart mattress / mattress cover with sleep tracking and temperature control. SleepSpace partners with Eight Sleep but competes with the same nearable-under-mattress sleep tracking paradigm.
• Big Health (Sleepio): Big Health's Sleepio is a direct competitor — a clinically validated, FDA-cleared digital therapeutic for insomnia using CBT-I. It is the closest analog to SleepSpace's CBT-I-based program with an enterprise / payer distribution model.

Emerging players

• Hatch: Hatch offers a smart sleep device (Restore alarm clock) and adult/baby sleep content. It overlaps with SleepSpace's smart alarm and sleep sound products and targets a similar wellness-oriented consumer.
• Dreem: Dreem offers a sleep tracking headband with EEG-based sleep staging and a companion app. It overlaps with SleepSpace's high-accuracy sleep staging roadmap and uses a similar subscription-plus-hardware monetization model.

Broad incumbents

• Whoop: Whoop is a broader incumbent offering a fitness wearable with sleep tracking as one feature of a larger performance/recovery platform. SleepSpace integrates with Whoop but Whoop also competes as a sleep tracking destination for athletes.
• Garmin: Garmin is a broad incumbent offering smartwatches with built-in sleep tracking that competes for the same consumer. SleepSpace integrates with Garmin for richer analytics, but Garmin's native tracking reduces the incremental value of a third-party app for many users.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/SleepSpaceApp
• YouTubeyoutube.com/@gartenberdaniel
• LinkedInlinkedin.com/company/proactive-life-llc
• Instagraminstagram.com/sleepspaceplatform
• Facebookfacebook.com/133662133355891

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds6 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SleepSpace