What Sleep Cycle does

Sleep Cycle AB is a Swedish health technology company, founded in 2009 in Gothenburg and listed on Nasdaq Stockholm under the ticker SLEEP, that has built an AI-powered sleep analysis platform anchored by proprietary audio-based machine learning models running on a smartphone microphone. The core consumer product is a freemium mobile app that measures sleep duration, sleep stages (light, deep, REM), snoring, and coughing, and uses a patented Smart Alarm to wake users during their lightest sleep phase. The platform is differentiated by what the company describes as the world's largest sleep intelligence database, with over 3 billion nights analyzed across 150+ countries and more than 80 million lifetime downloads.

The business combines a B2C premium subscription app with two B2B revenue streams: licensing of the Sleep SDK to device makers and digital health platforms (including Ultrahuman and Dreem Health), and corporate wellness distribution through employer-benefit platforms such as Wellhub, Revolut, and Urban Sports Club. The company is investing approximately SEK 30 million in clinical validation of an AI-based sleep apnea screening tool (development phase completed Q1 2026, validation completion expected September 2026, subject to CE and FDA clearance), and is developing a generative-AI sleep assistant called Luma that launched in March 2026 and is also available through ChatGPT.

Revenue in 2025 was SEK 248 million with a 26.6% EBIT margin, B2B revenue grew 42% in Q1 2026 to 14.5% of total revenue, and the United States accounts for approximately 35% of sales. As of mid-2026, private equity firm Altor holds a 78% controlling stake and has extended a public tender offer at SEK 24.50 per share, with founder Maciej Drejak retaining roughly 42.9% of shares. Sleep Cycle is GDPR and CCPA compliant, operates a hybrid GTM motion combining product-led growth, app-store distribution, and enterprise sales, and serves consumer, corporate wellness, healthcare provider, academic research, and OEM-embedded customer segments.

Name

Sleep Cycle

Legal name

Sleep Cycle AB

Website

https://sleepcycle.com

Company type

Public

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Sleep Cycle is a Swedish health technology company that operates an AI-powered, audio-based sleep tracking app with over 3 billion nights of analyzed data, serving consumer, employer wellness, and OEM-embedded B2B customers worldwide.

Ownership category

akta.pro rank

Product category

Sleep Tracking Software

akta.pro primary industry

Sleep Tech Wearables (CRACAIAG)

Keywords

• Sleep tracking app
• Smart alarm clock
• Sleep analysis software
• Sleep monitoring
• Sleep health platform

Headquarters

HQ city

Gothenburg

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Premium App Subscription: Core revenue driver from premium subscriptions to the Sleep Cycle app. Auto-renewable subscriptions sold through App Store, Google Play, and web. High-margin recurring revenue model with stable ARPU and strong renewal rates.
2. Sleep SDK Licensing: Licensing of sleep tracking technology to third-party companies via Software Development Kit. Enables partners to embed Sleep Cycle's audio-based sleep analytics into their own apps or devices. Scalable B2B SaaS model with global potential.
3. Sleep Apnea Screening (Under Development): Medical device product targeting approximately SEK 10 billion home-based sleep test market. Will serve both B2C and B2B channels once regulatory approval obtained. Long-term growth opportunity in medtech and digital health.
4. B2B Partnership Revenue: Revenue from partnerships with employers, health insurers, and wellness platforms offering Sleep Cycle as employee/wellness benefit. Includes co-marketing programs, bundled subscriptions, and in-app campaigns. B2B revenue grew 42% in Q1 2026.
5. Data Partnerships: Science-grade sleep data access provided to research institutions and healthcare organizations under privacy-preserved, aggregated formats. GDPR and CCPA compliant by design.

Pricing tiers

Go-to-market motion5 records

Distribution channels6 records

Marketing channels9 records

Core offering

Sleep Cycle develops and operates an AI-powered audio-based sleep tracking mobile application for iOS and Android that uses the smartphone microphone to analyze sleep patterns, detect snoring and coughing, and wake users during their lightest sleep phase via a patented smart alarm. The company also licenses its Sleep SDK to third-party companies for embedding sleep analytics into their own apps and devices, and is developing a contactless AI-based sleep apnea screening product targeting the home-based sleep test market.

Product overview

Sleep Cycle offers a comprehensive AI-powered sleep technology platform consisting of three main products: the core Sleep Cycle consumer app (the world's leading sleep tracking application), the Sleep SDK for B2B licensing to partner companies, and Sleep Apnea Screening (a medical device product under development). The app provides sleep tracking, smart alarm, sleep stages analysis, sleep sounds, and sleep aid features, all powered by proprietary audio-based AI technology. The company also offers Cough Radar as a health monitoring feature. The business model combines B2C premium subscriptions with B2B SaaS licensing and long-term medtech opportunities.

Differentiator

Problem solved

Functional benefit

Brands

• Sleep SDK: Technology product that Sleep Cycle sells or licenses to other companies, allowing them to embed Sleep Cycle's sleep-tracking and analysis capabilities into their own apps, devices, or services.
• Luma
• Cough Radar
• Sleep Apnea Screening

Products and services

• Sleep Cycle App AI-powered sleep tracking mobile application for iOS and Android that uses audio-based smartphone sensing to track sleep duration, quality, and patterns. Includes Smart Alarm, sleep stages analysis, snore detection, sleep aid sounds, and cough detection. Available via premium subscription with 60-day free trial.
• Sleep SDK B2B Software Development Kit that allows third-party companies to embed Sleep Cycle's proprietary audio-based sleep-tracking and analysis capabilities into their own apps, devices, or services. Partners include Ultrahuman (smart ring), Dreem Health, and other consumer electronics companies.

Quantifiable outcome

• Sleep regularity is a stronger predictor of longevity than sleep duration, per research referenced in Sleep Score methodology
• +5 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability7 records

Feature8 records

Partnerships

Eleven partnerships are on record, tiered minor, core and strategic.

• ContextVision ABminorGTM or Marketing Partner · 1 April 2026Joint participation at 93rd China International Medical Equipment Fair (CMEF) in Shanghai. Showcased innovations in medical imaging and digital health alongside Sleep Cycle's sleep tracking technology. Part of Sweden's digital health trade delegation.
• RevolutcoreGTM or Marketing Partner · 1 January 2026Global fintech leader partnership extended to June 2027. Offers Revolut customers exclusive premium access to Sleep Cycle's app as part of employee wellbeing benefits. Reinforces commitment to sleep health and customer wellbeing.
• UK Health Security Agency (UKHSA)coreStrategic or Co-development Partner · 1 January 2026Three-year research study analyzing anonymized sleep data to assess whether nighttime cough patterns can provide earlier visibility into respiratory disease trends including flu and RSV in England. UK's first assessment of sleep app data for national epidemiological monitoring. Leverages Sleep Cycle's Cough Radar tool.
• UltrahumancoreTechnology or Integration · 1 December 2025Smart ring maker partnership launched Respiratory Health PowerPlug feature for Ultrahuman Ring Air. Detects snoring and coughing using audio from smartphone combined with biometric data from the ring. Available as $3.99/£2.99 monthly subscription add-on. All audio processing performed locally on device for privacy.
• Urban Sports ClubcoreGTM or Marketing Partner · 1 November 2025Europe's leading sports and wellness platform with offerings across 50+ sports. Partnership offers Urban Sports Club members exclusive premium access to Sleep Cycle app. Creates comprehensive holistic health experience combining fitness and sleep insights. Sleep Cycle expects collaboration to unlock subscriber and revenue growth similar to Wellhub partnership.
• WellhubcoreGTM or Marketing PartnerCorporate wellness platform providing Sleep Cycle access to millions of employees through employer partnerships. Wellhub recently acquired Urban Sports Club, extending Sleep Cycle's reach through that platform as well.
• University of CambridgestrategicStrategic or Co-development PartnerResearch partnership exploring potential links between navigation (sense of direction), sleep disruptions, and early detection of Alzheimer's disease. Combines Sleep Cycle's comprehensive sleep data with the research team's previous findings.
• University College London (UCL)strategicStrategic or Co-development PartnerJoint partnership with Cambridge on Alzheimer's study exploring connection between sleep patterns and early disease indicators. Part of broader academic collaboration strategy.
• Harvard Medical School / Brigham and Women's HospitalstrategicStrategic or Co-development PartnerAcademic partnership for sleep research and validation. Collaboration with Dr. Rebecca Robbins on COVID-19 pandemic sleep impact report (largest study of its kind with 69,047 survey participants and 33 million nights of data).
• HelloFreshminorGTM or Marketing PartnerWellness partnership providing Sleep Cycle access to HelloFresh's customer base as part of broader health and wellbeing offerings.
• Langham HotelsminorGTM or Marketing PartnerLuxury hospitality partnership providing Sleep Cycle's sleep tracking technology as part of guest wellness experience at Langham hotel properties.

Scale indicators13 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Withings: Withings offers connected health devices including sleep-tracking mats (Withings Sleep Analyzer) and watches. Competes in the consumer sleep-tracking category with a hardware model and shares B2B interest in healthcare provider partnerships.
• Calm: Calm is a direct competitor in the broader sleep/wellness app category. Sleep Cycle's Sleep Sounds and Sleep Aid features (meditations, stories) overlap with Calm's core offering, and Calm's premium subscription model mirrors Sleep Cycle's go-to-market through app stores.
• Eight Sleep: Eight Sleep's smart mattress (Pod) competes in the sleep-tech category with subscription-linked hardware for sleep optimization and temperature regulation. Overlaps with Sleep Cycle on AI-driven sleep insights and B2B wellness distribution.
• Headspace: Headspace competes in the sleep and meditation subscription app category, with overlap in sleep stories, sounds, and employer wellness distribution (B2B). Both target the same health-conscious consumer and pursue enterprise wellness platform partnerships.

Direct peers

• Oura: Oura Ring is a direct competitor in consumer sleep tracking. While Sleep Cycle uses audio (no wearables) and Oura uses a smart ring, both target health-conscious consumers with subscription-based sleep insights, integrate with health platforms, and increasingly pursue clinical/research use cases including readiness and recovery metrics.
• Dreem Health: Dreem Health (formerly Dreem) operates a sleep clinic platform and is also a Sleep Cycle technology partner via Sleep SDK integration. Comparable in targeting sleep medicine/healthcare use cases and increasingly competing in the sleep apnea and clinical sleep space.
• Whoop: Whoop is a subscription-based wearable (no upfront device cost) focused on sleep, recovery, and strain. It directly competes with Sleep Cycle for the health-conscious subscription user, both use AI-driven personalized insights, and both are building B2B partnerships with employers and insurers.

Broad incumbents

• Garmin: Garmin's smartwatches include advanced sleep tracking (stages, stress, Body Battery). Competes with Sleep Cycle in the sleep-tracking category through a different hardware-first model and broader sport/fitness positioning.
• Fitbit (Google): Fitbit (owned by Google) offers wearable-based sleep tracking with a subscription component (Fitbit Premium). Comparable to Sleep Cycle in targeting sleep insights, but uses hardware-anchored measurement and benefits from integration with Google's broader ecosystem.
• Apple Health / Apple Watch: Apple's native sleep tracking on Apple Watch and in iOS Health competes at the platform level. Apple is both a critical distribution partner (App Store) and a competitive threat — its built-in sleep features and increasing health capabilities can erode demand for third-party sleep apps.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@sleepcycle1567
• LinkedInlinkedin.com/company/sleepcycle
• Xx.com/sleepcycle

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sleep Cycle