Big Health

What Big Health does

Big Health, LLC is a privately held US LLC headquartered in Bangor, Pennsylvania, that operates a dual business model combining direct-to-consumer nutritional supplement retail with B2B fulfillment and brand-development services. Its retail side carries an in-house brand portfolio (including Active Men's, B12, Bearded Goon, Bel Essence, QueenBee, and Rejuvenance) across weight loss, joint relief, muscle building, fitness, and skincare categories, distributed through dozens of uniquely targeted e-commerce websites and flagship accounts on major retail marketplaces. The B2B side offers order fulfillment from a state-of-the-art warehouse with same-day shipping by 6:00 PM EST, smart and unmarked packaging with optional white-label branding, international distribution through regional carrier partnerships, and turnkey go-to-market support including custom website creation and marketing strategy development for brands still in the development phase.

The company's core technology stack is operational rather than software-native: an e-commerce platform with order fulfillment infrastructure, smart packaging designed for cost efficiency and customer privacy, and an international distribution network. All products are manufactured in the USA under FDA inspection and Current Good Manufacturing Practices (cGMP) compliance, which the company uses as a quality signal. The firm reports reaching tens of thousands of customers and serves a customer base drawn primarily from micro and small nutritional, health, and beauty brands that lack the scale to operate independent fulfillment and e-commerce functions.

Revenue is generated across three streams: direct product sales to consumers (transaction-based), brand partnership and reseller services that move product and strengthen brand awareness through existing channels (marketplace commission economics), and white-label fulfillment services billed as professional services to brand partners. Pricing is not publicly disclosed. The company is privately held with no disclosed funding rounds, no parent or subsidiary structure, no leadership changes on record, and a headcount in the 1-10 range, leaving revenue scale, ownership composition, and growth trajectory as material data gaps.

Name

Big Health

Legal name

Big Health, LLC

Website

https://bighealth.us

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Big Health, LLC is a privately held Bangor, Pennsylvania-based company that retails nutritional supplements directly to consumers and provides order fulfillment, white-label packaging, international shipping, and brand-development services to small nutritional and health brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Bangor

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Product Sales: Revenue generated from selling nutritional and health products directly to consumers through their multiple e-commerce websites and marketplace accounts.
2. Brand Partnership/Reseller Services: Big Health earns commissions or fees by helping other brands move product, strengthen brand awareness, and maintain brand integrity through their existing channels and enterprise solutions.
3. White Label Fulfillment Services: White-label services available for extra personalization, providing fulfillment and packaging services under the brand partner's identity.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Big Health, LLC is an e-commerce retailer of nutritional supplements (carrying brands such as Active Men's, B12, Bearded Goon, Bel Essence, QueenBee, and Rejuvenance) and a B2B services provider offering order fulfillment, smart/white-label packaging, international shipping, customer service support, and brand-development/internet-presence services for partner health and wellness brands. Products sold are manufactured in the USA under FDA inspection and cGMP compliance, and are fulfilled from a Bangor, PA warehouse with same-day shipping by 6:00 PM EST.

Product overview

Big Health, LLC is an e-commerce retailer and fulfillment services provider specializing in nutritional health products. The company operates as both a multi-brand retail platform (carrying brands such as Active Men's, B12, Bearded Goon, Bel Essence, QueenBee, and Rejuvenance) and a B2B services provider offering turnkey e-commerce solutions. Its service portfolio encompasses digital marketing and internet presence management (multiple targeted websites and marketplace accounts), order fulfillment (same-day shipping, smart packaging, white-label options), international distribution, and customer service support. All products are manufactured in the USA under FDA inspection and cGMP compliance.

Differentiator

Problem solved

Functional benefit

Products and services

• Active Men's

Quantifiable outcome

• Same-day shipping by 6:00 PM EST ensures fast order turnaround

Named customers2 records

Segments3 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Care/of: Care/of is a DTC personalized vitamin and supplement brand with strong e-commerce infrastructure and direct consumer marketing — a comparable DTC nutritional products operator competing in the same online health and wellness category as Big Health's portfolio brands.
• Momentous: Momentous is a DTC sports and human performance nutrition brand selling through its own e-commerce channels and partnerships. It is comparable to Big Health in product category (supplements), DTC-first GTM, and use of premium positioning tied to quality/manufacturing standards.
• Pattern: Pattern is a brand accelerator that acquires and scales e-commerce brands primarily on Amazon, providing marketplace optimization, fulfillment, and digital marketing services — directly analogous to Big Health's model of operating flagship marketplace accounts and offering brand partnership/fulfillment services to product companies.
• iHerb: iHerb is one of the largest online retailers of nutritional supplements and health products globally, with a multi-brand marketplace model and international shipping. Big Health's core DTC supplement retail and worldwide distribution business most directly mirrors iHerb's value proposition.

Broad incumbents

• The Vitamin Shoppe: The Vitamin Shoppe is an established multi-channel retailer of vitamins, supplements, and nutritional products with strong e-commerce operations. It competes with Big Health's DTC supplement retail business across similar product categories and customer segments.
• GNC: GNC is a large, established retailer specializing in health, wellness, and nutritional supplements with a multi-channel retail and online presence. It overlaps with Big Health's nutritional supplement product portfolio in nearly all key categories.
• Thrasio: Thrasio is a large Amazon-focused aggregator that acquires, operates, and scales third-party consumer brands with shared back-office infrastructure — analogous to Big Health's model of managing multiple supplement brands under a unified fulfillment and marketing platform, but at significantly greater scale.
• Razor Group: Razor Group is a large Amazon aggregator that acquires and scales consumer brands using shared operational infrastructure, comparable to Big Health's brand partnership/portfolio model but at significantly larger scale and with institutional capital backing.

Emerging players

• Buy Box Experts: Buy Box Experts is an Amazon agency that helps brands optimize marketplace presence, advertising, and operations — an adjacent services competitor to Big Health's marketplace distribution and brand development offering, though focused on services rather than owned brand portfolio.
• Carbon6 Solutions: Carbon6 is a software and services platform that provides Amazon sellers with operational tools for advertising, fulfillment, and brand protection — thematically comparable to Big Health's tech-enabled marketplace operations and brand services layer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bighealthllc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Big Health