What Base.vn does

Base.vn (Công ty Cổ phần Base Enterprise) is a Vietnamese cloud-based enterprise management platform founded in 2017 and headquartered in Hanoi, with regional offices in Ho Chi Minh City and Da Nang. The company serves 11,000+ Vietnamese enterprises across 60+ industries via a single integrated platform composed of six product suites: Base Work+ (project and task management, approval workflows, process automation, digital workspace), Base HRM+ (recruitment, HR administration, payroll, multi-shift scheduling, performance reviews, employee engagement), Base Info+ (meeting management, document control, internal messaging, knowledge management), Base Finance+ (financial management, expense, revenue, asset, bank reconciliation), Base CRM (sales, marketing, product, service), and platform utilities (electronic signature, cloud storage, data consolidation, account administration). The platform runs on dual-cloud infrastructure using Google Cloud Platform (Singapore) and FPT Smart Cloud (Vietnam) for local data residency, holds ISO/IEC 27001:2022 and ISO 9001:2015 certifications, supports SAML 2.0 SSO with 2FA, and exposes 200+ third-party application integrations via API.

The company's business model is a per-seat SaaS subscription with mandatory 12-month annual contracts at Vietnamese Dong-denominated pricing tiers (Starter at 600,000 VND/month up to 30 accounts; Growth at 1,200,000 VND/month up to 60 accounts; Business at 1,200,000 VND/month per 10-account bundle; Enterprise on custom multi-year contracts). A professional services layer covering assessment, digitization, optimization, and datafication accompanies platform deployment. Go-to-market combines enterprise field sales, inside sales from website leads, and product-led self-service via iOS/Android apps and free demos, supported by content marketing, a Facebook community, and vertical-specific landing pages (Healthcare, Pharmaceuticals, Manufacturing, Logistics, F&B, Education, Construction, Interior Design). Notable customers span banking (VP Bank, ACB, BIDV), aviation (Vietjet Air, Thai Vietjet Air, PetroVietnam), logistics (247 Express, Nagaco), retail (Win Commerce), F&B (Jollibee, Cong Coffee), pharmaceuticals (Boston Pharma, Stella, Traphaco, Imexpharm), manufacturing (AMECC), publishing (Thaihabooks), media (VTVCab), and healthcare (National Lung Hospital, Benh Vien 115).

Founded and led by Hung Pham (Founder & CEO), Base.vn has raised approximately $1.3M in disclosed funding (a 2018 round led by Alpha JWC Ventures and BEENEXT with participation from 500 Global, Nextrans, VSV Capital, and Vietnam Innovative Startup Accelerator), and has earned national recognition including the Make in Vietnam 2020 award, the Asia Pacific Enterprise Awards (APEA) 2023 'Excellent Enterprise of Asia' designation, and the WMB & Cloud AI Summit 2025 cloud computing software provider recognition. A conversational AI assistant (Hey Base AI) is announced as 'Coming Soon' but is not yet Generally Available.

Name

Base.vn

Legal name

Công ty Cổ phần Base Enterprise

Website

https://base.vn

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

251–500 employees

Short description

Base.vn is a Vietnamese cloud-based enterprise SaaS platform offering integrated Work+, HRM+, Info+, Finance+, and CRM modules to 11,000+ Vietnamese enterprises across 60+ industries, sold via per-seat subscriptions with professional services and supporting 200+ integrations.

Ownership category

akta.pro rank

Product category

Enterprise Management Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Managed Application Platforms (App PaaS & Runtime Services) (HDABAAAD)

Keywords

• Enterprise management software
• Human resource management
• Customer relationship management
• Workflow automation platform
• Business process management

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription (Per-Seat): Base.vn operates on a subscription-based SaaS model with per-seat pricing tiers. Customers pay monthly or annually based on the number of user accounts. The platform offers tiered pricing (Starter, Growth, Business, Enterprise) with different account limits and feature access.
2. Professional Services: Implementation, consulting, and training services for digital transformation deployment, including assessment, digitization, optimization, and datafication phases.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Base.vn provides a comprehensive cloud-based enterprise management SaaS platform for Vietnamese businesses, integrating work management, HRM, CRM, finance, and information management into a single ecosystem. The platform is sold on a per-seat subscription basis with tiered pricing and includes implementation consulting services. It serves over 11,000 enterprises across 60+ industries with 200+ application integrations and ISO-certified security.

Product overview

Base Enterprise Platform is a comprehensive platform-plus-modules architecture for Vietnamese enterprises, comprising six integrated product suites: Base Work+ (project management, approval workflows, process automation, and digital workspace), Base HRM+ (recruitment, HR administration, payroll, attendance, performance reviews, and employee engagement), Base Info+ (meeting management, document control, internal social networking, messaging, and knowledge management), Base Finance+ (financial management, expense tracking, revenue management, asset management, and bank reconciliation), Base CRM (sales, marketing, product, and service management), and platform-level utilities (electronic signatures, cloud storage, data consolidation, and account management). The platform also includes an AI assistant (Hey Base AI, Coming Soon) and supports over 200 third-party application integrations. All modules share a unified data architecture and can be purchased independently or as bundled packages, with implementation services covering consulting, digitalization, optimization, and data analytics.

Differentiator

Problem solved

Functional benefit

Brands

• Base Work+: Smart work management and cross-department collaboration platform including Base Wework, Base Request, Base Workflow, Base Service, and Base XSpace
• Base HRM+
• Base CRM
• Base Finance+
• Base Info+
• Base Platform
• Base AI
• Base Offers

Products and services

• Base Enterprise Platform Unified enterprise management platform integrating six product suites (Base Work+, Base HRM+, Base Info+, Base Finance+, Base CRM, and Base Platform+) into a single ecosystem with 200+ application integrations, AI-powered capabilities, ISO/IEC 27001:2022 certified security, and a digital transformation implementation methodology covering consulting, digitization, optimization, and data analytics. Designed for Vietnamese enterprises across 60+ industries.
• Base Work+ Smart work management and cross-department collaboration platform including Base Wework (project and task management), Base Request (digital approval and request management), Base Workflow (business process automation), Base Service (internal service management), and Base XSpace (digital workspace). Designed for enterprises seeking digital workspace, workflow automation, project management, and approval management capabilities.
• Base HRM+ Human resources management and development suite including Base E-Hiring (electronic recruitment), Base HRM (core HR administration), Base Payroll (automated payroll management), Base Schedule (time and attendance), Base Review (performance evaluation), Base Goal (objective management), Base Me (employee self-service portal), and Base Reward (employee recognition). Designed for enterprises requiring comprehensive HR digitization including recruitment, payroll, attendance tracking, and performance management.
• Base CRM Customer relationship management suite covering sales management (pipeline management, quote generation, contract handling, post-sale upsell tracking), marketing management (campaign planning, lead management, marketing activity tracking), product management (product catalogs, pricing, product lifecycle), and service management. Designed for enterprises requiring integrated CRM capabilities for sales, service, marketing, and product management with customer journey synchronization.
• Base Finance+ Financial management platform including Base Asset (enterprise asset management), Base Finance (real-time financial data visualization and multi-dimensional reporting), Base Expense (expense management with approval workflows), Base Income (revenue management and income tracking), and Base Bankfeeds (automatic bank reconciliation). Designed for enterprises requiring real-time financial visibility, budget planning, and financial process automation across departments.
• Base Info+ Internal communication and information management platform including Base Meeting (meeting management with calendar integration), Base Office (document management and official issuance), Base Inside (internal social network for company culture and employee engagement), Base Message (internal messaging and real-time team communication), and Base Square (centralized knowledge management). Designed for enterprises seeking to centralize internal communication, document control, and organizational knowledge sharing.

Quantifiable outcome

• 180% improvement in process speed (Boston Pharma)
• +5 more outcomes

Named customers20 records

Segments9 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Google Cloud PlatformcoreTechnology or IntegrationBase.vn runs its primary cloud infrastructure on Google Cloud Platform, utilizing GCP Singapore data centers for customer data storage. The partnership ensures compliance with Google's security standards for data protection and platform reliability.
• FPT Smart CloudcoreTechnology or IntegrationFPT Smart Cloud provides local Vietnamese server infrastructure for storing personal data in compliance with Vietnamese law. This partnership ensures regulatory compliance for data residency requirements.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• MISA: MISA is a leading Vietnamese enterprise software vendor offering accounting, ERP, and business management solutions. It is the most direct domestic competitor to Base.vn in the Vietnamese SMB and mid-market enterprise segment, with overlapping HRM, finance, and CRM functionality.
• 1Office: 1Office is a Vietnamese cloud-based office management and HR platform offering document management, workflow automation, and employee engagement tools. It directly competes with Base's Work+, HRM+, and Info+ suites in the same Vietnamese market.
• FAST (Fast Accounting & Consulting): FAST is one of Vietnam's largest accounting and ERP software providers, serving tens of thousands of Vietnamese enterprises. It overlaps with Base's Finance+ and HRM+ modules and is a direct competitor in the Vietnamese enterprise digitization market.
• Viettel Business Solutions (VTNet): Viettel's enterprise division offers digital workplace, HR, and ERP-style platforms leveraging Viettel's telecom scale and government relationships. It competes with Base for large Vietnamese enterprise and public-sector contracts.

Broad incumbents

• Odoo: Odoo is a global open-source ERP and business application suite covering CRM, HR, finance, and project management. It is a broad incumbent alternative to Base, particularly for SMB and mid-market customers, with growing presence in Southeast Asia.
• Zoho: Zoho offers a broad suite of cloud business applications (CRM, HR, finance, collaboration) competing directly with Base's six product suites. It is a global incumbent targeting similar SMB and mid-market customers with attractive bundled pricing.
• Microsoft Dynamics 365: Microsoft Dynamics 365 is a global ERP/CRM suite with growing Southeast Asia presence. It competes with Base for enterprise customers seeking integrated finance, HR, and operations modules, especially among organizations already standardized on Microsoft 365.
• Salesforce: Salesforce is the global CRM and customer experience cloud leader, overlapping with Base's CRM suite and increasingly expanding into workflow automation, HR, and industry clouds. It targets the same large enterprise customers Base serves in banking, aviation, and retail.
• Freshworks: Freshworks is a global SaaS company offering CRM, IT service management, and HR software with strong APAC presence. It is also a current integration partner of Base, suggesting both partnership and competitive overlap in the broader Asian mid-market segment.
• SAP Business One: SAP Business One is a global ERP targeting mid-market enterprises with financials, HR, and operations modules. It competes with Base for Vietnamese mid-market and enterprise customers seeking certified, internationally recognized enterprise software.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/base.vietnam
• LinkedInlinkedin.com/company/baseinc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Base.vn