Electric Heating Company

What Electric Heating Company does

The Electric Heating Company (EHC) is a UK-based, privately held supplier of electric heating and hot water systems, founded in 2005 and headquartered in Blantyre, Glasgow (Company Registration Number SC289495). The company designs, sources, and distributes a complete portfolio of electric boilers (4kW-100kW across domestic single-phase, three-phase commercial, and mobile trolley variants), electric radiators (including DSR heat retention radiators with patented Magmatic tablets, DSR Visage panel heaters, ecoSave dynamic heaters, Venus towel rails, Celestia-Eco oil radiators, and Aurora IR panels), and unvented stainless steel cylinders (Neptune, Mixergy smart cylinders, buffer tanks), with air source heat pumps recently added as a strategic new category. Underlying technical differentiators include patented Magmatic heat retention technology, weather compensation (up to 15% energy reduction), six-stage modulation, built-in diagnostics, and the Comet PV boiler's solar PV integration mode that diverts excess generation to heating and hot water.

EHC operates a multi-channel go-to-market combining direct e-commerce (electric-heatingcompany.co.uk), an Accredited Heating Contractors trade network with dedicated area sales teams across the UK, dedicated social housing and specifier channels for housing associations and developers, and a Radiator Installation Programme offering supply-and-fit services from £300 per room in selected regions. Revenue is generated primarily through hardware sales (boilers, radiators, cylinders, spare parts), extended warranties, and installation services, with GBP pricing displayed inc./ex. VAT and free UK mainland delivery on orders over £50. Customers span five segments: social landlords, private landlords, property developers, individual homeowners (including off-grid and listed-building use cases), and heating trade/installers, plus a smaller light-commercial segment (hotels, guest houses, 3-phase large residential). In February 2023, EHC received a £3.8 million growth investment from Foresight Group to fund UK expansion and the air source heat pump category launch, positioning the company to benefit from the UK government's 2026 ban on new gas boilers.

Name

Electric Heating Company

Legal name

The Electric Heating Company Ltd.

Website

https://electric-heatingcompany.co.uk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

The Electric Heating Company is a UK-based supplier of electric heating systems — boilers, radiators, cylinders, and air source heat pumps — serving homeowners, social housing providers, landlords, developers, and trade installers across the United Kingdom.

Ownership category

akta.pro rank

Product category

Electric Heating Systems

NAICS

Heating Equipment (except Warm Air Furnaces) Manufacturing (333414), Power Boiler and Heat Exchanger Manufacturing (332410), Power Boiler and Heat Exchanger Manufacturing (33241)

SIC

Electric Housewares & Fans (3634)

akta.pro primary industry

Boilers, Furnaces & Process Heating Equipment (IMAHAKAD)

akta.pro secondary industries

Heat Pumps (Air/Water/Ground Source) (IMAHAKAF), Residential HVAC System Installation (Furnace/AC/Heat Pump) (HSAOAGAA), Commercial Water Heater & Boiler Service (HSAOACAJ)

Keywords

• Electric boilers
• Electric radiators
• Hot water cylinders
• Air source heat pumps
• Heating installation services

Headquarters

HQ city

Blantyre

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel

Revenue model

1. Electric Boiler Sales: Sale of electric boilers including Comet PV system boilers, SlimJim flow boilers, Fusion Astro combination boilers, Mercury combi boilers, 3-phase commercial boilers (12kW-100kW), and mobile trolley boilers. Single-phase domestic 4-14.4kW, three-phase commercial 12-100kW.
2. Electric Radiator Sales: Sale of electric radiators including DSR heat retention radiators, DSR Visage panel heaters, ecoSave dynamic heaters, Venus towel rails, Celestia-Eco oil radiators, and Aurora IR heating panels
3. Cylinder and Water Heater Sales: Unvented stainless steel cylinders, Neptune cylinders, Mixergy smart cylinders, boiler and cylinder packages, buffer tanks, and All In One (Compact) packages combining boiler with cylinder
4. Air Source Heat Pumps: Introduction of air source heat pumps to product portfolio supporting UK's home decarbonisation efforts
5. Spare Parts: Boiler spare parts and radiator spare parts for maintenance and repairs
6. Extended Warranties: Extended warranty options available for key products including upgrades from 2-year to 5-year labour cover
7. Installation Services: Radiator installation programme offering supply and installation from £300 per room in specific UK regions through certified installers

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

The Electric Heating Company designs, supplies, and distributes electric heating and hot water systems for UK residential and light commercial properties. Its core offering comprises electric boilers (system, combi, flow, and high-capacity commercial), electric radiators with proprietary heat retention technology, unvented stainless steel cylinders and integrated boiler-cylinder packages, plus air source heat pumps and installation services delivered through its own e-commerce site, trade installer network, and social housing/specifier sales channel.

Product overview

The Electric Heating Company offers a comprehensive portfolio of electric heating and hot water products designed for domestic, commercial, and social housing applications across the UK. The core product lines are electric boilers (including the Comet PV System Boiler, SlimJim Flow Boiler, Fusion Astro Combi, Mercury Combi, Voltius High Capacity, 3 Phase Comet/Fusion Comet, and Mobile variants) and electric radiators (including DSR Heat Retention radiators, DSR Visage Panel Heaters, ecoSave Dynamic Heaters, Venus Towel Rails, Celestia-Eco Oil Radiators, and Aurora IR Panels). These are complemented by hot water cylinders (Neptune Unvented Cylinders, Mixergy Smart Cylinders, and Buffer Tanks) and integrated All In One packages (Basic and Ultimate Compact All In One) that combine boiler and cylinder in pre-assembled units. The company also offers air source heat pumps as part of planned expansion. Products support smart home integration via Amazon Alexa, Google Home, and a proprietary DSR Smart App. Solar PV integration is a key differentiator, with the Comet PV boiler designed to maximise self-generated solar energy utilisation.

Differentiator

Problem solved

Functional benefit

Products and services

• Comet PV Electric System Boiler Multi-output electric system boiler (2-24 kW) with optional solar PV integration, smart zoning of up to three heating circuits, app control, and weather compensation; targeted at residential central heating with renewable self-consumption.
• SlimJim Electric Flow Boiler Compact electric flow boiler (4-14.4 kW) with front access panel, 100% efficiency, dry-run sensor, and adjustable 30-80 deg C output; designed for straightforward installation in residential properties.
• Fusion Astro v2 Combination Boiler Electric combination boiler (12-30 kW) for off-grid homes delivering instant hot water and central heating, with weather compensation, smart controls, LCD display, and WRAS approval.
• Mercury Combi Boiler Premium electric combi boiler (12-26 kW) with weather compensation, advanced service diagnostics, bare-wire limescale-resistant elements, hot water range 30-60 deg C and heating range 20-85 deg C.
• Voltius High Capacity Boiler High-capacity three-phase commercial electric boiler (60-100 kW) for large properties and light commercial sites, combinable on a low-loss header for greater output.
• 3 Phase Fusion Comet Electric System Boiler 48 kW three-phase electric system boiler with six-stage modulation, duplex stainless steel heat exchangers, and Grundfos/Wilo pump; designed for light commercial properties, hotels, and large residential properties.
• 3 Phase Comet Electric Boiler Three-phase electric system boiler (12-39 kW) with six-stage modulation to reduce running costs, self-diagnostic control panel, and 20-85 deg C operating temperature range.
• Comet PV Mobile Trolley Boiler Portable electric boiler on a wheeled trolley with plug-and-play power lead, configurable outputs from 2-24 kW across three single and three-phase variants; designed for temporary, off-grid, or mobile heating applications.
• Mercury Mobile Trolley Boiler Portable electric combi boiler on a wheeled trolley (14.4 kW or 26 kW) with weather compensation, advanced service diagnostics, and suitability for wet central heating and underfloor heating systems.
• Valerius Commercial Floor Standing Boiler Commercial floor-standing electric boiler for large-scale heating applications; positioned for higher-output commercial and multi-zone heating requirements.
• EHC DSR Heat Retention Electric Radiators German-engineered electric radiators using patented Magmatic heat retention tablets, slimline 380 mm design, up to 6x greater surface area than typical models, app control with geo-location and remote scheduling; available in Standard, Tall, Conservatory, and Bathroom variants with 15-year body warranty.
• DSR Visage Panel Heaters Slimline electric panel heater combining convection and radiant heat, with Magmatic ceramic heat-retaining core, front-mounted digital controller, optional Wi-Fi app control, and Amazon Alexa compatibility.
• ecoSave Dynamic Heaters Dynamic electric heaters with adaptive heating technology for efficient temperature management in residential rooms.
• Venus Electric Towel Rails Electric towel rail with smart control (3 heat settings, 4 modes, app control), Alexa and Google Home compatibility, eco-start, open window detection, IP54 rating, and pre-filled frost-protected thermofluid.
• Celestia-Eco Electric Oil Radiators Oil-filled electric radiators using eco-efficient thermal oil technology for consistent, comfortable residential heating.
• Aurora IR Heating Panels Infrared heating panels providing direct radiant heat for targeted residential and commercial heating applications.
• Neptune Unvented Hot Water Cylinders Unvented stainless steel hot water cylinders with 25-year warranty on inner vessel, suitable for mains pressure hot water systems in residential properties.
• Mixergy Smart Cylinders Smart hot water cylinders with intelligent heating control and monitoring capabilities, integrated with EHC heating systems.
• Buffer Tanks Buffer tanks for hydraulic separation and thermal storage within electric heating systems.
• Basic Compact All In One Pre-assembled electric heat-only boiler (8-15 kW) with integrated unvented cylinder (150-250 L), zoned heating control via 22 mm zone valves, Grundfos pump, and copper press fittings; designed as a cost-effective compact package.
• Ultimate Compact All In One Fully pre-plumbed and pre-wired electric boiler with integrated cylinder in 150-300 L capacities, including EHC Pro 4 magnetic filter, Adey inhibitor, twin channel programmer, room thermostat, and wiring centre.
• Air Source Heat Pumps Air source heat pumps introduced to EHC's product portfolio to address the 2026 UK ban on new gas boilers and contribute to home decarbonisation efforts.
• Radiator Installation Programme Supply-and-installation service for EHC electric radiators from £300 per room (including heat loss assessment) delivered by certified EHC specialist installers in Northamptonshire, Milton Keynes, Bedford, and Peterborough.
• Extended Warranties Extended warranty options for EHC boilers and radiators, including upgrades from 2-year to 5-year labour cover.
• Boiler and Radiator Spare Parts Boiler and radiator spare parts available through the EHC website for routine maintenance and repairs.

Quantifiable outcome

• 100% energy efficiency - every unit of electricity converts directly to heat
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature6 records

Partnerships

Three partnerships are on record, tiered minor.

• WEEECare Compliance SchememinorOthersEHC is registered as a Member of the WEEECare Compliance Scheme as a Producer under the UK WEEE (Waste Electrical and Electronic Equipment) Regulations. WEEE Producer Registration Number: WEE/AG1149YY.
• Industry Bodies (SNIPEF, HHIC, Mission Zero)minorOthersEHC is affiliated with industry bodies including SNIPEF (Scottish and Northern Ireland Plumbing Employers Federation), HHIC ( Heating and Hotwater Industry Council), and Mission Zero, supporting industry standards and sustainable heating solutions.
• Living Wage EmployerminorOthersEHC is recognised as a Living Wage Employer, demonstrating commitment to fair wages for employees.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Fischer Future Heat: UK-based specialist manufacturer and retailer of electric radiators and electric heating systems for residential and commercial customers. Highly comparable to EHC's DSR radiator range and direct-to-consumer/trade distribution model.
• Ecostrad: UK online retailer and distributor of electric radiators, towel rails, and infrared heating panels targeting both consumers and trade. Comparable to EHC in product category, online-first GTM, and UK-focused customer base.
• Rointe: European manufacturer of electric radiators, underfloor heating, and hot water systems with a strong UK presence. Comparable to EHC's electric radiator and towel rail offerings, with similar low-energy and smart control positioning.
• Haverland: Spanish/UK electric radiator specialist selling direct and through trade channels. Comparable to EHC in core electric radiator category, smart control features, and online trade/consumer split.

Broad incumbents

• Dimplex (Glen Dimplex): One of the world's largest electric heating manufacturers, offering electric radiators, storage heaters, heat pumps, and hot water cylinders. Much larger scale than EHC but overlaps significantly in electric heating and renewable product portfolio.
• Stiebel Eltron: German-engineered manufacturer of electric heating, hot water, and heat pump products with established UK distribution. Comparable product engineering philosophy to EHC's German-engineered DSR range, but at significantly larger scale and broader category.
• Baxi (BDR Thermea Group): One of the UK's largest boiler and heating brands, now part of BDR Thermea Group, actively transitioning to electric and hydrogen-ready products. Competes with EHC in social housing and developer specifications, but at much larger scale and broader portfolio.
• Worcester Bosch: Major UK boiler and heating brand owned by Bosch, launching electric and hybrid heating lines. Overlaps with EHC in boiler/heating category, particularly for residential and social housing segments, but at far greater scale.
• Daikin UK: Global HVAC leader with strong UK air source heat pump business — directly relevant to EHC's planned ASHP expansion. Much larger scale, deeper installer network, and broader HVAC portfolio than EHC's current core.

Emerging players

• Mixergy: UK smart hot water cylinder manufacturer that EHC already distributes as a partner. Comparable technology overlap in smart cylinders and integration with electric boilers, but Mixergy focuses exclusively on cylinders rather than full heating systems.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ehc_uk
• YouTubeyoutube.com/@ElectricHeatingCo
• Facebookfacebook.com/electricheatingcompany
• LinkedInlinkedin.com/company/electric-heating-company
• Instagraminstagram.com/ehc_uk
• TikToktiktok.com/@electricheatingcompany

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Electric Heating Company