Fischer Future Heat
Fischer Future Heat is a UK-based manufacturer and installer of German-engineered electric heating and hot-water systems — including 40mm HeatCore radiators, electric boilers, heat pumps, and water heaters — sold direct-to-consumer via a national field-sales network and an installer channel, with financing offered through FCA-authorised credit brokerage.
- Company typePrivate
- Founded1949
- HeadquartersLeicester, United Kingdom
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Fischer Future Heat does
Fischer Future Heat UK Limited is a Leicester-registered, London-headquartered private company (Company No. 06021954) operating under the Bastian Plc group, manufacturing and installing German-engineered electric heating and hot-water systems for the UK residential market. Its product portfolio centres on the proprietary 40mm HeatCore chamotte-core electric radiators (Classic, Luxe and Tide variants) with an exclusive wireless Wi-Fi thermostat offering room-by-room control to 0.5°C. The range is extended by electric boilers (including a self-modulating Eco model), the Aquafficient thermal-battery water heater, Aquafficient Eco+ air-source water heating, hybrid heating systems, air-source and hybrid heat pumps, Elektrostore high heat-retention storage heaters, Fischer EV chargers, and a forthcoming solar-plus-battery storage line. Core technical differentiators include the 40mm chamotte clay core (silicon dioxide and aluminum oxide), thermal-battery hot-water storage using a 2.8kW element, and self-modulation that can cut power consumption by up to 50%. Product warranties reach 10 years on radiators and boilers when installed by Fischer's in-house teams.
The company runs a hybrid go-to-market: a UK-wide D2C field-sales motion with self-employed heating advisors conducting free in-home heat-loss surveys, supplemented by an installer/ trade channel (free training, trade pricing), paid national TV (STV) and digital marketing, and a £100 referral-reward programme. Financing is provided through FCA-authorised credit brokerage (FRN 732544). Revenue is generated from hardware sales, professional in-house installation, recurring service/maintenance contracts required for warranty retention, and credit-brokerage commissions. Customer base is dominated by UK homeowners retrofitting from gas, oil or storage heating, with secondary segments in landlords preparing for the 2030 EPC Band C mandate, off-gas-grid rural households, and small commercial sites. The company has accumulated 250,000+ HeatCore installations in the UK and holds an 'Excellent' Trustpilot rating from 11,000+ reviews. Keith Bastian has been CEO for over 17 years.
Fischer Future Heat firmographics
Firmographics- Name
- Fischer Future Heat
- Legal name
- Fischer Future Heat UK Limited
- Website
- https://fischerfutureheat.com
- Company type
- Private
- Founded year
- 1949
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Fischer Future Heat is a UK-based manufacturer and installer of German-engineered electric heating and hot-water systems — including 40mm HeatCore radiators, electric boilers, heat pumps, and water heaters — sold direct-to-consumer via a national field-sales network and an installer channel, with financing offered through FCA-authorised credit brokerage.
- Ownership category
- akta.pro rank
Fischer Future Heat industry classification
Industry- Product category
- Residential Electric Heating Systems
- NAICS
- Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Power Boiler and Heat Exchanger Manufacturing (33241)
- SIC
- Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Electric Housewares & Fans (3634)
- akta.pro primary industry
- Heat Pump & Smart HVAC Controller Integration (HSAOANAD)
- akta.pro secondary industries
- Residential HVAC System Installation (Furnace/AC/Heat Pump) (HSAOAGAA), Heat Pumps (Air/Water/Ground Source) (IMAHAKAF), Heat Exchangers, Coils & Hydronic HVAC Components (IMADANAF)
Keywords
Where Fischer Future Heat is headquartered
LocationHeadquarters
- HQ city
- Leicester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Fischer Future Heat business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Marketing or Sales, Supply Chain, Operations, Technology or R&D, Infrastructure
Revenue model
- Product Sales - Electric Heating Systems: Sale of electric radiators, boilers, heat pumps, water heaters, storage heaters, and accessories directly to consumers and through installer network.
- Installation Services: Professional installation services provided by in-house teams. Includes free surveys with heat-loss calculations to size and specify products correctly.
- Service Plans and Maintenance: Annual servicing requirements for heat pumps and boilers under warranty. Service plan contracts with separate terms and conditions.
- Finance/ Credit Brokerage: FCA authorized credit broker (FRN 732544) offering finance from a panel of lenders. Earns commission from financial partners for facilitating customer financing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Electric Boiler Installation |
| Other | Pay-as-you-go | Heating Advisor Commission Structure |
| Other | Monthly | Technical Customer Support Advisor |
| Transaction based/ take rate | Pay-as-you-go | Referral Reward |
| Transaction based/ take rate | Pay-as-you-go | Promotional Discounts |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Fischer Future Heat product offering
Product offeringCore offering
Fischer Future Heat manufactures and installs German-engineered electric heating and hot water systems for UK homes, centred on proprietary 40mm HeatCore electric radiators with wireless room-by-room thermostat control. The product range also includes electric boilers, Aquafficient thermal battery water heaters, air source heat pumps, high heat retention storage heaters, hybrid heating systems, EV chargers, and announced solar/battery storage solutions. The company sells directly to consumers via field sales advisors, an installer network, and free in-home heat-loss surveys, backed by a Fischer Warm Home Guarantee and up to 10-year warranties on radiators and boilers.
Product overview
Fischer Future Heat is a manufacturer and installer of German-engineered electric heating and hot water solutions for UK homes. The product portfolio centres on the proprietary 40mm HeatCore electric radiators (available in Classic, Luxe, and Tide variants) with exclusive wireless room-by-room thermostat control, supplemented by electric boilers (standard and wall-mounted combi variants), Aquafficient and Aquafficient Eco+ thermal battery water heaters, air source heat pumps, and high heat retention storage heaters under the Elektrostore brand. The company offers electric hybrid heating systems combining fossil fuel boilers with electric radiators for gradual transition, Fischer EV charging, and announced solar and battery storage solutions. All products are backed by extended warranties (up to 10 years on radiators and boilers) when installed by their professional in-house installation team. The product ecosystem is managed through proprietary wireless thermostat technology with Wi-Fi connectivity, open-window detection, and programmable schedules.
Differentiator
Problem solved
Functional benefit
Brands
- HeatCore: 40mm HeatCore technology - German-engineered electric radiators with clay core heating element. Features wireless thermostat control and room-by-room heating capabilities.
- Aquafficient
- Aquafficient Eco+
- Fischer Elektrostore
- Fischer EV
Products and services
- Electric HeatCore Radiators Direct-acting electric radiators featuring a proprietary 40mm HeatCore chamotte core (silicon dioxide and aluminium oxide) with wireless room-by-room thermostat control, sold in Classic, Luxe (Dekton stone front), and Tide (curved ocean-wave design) variants to UK homeowners.
- Aquafficient
Quantifiable outcome
- Up to 40% carbon emission reduction with hybrid heating systems
- +3 more outcomes
Companies that use Fischer Future Heat
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Fischer Future Heat technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Fischer Future Heat partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Leicester TigersminorOfficial partner of Leicester Tigers rugby club. Company name appears on rugby shirt. Keith Bastian is managing director and appears in related press content.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Fischer Future Heat competitors and assessment
Company assessmentDirect peers
- Stiebel Eltron: German-engineered heat pump and electric water heating manufacturer with overlapping Heat Pump and Aquafficient-style product lines. Shares Fischer's German engineering heritage and technical positioning.
- Rointe: Electric radiator and underfloor heating specialist active in the UK with similar low-energy, room-by-room control positioning. Competes for the same UK homeowner replacement-heating wallet share.
- Dimplex (Glen Dimplex): UK's leading electric heating brand offering radiators, storage heaters, and heat pumps with comparable residential channel structure. Directly competes with Fischer's HeatCore radiators and Elektrostore HHR storage heaters.
- Adax (Norwegian Electric Heating): Nordic electric radiator manufacturer with UK distribution; comparable glass-fronted and convection electric radiator product set aimed at homeowners seeking room-by-room control.
Broad incumbents
- Baxi: Major UK incumbent in domestic heating systems (boilers, heat pumps, hybrid). Overlaps with Fischer's electric boiler and hybrid offerings but operates across a much broader product portfolio including gas boilers.
- Worcester Bosch: Established UK heating incumbent with growing heat pump and hydrogen-ready boiler portfolio. Competes for replacement heating spend and installer mindshare across Fischer's core homeowner segments.
- Daikin UK: Global heat pump leader with strong UK presence and consumer financing programmes. Directly competes with Fischer's air source heat pump range and benefits from deeper OEM R&D investment.
- Ideal Heating: UK boiler and heating manufacturer with expanding heat pump portfolio. Competes for installer relationships and replacement heating spend across Fischer's residential and landlord segments.
- Nibe Energy Systems UK: European heat pump manufacturer scaling UK ground and air source heat pump sales through installer networks. Adjacent competitor for Fischer's heat pump and hybrid product lines.
Emerging players
- Octopus Energy (Cosy / Heat Pumps): Disruptor offering heat pump installation, energy tariffs, and integrated home electrification packages. Targets the same UK homeowners Fischer sells to but bundles energy supply and finance.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Fischer Future Heat social profiles
Digital presenceFischer Future Heat financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fischer Future Heat leadership team
Management profileNumber of profiles
Profiles1 record
Fischer Future Heat funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fischer Future Heat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fischer Future Heat
What does Fischer Future Heat do?
Fischer Future Heat manufactures and installs German-engineered electric heating and hot water systems for UK homes, centred on proprietary 40mm HeatCore electric radiators with wireless room-by-room thermostat control. The product range also includes electric boilers, Aquafficient thermal battery water heaters, air source heat pumps, high heat retention storage heaters, hybrid heating systems, EV chargers, and announced solar/battery storage solutions. The company sells directly to consumers via field sales advisors, an installer network, and free in-home heat-loss surveys, backed by a Fischer Warm Home Guarantee and up to 10-year warranties on radiators and boilers.
Is Fischer Future Heat a public or private company?
Fischer Future Heat is a private company. It is classified as family owned and is currently operating.
When was Fischer Future Heat founded?
Fischer Future Heat was founded in 1949. It employs 251 to 500 people.
Where is Fischer Future Heat based?
Fischer Future Heat is headquartered in Leicester, United Kingdom, in the Europe region.
How does Fischer Future Heat make money?
Four revenue lines are on record. Product Sales - Electric Heating Systems are the primary driver. The others are installation Services, service Plans and Maintenance and finance/ Credit Brokerage.
Who are Fischer Future Heat's main competitors?
Direct peers on record are Stiebel Eltron, Rointe, Dimplex (Glen Dimplex) and Adax (Norwegian Electric Heating). Broad incumbents are Baxi, Worcester Bosch, Daikin UK, Ideal Heating and Nibe Energy Systems UK. Octopus Energy (Cosy / Heat Pumps) is listed as an emerging player.
Does Fischer Future Heat have an API?
No public API is recorded for Fischer Future Heat.
What industry is Fischer Future Heat in?
Fischer Future Heat's product category is Residential Electric Heating Systems. Its primary akta.pro industry code is HSAOANAD, Heat Pump & Smart HVAC Controller Integration, with a secondary code of HSAOAGAA, Residential HVAC System Installation (Furnace/AC/Heat Pump). Its NAICS code is 33341 and its SIC code is 3585.