MIL

What MIL does

MIL Inc. (ミル) is a Tokyo-based SaaS company that operates an interactive video platform enabling enterprises to create 'touchable' videos in which viewers tap or click on in-video elements to trigger popups, story branches, view switches, 360° navigation, in-video forms, coupons, and direct phone links. Founded in 2018 and headquartered in Shinjuku, Tokyo, the company serves primarily Japanese enterprises (上場企業) including named customers such as SBI Securities, Shinsei Bank, Mizuho Bank, Sumitomo Mitsui Card, SOMPO Himawari Life, Nanairo Life, Ajinomoto, Sanrio, JAL Card, Coop Deli, and Yokumoku, with documented conversion-rate outcomes of 2-2.5x in financial services, insurance, and automated sales use cases.

The platform is built on proprietary technology including a granted patent for Trajectory Tags (tracking moving objects within video frames) and a viewing analytics engine tracking 50+ viewer behavior metrics including Positive/Negative Exit Counts. The technical stack supports native integrations with Salesforce, Pardot, Google Analytics, Google AdWords, and Facebook for retargeting and customer journey mapping, and is operationally complemented by a network of 30+ certified production partners across Japan that deliver video creation and interactive editing services for customers lacking in-house capability. A submodule, Recruit MIL, extends the engine into HR and recruitment use cases such as orientation videos and ATS-integrated screening.

MIL's revenue model combines monthly and annual SaaS subscriptions with usage-based add-ons for additional view counts and CDN services for high-traffic scenarios. Go-to-market is structured across enterprise field sales targeting large Japanese public companies with dedicated account management, inside sales for mid-market, online self-serve onboarding for SMBs, and a channel/reseller layer via the 30+ production partner network. The company has accumulated approximately 1,300 corporate members and 88,000+ videos created on the platform, and has raised approximately $6.65M USD across five funding rounds between 2018 and 2021, with investors including Mizuho Capital, SMBC Venture Capital, MTG Ventures, and Future Food Fund.

Name

MIL

Legal name

MIL株式会社

Website

https://mil.movie

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

MIL Inc. provides an interactive video SaaS platform enabling Japanese enterprises to create tappable videos with branching, popups, and 50+ viewer analytics metrics. It serves 1,300+ corporate customers across financial services, retail, insurance, and recruitment with 30+ production partners.

Ownership category

akta.pro rank

Product category

Interactive Video Marketing Software

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)

akta.pro secondary industries

Metadata Management & Cataloging (Taxonomy, Semantic Search, AI Tagging) (MPAHAGAG), Digital Asset Management (DAM) for Media/Creative (MPAHAGAB)

Keywords

• Interactive video platform
• Video marketing software
• Interactive video editing
• Video analytics SaaS
• Video engagement tools

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Monthly/annual subscription-based pricing for platform access with video creation, editing, hosting, and analytics capabilities. Multiple plan tiers available with different feature sets.
2. View Count Add-ons: Additional viewing capacity purchased when base plan limits are exceeded. Videos automatically become private when limits are reached.
3. CDN Options: Content delivery network services for high-traffic scenarios and ad campaigns requiring robust infrastructure

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

MIL provides a cloud-based interactive video editing and distribution SaaS platform that lets marketers create videos with tappable elements such as tags, popups, branching storylines, switching views, 360° video, reels, and in-video forms. The platform integrates viewer-behavior analytics and supports native connectors to Salesforce, advertising platforms (Google AdWords, Facebook), Pardot, and Google Analytics to enable end-to-end interactive marketing, recruitment, and digital transformation use cases. A specialized Recruit MIL sub-product extends the same engine to interactive recruitment experiences.

Product overview

MIL is an interactive video SaaS platform that provides a cloud-based editing tool for creating 'touchable' interactive videos, enabling viewers to tap, click, and interact with in-video elements. The portfolio consists of the core MIL platform and the Recruit MIL submodule. The core platform supports multiple interactive formats including popup overlays, story branching, switching views, 360° video, reel-style, and form-based interactions, all backed by integrated viewer analytics. Recruit MIL leverages the same engine to address HR and recruitment use cases, enabling interactive company tours, briefing videos, and screening flows.

Differentiator

Problem solved

Functional benefit

Products and services

• MIL (ミル) Cloud-based interactive video SaaS platform that enables marketers to create videos with tappable elements including tags, popups, branching storylines, switching views, 360° content, reels, in-video forms, coupons, and phone links, with integrated viewer-behavior analytics for PDCA-driven optimization. Targeted at enterprise and SMB marketing, sales, and digital transformation teams primarily in Japan.
• Recruit MIL Interactive recruitment solution module within the MIL platform, designed to transform recruitment events, company briefings, and orientation sessions into interactive digital experiences using the core MIL interactive video engine. Targeted at HR and recruiting teams at large Japanese enterprises.

Quantifiable outcome

• 2.5x CVR improvement for financial product account opening (SBI Securities case)
• +3 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature11 records

Partnerships

One partnership is on record.

• Salesforce JapancoreTechnology or IntegrationNative integration with Salesforce CRM enabling viewing data synchronization, customer journey mapping, and targeted marketing automation based on video engagement metrics.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Wochit: Wochit is an interactive video creation platform for businesses, offering templated, shoppable, and interactive video tools. It is directly comparable to MIL as a SaaS interactive video platform targeting enterprise marketing teams, with similar feature categories (tags, branching, overlays).
• Wirewax: Wirewax is an interactive video technology provider enabling clickable hotspots, branching, and in-video ecommerce on standard video assets. It competes head-to-head with MIL's core tag/popup/branching feature set for enterprise and media clients.
• HapYak (now part of JW Player): HapYak was an interactive video platform (now part of JW Player) that enabled annotations, branching, and in-video CTAs. Its feature set and customer base (enterprise marketing/training) closely mirror MIL's product offering and use cases.
• Idomoo: Idomoo is a personalized interactive video platform used by enterprises for marketing, customer engagement, and product education. It overlaps directly with MIL's CVR-improvement use cases for financial services and retail customers.
• TwentyThree: TwentyThree is a video marketing platform that combines hosting, in-video CTAs, and analytics for marketing teams. It targets a similar enterprise marketing persona as MIL with comparable interactive video and engagement analytics.
• Cincopa: Cincopa is a video hosting and marketing platform offering interactive video players, lead forms, and analytics for enterprise marketing teams. It is directly comparable to MIL's SaaS offering for marketing, HR, and ecommerce use cases.

Broad incumbents

• Vimeo: Vimeo is a major video hosting and OTT SaaS platform that has added interactive video features (overlays, CTAs, lead generation forms). It is a broader incumbent competing with MIL in enterprise video hosting and marketing video use cases.
• Brightcove: Brightcove is an enterprise video hosting, OTT, and monetization platform serving media companies and brands. It is comparable to MIL as a video SaaS provider for enterprise, with broader scope and a more global footprint.
• YouTube (Google): YouTube is the dominant global video platform with native interactive features (cards, end screens, branching product). While free and broad, it is the most significant incumbent threat to MIL's interactive video positioning for marketing.
• Panopto: Panopto is an enterprise video platform for training, internal communications, and knowledge sharing. It overlaps with MIL's Recruit MIL and HR/training use cases as a broader enterprise video incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MIL29292841
• Facebookfacebook.com/mil.interactive.movie

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds5 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MIL