Wochit
Wochit is a cloud-based enterprise video creation platform serving 350+ media, NGO, and corporate customers with AI-assisted editing (Studio), white-label embedding (Frame), and mass video automation (WAVE), all backed by a 200M+ asset licensed content library from Getty, AFP, and other global agencies.
- Company typePrivate
- Founded2012
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Wochit does
Wochit is an enterprise-grade cloud video creation platform founded in 2012 and headquartered in Tel Aviv, with a Delaware-incorporated U.S. entity (Wochit, Inc.) and additional offices in New York and Reading, UK. The company's product portfolio centers on four offerings: Wochit Studio (AI-assisted video editing for enterprise teams), Wochit Frame (white-label video editor for embedding in third-party SaaS platforms, marketplaces, and franchises), WAVE (a data-driven engine that programmatically renders millions of personalized videos from a single template), and the recently launched Wochit AI suite (text/URL/audio-to-video with AI dubbing). All products share a 200M+-asset licensed content library aggregated from Getty, AFP, Press Association, ANSA, Ruptly, Belga, DPA, Imago, and UNifeed, with 85,000 new assets added daily. Core technical components include proprietary visual-intelligence computer vision, cloud-based dynamic rendering, WAVE programmatic APIs, and integrations with Brightcove, JW Player, Kaltura, YouTube, and CMS/SSO systems.
Wochit serves a predominantly enterprise customer base of 350+ media brands, NGOs, and corporate communications teams, with publicly disclosed customers spanning CBS, Paramount, Hearst, Gannett, CNBC, ProSiebenSat.1, Sky, Bonnier, Schibsted, Pfizer, Merck, MTV, Syfy, and the World Food Programme. The company generates revenue through tiered SaaS subscriptions (Studio Basic at $11,988/yr, Frame Standard at $46,788/yr, WAVE Enterprise at $33,588/yr), usage-based pricing (Frame per-active-user), and custom enterprise contracts with annual billing discounts of ~33%. Distribution combines direct enterprise field sales, self-serve product-led signup with free trials, and OEM embedding through the Kaltura Video Technology Marketplace. Backed by Redpoint, Greycroft, Cedar, Market LLC, and Planven, Wochit has raised approximately $28.75M cumulatively (most recent round $13M in October 2016), with no subsequent funding rounds disclosed despite continuing product launches through 2025.
The leadership team is anchored by co-founder and CEO Dror Ginzberg alongside CTO Ran Yakir and Chief Product Officer Daphna Tsachor—all original founders—suggesting long-tenured product continuity. The company maintains GDPR and CCPA compliance posture, inherits SOC 2 Type II and ISO 27001 certifications through its AWS infrastructure, and holds a 2020 Fast Company "Most Innovative Video Companies" recognition. Competitive positioning rests on pre-licensed content, multi-product breadth across direct, OEM, and mass-automation use cases, and enterprise integrations, though the platform competes against both established editing suites (Adobe, Brightcove) and emerging generative AI video tools that increasingly commoditize basic creation workflows.
Wochit firmographics
Firmographics- Name
- Wochit
- Legal name
- Wochit, Inc.
- Website
- https://wochit.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Wochit is a cloud-based enterprise video creation platform serving 350+ media, NGO, and corporate customers with AI-assisted editing (Studio), white-label embedding (Frame), and mass video automation (WAVE), all backed by a 200M+ asset licensed content library from Getty, AFP, and other global agencies.
- Ownership category
- akta.pro rank
Wochit industry classification
Industry- Product category
- Cloud Video Creation Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Video Creation, Editing & Publishing Tools (Creator Software) (MPACABAD)
- akta.pro secondary industries
- Cloud Editing & Finishing Platforms (NLE in cloud, conform, color) (MPAHANAA), AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)
Keywords
Where Wochit is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Wochit business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Studio Subscription: SaaS subscription model for video creation platform with tiered pricing (Basic, Enterprise) based on seats, features, and content access levels. Additional seats available at per-seat pricing.
- Frame White-label License: White-label video editor licensing for SaaS platforms, marketplaces, and franchises with per-user or usage-based pricing tiers (Small, Standard, Enterprise).
- WAVE Mass Video Creation: Automated mass video creation subscription with tiered pricing based on monthly video volume (2,000 to 9,000+ videos per month) plus per-video overage charges.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Studio Basic - Entry-level video creation for small teams |
| Subscription | Annual | Studio Enterprise - Full-featured video creation with dedicated support |
| Usage-based | Monthly | Frame Small - Up to 1,350 active users per month |
| Usage-based | Monthly | Frame Standard - 1,350 to 7,750 active users per month |
| Subscription | Annual | Frame Enterprise - Over 7,750 active users per month |
| Unit Pricing | Monthly | WAVE Basic - Up to 2,000 videos per month |
| Unit Pricing | Monthly | WAVE Standard - Up to 4,000 videos per month |
| Unit Pricing | Monthly | WAVE Enterprise - Up to 9,000 videos per month |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels4 records
Wochit product offering
Product offeringCore offering
Wochit sells a cloud-based, AI-powered enterprise video creation platform that combines smart editing tools with a 200M+ pre-licensed content library. Its products include Wochit Studio (the core AI editing platform for enterprise teams), Wochit Frame (a white-label video editor embeddable in third-party platforms and marketplaces), WAVE (a data-driven engine for automated mass video creation), and Wochit AI (AI features such as text-to-video, audio-to-video, and AI dubbing). Customers range from media publishers and broadcasters to NGOs, corporate communications teams, and SaaS platforms.
Product overview
Wochit is a complete enterprise-grade video creation solution in the cloud, offered as a platform with multiple integrated products and modules. The core product is Wochit Studio, an AI-powered video creation platform. Wochit Frame provides white-label video editor functionality for platforms and marketplaces. WAVE enables data-driven mass video automation. Wochit AI powers intelligent video creation from text, URLs, audio, and footage. The portfolio is unified by a shared licensed content library of 200M+ assets and cloud-based collaboration infrastructure. Additional products include Wochit Collage for dynamic layouts and Wochit Inside for embedded solutions.
Differentiator
Problem solved
Functional benefit
Brands
- Wochit Studio: AI-powered video creation platform built for smarter workflows, coupled with world's largest licensed content pool. Enables users to create impactful videos with speed and ease.
- Wochit Frame
- WAVE
- Wochit AI
Quantifiable outcome
- 3X productivity improvement for enterprise clients
- +5 more outcomes
Companies that use Wochit
Customer profileNamed customers25 records
Segments6 records
Ideal customer profiles4 records
Wochit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability10 records
Feature7 records
Wochit partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship and core.
- ShutterstockflagshipStrategic enterprise partnership where Shutterstock and Wochit share technology and expertise to power enterprise video creation. Unlocks new opportunities for organizations to produce authentic, engaging videos at scale through combined capabilities.
- KalturacoreWochit joins Kaltura's Video Technology Marketplace offering video creation capabilities to Kaltura customers. Kaltura's VPaaS complements Wochit Inside embedded video creation solution for marketplaces and platforms.
- Getty ImagescorePremium editorial and creative content provider with millions of licensed images and videos available to Wochit customers.
- AFPcoreFrench international news agency providing editorial content to Wochit's licensed content library.
- Press AssociationcoreUK news agency providing editorial content for Wochit's content library.
- ANSAcoreItalian news agency providing editorial content to Wochit.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Wochit competitors and assessment
Company assessmentDirect peers
- Lumen5: Lumen5 is an AI video creation platform that turns text, blog posts, and articles into short-form videos. It is the closest direct competitor to Wochit Studio: same target buyer (enterprise content teams), same text-to-video mechanic, and same focus on speed-to-publish for non-professional editors.
- InVideo: InVideo is a cloud-based video creation platform with a large template library and AI-assisted editing. Comparable to Wochit on creator-led video for business and social use cases, with overlapping PLG GTM and SMB/individual pricing tiers.
- Synthesia: Synthesia is an AI video generation platform best known for AI avatars and script-to-video workflows for enterprise communications and training. It overlaps with Wochit AI on generative text-to-video for enterprise buyers, though its strength is synthetic presenters rather than newsroom-style editing.
- Kapwing: Kapwing is a collaborative, browser-based video editor aimed at teams and creators. Comparable to Wochit Studio on cloud editing, collaborative workflows, and team/PLG pricing — though without Wochit's licensed content library moat.
- Descript: Descript is an AI-powered video and audio editor built around transcript-based editing. Overlaps with Wochit AI on audio-to-video, AI editing, and team/enterprise workflows for content creators and corporate communications.
- Powtoon: Powtoon is a video creation platform focused on animated business videos for marketing, training, and internal communications. Targets the same enterprise communications and corporate L&D buyers as Wochit Studio and competes on ease-of-use template-based authoring.
- Vyond: Vyond is an enterprise video creation platform specializing in animated character-driven videos for training, sales, and corporate communications. Comparable to Wochit on enterprise SaaS GTM and tiered seat-based pricing for corporate L&D and comms teams.
- Animaker: Animaker is a DIY animated and live video creation platform for businesses and creators. Overlaps with Wochit on cloud-based, template-driven video authoring and tiered SaaS pricing aimed at SMB and enterprise marketing teams.
Broad incumbents
- Adobe Express: Adobe Express (formerly Adobe Spark) is Adobe's browser-based design and short-video creation product bundled with Creative Cloud. Competes with Wochit Studio on creator-led video for business, with the advantage of Adobe's installed enterprise base and Creative Cloud distribution.
- Canva: Canva is a broad design and content creation platform with native video creation, AI features, and a large enterprise tier. Competes with Wochit Studio on enterprise content team workflows and increasingly on AI-assisted video, with a much larger user base and brand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Wochit social profiles
Digital presenceWochit compliance and trust
Trust signalCompliance4 records
Wochit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wochit leadership team
Management profileNumber of profiles
Profiles6 records
Wochit funding detail
Funding detailFunding overview
Funding rounds7 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wochit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wochit
What does Wochit do?
Wochit sells a cloud-based, AI-powered enterprise video creation platform that combines smart editing tools with a 200M+ pre-licensed content library. Its products include Wochit Studio (the core AI editing platform for enterprise teams), Wochit Frame (a white-label video editor embeddable in third-party platforms and marketplaces), WAVE (a data-driven engine for automated mass video creation), and Wochit AI (AI features such as text-to-video, audio-to-video, and AI dubbing). Customers range from media publishers and broadcasters to NGOs, corporate communications teams, and SaaS platforms.
Is Wochit a public or private company?
Wochit is a private company. It is classified as venture growth investor backed and is currently operating.
When was Wochit founded?
Wochit was founded in 2012. It employs 51 to 100 people.
Where is Wochit based?
Wochit is headquartered in New York, United States, in the North America region.
How does Wochit make money?
Three revenue lines are on record. Studio Subscription is the primary driver. The others are frame White-label License and WAVE Mass Video Creation.
Who are Wochit's main competitors?
Direct peers on record are Lumen5, InVideo, Synthesia, Kapwing, Descript, Powtoon, Vyond and Animaker. Broad incumbents are Adobe Express and Canva.
Does Wochit have an API?
Yes. WAVE offers API access for programmatic video mass creation workflows. Studio can initiate a video mass creation process programmatically through an API workflow. The pricing page also references 'API Access to WAVE' and 'Ingest API / your archive' as features. API enables connecting user data, products, listings, or destinations to automate mass video creation. Developer documentation is at www.wochit.com/solutions/wave.
What industry is Wochit in?
Wochit's product category is Cloud Video Creation Software. Its primary akta.pro industry code is MPACABAD, Video Creation, Editing & Publishing Tools (Creator Software), with a secondary code of MPAHANAA, Cloud Editing & Finishing Platforms (NLE in cloud, conform, color). Its NAICS code is 513210 and its SIC code is 7372.