OneGoal
OneGoal is a 501(c)(3) nonprofit founded in 2007 that provides postsecondary advising and college access programming to students from low-income communities through teacher-led, school-day-integrated partnerships with high schools and districts across 10 U.S. states, supplemented by the DecidED college cost comparison tool acquired in 2024.
- Company typePrivate
- Founded2007
- HeadquartersOakland, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What OneGoal does
OneGoal is a 501(c)(3) nonprofit organization founded in 2007 that operates postsecondary success programming for students from low-income communities in the United States. The organization partners directly with high schools and school districts across 10 states (California, Georgia, Illinois, Indiana, Kentucky, Massachusetts, Michigan, New York, Texas, and Wisconsin), embedding college and career advising into the school day through teacher-led delivery. Its product suite is structured into four tiers — OneGoal Program (the core advising solution), OneGoal Essentials, OneGoal Leadership Network, and OneGoal Onramp (a foundational curriculum) — designed to accommodate districts with different implementation capacities. Operations are headquartered at 17 N State Street, Suite 1890 in Chicago, IL, with a P.O. Box 541074 mailing address in Atlanta, GA, and the organization staffs 101–250 employees.
In September 2024 OneGoal acquired DecidED, an online college cost comparison tool originally developed by nonprofit Moneythink, which enables students, families, and advisors to compare college costs, financial aid packages, and fit factors with the goal of reducing student stopouts attributable to financial reasons. Cumulatively, OneGoal reports having impacted over 203,000 students; in 2026 it disclosed partnerships with multiple New York City high schools across four boroughs serving nearly 2,500 students, with five additional schools slated for onboarding in the 2026/27 school year.
OneGoal is funded primarily through charitable donations and grants. Disclosed funding history includes a $4,500,000 grant from the Bill & Melinda Foundation in December 2019 and a $500,000 grant from the Salesforce Foundation in September 2021. Specific program pricing for school partners is not publicly disclosed, and the organization does not publish user-facing mobile applications; program access appears to flow through educator- and district-mediated channels rather than direct consumer purchase.
OneGoal firmographics
Firmographics- Name
- OneGoal
- Legal name
- OneGoal
- Website
- https://onegoalgraduation.org
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- OneGoal is a 501(c)(3) nonprofit founded in 2007 that provides postsecondary advising and college access programming to students from low-income communities through teacher-led, school-day-integrated partnerships with high schools and districts across 10 U.S. states, supplemented by the DecidED college cost comparison tool acquired in 2024.
- Ownership category
- akta.pro rank
OneGoal industry classification
Industry- Product category
- Postsecondary Education Advising Services
- NAICS
- Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- College & Career Transition Services (Bridge Programs, Dual Enrollment Pathways) (EDAAABAK)
- akta.pro secondary industry
- Title I & Compensatory Education Programs (EDAJAGAJ)
Keywords
Where OneGoal is headquartered
LocationHeadquarters
- HQ city
- Oakland
- HQ country
- United States
- HQ region
- North America
Offices12 records
Markets served
OneGoal business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Donations and Grants: As a nonprofit organization, OneGoal generates revenue through charitable donations and grants from supporters. The organization accepts donations through its website and has an EIN (56-2369898).
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
OneGoal product offering
Product offeringCore offering
OneGoal delivers postsecondary advising programs through partnerships with high schools and school districts, integrating college and career guidance into the school day. Its suite includes the core OneGoal Program, OneGoal Essentials, OneGoal Leadership Network, and OneGoal Onramp, complemented by the DecidED online college cost comparison tool acquired from Moneythink in 2024 to help students and families evaluate college affordability.
Product overview
OneGoal is a postsecondary success organization offering a platform of integrated advising solutions. The core offering consists of four main programs: OneGoal Program (primary advising solution), OneGoal Essentials, OneGoal Leadership Network, and OneGoal Onramp (foundational curriculum). In September 2024, OneGoal expanded its capabilities through the acquisition of DecidED, an online college cost comparison tool from Moneythink that enables students and families to compare college costs, financial aid, and fit factors. Together, these products provide a comprehensive postsecondary advising ecosystem from initial guidance through college enrollment and completion.
Differentiator
Problem solved
Functional benefit
Brands
- OneGoal Program: Core program empowering teachers and transforming the way students think about their future.
- OneGoal Essentials
- OneGoal Leadership Network
- OneGoal Onramp
Products and services
- OneGoal Program Core postsecondary advising program that empowers teachers and transforms how students think about their future by integrating tailored college and career guidance into the school day; offered to high schools and school districts.
- OneGoal Essentials Solution offering within the OneGoal suite focused on essential postsecondary advising components for partner high schools.
- OneGoal Leadership Network Network offering that supports leadership development within the postsecondary advising ecosystem for partner schools and districts.
- OneGoal Onramp Foundational curriculum offering that provides initial postsecondary guidance structure for partner schools and districts.
- DecidED Online college cost comparison tool that helps students, families, and advisors compare college costs, financial aid, and other fit factors to reduce student stopouts due to financial reasons; acquired by OneGoal from Moneythink.
Quantifiable outcome
- 203,000+ students impacted to date through postsecondary success programs
- +1 more outcomes
Companies that use OneGoal
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
OneGoal technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
OneGoal partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MoneythinkcoreOneGoal acquired DecidED, an online college cost comparison tool developed by nonprofit Moneythink. The tool helps students, families, and advisors compare college costs, financial aid, and other fit factors. This acquisition enhances OneGoal's postsecondary advising services by providing better college affordability information to reduce student stopouts due to financial reasons.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
OneGoal competitors and assessment
Company assessmentDirect peers
- College Possible: Nonprofit organization that provides college advising, test prep, and application support to students from low-income communities, operating in multiple states through near-peer AmeriCorps coaching models — directly comparable mission, target population, and school-embedded delivery.
- Bottom Line: College access and success nonprofit serving first-generation-to-college students from low-income backgrounds through near-peer coaching programs in schools — matches OneGoal's mission, advising approach, and student demographics.
- uAspire: Nonprofit focused on helping students from low-income backgrounds understand and access financial aid and college affordability — overlaps directly with OneGoal's postsecondary advising plus DecidED affordability comparison toolkit.
- National College Advising Corps: Places recent college graduates as advisers in underserved high schools to expand college access — competing model of embedded, school-based college advising for low-income students.
- iMentor: Nonprofit pairing low-income high school students with college-educated mentors for college readiness and persistence support — comparable mission and embedded school partnership model.
Emerging players
- SCOIR: College and career planning platform used by high schools and districts — comparable on the technology side (DecidED) but as a commercial SaaS player rather than a nonprofit embedded service.
Broad incumbents
- Naviance (PowerSchool): Widely adopted K-12 college and career readiness platform within PowerSchool's student information ecosystem — overlapping the college affordability and advising workflow at much broader scale, but as a software vendor rather than a service organization.
- College Board (BigFuture): College Board's free college and career planning portal serving millions of students nationwide — overlapping audience and affordability tools, with much greater brand and reach advantages.
- KIPP Foundation: Large K-12 charter network with a through-college alumni support program serving low-income students — comparable mission of postsecondary access and completion for the same demographic, executed through direct school operation rather than partnership.
Others
- TNTP: Education nonprofit that partners with school districts to improve teacher effectiveness and student outcomes — adjacent peer serving similar school-district buyers and operating in similar geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
OneGoal social profiles
Digital presenceOneGoal financial estimates
Financial estimateRevenue estimate
Valuation estimate
OneGoal leadership team
Management profileNumber of profiles
Profiles2 records
OneGoal subsidiaries and ownership
Company hierarchySubsidiaries1 record
OneGoal funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OneGoal M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OneGoal
What does OneGoal do?
OneGoal delivers postsecondary advising programs through partnerships with high schools and school districts, integrating college and career guidance into the school day. Its suite includes the core OneGoal Program, OneGoal Essentials, OneGoal Leadership Network, and OneGoal Onramp, complemented by the DecidED online college cost comparison tool acquired from Moneythink in 2024 to help students and families evaluate college affordability.
Is OneGoal a public or private company?
OneGoal is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was OneGoal founded?
OneGoal was founded in 2007. It employs 101 to 250 people.
Where is OneGoal based?
OneGoal is headquartered in Oakland, United States, in the North America region.
How does OneGoal make money?
One revenue line is on record: donations and Grants.
Who are OneGoal's main competitors?
Direct peers on record are College Possible, Bottom Line, uAspire, National College Advising Corps and iMentor. SCOIR is listed as an emerging player. Broad incumbents are Naviance (PowerSchool), College Board (BigFuture) and KIPP Foundation. TNTP is listed as an others.
Does OneGoal have an API?
No public API is recorded for OneGoal.
What industry is OneGoal in?
OneGoal's product category is Postsecondary Education Advising Services. Its primary akta.pro industry code is EDAAABAK, College & Career Transition Services (Bridge Programs, Dual Enrollment Pathways), with a secondary code of EDAJAGAJ, Title I & Compensatory Education Programs. Its NAICS code is 611710 and its SIC code is 8200.