Joloda International

What Joloda International does

Joloda Hydraroll Group, trading as Joloda International, is a UK-headquartered industrial manufacturer founded in 1962 that designs, produces, installs and services mechanical and automated loading and unloading systems for trucks, trailers, containers and warehouses. The company's core technology centres on skate-and-track roller systems, pneumatic rise-and-fall rollerbeds, modular retrofittable roller platforms, electro-hydraulic container jacks, and fully automated loading systems (LoadPlate, LoadMatic, Slipchain, Trailerskate, Moving Floor, One-Shot Loading). The original Skate & Track system, invented at founding, remains the company's flagship product, with more than 250,000 units in service across 30+ countries and over 1,000 automated systems deployed worldwide.

The company monetises through a mix of one-time equipment sales, professional installation services, recurring maintenance contracts (reactive, Pre-Planned Maintenance, and full asset management, supported by 100+ engineers globally), and an e-commerce spare-parts channel. Go-to-market combines direct enterprise sales to blue-chip customers (Unilever, Coca-Cola, P&G, DHL, FedEx, BMW, BASF, Heinz, PepsiCo, Britvic, Irish Distillers, Transtar, Tromp Transport) with a distribution network of 30+ partners across five continents and regional operating subsidiaries in the UK, Netherlands, Finland (post-Actiw acquisition, January 2024), USA and South America.

Joloda operates from Liverpool, UK with manufacturing in Liverpool and Finland, holds ISO 9001/14001/45001, CE and UKCA certifications, and is privately held under Joloda Hydraroll Limited (registered in England & Wales). The company is led by CEO Michele Dematteis and pursues growth through product line extensions, vertical expansion into air cargo, and strategic acquisitions.

Name

Joloda International

Legal name

Joloda Hydraroll Limited

Website

https://joloda.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

51–100 employees

Short description

Joloda Hydraroll Group is a Liverpool-based industrial manufacturer founded in 1962 that designs, produces, installs and services manual and automated loading and unloading systems for trucks, trailers, containers, warehouses and air cargo, serving enterprise customers across logistics, food and beverage, consumer goods, automotive and chemicals through a global distributor network.

Ownership category

akta.pro rank

Product category

Material Handling Equipment

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)

SIC

Pumps & Pumping Equipment (3561), Industrial Trucks, Tractors, Trailors & Stackers (3537)

akta.pro primary industry

Pump & Compressor Packages (Skids, Booster Sets) (IMAHANAG)

akta.pro secondary industry

Bus & Coach Depots / Storage Yards (TLALAKAI)

Keywords

• Loading systems
• Material handling equipment
• Automated truck loading
• Conveyor systems
• Air cargo equipment

Headquarters

HQ city

Liverpool

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Loading Systems Equipment Sales: Sale of manual, semi-automated, and fully automated loading systems including Skate & Track, Rollertrack, LoadPlate, LoadMatic, Trailerskate, and other loading solutions. Systems are designed, manufactured, installed, and maintained by the company.
2. Installation Services: Professional installation services for loading systems, including the Actiw Virtual Showroom for automated loading environment exploration and customisation.
3. Maintenance and Support Services: Ongoing maintenance support including reactive breakdown services, Pre-Planned Maintenance (PPM), and complete asset management services to minimise downtime. Supported by a maintenance team of more than 100 engineers worldwide.
4. Spare Parts Sales: E-commerce platform for ordering original manufacturer spare parts to repair loading systems. Parts are picked from manufacturing facility warehouse and shipped directly to customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Joloda International (operating as the Joloda Hydraroll Group) designs, manufactures, installs, and maintains manual, semi-automated, and fully automated loading and unloading systems for trucks, trailers, containers, and warehouses. Core offerings include the original Skate & Track system, pneumatic Rollertrack systems, Modular Rollerbed Systems (MRS), Container Loading Systems, and automated systems such as LoadPlate, LoadMatic, Slipchain, and Trailerskate, complemented by spare parts, maintenance services, and free loading assessments.

Product overview

Joloda Hydraroll Group is a global provider of loading and unloading solutions offering a comprehensive portfolio of manual, semi-automated, and fully automated loading systems. The product portfolio centres on core loading technologies including the Rollertrack (pneumatic rise-and-fall roller system), Skate & Track (manual skate-based system with steel and aluminium variants), Container Loading Systems (electro-hydraulic jacks), and Modular Rollerbed Systems. Automated offerings span the LoadPlate, LoadMatic, LoadMatic Lite, Slipchain, Moving Floor, Trailerskate, and One-Shot Loading systems for various cargo types and fleet sizes. The company also offers Conveyor Systems, Air Cargo Equipment (Ground Support Equipment, Handling, ULD Storage), and acquired Actiw's automated loading technology (LoadMatic, LoadBuffering) following the January 2024 acquisition. Services include Spares/Parts ordering, Maintenance (reactive and PPM), and Loading Assessments. The product range targets automotive, air cargo, food & beverage, contract logistics, FMCG, packaging, paper & print, and petrochemical industries across 30+ global distributors.

Differentiator

Problem solved

Functional benefit

Brands

• Actiw: Automated loading solutions brand, including LoadPlate and LoadMatic systems for containers and trailers, acquired in January 2024.

Products and services

• Skate and Track Loading System

Quantifiable outcome

• Trailers can be loaded in as little as 5 minutes
• +5 more outcomes

Named customers17 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• Actiw OycoreStrategic or Co-development Partner · 1 January 2024Joloda Hydraroll completed the acquisition of Finland-based Actiw, a provider of automated loading solutions, to expand its global operations. This strategic move enhances Joloda Hydraroll's range of trailer loading solutions from manual to automated systems. Actiw specialises in LoadPlate technology and automated storage/dispatch systems.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Ancra Systems: Direct competitor in automated truck and trailer loading systems, offering cargo handling and restraint solutions for logistics, air cargo, and automotive applications. Closest like-for-like peer to Joloda's core loading business.

Broad incumbents

• BEUMER Group: Global intralogistics systems provider offering automated loading and unloading technologies as part of broader material handling solutions for airports, parcel distribution, and bulk cargo. Comparable automated loading product set with much larger portfolio scale.
• Dematic: Leading global supplier of integrated warehouse automation, including automated truck loading systems as part of broader ASRS, conveyor, and warehouse execution software offerings. Competes for the same enterprise logistics customers seeking end-to-end solutions.
• Honeywell Intelligrated: Major warehouse automation integrator offering conveyor systems, automated loading, robotic unloading, and warehouse execution software. Competes with Joloda in enterprise distribution centre modernisation projects.
• Swisslog: Global provider of automated warehouse and distribution solutions, including automated loading and conveying for retail, e-commerce, and FMCG customers. Overlapping customer base and adjacent technology positioning.
• Knapp: Austrian warehouse automation specialist serving retail, food, pharmaceutical, and 3PL customers with integrated material handling and order fulfilment systems including automated loading. Comparable scale and customer verticals to Joloda's enterprise accounts.
• TGW Logistics Group: European-headquartered warehouse automation provider offering conveyor, loading, and order fulfilment systems for retail and 3PL customers. Direct geographic and product overlap in the European market Joloda serves.
• CIMC Holdings: Chinese global manufacturer of transportation equipment including trailers, container handling systems, and logistics equipment. Competes with Joloda in container loading and air cargo equipment markets with significant scale advantage in Asia.

Regional players

• BHS (Bulk Handling Systems): Provider of material handling and loading systems focused on bulk and unit-load applications. Overlaps with Joloda's container loading and warehouse handling product lines, particularly for industrial and port-adjacent customers.

Emerging players

• Haver & Boecker: German industrial equipment manufacturer with a loading systems division serving similar packaging, bulk material, and logistics customers. Comparable European manufacturing heritage and customer base to Joloda.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/joloda-international-ltd
• Xx.com/jolodauk

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Joloda International