Alana
Alana builds autonomous, multimodal conversational AI agents (voice, text, vision) for enterprise customer service, serving banks, retailers, recruiters, telecoms, and consumer brands with sovereign deployment and context-engineered architecture.
- Company typePrivate
- Founded2020
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Alana does
Alana is a London-headquartered conversational AI company that builds autonomous, multimodal AI agents for enterprise customer service workflows. The company's core product, the Alana Conversational AI Agent, processes voice, text, and image inputs to deliver humanlike, brand-aligned interactions 24/7, and can execute actions directly against customer systems (e.g., updating reservations, processing exchanges, troubleshooting accounts). The platform is targeted at banks, retailers, recruiters, telecoms, and consumer brands that need customer-facing agents to operate reliably at production scale and across regulated environments.
The underlying architecture is differentiated by a "context engineering" design—composable context blocks with progressive disclosure and conditions that gate when context enters the conversation window—paired with a sovereign deployment model that allows the model, context, and customer data to reside within a client's compliance perimeter. Alana layers multimodal capabilities on top, including computer vision (object recognition, depth estimation, segmentation, OCR) integrated into conversational flows, and ships operational tooling aimed at the post-launch "Day 2" problem: agent drift prevention through continuous fine-tuning, human-in-the-loop review of flagged conversations, and observability trace views. Voice interactions combine ASR, TTS, and voice biometrics authentication.
Alana monetizes through a hybrid model combining performance-based usage pricing (pay-as-you-go with no setup fee) and tiered enterprise subscriptions, with quote-based pricing handled by account representatives. Its go-to-market blends enterprise field sales (demo-driven, Calendly-based), inside sales for mid-market accounts, and a self-serve dashboard tier. The first publicly disclosed commercial deployment is with Joco, a New York-based micromobility startup, where the agent handles gig worker support in multiple languages. The company is incorporated as Alana AI, Inc. in New York, with operational teams across London, New York, and Miami, and reports total disclosed funding of approximately $4.43M across three rounds between 2020 and 2023.
Alana firmographics
Firmographics- Name
- Alana
- Legal name
- Alana AI, Inc.
- Website
- https://alanaai.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Alana builds autonomous, multimodal conversational AI agents (voice, text, vision) for enterprise customer service, serving banks, retailers, recruiters, telecoms, and consumer brands with sovereign deployment and context-engineered architecture.
- Ownership category
- akta.pro rank
Alana industry classification
Industry- Product category
- Conversational AI Platform
- NAICS
- Software Publishers (5132), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)
- akta.pro secondary industries
- Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF), Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL), AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)
Keywords
Where Alana is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Alana business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Performance-Based AI Agent Pricing: Customers pay based on the AI agent's performance rather than flat fees. No setup fee required. Costs align with value delivered to workflow and customer service operations.
- Subscription/Enterprise Contracts: Tiered plans with ability to upgrade or downgrade based on requirements. Dedicated account representatives assist with plan customization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Performance-based pricing with no setup fee |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Alana product offering
Product offeringCore offering
Alana provides a Conversational AI Agent platform that automates customer service through multimodal interactions (voice, text, and image) with humanlike, brand-aligned responses. The platform executes autonomous actions across integrated business systems and uses a context engineering architecture with composable context blocks to prevent agent drift and hallucination. It targets regulated industries including banking, retail, recruiting, telecoms, and consumer brands, offering sovereign deployment options for data residency compliance.
Product overview
Alana is an AI company offering a unified Conversational AI Agent platform for enterprise customer service transformation. The core product is the Alana Conversational AI Agent, which provides multimodal interactions (voice, text, and image) with autonomous action execution capabilities. Built on the Alana Platform with context engineering architecture, the system uses composable context blocks, progressive disclosure, and sovereign model deployment options. The platform is designed for production-scale operations across regulated industries including banking, retail, recruiting, and consumer brands. Pricing follows a performance-based model with no setup fees.
Differentiator
Problem solved
Functional benefit
Products and services
- Alana Conversational AI Agent AI-powered conversational agent that turns voice into action to automate customer service tasks, supporting multimodal interactions (text, voice, images) with humanlike empathy, brand-aligned responses, and autonomous action execution across integrated business systems.
- Alana Platform Enterprise-grade AI agent platform built on context engineering principles, providing sovereign model deployment options for regulated industries, an SDK for programmatic control, and composable context blocks for agent configuration. Enables banks, retailers, recruiters, and consumer brands to build agents that hold up at scale.
- Alana AI Agent Dashboard Client-facing dashboard for monitoring and managing AI agents, providing real-time performance visibility, automatic flagging of key conversations for quality assurance, and tools for reviewing and optimizing agent behavior.
- AI Voice and Chat Agent for Joco AI voice and chat agent deployed for Joco's gig worker support, handling real-time troubleshooting, lease agreement FAQs, and service queries, integrated with Joco's internal systems for real-time vehicle availability, docking locations, and account information.
Quantifiable outcome
- CSAT steadily climbing as Alana continues to learn
- +2 more outcomes
Companies that use Alana
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Alana technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability10 records
Feature10 records
Alana partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Alana competitors and assessment
Company assessmentDirect peers
- Yellow.ai: Yellow.ai offers a multi-LLM agent platform for customer service and support automation across chat and voice, with comparable enterprise self-serve and customization features.
- Boost.ai: Boost.ai builds enterprise virtual agents for customer service with a focus on regulated industries (banking, insurance, telecom) — directly overlapping Alana's sovereign deployment and contact center focus.
- Ada: Ada provides an AI agent platform for customer service automation with brand-voice control and enterprise integrations, competing in the same AI-powered CX agent category as Alana.
- PolyAI: PolyAI provides voice-first conversational AI agents for enterprise customer service, particularly contact center automation, overlapping directly with Alana's voice and customer service use cases.
- Cognigy: Cognigy is an enterprise conversational and agentic AI platform for customer service automation, serving similar enterprise contact center and customer experience buyers with comparable orchestration features.
- Kore.ai: Kore.ai provides an enterprise AI agent platform for customer service, voice, and digital channels, with a comparable agentic workflow orientation and similar regulated-industry positioning.
- Decagon: Decagon offers AI agent platform for enterprise customer support, directly competing with Alana in autonomous, action-executing conversational agents integrated with customer systems.
- Sierra AI: Sierra builds enterprise conversational AI agents for customer experience, with a similar focus on brand-aligned, humanlike voice and chat agents and a comparable enterprise sales motion targeting large consumer brands.
Broad incumbents
- Google Contact Center AI (CCAI): Google's CCAI suite offers virtual agents and agent assist for enterprise contact centers as part of Google Cloud, providing overlapping capabilities to Alana as part of a much broader platform portfolio.
- Microsoft Dynamics 365 Customer Service: Microsoft's Dynamics 365 Customer Service includes Copilot-powered AI agents for enterprise support automation, representing a broad incumbent competitor with deep enterprise distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Alana social profiles
Digital presenceAlana compliance and trust
Trust signalCompliance1 record
Alana financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alana leadership team
Management profileNumber of profiles
Profiles5 records
Alana funding detail
Funding detailFunding overview
Funding rounds3 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alana M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alana
What does Alana do?
Alana provides a Conversational AI Agent platform that automates customer service through multimodal interactions (voice, text, and image) with humanlike, brand-aligned responses. The platform executes autonomous actions across integrated business systems and uses a context engineering architecture with composable context blocks to prevent agent drift and hallucination. It targets regulated industries including banking, retail, recruiting, telecoms, and consumer brands, offering sovereign deployment options for data residency compliance.
Is Alana a public or private company?
Alana is a private company. It is classified as unknown and is currently operating.
When was Alana founded?
Alana was founded in 2020. It employs 11 to 50 people.
Where is Alana based?
Alana is headquartered in London, United Kingdom, in the Europe region.
How does Alana make money?
Two revenue lines are on record. Performance-Based AI Agent Pricing is the primary driver. The others are subscription/Enterprise Contracts.
Who are Alana's main competitors?
Direct peers on record are Yellow.ai, Boost.ai, Ada, PolyAI, Cognigy, Kore.ai, Decagon and Sierra AI. Broad incumbents are Google Contact Center AI (CCAI) and Microsoft Dynamics 365 Customer Service.
Does Alana have an API?
No public API is recorded for Alana.
What industry is Alana in?
Alana's product category is Conversational AI Platform. Its primary akta.pro industry code is HDAAAFAC, Conversational AI Platforms (chat/voice bots, orchestration), with a secondary code of HDAAACAF, Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent). Its NAICS code is 5132 and its SIC code is 7372.