Name

Groundworks Industries

Legal name

Groundworks Industries

Website

https://gw-ind.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Groundworks Industries is a Portland-based vertically integrated cannabis company that operates four retail brands (Serra, Electric Lettuce, Farma, Five Zero Trees) and Pruf Cultivar cultivation across Oregon and California, serving adult-use and medical cannabis consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Retail Dispensary Sales: Direct-to-consumer cannabis retail through owned dispensary locations including Electric Lettuce (8+ locations), Serra (2+ locations), Farma, and acquired dispensaries generating revenue from flower, concentrates, edibles, and accessories.
2. Wholesale Distribution: Groundworks Distribution provides comprehensive product catalog to wholesale partners across Oregon through centralized sales, delivery, and logistics operations.
3. Product Manufacturing & Wholesale: Groundworks Workshop produces cannabis confections (Gumdrops, Caramels, chocolates) for wholesale distribution to dispensaries across Oregon. Groundworks Processing produces concentrates for internal use and wholesale.
4. Brand Licensing & Partnerships: Collaborative product lines including Serra x Woodblock Chocolate, Serra x Tea Bar, and branded products distributed through partner dispensaries generating revenue through product sales.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Groundworks Industries is a vertically integrated cannabis company that cultivates, processes, distributes, and retails cannabis and cannabis-derived products. The company operates multiple owned dispensary brands (Serra, Electric Lettuce, Farma) along with cultivation operations (Pruf Cultivar), extraction and concentrate production (Groundworks Processing), edible manufacturing (Groundworks Workshop), and wholesale distribution (Groundworks Distribution) across Oregon and California.

Differentiator

Problem solved

Functional benefit

Brands

• Serra: Thoughtful lifestyle brand with artful retail spaces - high-end cannabis dispensary featuring luxury design and premium edibles
• Electric Lettuce
• Farma
• Pruf Cultivar
• Groundworks Distribution
• Groundworks Processing
• Groundworks Workshop
• Groundworks Services

Products and services

• Serra Dispensary Premium dispensary retail locations in Portland (Old Town Chinatown, SE Belmont) featuring high-end cannabis products, artisanal pipes, bongs, and luxury cannabis accessories with an art-focused retail experience.
• Electric Lettuce Dispensary Cannabis dispensary chain with 8+ locations across Oregon (Portland, Happy Valley, Hillsboro, Eugene) offering premium flower, edibles, and merchandise in a psychedelic, nostalgic retail environment.
• Farma Dispensary Educational cannabis dispensary in Portland serving recreational and medical customers with a focus on improving people's lives through cannabis education and consumer engagement.
• Pruf Cultivar Cannabis cultivation and production science division developing proprietary strain genetics, sustainable growing techniques, and advanced cultivation methods through an Innovation Lab.
• Serra Gumdrops Whole fruit cannabis-infused gummies in five flavor varieties with precise THC/CBD dosing (5mg THC or CBD-dominant ratios), sold in 2-packs and 10-pack boxes for adult cannabis consumers.
• Serra Caramels Artisanal cannabis-infused caramels featuring Pacific Northwest flavor partnerships (Jacobsen Salt, Stumptown Coffee, Woodblock Chocolate) with THC and CBD-dominant dose options in fun size and full size packs.
• Serra x Woodblock Chocolate Collection Bean-to-bar cannabis chocolates with cacao sourced from Peru, Ecuador, and Tanzania in multiple flavor variants offering precise THC and CBD dosing in large and small bar formats.
• Matcha Coconut Gumdrops Limited edition cannabis gumdrops combining matcha and coconut superfoods in a 1:1 THC/CBD formulation, produced through an exclusive partnership with Tea Bar.
• Groundworks Distribution Wholesale distribution division providing comprehensive cannabis product catalog to partner dispensaries across Oregon through centralized sales, delivery, and logistics operations.
• Groundworks Processing Cannabis extraction and concentrate production division producing strain-specific cannabis oils and concentrates (such as G Krush, Strawberry Cough, Astral Works distillates) for internal use and wholesale distribution.
• Groundworks Workshop Cannabis confectionery and edible products manufacturing division producing wholesale cannabis confections including Gumdrops, Caramels, and chocolates for distribution to dispensaries across Oregon.

Quantifiable outcome

• 8+ Electric Lettuce dispensary locations across Oregon by October 2019
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered flagship, minor and core.

• Oregon Cannabis Equity Act CoalitionflagshipGTM or Marketing Partner · 12 February 2021Lead sponsor of Oregon Cannabis Equity Act (HB 3112) alongside NuLeaf Project, Urban League of Portland, and coalition of legislators and cannabis companies. Bill creates Cannabis Equity Fund, automatic expungement provisions, equity licenses, and governing body for fund transparency.
• Oregon Cannabis AssociationminorGTM or Marketing Partner · 14 January 2020Co-sponsor of OCA Expungement Clinic & Job Fair with NuLeaf Project. Groundworks helped pay for background check fees and provided Talent Acquisition Team for job applications across retail and production positions.
• NuLeaf ProjectminorGTM or Marketing Partner · 14 January 2020Partnership on OCA Expungement Clinic & Job Fair providing pro bono legal services to help determine expungement eligibility and next steps for individuals with cannabis convictions.
• Tea BarflagshipStrategic or Co-development Partner · 14 September 2019Exclusive partnership producing Matcha Coconut Gumdrops featuring Tea Bar's stone-ground culinary matcha sourced from Uji, Japan. Limited edition product with 1:1 dose of 5mg THC and 5mg CBD, combining cannabis with coconut and matcha superfoods. Launched at FEAST festival (Bon Appetit) and available at Serra, Farma, Electric Lettuce, and Five Zero Trees.
• Woodblock ChocolatecoreStrategic or Co-development Partner · 8 August 2019Serra x Woodblock Chocolate collaboration producing bean-to-bar cannabis chocolates since 2017. Features cacao sourced from family-owned farms in Peru, Ecuador, and Tanzania. Expanded product line includes THC Milk Chocolate, THC Dark Chocolate, 1:1 Salted Cacao Nibs, 2:1 Stumptown Coffee, and CBD Toasted Sesame varieties. Product available at Serra locations and partner dispensaries across Oregon.
• Jacobsen Salt Co.coreStrategic or Co-development Partner · 17 April 2019Flavor partner for Serra Caramels providing pure flake sea salt for 1:1 Sea Salt Caramel variety. Jacobsen Salt Co. products celebrated for PNW culinary bounty in combination with Pruf Cultivar and East Fork Cultivars cannabis oils.
• Stumptown Coffee RoasterscoreStrategic or Co-development Partner · 17 April 2019Flavor partner for Serra Caramels (Stumptown Coffee Caramels) and Serra x Woodblock Chocolate (2:1 Stumptown Coffee bar) using Hair Bender Blend coffee. Partnership celebrates Portland's culinary scene with cannabis products.
• Willamette WeekflagshipStrategic or Co-development Partner · 1 January 2019Co-founder of Cultivation Classic cannabis competition with Willamette Week and Smart Cannabis. Scientifically-rigorous competition featuring 145+ entries evaluated by chefs, brewers, and connoisseurs over 30 days. Unique judging panel of non-cultivators sets industry standards for quality.
• Smart CannabisflagshipStrategic or Co-development Partner · 1 January 2017Co-founder of Cultivation Classic cannabis competition with Willamette Week. Competition designed to advance sustainable growing techniques and set industry standards for cannabis quality and consistency.
• Open Cannabis ProjectminorStrategic or Co-development Partner · 1 January 2017Jeremy Plumb co-founded Open Cannabis Project dedicated to documenting the cannabis genome, working to make cannabis as reliable and predictable as ibuprofen or caffeine.
• Mr. Moxey's MintsminorChannel Partner/ Reseller/ DistributorWholesale partner product available at Electric Lettuce dispensaries alongside Pruf Cultivar flower and Woodblock Chocolate.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Jushi Holdings Inc. Multi-state vertically-integrated cannabis operator with multiple retail brands (Beyond Hello, Nativa) plus cultivation, processing, and wholesale — directly mirrors Groundworks' seed-to-sale multi-brand model.
• Cresco Labs: Vertically-integrated multi-state cannabis operator running a portfolio of consumer-facing brands (High Supply, Wonder, Remedi, Mindy's) across wholesale, retail and cultivation — comparable in structure and brand-led GTM.
• Green Thumb Industries (GTI): Multi-brand vertically-integrated cannabis company (Rythm, Dogwalkers, Beboe, &Shine) with cultivation, processing, and retail across multiple states — close strategic comparable in scale and brand diversification.
• Curaleaf Holdings: Largest US multi-state cannabis operator with vertically integrated operations and a branded portfolio (Select, Grassroots, Find) — relevant comparable for Groundworks' vertically integrated strategy and acquisition-driven growth.
• MedMen Enterprises: Multi-state cannabis retailer and brand operator with a focus on premium store experience and consumer brand building — directly comparable on retail-led, design-forward cannabis GTM.
• 4Front Ventures (now Item 9 Labs / partnered with TPCO): Multi-state vertically-integrated cannabis operator with cultivation, processing, and retail brands — comparable mid-market MSO peer for Groundworks' integrated model.
• AYR Wellness (formerly Ayr Strategies / pre-Ayre): Multi-state vertically-integrated cannabis operator combining wholesale, retail, and cultivation across multiple US states with branded retail banners — analogous vertical-integration + multi-banner strategy.

Regional players

• Glass House Brands: California-focused vertically-integrated cannabis operator combining large-scale greenhouse cultivation with branded retail (The Farmacy, STIIIZY partnership-style retail). Comparable to Groundworks as a West-coast vertically-integrated player with brand and cultivation assets.
• Lowell Farms (formerly Indus Holdings): California-based vertically-integrated cannabis operator with cultivation, processing, and branded product lines — comparable regional/state-vertical-integrated structure.

Broad incumbents

• Acreage Holdings: Large multi-state cannabis operator with vertical integration across cultivation, processing, branded retail, and dispensary operations — broad-incumbent comparable for Groundworks' vertically-integrated MSO strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries12 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groundworks Industries