Glass House Brands

What Glass House Brands does

Glass House Brands, Inc. is a vertically integrated cannabis company headquartered in Long Beach, California, operating across greenhouse cultivation, cannabis manufacturing, and retail dispensaries within the California market. Its core asset is the ~6 million square foot SoCal Greenhouse Farm in Camarillo, supplemented by the original Casitas farm in Carpinteria, supporting reported cultivation costs under $135 per pound and combined annualized biomass capacity exceeding 500,000 pounds once Greenhouse 2 and Greenhouse 5 are fully online. Cultivation uses California coastal climate and custom-engineered glass panels that transmit 30% more light than standard configurations, alongside on-site solar, co-generation electricity, water catchment, and precision fertigation systems.

Downstream, Glass House operates a ~22,000 square foot purpose-built manufacturing facility in Lompoc licensed for all major cannabis extraction and product forms, and sells through a multi-brand consumer portfolio: Glass House Farms (core flower), PLUS Products (edibles), Allswell (value-tier flower), REEFORM, Mama Sue Wellness, Forbidden Flowers, and FIELD. Distribution occurs through 10 company-owned retail dispensaries under the Farmacy, The Pottery, and Natural Healing Center brands; a combined 23-dispensary network via the Vireo Growth joint venture; wholesale to third-party California dispensaries; management services agreements (e.g., The Leaf El Paseo with LEEF Brands); and brand-specific e-commerce sites. The company is publicly traded on Cboe Canada and OTCQX, filed for NYSE uplisting in June 2026 following federal rescheduling of medical cannabis to Schedule III, and reported FY2025 revenue of $181 million with a net loss of $29.6 million and FY2026 guidance of $235-$245 million.

Name

Glass House Brands

Legal name

Glass House Brands, Inc.

Website

https://glasshousebrands.com

Company type

Public

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Glass House Brands is a vertically integrated California cannabis company operating ~6M ft² of greenhouse cultivation, a manufacturing facility, and a multi-brand retail dispensary network (10 owned plus 13 via the Vireo Growth JV), selling flower, edibles, and manufactured cannabis products to adult-use and medical consumers across California.

Ownership category

akta.pro rank

Product category

Vertically Integrated Cannabis Cultivation, Manufacturing, and Retail

NAICS

Beer, Wine, and Liquor Retailers (44532), Glass and Glass Product Manufacturing (3272), Beverage Manufacturing (3121)

SIC

Beverages (2080), Malt Beverages (2082), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Cannabis Dispensary + Wellness/Apothecary Format (Supplements, Skincare, etc.) (CRANAFAJ)

akta.pro secondary industry

Cannabis Dispensary + Ancillary Retail (Accessories, CBD/Hemp, Merchandise) (CRANAFAH)

Keywords

• Cannabis cultivation
• Cannabis retail dispensaries
• Cannabis brand portfolio
• Greenhouse cannabis production
• Cannabis manufacturing

Headquarters

HQ city

Long Beach

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Dispensary Sales: Revenue generated from company-owned retail dispensaries selling curated cannabis products directly to consumers across California under Farmacy, The Pottery, and NHC brands. 10 stores operating as of 2025.
2. Cultivation & Biomass Production: Revenue from wholesale cannabis flower and biomass sold to other dispensaries and manufacturers. 6M ft² greenhouse footprint with high-volume, low-cost production (<$135/lb cultivation cost).
3. Brand Licensing & Manufacturing: Revenue from PLUS Products (edibles/gummies), Allswell (value flower/pre-rolls/gummies), and other licensed brands sold through company and third-party retail channels.
4. Management Services Agreements: Revenue from operating third-party dispensaries under management services agreements (e.g., The Leaf El Paseo in Palm Desert, CA). Glass House manages all retail operations while brand owner focuses on core business.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Glass House Brands is a vertically integrated cannabis company that cultivates cannabis in approximately 6 million square feet of state-of-the-art greenhouses in California, manufactures cannabis products at a ~22,000 sq ft purpose-built facility in Lompoc, and sells them through 10 company-owned retail dispensaries (under Farmacy, The Pottery, and NHC brands) and wholesale distribution. The portfolio spans multiple consumer brands including Glass House Farms (flower), PLUS Products (gummies), Allswell (value flower/pre-rolls/gummies), REEFORM (criminal-justice reform brand), and Mama Sue Wellness (topicals/wellness).

Product overview

Glass House Brands is a vertically integrated cannabis company operating a multi-brand platform across California. The core offering combines large-scale greenhouse cultivation (6M ft² at the SoCal Farm) with manufacturing capabilities (22,000 sq ft facility) and 10 retail dispensaries under three retail brands (Farmacy, The Pottery, Natural Healing Center). The consumer brand portfolio includes Glass House Farms (core flower brand), PLUS Products (acquired edibles brand), Allswell (value flower brand), REEFORM (justice reform brand), Mama Sue Wellness (wellness brand), Forbidden Flowers, and FIELD, serving consumers across all segments from premium to value-oriented.

Differentiator

Problem solved

Functional benefit

Brands

• Glass House Farms: Cannabis brand focused on greenhouse cultivation with sustainable practices and accessible pricing.
• PLUS Products
• Allswell
• REEFORM
• Mama Sue Wellness
• Farmacy
• The Pottery
• Natural Healing Center (NHC)

Products and services

• Glass House Farms Core cannabis flower brand produced via greenhouse cultivation using sustainable practices; sold at accessible prices across California dispensaries and wholesale channels.
• PLUS Products Cannabis-infused gummies designed for everyday enhancement, offered in multiple doses, cannabinoid ratios, terpene profiles, flavors, and functional ingredients.
• Allswell Affordable, sustainably grown cannabis brand offering flower, pre-rolls, and gummies targeted at value-conscious consumers.
• REEFORM Cause-driven cannabis brand tied to criminal justice reform, sold through Glass House's distribution channels.
• Mama Sue Wellness Wellness-oriented cannabis brand offering topicals such as Mama Sue Professional Athlete Balm, aimed at destigmatizing cannabis use across age groups.
• Farmacy Retail Dispensaries Premium retail dispensary chain offering curated adult-use and medical cannabis across California in Santa Barbara, Santa Ana, Berkeley, Santa Ynez, and Isla Vista.
• The Pottery Retail Dispensary Single retail dispensary in Los Angeles Mid-City featuring a deep menu of hard-to-find cannabis products and an interactive retail experience.
• Natural Healing Center (NHC) Retail Dispensaries People's Choice cannabis dispensary brand on California's Central Coast and Central Valley, with multiple 'Best of' awards and on-site consumption lounges.
• Wholesale Cannabis Distribution B2B distribution of Glass House Farms branded and other portfolio flower and biomass to third-party dispensaries across California at industry-competitive pricing enabled by greenhouse scale.
• Cannabis Manufacturing Operations ~22,000 sq ft purpose-built manufacturing facility licensed for every type of cannabis extraction and product manufacturing, supporting both company-owned brands and third-party production needs.
• Dispensary Management Services Management services agreements in which Glass House operates third-party-owned dispensaries, managing all retail operations including sales, inventory, and employees.

Quantifiable outcome

• Cultivation cost under $135/lb vs industry average
• +4 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered major, minor and strategic.

• Vireo Growth Inc.majorStrategic or Co-development Partner · 13 April 2026Glass House Brands and Vireo Growth formed a joint venture to create one of California's largest cannabis retail platforms with 23 dispensaries (12 from Vireo + 11 from Glass House). Each party holds 50% ownership. The combined entity leverages Glass House's large-scale production and Vireo's Eaze delivery platform. After five years, Vireo has an option to acquire Glass House's equity interest, while Glass House retains a reciprocal put right.
• LEEF Brands Inc.minorStrategic or Co-development PartnerGlass House Brands and LEEF Brands entered a management services agreement for The Leaf El Paseo dispensary in Palm Desert, CA. Glass House manages all retail operations including sales, inventory, and employee management for an initial one-year term with potential for extension. LEEF focuses on its core extraction business and secures a supply agreement for its cannabis material needs.
• University of California BerkeleystrategicStrategic or Co-development PartnerGlass House Brands and UC Berkeley formed a hemp research partnership commencing in 2024 to identify development needs in the cannabis and hemp sectors, assess university research capacity, and further the development of medicinal cannabinoids. The collaboration informed a successful $1.8 million research proposal to the California Department of Cannabis Control for a project on cannabis crop yield estimation using remote sensing.
• Criminal Justice Reform Advocate Weldon AngelosminorStrategic or Co-development PartnerGlass House partnered with criminal justice reform advocate Weldon Angelos to launch REEFORM, a cannabis brand aiming to rectify the injustices of the War on Drugs and transform lives impacted by cannabis prohibition. Weldon Angelos is a music producer and reform activist who served prison time for cannabis offenses.
• Eaze (via Vireo Growth)minorChannel Partner/ Reseller/ DistributorThrough the Vireo Growth joint venture, Glass House leverages Vireo's Eaze delivery platform for expanded distribution and delivery services across California, complementing the combined 23-dispensary retail network.

Scale indicators17 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Cresco Labs: Vertically integrated multi-state cannabis operator with significant California wholesale and retail presence. Comparable in vertical integration strategy and branded product portfolio approach.
• Curaleaf Holdings: Largest U.S. multi-state cannabis operator by retail footprint. Comparable vertically integrated model spanning cultivation, manufacturing, and retail with branded product portfolio across multiple states.
• Green Thumb Industries (GTI): Vertically integrated cannabis operator with strong retail focus. VP Retail Jennifer Barry joined Glass House from GTI where she scaled operations from 8 to 25 locations — making GTI a directly comparable operator in retail-driven cannabis strategy.
• Trulieve Cannabis: Vertically integrated cannabis operator with strong retail and cultivation footprint. Comparable in operational scale, multi-brand portfolio, and cultivation cost-efficiency focus.
• Cookies: California-originated premium cannabis brand with cultivation, retail, and brand licensing operations. Comparable as a California-rooted, brand-centric cannabis operator with vertical integration.
• Planet 13 Holdings: Cannabis operator focused on large-scale dispensary superstores with on-site consumption lounges. Comparable in dispensary-plus-experience retail strategy and on-site consumption lounge format that Glass House employs at select Farmacy and NHC locations.

Broad incumbents

• Tilray Brands: Large diversified cannabis company with operations spanning cultivation, processing, distribution, and brands across multiple geographies including significant California presence. Comparable as a brand-led multi-category operator.
• HEXO Corp: Large Canadian-licensed cannabis producer with U.S. and international expansion ambitions. Comparable as a publicly listed cultivation-focused operator pursuing brand portfolio expansion.

Regional players

• MedMen Enterprises: California-focused cannabis retailer and brand operator. Comparable as a premium-positioned California cannabis retail brand with multiple dispensary locations, though currently undergoing restructuring.
• Lowell Farms: California-licensed cannabis cultivator and brand operator focused on premium flower. Comparable as a California cultivation-led operator competing in the same wholesale and retail channels as Glass House Farms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GlassHouseBR
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries6 records

Funding overview

Funding rounds7 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glass House Brands