COCO5
Coco5 is a Chicago-based, privately held beverage company that sells coconut water-based electrolyte hydration drinks in 12-pack configurations through 7,000+ US retail doors and a Shopify DTC subscription channel, serving athletes and active lifestyle consumers seeking clean-label alternatives to conventional sports drinks.
- Company typePrivate
- Founded2011
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What COCO5 does
Coco5 is a privately held Chicago-based beverage company that produces coconut water-based hydration drinks developed for athletes and active consumers. Founded in 2011, the company sells a portfolio of seven single-flavor SKUs (Cherry, Pineapple, Limón, Passion Fruit, Orange, Coconut, and Grape) plus a Variety Pack, all in 12-pack configurations at $32 per pack. The proprietary formulation combines 26% real coconut water, a 5-electrolyte blend, Rebiana A natural sweetener, and 8 clean ingredients with no artificial dyes, flavors, or caffeine — developed over three years by NHL sports medicine experts and sports nutritionists.
The business operates a dual-channel revenue model. Wholesale distribution covers 7,000+ retail doors across mainstream grocery, pharmacy, convenience, and natural foods chains including Walmart, Target, CVS, Whole Foods, Sprouts, Safeway, Albertsons, Jewel-Osco, QuickTrip, and BASHAS'. Direct-to-consumer e-commerce runs through a Shopify storefront with a Subscribe & Save subscription offering 15% off recurring orders, though shipping is restricted to the lower 48 US states. Pricing is uniform across single-flavor 12-packs at $32.00 with no per-tier differentiation beyond subscription vs. one-time purchase.
Ownership is structured around NBA athlete investors — Charles Barkley, Devin Booker, D'Angelo Russell, and Derrick Rose — who serve as both co-owners and brand ambassadors. The company was acquired in 2024 by Loop Capital and Devin Booker, then received a $10 million funding round from Loop Capital in January 2026 alongside the appointment of CEO Marc Doggett. The brand also operates a 'Fuel The Fight' partnership with the American Cancer Society (June 2024–June 2027), donating $0.05 per bottle sold. With 11-50 employees and a stated ambition to expand into healthcare, hospitality, and overseas wellness markets, Coco5 is positioned as a scale-stage challenger in the clean-label sports hydration category.
COCO5 firmographics
Firmographics- Name
- COCO5
- Legal name
- Coco5 LLC
- Website
- https://coco5.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Coco5 is a Chicago-based, privately held beverage company that sells coconut water-based electrolyte hydration drinks in 12-pack configurations through 7,000+ US retail doors and a Shopify DTC subscription channel, serving athletes and active lifestyle consumers seeking clean-label alternatives to conventional sports drinks.
- Ownership category
- akta.pro rank
COCO5 industry classification
Industry- Product category
- Sports and Functional Hydration Beverages
- NAICS
- Soft Drink and Ice Manufacturing (31211), Beverage Manufacturing (3121)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Water Kefir Production (AFAFAHAB)
- akta.pro secondary industries
- Sports Drinks & Hydration Beverages (CRADAHAK), Sports & Isotonic Drink Production (AFAFAFAB), Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL)
Keywords
Where COCO5 is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
COCO5 business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Direct-to-Consumer E-commerce: Coco5 sells directly to consumers through its Shopify-powered website (coco5.com), offering 12-pack single-flavor and variety packs with subscription options (Subscribe & Save 15%).
- Wholesale/Retail Distribution: Coco5 generates revenue through wholesale distribution to major retail chains including Walmart, Target, Sprouts, Whole Foods, CVS, Safeway, Albertsons, Jewel-Osco, and QuickTrip, expanding to 7,000+ retail doors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Coco5 12-Pack - One-time purchase at $32.00, subscription at $27.20 (15% savings) |
| Unit Pricing | Pay-as-you-go | Standard 12-Pack per flavor at $32.00 |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
COCO5 product offering
Product offeringCore offering
COCO5 manufactures and sells coconut water-based hydration drinks developed over three years by sports nutritionists and NHL medical experts. Each 16.9 oz serving contains 26% coconut water, five electrolytes, eight clean ingredients, no artificial dyes or flavors, no caffeine, and 10 grams of added pure cane sugar, sweetened with the natural plant-based sweetener Rebiana A. The product line is offered in seven single-flavor 12-packs (Cherry, Pineapple, Limón, Passion Fruit, Orange, Coconut, Grape), a Variety Pack, and a Subscribe & Save subscription, sold through retail partners and a direct-to-consumer Shopify storefront.
Product overview
Coco5 is a premium coconut water-based hydration brand offering 7 single-flavor hydration drinks (Cherry, Pineapple, Limon, Passion Fruit, Orange, Coconut, and Grape) plus a Variety Pack. All products are electrolyte-enhanced beverages developed by sports nutrition experts, originally created in an NHL locker room. The portfolio centers on clean, natural ingredients with 5 electrolytes, 8 ingredients, and 26% coconut water per serving. Products are sold primarily through retail partners and direct-to-consumer via subscription.
Differentiator
Problem solved
Functional benefit
Products and services
- Coco5 Grape Hydration - 12 Pack Coconut water-based hydration drink with grape flavor, 26% coconut water content, and five electrolytes. Targeted at active consumers and athletes seeking natural sports hydration.
- Coco5 Cherry Hydration - 12 Pack Coconut water-based hydration drink with natural cherry flavor, formulated with five electrolytes to restore hydration and reduce cramping for active lifestyles and athletes.
- Coco5 Pineapple Hydration - 12 Pack Exotic coconut water-based hydration drink with pineapple flavor, developed for active lifestyles and electrolyte replenishment.
- Coco5 Limón Hydration - 12 Pack Coconut water-based hydration drink with limón (lemon) flavor, formulated to restore electrolytes and reduce cramping during physical activity.
- Coco5 Passion Fruit Hydration - 12 Pack Tropical coconut water-based hydration drink with passion fruit flavor for workout recovery and electrolyte replenishment.
- Coco5 Orange Hydration - 12 Pack Coconut water-based hydration drink with orange flavor, designed to rehydrate and restore electrolytes depleted during physical activity.
- Coco5 Coconut Hydration - 12 Pack Pure coconut water-based hydration drink developed as a healthier alternative to sugary sports drinks.
- Coco5 Variety Pack - 12 Pack Variety pack containing six flavors (Cherry, Passion Fruit, Limón, Orange, Pineapple, Coconut) for customers to sample multiple Coco5 hydration options.
- Coco5 Subscribe & Save Subscription Recurring monthly subscription program on coco5.com delivering 12-pack hydration drinks with 15% savings versus one-time purchase, powered by Recharge Payments.
Quantifiable outcome
- 18-month shelf life, outperforming conventional natural beverages
- +2 more outcomes
Companies that use COCO5
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
COCO5 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
COCO5 partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship.
- Sprouts Farmers MarketflagshipSprouts Farmers Market served as the exclusive retail launch partner for Coco5's new Grape flavor, which was the brand's first new flavor in 15 years, released in March 2026.
- American Cancer SocietyflagshipCoco5 partnered with the American Cancer Society and Coaches vs. Cancer through the 'Fuel The Fight' initiative, donating $0.05 from every bottle sold (from June 1, 2024 to June 30, 2027) with a minimum donation of $300,000, to support cancer awareness, early screening, and education in underserved communities.
Scale indicators4 records
Recent moves8 records
Expansion highlights6 records
COCO5 competitors and assessment
Company assessmentDirect peers
- BodyArmor: BodyArmor is a premium sports hydration brand with natural sweeteners, no artificial flavors, and electrolytes — directly overlapping COCO5's positioning. Now majority-owned by Coca-Cola, it competes for the same shelf set and athlete-endorsement-driven marketing playbook.
- Vita Coco: Vita Coco is the leading branded coconut water, sharing COCO5's core ingredient base and natural-positioning story. While Vita Coco is more of a pure coconut water play and COCO5 is a formulated electrolyte drink, they overlap directly on retail shelf and consumer occasion.
- Zico Coconut Water: Zico is a coconut water brand acquired by Coca-Cola, directly competing on COCO5's core coconut-water ingredient story. Although Zico is more of a pure coconut water play, it shares the same shelf, consumer, and ingredient supply dynamics.
Broad incumbents
- Gatorade (PepsiCo): Gatorade is the dominant incumbent in the sports drink category, with full distribution, deep R&D (Gatorade Sports Science Institute), and a wide portfolio of hydration formats. COCO5 explicitly positions against Gatorade's traditional HFCS-and-dye formulation.
- Powerade (The Coca-Cola Company): Powerade is Coca-Cola's direct challenger to Gatorade with a comparable isotonic sports drink portfolio. It competes with COCO5 on the same shelf in mass retailers and convenience stores.
- Propel Water (PepsiCo): Propel is PepsiCo's flavored water with electrolytes brand, sitting adjacent to Gatorade. It competes with COCO5 for wellness-oriented hydration occasions at mass retail.
Emerging players
- Liquid IV: Liquid IV is a fast-growing electrolyte powder/mix brand emphasizing hydration with clean ingredients. It targets the same health-conscious active consumer as COCO5 but uses a powder format, offering a comparable clean-label hydration narrative.
- DripDrop Hydration: DripDrop is an electrolyte hydration brand focused on dehydration solutions with a medical/oral-rehydration heritage. It overlaps with COCO5 on the electrolyte replenishment use case and clean-ingredient positioning.
- Skratch Labs: Skratch Labs makes sports hydration drinks and mixes developed with exercise physiologists, emphasizing real fruit and fewer ingredients. It targets the same endurance athlete and active-lifestyle consumer as COCO5 with a similar clean-label ethos.
- Pedialyte (Abbott): Pedialyte has evolved from a clinical oral rehydration solution into a consumer electrolyte hydration brand. It overlaps with COCO5 on electrolyte replenishment and has strong retail presence at Target, CVS, and Walmart.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
COCO5 social profiles
Digital presenceCOCO5 compliance and trust
Trust signalCompliance1 record
COCO5 financial estimates
Financial estimateRevenue estimate
Valuation estimate
COCO5 leadership team
Management profileNumber of profiles
Profiles6 records
COCO5 funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
COCO5 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about COCO5
What does COCO5 do?
COCO5 manufactures and sells coconut water-based hydration drinks developed over three years by sports nutritionists and NHL medical experts. Each 16.9 oz serving contains 26% coconut water, five electrolytes, eight clean ingredients, no artificial dyes or flavors, no caffeine, and 10 grams of added pure cane sugar, sweetened with the natural plant-based sweetener Rebiana A. The product line is offered in seven single-flavor 12-packs (Cherry, Pineapple, Limón, Passion Fruit, Orange, Coconut, Grape), a Variety Pack, and a Subscribe & Save subscription, sold through retail partners and a direct-to-consumer Shopify storefront.
Is COCO5 a public or private company?
COCO5 is a private company. It is classified as private equity controlled and is currently operating.
When was COCO5 founded?
COCO5 was founded in 2011. It employs 11 to 50 people.
Where is COCO5 based?
COCO5 is headquartered in Chicago, United States, in the North America region.
How does COCO5 make money?
Two revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are wholesale/Retail Distribution.
Who are COCO5's main competitors?
Direct peers on record are BodyArmor, Vita Coco and Zico Coconut Water. Broad incumbents are Gatorade (PepsiCo), Powerade (The Coca-Cola Company) and Propel Water (PepsiCo). Emerging players are Liquid IV, DripDrop Hydration, Skratch Labs and Pedialyte (Abbott).
Does COCO5 have an API?
No public API is recorded for COCO5.
What industry is COCO5 in?
COCO5's product category is Sports and Functional Hydration Beverages. Its primary akta.pro industry code is AFAFAHAB, Water Kefir Production, with a secondary code of CRADAHAK, Sports Drinks & Hydration Beverages. Its NAICS code is 31211 and its SIC code is 2080.