What Sine Digital does

SINE Digital is a UK-headquartered performance marketing agency founded in 2017 and operating from offices in London (Fitzrovia) and New York (Times Square). The agency serves enterprise clients across live entertainment, theatre, sports, fashion, and e-commerce, with a named roster that includes National Theatre, Royal Ballet & Opera, LW Theatres, Nederlander US, Aston Martin F1, Tottenham Hotspur, Yamaha Motors, Percival Menswear, and multiple Broadway productions such as Wicked, Operation Mincemeat, and Romeo+Juliet. Its mission as stated by the company is to grow the global live-experience economy through a data-led fusion of strategy, media, and technology.

The agency's core technology is a proprietary marketing data warehouse containing over 8 billion data points that connects campaign activity, audience behaviour, and ticket sales. This underpins a four-pillar service model—Data & Insights (audience intelligence, CastIQ casting analytics), Tech & Data (integrations with Tessitura, Spektrix, Ticketmaster, AXS, AudienceView, plus MMM), Total Search (integrated SEO/PPC/social SEO/AI search optimization), and Paid Media (paid social, programmatic, creator marketing). Platform integrations include Google Premier Partner status (top 3% of UK agencies), TikTok Platinum Partner, Meta Business Partner, and Microsoft Advertising Partner, with early access to TikTok Search Ads since September 2024.

SINE generates revenue through B2B fee-based agency engagements with enterprise clients, operating monthly retainers and project-based engagements with bespoke pricing. The go-to-market motion is enterprise field sales with dedicated account managers acting as extensions of client teams. The agency reportedly tracks 650M+ in client revenue and 5M+ purchases across 100+ venues and 500+ live events. In May 2024, the company raised £1.9M in seed funding from Tony Award-winning theatrical producer No Guarantees Productions to fund U.S. expansion and the development of new marketing-technology tools, and it has recorded double-digit year-on-year growth alongside two UK Search Awards 2025 wins.

Name

Sine Digital

Legal name

SINE Digital

Website

https://sinedigital.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

SINE Digital is a UK-headquartered performance marketing agency serving live entertainment, sports, theatre, fashion, and e-commerce enterprises from London and New York, anchored by a proprietary 8-billion-data-point marketing warehouse.

Ownership category

akta.pro rank

Product category

Performance Marketing Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Live Event Marketing, Sponsorship & Brand Partnerships (MPAIAFAI)

akta.pro secondary industries

Event Marketing & Audience Development Services (MPAGAJAD), Affiliate & Performance Creator Programs (BPAFAHAG), Customer Support, CRM & Fan Engagement for Ticketing (MPAGAJAI)

Keywords

• Performance marketing agency
• Live entertainment marketing
• Search engine optimization
• Paid media services
• Data-driven marketing

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Performance Marketing Agency Services: SINE Digital generates revenue through fee-based performance marketing services spanning paid media, SEO, data & insights, technology implementation, and consulting. Services are tailored per client with pricing based on scope, retainer arrangements, and project complexity. The company operates on a B2B model serving enterprise clients in live entertainment, sports, fashion, and e-commerce.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels11 records

Core offering

Performance marketing agency helping live entertainment, sports, fashion, and e-commerce brands grow audiences and drive ticket sales. Combines advanced data collection, processing, and visualisation with proprietary research tools to power a 'Total Search' approach unifying SEO, paid search, social SEO, and AI search optimisation. Operates a four-pillar service model: Data & Insights, Tech & Data, Total Search, and Paid Media.

Product overview

SINE Digital is a UK-based performance marketing agency specializing in live entertainment, sports, fashion, and ecommerce with offices in London and New York. The company operates a four-pillar service model: Data & Insights (audience intelligence, CastIQ casting analytics, market research), Tech & Data (proprietary 8B+ data warehouse, ticketing integrations, MMM), Total Search (integrated SEO and PPC strategy), and Paid Media (paid social, programmatic, creator marketing). Key proprietary offerings include CastIQ talent analytics tool and a proprietary data warehouse powering predictive analytics and Marketing Mix Modeling. The company recently raised £1.9M seed funding (May 2024) for U.S. expansion and tech development, and won multiple UK Search Awards 2025 for Most Innovative SEO Campaign and Best Use of AI in PPC.

Differentiator

Problem solved

Functional benefit

Products and services

• Data & Insights Services Audience intelligence and data-led research services combining cutting-edge data collection, processing and visualisation with proprietary research tools to help brands in theatre, entertainment, and e-commerce make confident, data-backed decisions on audience targeting, casting, and creative direction.
• Tech & Data Services Marketing technology integration and data services including systems integration (CRM, ticketing, marketing platforms), advanced tracking, data warehouse builds, CDPs, server-side measurement, and Media Mix Modeling (MMM) that connect marketing investment to business outcomes. Powered by Sine Digital's proprietary 8B+ row data warehouse.
• Total Search Integrated SEO and PPC strategy combining organic search, paid search, social SEO, and AI optimisation under one unified approach. Aligns brand bidding, keyword coverage, and intent strategy to maximise search visibility across Google, Microsoft, TikTok, ChatGPT, Claude, Perplexity, and Gemini.
• Paid Media Services Performance-led paid media services spanning Paid Social (Meta, TikTok, LinkedIn, Reddit, Snapchat, Pinterest, YouTube), Paid Search (Google Ads, Microsoft Advertising, Amazon, Apple Search Ads), Programmatic (CTV, DOOH, Display, Video, Audio), and Creator/Influencer Marketing — delivered as a single performance system aligned around audience intent and commercial outcomes.
• Proprietary Marketing Data Warehouse Sine Digital's proprietary data asset containing over 8 billion rows connecting campaign activity, audience behaviour, and ticket sales to power Marketing Mix Modeling, predictive audience modelling, and behavioural forecasting across live entertainment and e-commerce.
• CastIQ Talent Analytics Tool Proprietary casting and talent analytics tool that transforms talent selection into a science by layering search data, social engagement, and press sentiment to identify talent that resonates in specific markets (London, New York, or on tour).
• AI SEO / GEO / AEO / LLMO Services AI search optimisation services spanning Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and Large Language Model Optimization (LLMO) to deliver brand visibility in ChatGPT, Claude, Perplexity, Gemini, Google AI Mode, and AI Overviews. Includes structured 'SINE Method' content designed for AI interpretability and citation.
• Social SEO Social search optimisation covering TikTok SEO, Instagram, Pinterest, YouTube, and influencer partnerships to rank content within-platform search and drive organic discovery through social channels.
• Consent Mode v2 Implementation Service Google Consent Mode v2 implementation service for UK and EEA compliance. Includes Cookie Management Platform integration with Google Ads services, anomaly detection modelling purchase behaviour of opted-out users, and Consent Mode v2 frameworks delivered via Google Tag Manager.

Quantifiable outcome

• 650M+ tracked revenue across client campaigns
• +13 more outcomes

Named customers22 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability12 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and secondary.

• Meta (Facebook & Instagram)coreGTM or Marketing PartnerOfficial Meta Business Partner. SINE has direct access to platform expertise, early insights into new products and formats, and deeper understanding of Meta's ecosystems. This enables SINE to test sooner, optimise faster, and design media strategies grounded in actual user behaviour across Facebook and Instagram.
• TikTokcoreGTM or Marketing PartnerTikTok Platinum Partner. SINE has early access to Search Ads features, beta tools, and direct platform collaboration. As an early adopter of TikTok Search Ads Campaign format (rolled out in US September 2024), SINE's Romeo+Juliet campaign was featured in TikTok's global case study library.
• GooglecoreGTM or Marketing PartnerGoogle Premier Partner (top 3% of UK agencies). Gives SINE direct access to Google's latest tools, insights, and support for campaign planning, testing, and optimisation. SINE remains platform-neutral using this access to make better decisions for clients.
• Microsoft AdvertisingsecondaryGTM or Marketing PartnerMicrosoft Advertising Partner providing access to Microsoft Ads tools and support for full-funnel search strategies across Microsoft Search Network.
• Ticketing & CRM Platforms (Tessitura, Spektrix, Line-Up, TickX, Ticketmaster, AXS, AudienceView)coreTechnology or IntegrationSINE's Tech & Data team works with leading ticketing and CRM platforms across theatre, live entertainment, and attractions. Integrations connect ticketing data with marketing platforms and analytics environments to create unified data ecosystems.
• King's College LondoncoreStrategic or Co-development PartnerIndustry partner for MSc Digital Marketing programme since 2023. SINE team delivers guest lectures on 'The Evolution & Future of SEO', hosts hackathons and workshops at King's Business School, and has created a talent scheme that has accepted King's graduates. CEO James Dale is an Executive Fellow of King's Business School.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Wpromote: Large independent US performance marketing agency with comparable paid media, SEO, and data capabilities. While broader in verticals, its mid-market enterprise focus and digital-first model are analogous to SINE's growth trajectory.
• Situation Interactive: Digital-first agency serving Broadway, live entertainment, and cultural clients with a heavy focus on data-driven audience growth. Highly comparable in combining live entertainment specialization with performance marketing and technology capabilities.
• SpotCo: NYC-based creative and marketing agency specializing exclusively in Broadway and live entertainment, including shows like Hamilton and Wicked. Beth Watson (SINE's EVP) was previously VP/Account Director at SpotCo, making it the closest direct peer in theatre marketing services.
• Super Awesome Friends: Boutique NYC marketing agency focused on Broadway and live entertainment, where SINE's Executive Director Scott Lupi was previously COO. Directly comparable in target clients (Broadway shows, producers) and service mix.
• DTE Agency (formerly DTE Studio): Independent creative and digital agency serving theatre, performing arts, and cultural clients. Comparable in serving major UK/US theatre producers with brand, digital, and campaign services.

Regional players

• Dept Agency: Large European digital agency with comparable SEO, paid media, and creative technology capabilities. Operates from London with global reach, often competing for the same enterprise brands expanding into digital transformation.
• Croud: UK-based digital performance marketing agency with similar multi-channel paid media, SEO, and data offerings. Comparable as a UK-headquartered competitor in the performance marketing services space, though broader in vertical focus.
• Brainlabs: UK-born digital media agency with strong paid search, programmatic, and SEO practices. Similar size and growth profile, and a credible UK-based alternative for SINE's prospective clients in performance marketing.

Broad incumbents

• Ogilvy: Global advertising and marketing services network with substantial live entertainment, theatre, and brand clients. Represents the incumbent competitor with broader service offerings and significantly greater scale.
• iProspect (Dentsu): Global performance marketing agency within Dentsu, serving many of the same enterprise clients SINE targets. Represents the holding-company scale competitor SINE will increasingly face in larger pitches.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• TikToktiktok.com/@sine_digital

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sine Digital