HUDWAY

What HUDWAY does

HUDWAY, LLC is a US-based automotive technology company founded in 2013 and headquartered in Huntington Beach, California (registered May 2014). It develops aftermarket head-up display (HUD) hardware and companion mobile software that project navigation, calls, messaging, notifications, and vehicle diagnostics onto a vehicle's windshield, with the stated goal of reducing eyes-off-road time and phone-related driving distractions. The product portfolio spans hardware — HUDWAY Drive (a portable HUD with companion app, including a Tesla Model 3/Y-shaped edition reading native Tesla telemetry), HUDWAY Glass (a dashboard phone mount with a reflective plastic lens), HUDWAY Sight (a wearable helmet-mounted display co-developed with Digilens and Young Optics), and HUDWAY Cast (a wireless screen-mirroring HUD) — and software, including HUDWAY Go (HUD-mode navigation), HUD Widgets, Speedometer by HUDWAY, and the Cast and Drive companion apps. In April 2024 the company introduced an iOS/Android SDK to begin onboarding third-party developers and B2B customers.

The company operates with a distributed team of approximately 27 teammates plus a four-person leadership group (CEO Alex Ostanin, CTO Ivan Klabukov, COO Nadine Noskova, BD Officer Victoria Kotova) across China, Germany, Latvia, Canada, and the US. Revenue is generated through three streams: one-time hardware sales (e.g., HUDWAY Drive Tesla Edition at $399 per unit), freemium mobile applications, and (as of April 2024) B2B SDK licensing for enterprises and white-label partners. Distribution is direct-to-consumer via the company's proprietary e-commerce store (store.hudway.co) and Amazon marketplace, with US shipments from an Alabama warehouse and international shipments from Latvia. Capitalization has historically come from two Kickstarter campaigns ($622K in October 2015 and $583K in August 2017) and two investment rounds from WCW Venture Holdings ($280K in July 2015 and $270K in May 2017), with no disclosed institutional venture investment beyond a small 2019 round.

Name

HUDWAY

Legal name

HUDWAY, LLC

Website

https://hudway.co

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

HUDWAY develops aftermarket head-up display hardware and companion mobile apps that project navigation, calls, messages, and vehicle diagnostics onto a vehicle's windshield, serving individual drivers, Tesla Model 3/Y owners, motorcyclists, and B2B partners via an iOS/Android SDK.

Ownership category

akta.pro rank

Product category

Automotive Head-Up Displays

SIC

Electronic Components & Accessories (3670)

akta.pro primary industry

AR Smart Glasses (CRACAIAE)

akta.pro secondary industry

Tripods, Mounts & Supports (Tripods, Monopods, Clamps, Action Mounts) (CRACAPAI)

Keywords

• Head-up displays
• Automotive HUD hardware
• Driver safety software
• ADAS solutions
• Windshield navigation apps

Headquarters

HQ city

Marina Del Rey

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Sale of physical HUD devices including HUDWAY Drive, Drive Tesla Edition, Glass, and Sight. One-time purchase model with warranty coverage.
2. Mobile Applications: Free apps with optional premium features. Apps include HUDWAY Go, HUD Widgets, Speedometer, and HUDWAY Drive companion app.
3. B2B SDK Licensing: SDK for iOS and Android apps launched April 2024 for B2B customers, enabling enterprise integration and white-label partnerships.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

HUDWAY develops and sells portable head-up display (HUD) hardware devices (HUDWAY Drive, Drive Tesla Edition, Glass, Sight, Cast) and a suite of companion mobile applications that project navigation, calls, messages, notifications, and OBD-II vehicle data onto a windshield or transparent lens. Its offerings also include a B2B SDK for iOS and Android launched in April 2024, enabling third-party developers and enterprises to integrate HUDWAY technology into their products.

Product overview

HUDWAY is a head-up display technology company offering a portfolio of both hardware devices and companion mobile apps centered on driver safety and distraction reduction. The hardware lineup includes HUDWAY Drive (portable automotive HUD), HUDWAY Drive Tesla Edition (Tesla-specific variant), HUDWAY Glass (phone mount with reflective lens), HUDWAY Sight (wearable helmet-mounted HUD), and HUDWAY Cast (wireless screen-mirroring HUD). The software ecosystem includes HUDWAY Go (navigation app), HUD Widgets (dashboard widgets), Speedometer by HUDWAY (speed app), HUDWAY Cast App, and HUDWAY Drive App — all companion apps that work standalone or in conjunction with the hardware. In April 2024, HUDWAY launched an SDK for iOS and Android, enabling B2B developers to integrate with its platform. The company is headquartered in Huntington Beach, California, with team members across China, Germany, Latvia, Canada, and the US.

Differentiator

Problem solved

Functional benefit

Brands

• HUDWAY Drive: A portable head-up display ecosystem for everyday commute providing phone calls, messages, GPS navigation and app notifications display.
• HUDWAY Glass
• HUDWAY Sight
• HUDWAY Cast
• HUDWAY Go
• HUD Widgets
• Speedometer by HUDWAY

Quantifiable outcome

• HUDWAY app reached 1 million downloads globally by July 2016

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability10 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core and minor.

• DigilenscoreStrategic or Co-development PartnerTechnology partnership for HUDWAY Sight wearable head-mounted display. Digilens provides waveguide technology enabling breakthrough projection for helmet-mounted applications.
• Young OpticscoreStrategic or Co-development PartnerTechnology partnership for HUDWAY Sight wearable head-mounted display. Young Optics provides optical components enabling perfect full-color image in any visibility conditions.
• KickstarterminorChannel Partner/ Reseller/ DistributorCrowdfunding platform used for product launches. HUDWAY Glass campaign (October 2015) raised $622K from 12K backers in 97 countries. HUDWAY Cast campaign (August 2017) raised $583K from 2.5K backers.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Carrobot: Carrobot makes aftermarket head-up displays that project navigation and driving data onto windshields, directly competing with HUDWAY Drive and HUDWAY Cast in the portable automotive HUD category.
• Kivic One: Kivic produces portable wireless HUD devices that mirror smartphone screens, directly competing with HUDWAY Cast in the consumer portable HUD segment with similar screen-mirroring functionality.
• Navdy: Navdy was a pioneering portable HUD device for cars before shutting down; it represents the most direct historical peer to HUDWAY Drive in the aftermarket automotive HUD category with identical form factor and use case.
• WHUD: WHUD makes aftermarket heads-up displays for vehicles, directly competing with HUDWAY Drive and HUDWAY Glass in the portable and reflective HUD category for consumer drivers.
• Exploride: Exploride developed a portable heads-up display device for cars, targeting the same aftermarket HUD use case as HUDWAY Drive with similar navigation and smartphone integration features.

Broad incumbents

• Garmin: Garmin is a major automotive electronics incumbent offering portable HUD units (Garmin HUD) and broader navigation, dash cam, and smart wearable products that overlap with HUDWAY's portable HUD and wearable Sight categories.
• Pioneer: Pioneer is a broad automotive electronics incumbent offering head units, navigation systems, and aftermarket displays; some Pioneer products integrate HUD-like display features that overlap with HUDWAY Drive's offering for connected in-car information display.

Emerging players

• Vuzix: Vuzix develops AR smart glasses and waveguide display technology for enterprise and consumer use cases that overlap with HUDWAY Sight's wearable HUD positioning, though Vuzix focuses on glasses form factor rather than helmet mounts.
• DigiLens: DigiLens is both a strategic partner for HUDWAY Sight (providing waveguide technology) and a peer in waveguide-based AR display development for automotive, industrial, and consumer wearable applications.

Others

• Sygic: Sygic is a navigation app whose software is mirrored onto HUDWAY Cast screens; while not a direct hardware competitor, Sygic serves the same driver-safety and HUD-display ecosystem that HUDWAY targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hudway_co
• YouTubeyoutube.com/HUDWAY
• Facebookfacebook.com/hudway.co
• Instagraminstagram.com/hudway.co
• LinkedInlinkedin.com/company/hudway-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds5 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HUDWAY