Jinfuzi

What Jinfuzi does

Jinfuzi (金斧子), legally Shenzhen Jinfuzi Fund Sales Co., Ltd. (深圳市金斧子基金销售有限公司), is a Shenzhen-headquartered licensed online wealth management platform founded in 2012 and operating with 251-500 employees. The company distributes sunshine private equity funds, fixed-income products, and overseas funds to China's high-net-worth individuals through its flagship Xiaojin Private Equity APP (小金掌上私募), the companion Xiaojin Bantou APP (小金伴投), the jfz.com web platform, WeChat public accounts, and WeChat mini-programs (including 金斧子私募净值助手). Revenue is generated through a combination of transaction fees (subscription, purchase, redemption, conversion) and recurring AUM-based fees (sales service fees, customer maintenance fees), with rates defined per fund contract and prospectus.

The platform's technology is engineered around Chinese financial regulatory compliance: CFCA-certified electronic signatures for investor agreements, mandatory dual-recording (双录) audio/video capture during fund purchases, three-step qualified investor verification (real-name authentication, qualified investor confirmation, risk assessment), and real-time transaction processing with T+2 confirmation. The apps integrate extensively with third-party SDKs from Tencent (WeChat login/sharing, Bugly crash analytics, Tencent Cloud SMS/IM/Live), Alibaba (Aliyun OCR, Yunpian SMS, Youku), Huawei, Xiaomi, OPPO, vivo, Honor (push SDKs), BestSign and Shangshangqian (electronic contract signing), and analytics providers (Umeng, GrowingIO, LinkedME). Go-to-market is sales-led, combining self-serve digital onboarding with high-touch investor engagement through VIP clubs, national roadshows (全国巡回庆典), private equity roundtables, industry summits, and city meetups across China.

Jinfuzi has raised approximately $75.8 million across disclosed funding rounds from 2012 to 2019, backed by Decent Capital, Moatable, Sequoia Capital, Chunxiao Capital, HSG, Kingkey Group, and Loyal Valley Capital. In October 2014, the company received a high-profile visit from prominent Chinese angel investors and entrepreneurs including Tencent co-founder Zeng Liqing (曾李青), ZhenFund founder Xu Xiaoping (徐小平), Meitu chairman Cai Wensheng (蔡文胜), and China Renaissance founder Bao Fan (包凡). The company maintains affiliated wholly-owned subsidiaries spanning internet technology (Shenzhen Jinfuzi Network Technology), capital management (Shenzhen Jinfuzi Capital Management), and insurance agency (Beijing Jinfuzi Mercury Insurance Agency).

Name

Jinfuzi

Legal name

深圳市金斧子基金销售有限公司

Website

https://jfz.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

251–500 employees

Short description

Jinfuzi is a Shenzhen-based licensed online wealth management platform distributing sunshine private equity, fixed-income, and overseas funds to China's high-net-worth individuals, monetizing through transaction fees and recurring AUM-based charges via mobile apps and web.

Ownership category

akta.pro rank

Product category

Internet Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Islamic Investment Banking & Capital Markets Services (FSABAGAG)

akta.pro secondary industries

AML/KYC, Investor Onboarding & Compliance Services (FSAAAMAE), Direct Lending — Specialty Finance (Consumer/SME Lending Platforms) (FSAHAJAF)

Keywords

• Private equity distribution
• Wealth management platform
• Fund distribution services
• High net worth investing
• Fixed income products

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription/Recurring Fees: Ongoing platform services including account maintenance and customer management fees calculated daily based on AUM (Assets Under Management).
2. Transaction Fees - Subscription Fee: Charged during subscription period based on fund size purchased through the platform, per fund contract and prospectus.
3. Transaction Fees - Purchase (申购费): Fee charged on post-launch fund purchases based on investment size, calculated per fund contract and platform rate display.
4. Transaction Fees - Redemption (赎回费): Redemption fee based on the scale of fund being redeemed, per fund contract.
5. Fund Conversion Fees: Fee charged when investors convert fund shares, calculated per fund contract and platform rate display.
6. Sales Service Fees: Daily charge against net fund asset value for funds with sales service fee provisions in the fund contract.
7. Customer Maintenance Fees: Daily charge based on investor's maintained fund asset value for ongoing services provided. Fee rate separately agreed between the company and fund manager.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Jinfuzi is a licensed Chinese internet wealth management institution that distributes sunshine private equity funds, fixed-income products, and overseas funds to high-net-worth individuals through its Xiaojin Private Equity (小金掌上私募) mobile app, Xiaojin Bantou (小金伴投) app, jfz.com website, and WeChat mini-programs. The platform provides qualified investor verification, electronic contract signing with CFCA digital certificates, dual-recording (双录) compliance, and online trading with T+2 confirmation for fund subscription, purchase, redemption, and conversion.

Product overview

Jinfuzi (金斧子) is a professional internet wealth management company operated by Shenzhen Jinfuzi Fund Sales Co., Ltd. The company operates the 金斧子平台 (Jinfuzi Platform), a unified digital wealth management ecosystem encompassing the website (jfz.com), mobile apps, WeChat public accounts, and mini-programs. The primary consumer-facing products are 小金掌上私募 (Xiaojin Private Equity) APP — a premium private equity investment platform targeting China's high-net-worth investors — and 小金伴投 APP, which is also part of the platform's app portfolio. Additional channels include the 金斧子私募净值助手 WeChat mini-program. The platform collectively provides multi-asset investment services including sunshine private equity funds, fixed-income products, and overseas funds.

Differentiator

Problem solved

Functional benefit

Brands

• 小金掌上私募APP: High-end private equity investment platform under Shenzhen Jinfuzi Fund Sales Co., Ltd.
• 小金伴投APP
• 金斧子私募净值助手

Products and services

• Xiaojin Private Equity APP (小金掌上私募APP) High-end private equity investment platform for Chinese high-net-worth investors, offering fund browsing, electronic contract signing with CFCA certificates, qualified investor verification, dual-recording (双录) compliance during purchase, risk matching, and portfolio tracking across private equity, fixed income, and overseas fund products.
• Xiaojin Bantou APP (小金伴投APP)

Quantifiable outcome

• Electronic contracts signed on the platform carry the same legal validity as handwritten signatures under Chinese law.
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration28 records

Feature4 records

Partnerships

25 partnerships are on record, tiered core.

• 张开兴 (Zhang Kaixing)coreOthers · 8 October 2014Founder and CEO of Jinfuzi Group (金斧子) - the company's founding leader and internal executive rather than an external partner.
• 江明玉 (Jiang Mingyu)coreOthers · 8 October 2014CTO of Jinfuzi - the company's internal technology leader, not an external partnership.
• Electronic Certification Service (CA机构)coreTechnology or IntegrationQualified electronic certification service institution approved by national regulatory authorities for issuing digital certificates used in qualified investor commitment letter signing and electronic signatures.
• Bank Partners (商业银行)coreChannel Partner/ Reseller/ DistributorDesignated bank partners providing fund transaction settlement services, including fund payment transfers, redemption payments, and bank card合法性验证 (legitimacy verification) for account opening.
• Third-party Payment Institutions (第三方支付机构)coreChannel Partner/ Reseller/ DistributorAuthorized third-party payment institutions designated by Jinfuzi to provide fund transaction fund settlement services including subscription payment processing and redemption fund transfers.
• Fund Management Companies & Asset Management InstitutionscoreStrategic or Co-development PartnerFund management companies, asset management firms, securities firms, and futures companies issuing and managing public and private fund products distributed through the Jinfuzi platform.
• Fund Registrar (基金注册登记机构)coreTechnology or IntegrationRecognized fund registration institutions maintaining investor fund account records including holdings, changes, and basic information for funds distributed on the platform.
• 腾讯 (Tencent) - Bugly SDK, WeChat SDK, Weixin Login, Tencent Cloud SMS, Tencent Cloud Live, TCPlayer, MMKVcoreTechnology or IntegrationTencent provides multiple SDK integrations: Bugly for crash analytics, WeChat sharing and login SDKs, Tencent Cloud SMS verification, live streaming and video playback (TCPlayer), and MMKV data storage. Critical infrastructure for app stability, social sharing, authentication, and media services.
• 阿里巴巴 (Alibaba) - Aliyun OCR, Yunpian SMS, Youku VideocoreTechnology or IntegrationAlibaba provides Aliyun OCR for ID document recognition, Yunpian SMS for verification code delivery, and Youku video cloud SDK for audio/video playback on H5 pages.
• 华为 (Huawei) - HMS Core & Push SDKcoreTechnology or IntegrationHuawei Mobile Services including HMS Core and Huawei Push SDK for delivering push notifications on Huawei device terminals.
• 小米 (Xiaomi) - Push SDKcoreTechnology or IntegrationXiaomi Push SDK for delivering push messages on Xiaomi device terminals.
• OPPO & vivo - Push SDKscoreTechnology or IntegrationOPPO and vivo Push SDKs for delivering push notifications on respective device terminals.
• 荣耀 (Honor) - Push SDKcoreTechnology or IntegrationHonor Push SDK for delivering push notifications on Honor device terminals.
• e签宝 (BestSign) - Electronic Contract SDKcoreTechnology or IntegrationElectronic contract signing SDK providing CFCA certificate application and electronic contract signing capabilities for investor compliance.
• 上上签 (Shangshangqian) - Electronic Contract Signing SDKcoreTechnology or IntegrationElectronic contract signing service providing CFCA certificate application and contract anchoring for compliant electronic signatures.
• 极光推送 (Aurora Jiguang) - JPush SDKcoreTechnology or IntegrationPush notification service providing message push functionality to app users, supporting device targeting, regional push, and user engagement.
• 友盟统计 (Umeng Analytics) SDKcoreTechnology or IntegrationUmeng Analytics SDK for app usage reporting and analytics, providing data on feature usage, user behavior, and app performance metrics.
• GrowingIO SDKcoreTechnology or IntegrationApp analytics and usage reporting SDK for functional usage analysis and user behavior tracking.
• 华付信息 (Huafu Information) - Identity & Bank Card Verification SDKcoreTechnology or IntegrationIdentity verification and bank card verification SDK for validating user identity documents and bank card information authenticity during account opening.
• LinkedME SDKcoreTechnology or IntegrationDeep linking SDK enabling navigation from browser to specific app pages, with channel attribution, device anti-fraud, and geographic optimization.
• 美洽客服 (Meiqia) SDKcoreTechnology or IntegrationCustomer service SDK for in-app feedback submission and investor consultation, capturing user information, device data, and chat records for support purposes.
• 保利威 (Polyv) - Video Player SDKcoreTechnology or IntegrationVideo player SDK for H5 page audio and video playback, supporting live streaming and on-demand content on the platform.
• 深圳市金斧子网络科技有限公司 (Shenzhen Jinfuzi Network Technology Co., Ltd.)coreOthersAffiliated company sharing investor information (ID numbers, validity dates, names, contact info, addresses) for providing comprehensive financial services, identifying account anomalies, and protecting user safety.
• 深圳市金斧子资本管理有限公司 (Shenzhen Jinfuzi Capital Management Co., Ltd.)coreOthersAffiliated company within the Jinfuzi group sharing investor information for comprehensive financial services and account security purposes.
• 北京金斧子水星保险代理有限责任公司 (Beijing Jinfuzi Mercury Insurance Agency Co., Ltd.)coreOthersAffiliated insurance agency company within the Jinfuzi group, sharing investor information for comprehensive financial services.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Noah Holdings: A leading Chinese HNW wealth and asset management firm historically focused on private equity and alternative fund distribution to qualified investors — a direct comparable in business model, customer segment (Chinese HNW), and product mix to Jinfuzi.
• Hengtian Wealth (恒天财富): A major Chinese private fund distribution platform serving HNW investors with sunshine private equity and fixed income products — closely comparable in product mix, GTM motion (offline roadshows, advisor-led sales), and qualified investor focus.
• Howbuy (好买基金): An online fund distribution and wealth advisory platform in China offering private equity, public fund, and asset allocation products — a close comparable in digital-first fund distribution and HNW-targeted positioning.
• Simu PaiPai Wang (私募排排网): A leading Chinese private fund information and distribution platform serving HNW investors with PE/阳光私募 fund products — directly comparable in private-fund focus, qualified-investor access, and data-driven product selection.
• Geshang Wealth (格上理财): A Chinese private fund distribution and wealth advisory platform concentrated on sunshine private equity for HNW clients — directly comparable in product mix, customer segment, and offline event-driven acquisition.
• Hai Yin Wealth (海银财富): A Chinese HNW wealth management firm distributing private equity, fixed income, and overseas funds via a national advisor network — comparable in customer segment, multi-asset offering, and offline acquisition model.

Broad incumbents

• Lufax Holding (陆金所): A major Chinese internet wealth management platform with both retail and HNW product distribution, broader in segment scope but comparable in internet-based wealth management model and Chinese domestic focus.
• ZhongAn Online P&C Insurance (众安在线): A Chinese internet-native financial services platform spanning insurance and wealth distribution — broader in financial product set but comparable in mobile-first online distribution infrastructure and Chinese consumer focus.

Emerging players

• China Renaissance (华兴资本): A Chinese investment bank and asset/wealth manager with HNW private fund distribution capabilities — partial overlap with Jinfuzi in capital markets services for Chinese HNW clients, with stronger investment banking heritage.

Others

• Tencent Wealth (腾讯理财通): Tencent's in-WeChat wealth management product serving Chinese retail and mass-affluent investors — comparable as a digital wealth distribution channel leveraging the same WeChat ecosystem that Jinfuzi uses for customer acquisition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds5 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jinfuzi