TeklifimGelsin

What TeklifimGelsin does

TeklifimGelsin is a Turkish financial comparison and application platform founded in 2021 and headquartered in Çankaya, Turkey. It aggregates personalized offers for retail banking products — personal installment loans (İhtiyaç Kredisi), mortgages including the government-subsidized İlk Evim Kredisi, vehicle loans including dedicated TOGG EV financing, credit cards, deposit accounts, US and Turkish equity investments, insurance, and SME banking products — from more than 20 partner banks and financial institutions through open banking integrations and supplementary data from the KKB (Kredi Kayıt Bürosu) credit bureau. The company serves three primary segments: individual retail consumers, small and medium enterprises via its KobimGelsin suite, and bank-seeking customers including retirees, with horizontal segmentation across all major consumer finance product lines.

The platform is delivered through a fully digital, self-serve funnel accessible via web, iOS, and Android, with credit score retrieval (Kredi Karnesi) and loan calculators (KrediMetre) used as top-of-funnel lead magnets. Underlying architecture is a multi-bank API integration layer with embedded partners including Midas for US equities, İnfo Yatırım for Borsa İstanbul, PayTR for merchant POS, and Sigortayeri for insurance distribution. The company is BDDK-support-services compliant and operates under KVKK data-protection rules equivalent to GDPR.

TeklifimGelsin monetizes exclusively on the supply side via affiliate and referral commissions from partner banks when users complete applications and obtain products, with full consumer access kept free. Distribution is content-led (BilgimGelsin blog, SEO) and digitally amplified across social platforms, WhatsApp, and a ParamGelsin/TG Para in-app loyalty mechanic. The company is venture-capital-backed, with disclosed investors including Startup Wise Guys (2022 seed) and Hedef Portföy's Venture Capital Fund (November 2025 Series A, $4M at $40M post-money).

Name

TeklifimGelsin

Legal name

TeklifimGelsin

Website

https://teklifimgelsin.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

TeklifimGelsin, founded in 2021 in Turkey, is a fintech comparison and application platform that aggregates personal loans, mortgages, credit cards, deposits, investments, insurance, and SME banking products from 20+ partner banks for retail consumers and small businesses, earning revenue via referral commissions.

Ownership category

akta.pro rank

Product category

Financial Product Comparison Marketplace

NAICS

Mortgage and Nonmortgage Loan Brokers (52231)

SIC

Loan Brokers (6163)

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

akta.pro secondary industry

Digital Wallets & Account Aggregation Hub (Multi-account, Stored Value) (FSAGAAAD)

Keywords

• Financial product comparison
• Loan comparison platform
• Credit card marketplace
• Open banking aggregator
• Personal finance platform

Headquarters

HQ city

Çankaya

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Affiliate / Referral Commission from Banks: TeklifimGelsin generates revenue by referring users to partner banks and financial institutions for loans, credit cards, and other financial products. The company acts as an intermediary platform, transmitting user applications to banks. Membership and applications are free for users.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

TeklifimGelsin is a Turkish fintech marketplace that aggregates and compares personalized banking and financial product offers from multiple partner banks in real time. The platform enables individual consumers and SMEs to compare personal loans, mortgages, vehicle loans, credit cards, deposits, investments, and insurance products across 20+ banks without visiting branches, then apply digitally. Revenue is generated through referral commissions from partner banks when users obtain financial products through the platform; the service is free for end users.

Product overview

TeklifimGelsin is a personalized financial services marketplace (fintech platform) that aggregates and compares banking products — including personal loans, mortgages, vehicle loans, credit cards, and investment services — from multiple partner banks in Turkey. The platform consists of a core comparison and application engine for credit products (İhtiyaç Kredisi, Konut Kredisi, Taşıt Kredisi, Kredi Kartı) supported by supplementary tools such as Kredi Karnesi (credit score reporting), KrediMetre (loan calculators), and BankamGelsin (bank matching). Investment verticals include ABD Borsaları (US stocks via Midas), Borsa İstanbul (via İnfo Yatırım), and Mevduat (deposits). SME services are offered through KobimGelsin, and insurance through a Sigortayeri integration. The platform also features a content blog (BilgimGelsin) for financial literacy. The company positions itself as Turkey's first personalized financial platform, leveraging open banking technology to integrate with multiple financial institutions.

Differentiator

Problem solved

Functional benefit

Products and services

• İhtiyaç Kredisi (Personal Loan) Personal installment loans for individual needs such as education, marriage, shopping, and vacations, with comparison and application across multiple partner banks. Target users: individual consumers.
• Konut Kredisi (Mortgage) Mortgage and home loans for purchasing property, compared across partner banks with loan calculation tools. Target users: individual homebuyers.
• Taşıt Kredisi (Vehicle Loan) Vehicle loans for purchasing new or used cars, with comparison tools and applications across partner banks. Target users: individual consumers.
• Kredi Kartı (Credit Card) Credit card comparison and application service that matches users with compatible cards based on spending habits, age, and preferred features, with approval probability rankings. Target users: individual consumers.
• Kredi Karnesi (Credit Dossier) Credit score report product enabling users to check their credit rating for free (first report) and receive personalized loan recommendations to improve their credit standing. Target users: individual consumers seeking credit visibility.
• Mevduat (Deposit Comparison) Deposit (savings) account comparison service enabling users to compare interest rates across banks, with a return calculator. Target users: individual savers.
• ABD Borsaları (US Stock Market Investing) US stock market investment feature powered by Midas, allowing users to invest in US equities from the platform. Target users: individual investors.
• Borsa İstanbul (Turkish Stock Market Investing) Istanbul Stock Exchange investment feature powered by İnfo Yatırım, providing access to Turkish equities and IPOs. Target users: individual investors.
• BankamGelsin (Bank Matching) Bank selection service that matches users with the most compatible bank based on their preferred banking services, enabling instant account opening. Includes retiree promotion comparison. Target users: consumers choosing a new bank.
• KobimGelsin (SME Banking Suite) SME (small and medium enterprise) banking product suite covering business loans, commercial credit cards, and POS terminals. Target users: Turkish small and medium business owners.
• Sigorta (Insurance Comparison) Insurance comparison service covering auto insurance (kasko), traffic insurance, and DASK (compulsory earthquake insurance), powered by partner Sigortayeri. Target users: individual consumers and vehicle owners.
• KrediMetre (Loan Calculator) Loan calculation tool that computes monthly installments and total cost based on income or selected interest rate. Target users: prospective loan applicants.

Quantifiable outcome

• 2.3 million registered members as of 2025
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hangikredi.com: Hangikredi.com is a Turkish personal-loan and credit-card comparison platform that aggregates offers from multiple banks. It is the most direct domestic peer to TeklifimGelsin, competing for the same consumer-intent organic search traffic and bank-affiliate wallet share in Turkey.
• LendingTree: LendingTree operates a US-based loan and credit-card comparison marketplace that aggregates offers from multiple lenders and earns fees on successful matches. It is the canonical global reference product for TeklifimGelsin's loan-comparison business model and offers B2B benchmarking on unit economics.
• Finder.com: Finder.com is a global financial product comparison platform (credit cards, loans, banking, insurance) operating across multiple geographies. It shares TeklifimGelsin's free-for-consumer, affiliate-monetized model and its content-SEO acquisition funnel.
• BankBazaar: BankBazaar is an India-headquartered financial product comparison marketplace allowing users to compare credit cards, loans, and insurance across multiple issuers. Its model — free consumer, monetization through bank referral/affiliate fees — is the closest functional analog to TeklifimGelsin operating in an emerging-market context.

Broad incumbents

• NerdWallet: NerdWallet is a US personal-finance content and comparison platform that drives credit-card and loan applications through affiliate links. Its content-and-SEO-led acquisition strategy is directly analogous to TeklifimGelsin's BilgimGelsin blog and SEO-driven organic growth motion.
• Credit Karma: Credit Karma (now Intuit-owned) provides free credit scores and matches users to personalized credit-card and loan offers in the US, earning referral fees from issuers. It is highly comparable because the Kredi Karnesi product mimics Credit Karma's lead-magnet and matching strategy at a smaller scale.
• MoneySuperMarket: MoneySuperMarket is a UK-listed price-comparison platform spanning financial services (loans, credit cards, insurance) and utilities. It is comparable as a broader incumbent offering overlapping financial comparison capabilities to retail consumers via a similar affiliate/referral revenue model.
• Enpara (Fibabanka digital): Enpara is a fully digital Turkish bank from Fibabanka offering branch-free retail banking. As a bank-owned product, it competes with TeklifimGelsin not by aggregating but by going direct, and represents the strategic threat of a bank circumventing the comparison aggregator.
• Akbank Mobil / Garanti BBVA Mobile: Major Turkish retail banks (Akbank, Garanti, Yapı Kredi) all operate mobile apps with embedded loan and credit-card application journeys. They are comparable as direct-to-consumer incumbents that could replace the aggregator layer by improving their own UX and pricing transparency.

Emerging players

• Loan aggregators (Turkish: Kaçtane Kredi / Credit Comparison Sites): Emerging Turkish loan-comparison aggregator sites compete for the same organic search keywords and bank affiliate wallet. They represent fringe/emerging direct competitors that exert downward pressure on traffic and commission rates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TeklifimGelsin
• YouTubeyoutube.com/channel/UCnRCmdhAEn9zbVynq6FDvQA
• Facebookfacebook.com/bengitmemteklifimgelsin
• LinkedInlinkedin.com/company/teklifimgelsin
• Instagraminstagram.com/teklifimgelsin
• TikToktiktok.com/@teklifimgelsin

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds5 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TeklifimGelsin