ProWire

What ProWire does

ProWire (ProWire Sport LLC) is a New York-based private company that operates a real-time audio streaming platform purpose-built for live sports venues. Its technology delivers sub-150ms ultra-low latency audio — compared to 30 seconds to 3 minutes for traditional OTT and internet radio — via a cloud-based, no-hardware architecture branded as ProWire EDGE, which fans access inside official team, league, and venue mobile applications. The platform supports multiple synchronized audio channels (play-by-play, live game FX, alternate language commentary, PA integration) and embeds accessibility features including real-time live closed captioning and assisted listening. ProWire holds 5 USPTO patents covering its streaming methods and integrates with Microsoft Azure, AWS, Google Cloud, and major venue network infrastructure (Cisco, Extreme, Ruckus WiFi, plus 4G/5G carrier networks).

The company's commercial model is B2B licensing to professional and collegiate sports teams and leagues, embedding ProWire as a white-label layer inside official fan engagement apps such as MLB Ballpark, the NHL Official App, and team-specific apps for franchises including the Florida Panthers, Kansas City Royals, Tampa Bay Lightning, Toronto Maple Leafs, Winnipeg Jets, Kansas City Chiefs, Tennessee Titans, Washington Nationals, Tampa Bay Rays, and the San Francisco 49ers, plus events with UFC and Tennis Canada. ProWire also participates in carrier co-development programs with AT&T, Vodafone, and Rogers for 5G-enabled venue delivery and is recognized through Microsoft's Ignite showcase and the AT&T Innovation Lab. The company was founded in 2019, joined MLSE's Sport Tech Accelerator and Future of Sport Lab that same year, and has announced a securities offering of $500,000 under SEC Rule 506(b) as of January 2022; ownership appears founder-controlled with no disclosed institutional investors.

Name

ProWire

Legal name

ProWire Sport LLC

Website

https://prowiresport.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

ProWire (ProWire Sport LLC) provides a cloud-based, sub-150ms ultra-low latency audio streaming platform embedded as a white-label layer inside official sports team, league, and venue apps, serving professional and collegiate franchises across NFL, MLB, NHL, NBA, NCAA, UFC, and tennis.

Ownership category

akta.pro rank

Product category

Live Sports Audio Streaming Technology

NAICS

Broadcasting and Content Providers (516)

SIC

Radiotelephone Communications (4812)

akta.pro primary industry

Sports Digital Audio Broadcasts (Live Radio, Play-by-Play, Podcasts) (MPAKAOAG)

akta.pro secondary industries

Sports Audio Rights & Live Game Audio Networks (MPABAJAK), Live Audio & Social Audio Platforms (MPAIADAD)

Keywords

• Live audio streaming
• Sports venue technology
• Ultra-low latency streaming
• In-venue fan engagement
• Accessibility audio services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. B2B Licensing to Sports Teams and Leagues: ProWire provides its white-label streaming technology to professional and collegiate sports organizations (NFL, MLB, NBA, NHL, NCAA teams). Revenue is generated through licensing agreements with venue operators and team organizations who integrate ProWire into their official fan apps. The platform is positioned as a value-added feature within existing team/league digital ecosystems.
2. SEC Form D Securities Offering: ProWire Sport LLC initiated a securities offering of $500,000 as an exempt offering under Rule 506(b), scheduled to last more than one year. This represents equity fundraising from investors.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels12 records

Core offering

ProWire provides a cloud-based, white-label real-time audio streaming platform for live sports venues. Its flagship product, ProWire EDGE, delivers sub-150ms audio (play-by-play, live FX, alternate languages, assisted listening) directly to fans' phones via existing team and league apps, with no on-site hardware required. The platform is licensed to professional and collegiate sports teams, leagues, and venue operators, and includes accessibility features such as live closed captioning.

Product overview

ProWire is a real-time audio streaming platform for sports venues, consisting of the ProWire EDGE core product (cloud-based streaming solution with no hardware requirements) and white-label audio integration services. The platform delivers ultra-low latency (<150ms) play-by-play, live FX, alternate language commentary, and assisted listening with live captions to fans via integrated team/league apps. The product portfolio includes accessibility features (real-time closed captions, multi-language support, assistive audio channels) that are built into the core streaming platform.

Differentiator

Problem solved

Functional benefit

Products and services

• ProWire EDGE Cloud-based, turn-key ultra-low latency (<150ms) audio streaming platform for connected sports venues. Delivers play-by-play, live game FX, alternate-language commentary, and assisted listening with live captioning to fans via existing team or league apps, with no on-site hardware required. Sold via B2B licensing to professional and collegiate sports organizations.
• White-Label Audio Streaming Integration Branded audio streaming service embedded directly into a team's or league's official fan engagement app (e.g., MLB Ballpark, NHL Official App, Toronto Maple Leafs, Kansas City Chiefs). Delivers multiple audio channels (play-by-play, PA, alternate languages) plus live captions as part of the host app's in-venue experience.

Quantifiable outcome

• Sub-150ms audio latency vs 30s-3min traditional broadcast delay
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered core technology partner, infrastructure partner, accessibility partner and event partner.

• Rogerscore technology partnerTechnology or Integration · 4 August 2024Rogers partnered with ProWire to deliver 5G innovation at the National Bank Open, providing ultra-low latency Sportsnet commentary and accessibility audio. Rogers and ProWire co-developed the 5G streaming solution for the tournament.
• Microsoftcore technology partnerTechnology or Integration · 11 October 2022ProWire EDGE was announced at Microsoft Inspire & Ignite. ProWire integrates with Microsoft Azure for cloud-based streaming infrastructure. ProWire vetted and recognized at Microsoft technology conference.
• AT&Tcore technology partnerTechnology or IntegrationAT&T partnered with ProWire for Next Gen 5G pilot showcases demonstrating ultra-low latency streaming over 5G networks. ProWire is vetted tech recognized by AT&T Innovation Lab.
• Vodafonecore technology partnerTechnology or IntegrationVodafone collaborated with ProWire on Next Gen 5G pilot showcases to demonstrate next-generation edge delivery capabilities for in-venue sports streaming.
• AWSinfrastructure partnerTechnology or IntegrationAWS is listed as a cloud integration partner for ProWire's cloud-based streaming platform.
• Google Cloudinfrastructure partnerTechnology or IntegrationGoogle Cloud is listed as a cloud integration partner for ProWire's cloud-based streaming platform.
• Canadian National Institute for the Blind (CNIB)accessibility partnerStrategic or Co-development PartnerCNIB partnered with ProWire, Rogers, and Tennis Canada to showcase 5G accessibility technology at the National Bank Open, delivering descriptive audio for fans with visual impairments.
• Tennis Canadaevent partnerStrategic or Co-development PartnerTennis Canada partnered with ProWire and Rogers to deliver 5G innovation and accessibility features at the National Bank Open tennis tournament.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• LiveU: LiveU is an established provider of low-latency IP video contribution and distribution used by broadcasters and sports organizations. It overlaps ProWire's ultra-low-latency streaming thesis, though LiveU is video-centric and primarily serves production/backhaul workflows rather than fan-facing venue audio.
• TVU Networks: TVU Networks provides IP-based live video transmission and cloud-based production for broadcasters and sports organizations. Comparable to ProWire on real-time IP delivery for live events, though TVU focuses on contribution/backhaul rather than fan-facing venue audio.
• Haivision: Haivision delivers low-latency video contribution and distribution solutions used across sports, broadcast, and enterprise. It is comparable to ProWire on the real-time streaming technology layer (SRT protocol, edge delivery) but operates at larger scale and is video-first.

Others

• Audacy: Audacy is a major U.S. radio broadcaster and currently a content partner that feeds play-by-play audio into ProWire for in-venue distribution (Florida Panthers, Kansas City Royals). It is an adjacent ecosystem participant — both collaborator and potential competitor as radio broadcasters explore direct-to-venue delivery.
• iHeartMedia: iHeartMedia is a large radio/audio broadcaster that provides play-by-play content used in ProWire's venue streams (Tampa Bay Rays). It is adjacent ecosystem infrastructure: a content supplier today but with the scale and relationships to bypass ProWire if it chose to deliver low-latency venue audio directly.

Direct peers

• Phenix Real Time Solutions: Phenix provides sub-second real-time video and audio streaming infrastructure for live sports, auctions, and interactive broadcasts. It competes with ProWire at the underlying low-latency streaming technology layer, particularly for live sports delivery to mobile devices.
• Listen Technologies: Listen Technologies provides assistive listening, audio over Wi-Fi, and language-interpretation solutions for venues including stadiums and arenas. It directly overlaps ProWire's in-venue audio distribution, captioning, and accessibility feature set, serving the same venue operators and team customers.
• Williams AV: Williams AV delivers Wi-Fi-based audio streaming, hearing loop, and assistive listening systems for sports, worship, and conference venues. Comparable to ProWire in delivering real-time in-venue audio to attendees' personal devices and addressing accessibility compliance for stadiums.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/prowiresport
• LinkedInlinkedin.com/company/about

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProWire