What Rhithm does

Rhithm is a Fort Worth, Texas-based K-12 wellness technology company that operates an emoji-based daily check-in platform for students, teachers, and school administrators. Founded in 2020 by Josh Knutson (CEO, former Marriage and Family Therapist) and Jake Gannon (President, former co-founder of SocietyMethod), the platform enables users to reflect on five areas of wellness in under one minute using an emoji interface. Based on each user's check-in responses, an algorithm presents a short adaptive activity drawn from a library of 700+ videos (all two minutes or less) that automatically adapts to age, grade, and learning level. The company's evidence base includes a correlational study conducted with the University of North Texas demonstrating Promising Evidence under ESSA Tier-3 criteria.

Rhithm's product suite consists of the core Daily Check-In tool, the Rhithm Toolkit of adaptive video activities, the Rhithm Insights analytics dashboard, and Custom Surveys/Assessments that allow district leaders to measure culture, climate, and organizational well-being. A Teacher Tips feature delivers targeted microinterventions based on check-in data. The platform is FERPA-compliant, hosted on HIPAA- and SSAE-16-compliant infrastructure, and integrates with Classlink and Clever for identity management and automatic roster syncing across districts.

Rhithm monetizes through annual or multi-year subscription contracts with K-12 school districts, with pricing scaled to district size or campus count and payment timing aligned to district budget cycles. Distribution is primarily direct enterprise sales — founders conduct discovery meetings and demos via Calendly — supplemented by channel partnerships through Classlink and Clever that enable IT departments to deploy the platform district-wide in a few clicks. The company serves 2,400+ schools and 1.5M+ students across 29 US states, with named district customers including San Antonio ISD, El Paso ISD, Keller ISD, Lewisville ISD, and Uplift Education. Rhithm has raised approximately $4.5M across three rounds from 2019 to 2021, with the largest being a $4M round led by Reach Capital with participation from SJF Ventures, Edovate Capital, and Red House Education.

Name

Rhithm

Legal name

Rhithm, Inc.

Website

https://rhithm.app

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Rhithm operates a K-12 wellness check-in platform that combines an emoji-based daily reflection tool, a library of 700+ adaptive short-form video activities, and analytics dashboards for school leaders. The platform is sold on a subscription basis to school districts across 29 US states.

Ownership category

akta.pro rank

Product category

K-12 Social Emotional Learning Software

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Executive Functioning & Behavioral Support Tools (ADHD, SEL/Behavior Tracking, Routines) (EDAFAKAG)

Keywords

• K-12 wellness platform
• Social emotional learning software
• Student mental health check-in
• SEL evidence-based tools
• School district analytics software

Headquarters

HQ city

Fort Worth

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. School/District Subscription: Annual or multi-year subscription model for K-12 schools and districts. Payment can be remitted at agreement completion or at appropriate budget cycles. Pricing based on district size/campus count.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Rhithm operates a K-12 student and staff wellness platform that delivers an emoji-based daily check-in tool covering five wellness areas, an algorithm-driven library of 700+ adaptive short-form video activities, and analytics dashboards for school and district leaders. The product is sold as an annual or multi-year subscription to schools and districts, with integrations through Classlink and Clever for identity and roster management.

Product overview

Rhithm offers a unified K-12 student and staff wellness platform centered on the core Rhithm Platform with its Daily Check-In tool. The platform integrates a 700+ video Rhithm Toolkit of brief, adaptive activities, paired with Rhithm Insights analytics dashboards for school leaders. Teachers and leaders can deploy Custom Surveys and Assessments for deeper cultural insights. The Teacher Tips feature delivers targeted microinterventions. The architecture connects through Classlink and Clever for seamless identity and roster management.

Differentiator

Problem solved

Functional benefit

Brands

• Rhithm Insights: Analytics platform for school leaders to visualize student and staff wellness data, track patterns of risk, and create evidence-based action plans.

Products and services

• Rhithm Platform

Quantifiable outcome

• Statistically significant increase in student regulation as measured by Rhithm Assessment (6-week correlational study)
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• University of North TexascoreStrategic or Co-development Partner · 1 January 2019Research partnership with University of North UNT to conduct correlational study demonstrating Promising Evidence for Rhithm's effectiveness. The study showed statistically significant increase in student regulation. Rhithm is also working to restart a randomized control experimental study that was interrupted by COVID-19 in Spring 2020.
• ClasslinkcoreTechnology or IntegrationClasslink integration enables districts to add Rhithm to student, teacher, and admin portals with automatic roster syncing in a few clicks. One of two approved integration methods for Rhithm setup.
• ClevercoreTechnology or IntegrationClever Instant Login integration provides seamless authentication and automatic class roster population for Rhithm. Second approved integration method alongside Classlink for district IT departments.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Panorama Education: Panorama Education is a leading K-12 SEL and student success platform with surveys, intervention tracking, and dashboards for districts. It directly competes with Rhithm's Rhithm Insights and SEL check-in tools, serving the same K-12 buyer personas with overlapping evidence-based positioning.
• ClassDojo: ClassDojo is a widely adopted K-12 classroom communication and SEL/behavior management platform used by teachers across the US. It competes with Rhithm's emoji-based check-in and classroom engagement approach and shares the same target market of K-12 teachers and districts.
• Nearpod: Nearpod is a K-12 student engagement platform offering interactive lessons, formative assessments, and SEL content integrated with LMS systems. It overlaps with Rhithm's adaptive content delivery and K-12 district sales motion, and competes for similar SEL and engagement budgets.
• GoGuardian: GoGuardian provides student wellness, mental health, and digital safety tools to K-12 districts, including self-harm detection and wellness suites. It directly competes with Rhithm on student well-being offerings to the same district-level K-12 buyer.
• Pebble (formerly Social Cipher): Pebble offers K-12 SEL curriculum and student wellness tools with evidence-based content and district-level reporting. It directly competes with Rhithm's Toolkit content library and check-in approach for SEL-focused K-12 budgets.

Regional players

• Yondr (Lifetouch/ScreenTime): Yondr primarily operates in phone-free school spaces with student wellness adjacent positioning. Less directly comparable but operates in the same K-12 student well-being space with district contracts.

Broad incumbents

• Headspace for Education: Headspace for Education offers a consumer-grade mental wellness app adapted for K-12 students and staff, with district-level subscriptions. It competes for the same K-12 SEL/mindfulness budgets as Rhithm but operates at much larger scale as a broader mental health platform.
• Calm Schools: Calm Schools offers mindfulness and meditation content to K-12 districts as part of Calm's broader consumer wellness brand. It competes with Rhithm Toolkit's mindfulness and calming video library and targets the same K-12 buyer personas.
• Sanvello (Optum): Sanvello, owned by Optum, provides mental health and wellness support with some K-12 reach. As a broader incumbent in mental wellness, it represents a potential competitive threat if it expands into K-12 SEL and check-in tools alongside its consumer offerings.

Emerging players

• Edmodo (legacy/NetDragon): Edmodo is a K-12 learning platform with classroom engagement and wellness-adjacent features, now owned by NetDragon. It shares a K-12 district buyer base with Rhithm and could expand SEL offerings to compete more directly.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rhithmapp
• Facebookfacebook.com/rhithmapp
• LinkedInlinkedin.com/company/rhithmapp
• Instagraminstagram.com/rhithmapp

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rhithm