AmeriTrust Financial Technologies

What AmeriTrust Financial Technologies does

AmeriTrust Financial Technologies Inc. (formerly PowerBand Solutions Inc., rebranded October 2024) is a publicly traded automotive fintech (TSXV:AMT, OTCQB:AMTFF, FSE:1ZVA) that operates an AI-enabled used-car leasing platform through three wholly-owned U.S. subsidiaries. AmeriTrust Financial originates new and used vehicle leases via franchised and independent dealer partners; AmeriTrust Serves provides lease and loan servicing technology built in partnership with Conduent; and AmeriTrust Auto remarkets off-lease vehicles to maximize asset recovery. The company holds lending and operating licenses in 41 states plus Washington, D.C., and claims to be the only independent lender offering used-car leasing at national scale.

The core technology is a cloud-based, integrated transaction platform that delivers side-by-side loan and lease decisions from a single retail application, pre-filled contract and title documentation, payment calculators tied to real-time dealer inventory, and decisioning within minutes. The platform integrates AI capabilities across credit risk assessment, automated underwriting, fraud detection, and customer behavior analytics. Dealers access the platform via a proprietary portal or through DealerTrack and RouteOne, with an additional direct-to-consumer channel via an exclusive National Lease Partnership with myAutoloan.com (200,000+ annual applications across 48 states + DC).

Revenue is generated through three streams: lease origination income (transaction fees on funded leases), lease and loan servicing fees (AmeriTrust Serves), and remarketing revenue from off-lease vehicle sales (AmeriTrust Auto). Q1 2026 was the first full quarter of lease originations following a late-January 2026 launch, producing $101,985 in origination income from 16 funded contracts on $1,783,472 of contracted cash flows, with total Q1 2026 revenue growing 36% sequentially and 19% year-over-year. The company has secured up to $1 billion in non-binding funding term sheets plus a Bank of Texas revolving line of credit to support scaling, while operating from a Canadian registered office in Burlington, Ontario and U.S. headquarters in Fort Worth, Texas.

Name

AmeriTrust Financial Technologies

Legal name

AmeriTrust Financial Technologies Inc.

Website

https://ameritrust.com

Company type

Public

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

AmeriTrust Financial Technologies operates an AI-enabled used-car leasing platform through three U.S. subsidiaries, originating leases via 962 dealer partners, servicing lender portfolios, and remarketing off-lease vehicles across 41 states plus D.C.

Ownership category

akta.pro rank

Product category

Automotive Finance

NAICS

Sales Financing (52222), Automotive Equipment Rental and Leasing (5321)

SIC

Finance Lessors (6172)

akta.pro primary industry

Leasing & Lease Buyout Financing (FSAKADAC)

akta.pro secondary industries

Lease Servicing, Management & Remarketing (Consumer) (FSAKANAL), Dealer-to-Dealer (B2B) Vehicle Remarketing Networks (TLABAKAB)

Keywords

• Automotive lease financing
• Vehicle leasing platform
• Loan servicing solutions
• Auto remarketing services
• Fintech lending platform

Headquarters

HQ city

Burlington

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Lease Origination Income: Revenue generated from originating and funding vehicle leases through dealer partners. The company charges origination fees on funded lease contracts. In Q1 2026, the company generated $101,985 in lease origination income from 16 funded contracts with total contracted cash flows of $1,783,472 over lease terms. Accounting treatment changed from off-balance-sheet (flow model) to on-balance-sheet (warehouse model) until contracts are sold into the market.
2. Lease and Loan Servicing Fees: AmeriTrust Serves provides servicing infrastructure for lending partners, generating revenue from servicing the existing lease portfolio. Revenues are primarily generated from the servicing of lease contracts. Q4 2025 revenue was $401,838 from servicing activities.
3. Remarketing Revenue: AmeriTrust Auto operates as a licensed dealer that remarkets lease-return vehicles for funding partners with the objective of maximizing asset recovery. Revenue is generated through the sale of off-lease vehicles. Early testing showed approximately 83% increase in gross revenue per transaction.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

AmeriTrust operates a fintech-driven automotive finance platform that originates new and used vehicle leases and loans through a national network of franchised and independent dealers, delivering side-by-side loan and lease decisions from a single retail application with AI-powered underwriting and pre-filled contract documentation. The integrated ecosystem includes lease and loan origination (AmeriTrust Financial), scalable loan/lease servicing built with Conduent (AmeriTrust Serves), and in-house remarketing of off-lease vehicles to maximize asset recovery for funding partners (AmeriTrust Auto). The platform is accessible via proprietary dealer portal, DealerTrack, RouteOne, and an exclusive national lease partnership with myAutoloan.com.

Product overview

AmeriTrust Financial Technologies Inc. operates as a fintech platform targeting automotive finance through a platform-plus-subsidiaries architecture. The core offering is an integrated, cloud-based transaction platform that facilitates automotive transactions among consumers, dealers, and funders. The company operates through three wholly-owned U.S. subsidiaries: AmeriTrust Financial (indirect finance company providing new and used vehicle lease financing through dealer partners), AmeriTrust Serves (lease servicing platform providing technology, loss mitigation, and customer care to lending partners), and AmeriTrust Auto (licensed dealer remarketing lease-return vehicles to maximize asset recovery). The platform differentiates through proprietary technology enabling side-by-side loan and lease decisions, AI-powered credit risk assessment, automated underwriting, and real-time inventory-tied payment calculators.

Differentiator

Problem solved

Functional benefit

Products and services

• AmeriTrust Financial Indirect finance company offering new and used vehicle lease and loan financing through franchised and independent dealer partners nationwide in the U.S. Provides side-by-side loan and lease decisions from a single retail application, pre-filled contract and title documentation, decisions within minutes, same-day funding for approved contracts, payment calculators tied to real-time inventory, and free dealer lease training.
• AmeriTrust Serves Asset loan and lease servicing platform providing lending partners with technology, loss mitigation, and customer care. Offers scalable loan and lease servicing, enhanced automation, data-driven portfolio management, regulatory compliance, and operational flexibility across multiple states. Implemented in partnership with Conduent.
• AmeriTrust Auto Licensed dealer that remarkets lease-return vehicles for funding partners. Operates an in-house remarketing platform to maximize asset recovery and minimize cumulative net loss on off-lease vehicles. Operates from Fort Worth, Texas.
• AmeriTrust Cloud-Based Transaction Platform Integrated, cloud-based transaction platform that facilitates automotive transactions among consumers, dealers, and funders. Powers the company's leasing, financing, servicing, and remarketing operations through proprietary AI-enabled technology with credit risk assessment, automated underwriting, decisioning in seconds, side-by-side loan and lease decisioning, pre-filled contract documentation, and real-time inventory-tied payment calculators.

Quantifiable outcome

• 83% increase in gross revenue per transaction for AmeriTrust Auto remarketing operations
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ConduentcoreTechnology or Integration · 11 March 2026AmeriTrust Serves implemented a first-of-its-kind lease servicing platform in partnership with Conduent, one of the nation's largest application service providers for consumer loan servicing systems. The platform enables scalable loan and lease servicing, enhanced automation, data-driven portfolio management, regulatory compliance, and operational flexibility across multiple states.
• Dig Media Inc. dba Investing News NetworkminorGTM or Marketing Partner · 15 January 2026AmeriTrust entered into a 12-month advertising and investor awareness campaign with Dig Media Inc. dba Investing News Network (INN), a private company dedicated to providing independent news and education to investors since 2007. INN will provide advertising to increase awareness of AmeriTrust. The cost of the campaign is $40,000. INN does not provide Investor Relations or Market Making services and currently holds no securities in AmeriTrust.
• myAutoloan.comcoreChannel Partner/ Reseller/ Distributor · 30 October 2025AmeriTrust became the National Lease Partner for myAutoloan.com, a privately held direct-to-consumer online automotive finance marketplace founded in 2003 and operated by Horizon Digital Finance, LLC. The 24-month agreement (with automatic annual renewal) grants AmeriTrust exclusive rights to all lease applications generated by myAutoloan.com. The marketplace receives over 200,000 consumer applications annually and is authorized to operate in 48 states and D.C.

Scale indicators10 records

Recent moves12 records

Expansion highlights6 records

Broad incumbents

• Credit Acceptance Corporation: Public U.S. auto finance company specializing in subprime indirect lending through franchised and independent dealers. Comparable as a dealer-channel indirect lender operating a vertically integrated model (origination, servicing, repossession) at much larger scale than AmeriTrust.
• Ally Financial: Major U.S. auto finance and leasing franchise with deep dealer relationships and large lease-servicing infrastructure. Comparable as a broad incumbent in indirect auto lending and lease servicing where AmeriTrust is competing for shelf space at franchised dealers.
• DriveTime: Vertically integrated used-car retailer and captive finance company serving subprime and near-prime customers. Comparable because of its used-vehicle focus, integrated finance arm, and ability to offer in-house leasing/financing through captive lender infrastructure.
• LendingTree Auto: Major online consumer finance marketplace that includes an auto refinance and purchase channel. Comparable to the myAutoloan.com partnership model — a digital marketplace funneling consumers to lenders — that AmeriTrust leans on for direct-to-consumer lease origination.
• GM Financial: Captive finance arm of General Motors with a large U.S. lease origination and servicing portfolio. Comparable because of its scale in auto leasing, servicing, and remarketing — directly overlapping with AmeriTrust Financial, AmeriTrust Serves, and AmeriTrust Auto.
• CarMax Auto Finance: Captive finance arm of CarMax, the largest used-car retailer in the U.S. Directly comparable because it provides used-vehicle financing (including leasing-adjacent products) at massive national scale, and competes for the same dealer-to-consumer financing relationship AmeriTrust targets.

Direct peers

• Exeter Finance: Mid-sized indirect auto lender focused on prime and near-prime credit through franchised and independent dealers nationwide. Closely comparable to AmeriTrust Financial's dealer-channel origination model and is explicitly cited in AmeriTrust's leadership-team pedigree (COO Blake Kirk's prior employer).
• AutoPay / RateGenius (Rate Solutions): Auto refinance and lease buyout marketplace serving consumers shopping for vehicle financing. Comparable to AmeriTrust's auto-finance marketplace strategy, particularly the lease-buyout and refinance adjacency of the used-lease value proposition.
• MUSA Auto Finance: Founder Jeff Morgan's prior company that was acquired into AmeriTrust (formerly PowerBand). It was an independent used-car lease originator through dealers — the historical operating model AmeriTrust Financial is now scaling at a national level.

Others

• Conduent (Auto Finance Servicing): Large third-party loan and lease servicing provider for the consumer-finance industry. Comparable as an ecosystem partner/infrastructure layer — AmeriTrust Serves is built in partnership with Conduent — rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ameri_trust
• LinkedInlinkedin.com/company/ameritrustfintech

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries3 records

Funding overview

Funding rounds8 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AmeriTrust Financial Technologies