MyBenefits Technolgoies
MyBenefits Technologies is a Dubai-based SaaS company operating a corporate benefits and discounts platform for employers across 13 MENA countries. The platform enables organizations to launch branded employee discount apps accessing thousands of offers across 40+ categories via a per-seat subscription model at AED 12/employee/month.
- Company typePrivate
- Founded2015
- HeadquartersDubai, United Arab Emirates
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What MyBenefits Technolgoies does
MyBenefits Technologies is a Dubai-headquartered SaaS company operating a corporate benefits and discounts platform serving employers across the MENA region. The platform enables organizations to launch branded staff discount applications that provide employees access to a marketplace of hundreds of discounts across 40+ categories including dining, retail, travel, wellness, entertainment, education, automotive, healthcare, home, fashion, and technology. Its technology stack comprises a customizable mobile application, an HR admin dashboard with real-time analytics and access control, and a two-sided marketplace infrastructure connecting employer clients with merchant partners. Differentiated features include a custom branding engine supporting multi-theme white-label deployment, enterprise-grade SSO integrations, and an interactive ROI calculator demonstrating quantified value (a 427% ROI example based on average usage patterns of 2 redemptions per employee per month at AED 15 savings per redemption).
The company monetizes via a per-seat subscription at AED 12 per employee per month for employees earning AED 7,000+ in monthly salary, while employees below this salary threshold are offered free access. Go-to-market combines a product-led growth motion (self-serve free registration, four-step onboarding: Register, Select, Brand, Launch) with enterprise sales engagement via demo booking, contact forms, and WhatsApp business outreach. Target customers are HR teams and employers across MENA; named enterprise customers include Property Finder, Kraft Heinz, HSBC, MIRAL, RTA, Samsung, and MCN spanning real estate, FMCG, banking, tourism, government, technology, and media.
Founded in 2015 and led by founder/CEO Sherif Zaki with co-founder/director Karl McGowan and COO Mark Murray, the company has scaled to 500+ organizations and 100,000+ users across 13 MENA countries as of 2025. Capitalization is modest: a single $780,000 seed round from EdgeGlobal and individual investors (May 2021) is the only disclosed external funding, with the company operating as a private, founder-controlled entity.
MyBenefits Technolgoies firmographics
Firmographics- Name
- MyBenefits Technolgoies
- Legal name
- MyBenefits
- Website
- https://mybenefits.io
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MyBenefits Technologies is a Dubai-based SaaS company operating a corporate benefits and discounts platform for employers across 13 MENA countries. The platform enables organizations to launch branded employee discount apps accessing thousands of offers across 40+ categories via a per-seat subscription model at AED 12/employee/month.
- Ownership category
- akta.pro rank
MyBenefits Technolgoies industry classification
Industry- Product category
- Employee Benefits Platform
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Contractor Benefits & Perks Administration (BPACAGAJ)
- akta.pro secondary industry
- Equity Compensation & Global Share Plan Administration (BPACAHAI)
Keywords
Where MyBenefits Technolgoies is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices1 record
Markets served
MyBenefits Technolgoies business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Per-Employee Subscription: Monthly subscription charged at AED 12 per employee per month for employees earning AED 7,000 or more per month. Employees below AED 7,000 salary are free. The revenue model is usage-tiered based on organization size and employee salary bands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Monthly | Per employee subscription at AED 12/month |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
MyBenefits Technolgoies product offering
Product offeringCore offering
MyBenefits is a SaaS platform and branded mobile application that provides companies across the MENA region with access to thousands of employee discounts across 40+ categories. Organizations register, select discounts, custom-brand their app, and launch their own staff discount program within minutes. The platform includes an HR Admin Dashboard with real-time analytics, access control, communications management, and discount management capabilities. Pricing is a per-employee subscription of AED 12/month for employees earning AED 7,000+, with a free tier for lower-salary employees and zero vendor fees.
Product overview
MyBenefits is a unified corporate benefits and discounts platform that combines a core marketplace of hundreds of partner brand discounts with a branded employee mobile app and an HR Admin Portal Dashboard. The platform allows organizations to create custom staff discount applications using the MyBenefits marketplace, add their own discounts, and manage everything through a centralized dashboard providing real-time analytics, access control, communications management, and discount management. The system operates with zero vendor fees across 13 MENA countries, serving over 500 organizations and 100,000+ users.
Differentiator
Problem solved
Functional benefit
Products and services
- MyBenefits Corporate Benefits & Discounts Platform A unified SaaS platform that enables organizations across the MENA region to provide employees with access to thousands of discounts through a branded mobile application, featuring a marketplace of hundreds of partner brands across 40+ categories, zero vendor fees, and a centralized HR Admin Dashboard for management and analytics.
Quantifiable outcome
- 427% ROI on employee benefits investment based on average usage patterns (2 redemptions/employee/month at AED 15 savings/redemption)
Companies that use MyBenefits Technolgoies
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles1 record
MyBenefits Technolgoies technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
MyBenefits Technolgoies partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights4 records
MyBenefits Technolgoies competitors and assessment
Company assessmentDirect peers
- Pluxee: Pluxee is a global employee benefits and engagement platform spun off from Sodexo in 2024, offering meal vouchers, gift cards, and public benefits across 30+ countries. It directly competes with MyBenefits in the corporate discounts and benefits space, with growing MENA presence.
- Edenred: Edenred is a leading global employee benefits platform operating in 45+ countries with meal benefits, mobility solutions, and corporate wellness offerings. It directly competes with MyBenefits in providing employers with employee benefit solutions and has a significant MENA presence.
- Reward Gateway: Reward Gateway is an employee engagement platform offering discounts, recognition, wellbeing, and communication tools to employers globally. It serves a similar HR buyer with comparable employee perks marketplace functionality to MyBenefits.
- Perkbox: Perkbox is a UK-based employee benefits and engagement platform providing perks, wellness, and recognition solutions. It serves the same HR buyer persona with a similar subscription-based benefits marketplace model as MyBenefits.
- Benify: Benify is a European employee benefits and rewards platform offering a marketplace of perks, pensions, and insurance integrations to employers. It competes directly with MyBenefits as a benefits platform with HR dashboard functionality and white-label mobile apps.
- BenefitHub: BenefitHub is a global employee benefits platform offering a customizable perks marketplace and discount program to multinational employers. It directly competes with MyBenefits by serving enterprise HR teams with white-label employee discount applications.
Broad incumbents
- Sodexo: Sodexo is a global food services and facilities management giant with extensive employee benefits operations (now Pluxee). It operates broadly across HR services and benefits, with established MENA relationships that overlap with MyBenefits's enterprise customer base.
Regional players
- Thanks Ben: Thanks Ben is a MENA-based employee benefits and rewards platform offering discounts and perks to corporate employees across the Gulf region. It is a regional peer directly competing with MyBenefits in the same geographic market with similar product offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
MyBenefits Technolgoies social profiles
Digital presenceMyBenefits Technolgoies financial estimates
Financial estimateRevenue estimate
Valuation estimate
MyBenefits Technolgoies leadership team
Management profileNumber of profiles
Profiles3 records
MyBenefits Technolgoies funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MyBenefits Technolgoies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MyBenefits Technolgoies
What does MyBenefits Technolgoies do?
MyBenefits is a SaaS platform and branded mobile application that provides companies across the MENA region with access to thousands of employee discounts across 40+ categories. Organizations register, select discounts, custom-brand their app, and launch their own staff discount program within minutes. The platform includes an HR Admin Dashboard with real-time analytics, access control, communications management, and discount management capabilities. Pricing is a per-employee subscription of AED 12/month for employees earning AED 7,000+, with a free tier for lower-salary employees and zero vendor fees.
Is MyBenefits Technolgoies a public or private company?
MyBenefits Technolgoies is a private company. It is classified as venture growth investor backed and is currently operating.
When was MyBenefits Technolgoies founded?
MyBenefits Technolgoies was founded in 2015. It employs 11 to 50 people.
Where is MyBenefits Technolgoies based?
MyBenefits Technolgoies is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does MyBenefits Technolgoies make money?
One revenue line is on record: per-Employee Subscription.
Who are MyBenefits Technolgoies's main competitors?
Direct peers on record are Pluxee, Edenred, Reward Gateway, Perkbox, Benify and BenefitHub. Sodexo is listed as a broad incumbent. Thanks Ben is listed as a regional player.
Does MyBenefits Technolgoies have an API?
No public API is recorded for MyBenefits Technolgoies.
What industry is MyBenefits Technolgoies in?
MyBenefits Technolgoies's product category is Employee Benefits Platform. Its primary akta.pro industry code is BPACAGAJ, Contractor Benefits & Perks Administration, with a secondary code of BPACAHAI, Equity Compensation & Global Share Plan Administration. Its NAICS code is 541511 and its SIC code is 7370.