Perkbox
Perkbox is a cloud-based employee benefits and rewards platform combining perks, wellbeing, recognition and salary sacrifice schemes for 7,500+ employers and 4 million+ employees across 140 countries, recently combined with Vivup under Great Hill Partners.
- Company typePrivate
- Founded2010
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Perkbox does
Perkbox is a cloud-based employee benefits and rewards SaaS platform founded in 2010 and headquartered in London, with additional offices in Sheffield and a regional presence in Australia. The platform unifies six product modules — Perks (employee discounts and cashback at retail brands), Wellbeing (EAP, Online GP via HealthHero, virtual physiotherapy, confidential Wellbeing Assessments), Employee Rewards (configurable budgets and open-value redemption), Peer-to-peer Recognition (social feed with milestone automation), Culture and Communication (customisable internal comms hub) and Benefits (salary sacrifice schemes including Cycle to Work, Home & Electronics, and EV salary sacrifice via loveelectric). Native iOS and Android apps support deskless and frontline workforces, with HRIS integrations to Personio and Darwin enabling automated employee data synchronisation.
The company sells primarily through an enterprise field-sales motion with quote-based pricing, supplemented by inside-sales handling inbound demo requests and self-serve onboarding once contracts are signed. Revenue is generated through employer platform subscriptions on a recurring basis, plus transaction fees on salary sacrifice and net pay benefit schemes where Perkbox acts as intermediary under HMRC rules. The go-to-market targets HR and people leaders, business leaders, managers and employees, with documented traction in retail, hospitality, healthcare (multiple NHS Foundation Trusts), financial services and manufacturing.
In March 2026, Perkbox combined with employee benefits and wellbeing platform Vivup under a strategic majority investment from US private equity firm Great Hill Partners, with Omni Partners retaining a minority stake. The combined group now serves over 4 million employees across nearly 7,500 organisations in 140 countries, with Vivup CEO Simon Moyle serving as Group CEO and Perkbox CEO Doug Butler as Group Executive Chairman. Perkbox's UK legal entity is SME HCI Limited (company number 05558651), and the group reports GDPR, CCPA and Australian Privacy Act compliance.
Perkbox firmographics
Firmographics- Name
- Perkbox
- Legal name
- SME HCI Limited
- Website
- https://perkbox.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Perkbox is a cloud-based employee benefits and rewards platform combining perks, wellbeing, recognition and salary sacrifice schemes for 7,500+ employers and 4 million+ employees across 140 countries, recently combined with Vivup under Great Hill Partners.
- Ownership category
- akta.pro rank
Perkbox industry classification
Industry- Product category
- Employee Benefits and Engagement Software
- NAICS
- Office Administrative Services (5611)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Contractor Benefits & Perks Administration (BPACAGAJ)
- akta.pro secondary industry
- Musculoskeletal (MSK) & Physical Therapy Virtual Care (HLALADAC)
Keywords
Where Perkbox is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Perkbox business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Employer Platform Subscription: Employers pay a subscription fee to provide employees with access to the Perkbox platform. The benefit provided is access to the platform itself, which employees use to access discounts, offers, recognition, and wellbeing support. Employers are responsible for determining tax reporting treatment of this benefit.
- Salary Sacrifice Benefits: Products offered through salary sacrifice arrangements such as Cycle to Work, Home & Electronics, and EV salary sacrifice. Employees sacrifice salary to receive benefits, with tax treatment governed by HMRC salary sacrifice/OpRA rules. Perkbox acts as an intermediary facilitating these arrangements.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Perkbox product offering
Product offeringCore offering
Perkbox operates a cloud-based SaaS platform that consolidates employee perks (discounts and cashback), wellbeing support (EAP, Online GP via HealthHero, virtual physiotherapy), rewards and recognition, culture and communication tools, and salary sacrifice benefits (Cycle to Work, Home & Electronics, EV) into a single unified experience for employers and their employees.
Product overview
Perkbox is a cloud-based global employee benefits and rewards SaaS platform operating on a modular architecture. The core Perkbox Platform unifies Perks (employee discounts and savings), Wellbeing support (EAP, Online GP via HealthHero, wellbeing assessments), Employee Rewards (monetary recognition with configurable budgets), Peer-to-peer Recognition (social feed with milestone automations), Culture and Communication (internal comms hub), and Benefits (salary sacrifice schemes including EV via loveelectric, Cycle to Work, Home & Electronics). Admin features provide reporting, bulk upload, and access controls. Following a March 2026 business combination with Vivup under Great Hill Partners, the combined entity serves over 4 million employees across ~7,500 organisations. The platform is available globally with dedicated operations in the UK and Australia.
Differentiator
Problem solved
Functional benefit
Brands
- Vivup: Employee wellbeing, benefits and engagement platform combined under the group structure following the 2026 merger.
Products and services
- Perkbox Platform Cloud-based SaaS platform that unifies employee perks, wellbeing support, rewards, recognition, culture and communication, and benefits administration. Sold to employers on a subscription basis and used by their employees via web and mobile apps.
- Online GP (powered by HealthHero) Virtual general practitioner service delivered through partner HealthHero offering unlimited telephone, video and messaging consultations, virtual physiotherapy, fit notes, private prescriptions and specialist referrals for employees and their dependants.
- Cycle to Work Salary sacrifice scheme allowing employees to acquire bicycles and cycling equipment via payroll deductions, with Perkbox acting as lessor/supplier under HMRC rules.
- Home & Electronics Salary sacrifice scheme for home appliances and consumer electronics including laptops, phones and tablets, deducted through payroll and treated as a Benefit-in-Kind for tax purposes.
- EV Salary Sacrifice (via loveelectric) Electric vehicle salary sacrifice scheme enabling employees to access new and used EVs through monthly payroll instalments, with insurance, servicing, breakdown cover and maintenance included.
- Wellbeing Assessments Confidential clinically validated wellbeing assessment tool covering social and overall wellbeing that delivers personalised insights and practical steps, with responses pseudonymised then anonymised and consent refreshed annually.
- Vivup Platform Employee wellbeing, benefits and engagement platform combined with Perkbox under Great Hill Partners, focused on mental health, wellbeing and family care following acquisitions of The Employee Resilience Company and Work & Life Partners.
Quantifiable outcome
- 89% best-in-class activation rate for Perkbox platform users
- +4 more outcomes
Companies that use Perkbox
Customer profileNamed customers20 records
Segments5 records
Ideal customer profiles3 records
Perkbox technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability5 records
Feature6 records
Perkbox partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- VivupcoreVivup and Perkbox agreed to combine their businesses under a strategic majority investment from Great Hill Partners. Vivup CEO Simon Moyle serves as Group CEO and Perkbox CEO Doug Butler as Group executive chairman. The combination followed Vivup's acquisitions of The Employee Resilience Company and Work & Life Partners, expanding the group's focus on mental health, wellbeing and family care.
- loveelectriccorePerkbox acquired loveelectric, a UK-based electric vehicle salary sacrifice provider, to integrate EV salary sacrifice and charging solutions into its employee benefits platform. The acquisition aims to improve management of EV benefits for over 1,500 employers and 125,000 employees in the UK. loveelectric offers new and used EVs through monthly payroll instalments with insurance, servicing, breakdown cover and maintenance included.
- HealthHerocorePerkbox partners with HealthHero to provide Online GP services to employees. HealthHero provides virtual GP consultations via phone, video, or message with no limit on appointments. Also includes virtual physiotherapy services. The service is available through the Perkbox portal and is confidential - HealthHero does not share patient data with Perkbox or employers. HealthHero holds a CQC overall rating of 'Good'.
- Optima HealthcoreOptima Health signed a five-year partnership with Perkbox, potentially generating about £6.5 million annually after rollout. Optima Health is an occupational health provider.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Perkbox competitors and assessment
Company assessmentDirect peers
- Reward Gateway: UK-headquartered employee engagement, rewards, and benefits platform that competes directly with Perkbox in the British mid-market and enterprise segment. Operates a similar SaaS model combining discounts, recognition, wellbeing, and communications, and is named alongside Perkbox in FeaturedCustomers' Market Leader tier.
- Benefex: UK-based employee benefits and engagement platform (OneHub, Smile, Hapi) serving mid-market and enterprise employers. Directly competes with Perkbox in the UK employee benefits space, with overlap on discounts, recognition, and total reward statements.
- Achievers: Global employee recognition and rewards platform serving enterprise customers. Direct competitor in the employee recognition category alongside Perkbox, listed in the same FeaturedCustomers Market Leader tier, with comparable functionality around peer recognition and reward redemption.
- Motivosity: Employee recognition and engagement platform serving mid-market companies. Listed alongside Perkbox in FeaturedCustomers' Market Leader tier for employee recognition, with comparable peer-to-peer recognition and rewards functionality.
- Awardco: Employee recognition platform with a strong US enterprise footprint and Amazon Business integration for rewards fulfilment. Direct competitor in recognition, listed in the same FeaturedCustomers Market Leader tier as Perkbox.
- Terryberry: Established employee recognition and rewards provider serving mid-market and enterprise customers globally. Direct competitor in the employee recognition category, named alongside Perkbox in the FeaturedCustomers Market Leader tier.
- Xexec: UK-based employee benefits, rewards, and recognition platform serving mid-market and enterprise employers. Directly competes with Perkbox in the UK employee benefits market with overlapping discount, recognition, and wellbeing offerings.
Broad incumbents
- Workhuman: Large global employee recognition and rewards platform with deep enterprise penetration, particularly in North America. Competes with Perkbox in recognition and rewards; broader portfolio and greater scale make it a broader incumbent threat in cross-border deals.
- Edenred: Global public company offering employee benefits and engagement solutions including prepaid corporate services, gift/incentive platforms, and mobility benefits. Larger, publicly-listed incumbent that competes with Perkbox across corporate benefits and incentives at scale.
- Sodexo Benefits & Rewards: Multinational food facilities and benefits services company with a significant employee benefits and rewards division. Operates across employee vouchers, recognition, and wellbeing, positioning it as a broader incumbent competitor to Perkbox in multinational accounts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Perkbox social profiles
Digital presencePerkbox compliance and trust
Trust signalCompliance3 records
Perkbox financial estimates
Financial estimateRevenue estimate
Valuation estimate
Perkbox leadership team
Management profileNumber of profiles
Profiles1 record
Perkbox subsidiaries and ownership
Company hierarchySubsidiaries3 records
Perkbox funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Perkbox M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Perkbox
What does Perkbox do?
Perkbox operates a cloud-based SaaS platform that consolidates employee perks (discounts and cashback), wellbeing support (EAP, Online GP via HealthHero, virtual physiotherapy), rewards and recognition, culture and communication tools, and salary sacrifice benefits (Cycle to Work, Home & Electronics, EV) into a single unified experience for employers and their employees.
Is Perkbox a public or private company?
Perkbox is a private company. It is classified as private equity controlled and is currently operating.
When was Perkbox founded?
Perkbox was founded in 2010. It employs 101 to 250 people.
Where is Perkbox based?
Perkbox is headquartered in London, United Kingdom, in the Europe region.
How does Perkbox make money?
Two revenue lines are on record. Employer Platform Subscription is the primary driver. The others are salary Sacrifice Benefits.
Who are Perkbox's main competitors?
Direct peers on record are Reward Gateway, Benefex, Achievers, Motivosity, Awardco, Terryberry and Xexec. Broad incumbents are Workhuman, Edenred and Sodexo Benefits & Rewards.
Does Perkbox have an API?
No public API is recorded for Perkbox.
What industry is Perkbox in?
Perkbox's product category is Employee Benefits and Engagement Software. Its primary akta.pro industry code is BPACAGAJ, Contractor Benefits & Perks Administration, with a secondary code of HLALADAC, Musculoskeletal (MSK) & Physical Therapy Virtual Care. Its NAICS code is 5611 and its SIC code is 7372.