What RaRa Delivery does

RaRa Delivery is an Indonesia-based, privately held last-mile logistics company founded in 2017 and headquartered in Jakarta. The company builds a last-mile delivery platform that targets e-commerce businesses and integrates with major Southeast Asian online marketplaces to transport packages from distribution points to end customers. Its stated scale is 101-250 employees, and it is venture-backed through seed-stage funding, including a $3.25 million raise in August 2021 via Surge's fifth cohort with the stated use of funds being the expansion of marketplace integrations.

The product surface centers on three documented offerings. First, Same-Day Delivery (Pengiriman Instan) targets ultra-fast fulfillment with stated processing times under 15 minutes via real-time logistics integration. Second, the 24/7 Pickup Service (Penjemputan 24/7) provides round-the-clock pickup, including holidays, to remove time-of-day constraints on fulfillment. Third, a QRIS (Quick Response Code Indonesian Standard) payment integration supports standardized QR-based transactions for delivery payments. Together these offerings position the company as a speed- and convenience-differentiated last-mile provider rather than a low-cost generalist.

The revenue model is a transaction fee structure in which RaRa charges delivery fees to e-commerce businesses and marketplace platforms for transporting packages. Go-to-market is partner-led, relying on marketplace integrations (Surge accelerator affiliation functions as a top-of-funnel channel and marketplace API integrations serve as the mid-funnel channel) rather than direct-to-consumer sales. There is no publicly disclosed pricing, no named enterprise customer logos, and no disclosed revenue or GMV, limiting external visibility into commercial scale beyond funding and headcount signals.

Name

RaRa Delivery

Legal name

RaRa Delivery

Website

https://rara.delivery

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

RaRa Delivery is an Indonesia-based, Jakarta-headquartered last-mile logistics company offering same-day delivery (10-15 minute processing), 24/7 pickup, and QRIS payment integration to e-commerce businesses via integrations with major Southeast Asian online marketplaces.

Ownership category

akta.pro rank

Product category

Last-Mile Logistics Services

NAICS

Couriers and Express Delivery Services (492110), Couriers and Express Delivery Services (4921)

SIC

Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

Consolidated Linehaul + Last-Mile Parcel Delivery (TLAAACAF)

Keywords

• Last-mile delivery
• Same-day delivery
• E-commerce logistics
• Delivery platform
• Marketplace fulfillment

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Last-mile delivery services: RaRa Delivery operates as a last-mile logistics company, likely generating revenue through delivery fees charged to e-commerce businesses and marketplace platforms for transporting packages from distribution points to end customers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

RaRa Delivery is an Indonesia-based last-mile logistics company that provides same-day package delivery and 24/7 pickup services for e-commerce businesses and major Southeast Asian online marketplaces. The company operates a logistics delivery platform with real-time processing designed to move packages from distribution points to end customers rapidly.

Product overview

RaRa Delivery operates as an Indonesia-based last-mile logistics platform offering same-day delivery and 24/7 pickup services. The core offering centers on ultra-fast delivery with processing times under 15 minutes, supported by QRIS payment integration and continuous operational availability. The platform integrates with major Southeast Asian online marketplaces to facilitate seamless logistics for e-commerce customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Same-Day Delivery (Pengiriman Instan) Ultra-fast same-day delivery service ensuring packages arrive within minutes of order placement, leveraging real-time logistics integration for instant processing. Targeted at e-commerce sellers and marketplace vendors in Indonesia needing rapid fulfillment.
• 24/7 Pickup Service (Penjemputan 24/7) Round-the-clock pickup service available at any time, including holidays, ensuring continuous logistics operations without interruption. Aimed at e-commerce businesses and marketplace sellers requiring flexible, on-demand package handoff.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Southeast Asian Online MarketplacesflagshipStrategic or Co-development Partner · 1 August 2021Major e-commerce marketplace platforms across Southeast Asia. RaRa Delivery aims to expand its integration with these platforms to provide seamless last-mile delivery services for marketplace sellers and buyers.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• SiCepat Ekspres: Indonesia-focused last-mile and e-commerce parcel delivery provider serving online sellers and marketplaces. Closest direct competitor to RaRa Delivery in the Indonesian last-mile market, with comparable B2B marketplace GTM and similar end-customers.
• AnterAja: Indonesian courier and last-mile delivery company with strong marketplace integration (notably Shopee). Directly comparable in customer base (e-commerce sellers, marketplace platforms) and operating geography, competing for the same parcel volume RaRa Delivery targets.
• Paxel: Indonesia-based same-day and next-day delivery startup targeting e-commerce merchants. Closely comparable to RaRa Delivery in geography, service-level promise (same-day), and customer segment (online sellers needing fast fulfillment).

Broad incumbents

• JNE (Jalur Nugraha Ekakurir): One of Indonesia's largest established courier and logistics companies, offering nationwide parcel delivery, warehousing, and e-commerce fulfillment. Larger incumbent with overlapping e-commerce last-mile capabilities and broader service portfolio.
• J&T Express Indonesia: Major regional parcel delivery network with deep Indonesian operations, serving major e-commerce marketplaces. Larger-scale incumbent with similar B2B marketplace GTM but operating across a wider service portfolio and broader geographic footprint.
• Ninja Xpress: SEA-focused last-mile delivery company with strong Indonesian presence and marketplace partnerships. Comparable in target customer (e-commerce sellers) and parcel delivery model, though broader in scope and scale than RaRa Delivery.
• GoSend (Gojek): On-demand courier arm of Indonesian super-app Gojek, offering same-day and instant parcel delivery across dense urban areas. Overlaps directly with RaRa Delivery's 10–15 minute instant-delivery use cases, backed by significantly larger capital and a super-app demand funnel.
• GrabExpress (Grab): On-demand delivery service of SEA super-app Grab, providing same-day and instant parcel delivery across Indonesia and broader SEA. Comparable instant-delivery capability with substantially larger funding and demand-side user base.

Regional players

• Lalamove: On-demand delivery platform operating across multiple SEA markets connecting merchants with drivers for same-day deliveries. Comparable on-demand last-mile model and merchant customer base, with broader SEA geographic coverage than RaRa Delivery.
• Deliveree: Southeast Asian on-demand logistics platform for same-day and next-day deliveries, operating in Indonesia and other SEA markets. Directly comparable in on-demand last-mile model and B2B merchant customer base, with a stronger multi-country footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RaRa Delivery