Anteraja
Anteraja is an Indonesia-based express logistics company founded in 2019 (operated by PT Tri Adi Bersama, subsidiary of ASSA) that provides nationwide courier services across nine product lines via 300+ branches, serving enterprise clients, UMKM/SMEs, and a SATRIA agent network.
- Company typePrivate
- Founded2019
- HeadquartersSetiabudi, Indonesia
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What Anteraja does
Anteraja is an Indonesia-based express logistics company founded in 2019 and operated through PT Tri Adi Bersama (TAB), a subsidiary of listed parent PT Adi Sarana Armada Tbk (ASSA). The company provides nationwide courier and delivery services spanning nine core product lines — Regular (1-9 days), Same Day, Next Day, Instant (API-only), Mini Cargo, Documents, PHARMA (BPOM-compliant temperature-controlled), Cargo (up to 300kg), and Frozen (-2°C to 5°C cold chain) — built on the SATRIA courier and agent network covering 300+ branch offices across the Indonesian archipelago.
The technology stack is a platform-plus-modules architecture: the Anteraja mobile app (iOS/Android) for individual users and SMEs; the Bisnisaja web dashboard for enterprise clients with API integration, bulk order processing (up to 100 addresses), real-time tracking, and compliance reporting; and add-on modules including Anteraja PRO (loyalty tier with unlimited discounts after 60 shipments/3 months), Poinaja rewards, Sobat Bisnis community, Subscription packages, Asuransi (insurance), and Shareform (address-sharing link). ISO 9001 (FS 829170) and ISO 27001 (IS 825931) certifications from BSI Group underpin quality and information security.
The business model is multi-stream: transaction fees across shipping tiers (Regular through Frozen), subscription/recurring revenue from prepaid SME packages and Anteraja PRO, and transaction-based corporate contracts with multi-year cycles and volume-based pricing. Go-to-market spans three motions — product-led growth via the mobile app for SMBs/individuals, enterprise field sales for Badan Usaha with API integration and bulk capabilities, and a channel/agent motion through the SATRIA 'Jadi Agen' program. Customer segments are Corporate/Badan Usaha, UMKM/SME, and Agen agents, with named enterprise logos spanning banking (BCA, BTPN), e-commerce (Bukalapak, Blibli), retail (IKEA, Guardian, Electronic City, Kedaimart), F&B (KFC), consumer goods (Nestle), media (Gramedia), and multi-finance (Adira). The company has raised approximately US$35.9 million to date via IFC (US$31M convertible bond into parent ASSA in 2021) and Garibaldi Thohir (US$4.87M for 10% of TAB in April 2022).
Anteraja firmographics
Firmographics- Name
- Anteraja
- Legal name
- PT Tri Adi Bersama
- Website
- https://anteraja.id
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Anteraja is an Indonesia-based express logistics company founded in 2019 (operated by PT Tri Adi Bersama, subsidiary of ASSA) that provides nationwide courier services across nine product lines via 300+ branches, serving enterprise clients, UMKM/SMEs, and a SATRIA agent network.
- Ownership category
- akta.pro rank
Anteraja industry classification
Industry- Product category
- Express Delivery and Last-Mile Logistics Services
- NAICS
- Couriers and Express Delivery Services (4921)
- SIC
- Trucking & Courier Services (No Air) (4210)
- akta.pro primary industry
- Courier, Parcel & Last‑Mile Delivery Platforms (BPAMAHAD)
- akta.pro secondary industry
- Local Document & Small Parcel On‑Demand Courier (TLAAADAA)
Keywords
Where Anteraja is headquartered
LocationHeadquarters
- HQ city
- Setiabudi
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
Anteraja business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Shipping Fees: Core revenue from shipping services across multiple service tiers including Regular, Same Day, Next Day, Instant, Mini Cargo, Documents, Pharma, Cargo, and Frozen delivery.
- Subscription Packages: Prepaid packages offering discounts on shipping costs for frequent users, providing recurring revenue through tiered subscription plans.
- Shipping Insurance: All shipments include base insurance with upgrade options for additional coverage and protection.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Multi-year contract | Corporate Business Solutions |
| Subscription | Monthly | UMKM/SME Solutions |
| Unit Pricing | Pay-as-you-go | Standard Shipping Rates |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Anteraja product offering
Product offeringCore offering
Anteraja provides multi-tiered express delivery and last-mile logistics services across Indonesia through its SATRIA courier workforce and a 300+ branch network, serving individual consumers, SMEs (UMKM), and enterprise customers. Its service portfolio spans Regular, Same Day, Next Day, Instant, Documents, Mini Cargo, Cargo, Pharma, and Frozen shipments, with technology access via a mobile app, the Bisnisaja corporate dashboard, and RESTful API.
Product overview
Anteraja is an Indonesian express delivery and logistics company founded in 2019, operated by PT Tri Adi Bersama (TAB). The company offers a comprehensive suite of delivery services built on a platform-plus-modules architecture. The core product portfolio consists of main logistics services (Regular, Same Day, Next Day, Instant, Mini Cargo, Documents, PHARMA, Cargo, Frozen) complemented by customer-facing tools including the Anteraja mobile app, the Bisnisaja business dashboard for corporate clients, and loyalty programs such as Poinaja, Sobat Bisnis Anteraja community, and Subscription packages. All deliveries are handled through the SATRIA courier network. The platform integrates with business systems via API and serves both individual consumers (UMKM) and enterprise clients through dedicated solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Regular Delivery Standard multi-day parcel delivery service offered by Anteraja through the SATRIA courier network across Indonesia, designed for non-urgent, everyday shipments by individuals and businesses.
- Same Day Delivery Same-day delivery service that picks up and delivers a parcel within the same day within covered Indonesian cities, used by shippers requiring urgent intra-city or short-range delivery.
- Next Day Delivery Next-day delivery service that guarantees parcel arrival the day after pickup, balancing speed and cost for time-sensitive but not same-day shipments.
- Instant Delivery On-demand, ultra-fast parcel dispatch service targeting shipments that need pickup and delivery within minutes to a few hours in supported zones.
- Documents Delivery Specialized delivery service for paper documents and small flat consignments needing secure, prompt handling for individuals and corporates.
- Mini Cargo Service Heavy-parcel or oversized consignment service for shipments between standard parcel and full cargo size, priced by weight and dimensions.
- Cargo Service Large-volume cargo service for bulk shipments moving between cities, offered for business and commercial consignments requiring capacity beyond standard parcel handling.
- PHARMA Delivery Specialized pharmaceutical cold-chain delivery service for medical products, medicines, and healthcare consignments requiring temperature-controlled and regulated handling.
- Frozen Delivery Temperature-controlled delivery service for frozen foods and other perishable consignments requiring cold-chain handling from origin to destination.
- Anteraja Mobile Application Mobile application for iOS and Android that allows individual shippers and UMKM merchants to book Anteraja delivery, track shipments in real time, manage subscriptions, and engage with Anteraja PRO.
- Bisnisaja Corporate Dashboard Web-based corporate dashboard allowing high-volume business users to place, manage, and track Anteraja bulk shipments and multi-recipient orders.
- Anteraja RESTful API Integration RESTful API offered to enterprise clients and technology partners for programmatic booking, label generation, and real-time tracking integration with Anteraja's delivery network.
- Anteraja PRO Subscription Loyalty subscription product for frequent Anteraja shippers that includes privileges such as reduced shipping rates and priority or exclusive features within the Anteraja application.
Quantifiable outcome
- 99% delivery commitment rate to destination
- +4 more outcomes
Companies that use Anteraja
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles2 records
Anteraja technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Anteraja partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
Anteraja competitors and assessment
Company assessmentDirect peers
- JNE: Indonesia's largest domestic courier, offering express, regular and cargo services across the archipelago — directly comparable product mix, customer base, and geographic coverage to Anteraja.
- SiCepat Ekspres: Indonesian last-mile delivery specialist with strong e-commerce merchant relationships and rapidly expanded branch network — directly comparable service portfolio and target market to Anteraja.
- J&T Express: Indonesia-origin express courier now operating across Southeast Asia with strong e-commerce focus and aggressive pricing — directly competes with Anteraja for e-commerce and SME parcel volume.
- Lion Parcel: Domestic Indonesian courier with full national coverage and corporate account focus; competes directly with Anteraja's corporate and cargo services across similar enterprise customer segments.
- Ninja Xpress: Indonesian tech-enabled courier serving SMEs and e-commerce sellers with app-based booking and tracking; same SME and e-commerce merchant focus as Anteraja with overlapping service tiers.
- TIKI: Established Indonesian courier offering regular, express and same-day services nationwide; comparable delivery timeframes, multi-tier offering, and enterprise customer base to Anteraja.
Regional players
- Lalamove: Southeast Asia on-demand delivery platform with a strong Indonesia presence; overlaps with Anteraja's Instant tier and platform-based SME service but operates across multiple SEA markets rather than Indonesia-only.
Emerging players
- Paxel: Indonesian same-day and instant delivery specialist focused on e-commerce returns and time-sensitive B2C parcels; overlapping same-day/instant tier with Anteraja but narrower geographic and product scope.
Broad incumbents
- Pos Indonesia: State-linked national postal operator with the deepest domestic branch network in Indonesia; broad portfolio across mail, parcel and logistics — overlaps Anteraja in regular parcel but with broader scope including postal services.
- GoSend (GoTo): Same-day courier and parcel offering within the GoTo superapp ecosystem (Gojek); offers enterprise and SME parcel services across Indonesian cities and overlaps with Anteraja's instant and same-day tiers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Anteraja social profiles
Digital presenceAnteraja compliance and trust
Trust signalCompliance2 records
Anteraja financial estimates
Financial estimateRevenue estimate
Valuation estimate
Anteraja leadership team
Management profileNumber of profiles
Profiles1 record
Anteraja funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Anteraja M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Anteraja
What does Anteraja do?
Anteraja provides multi-tiered express delivery and last-mile logistics services across Indonesia through its SATRIA courier workforce and a 300+ branch network, serving individual consumers, SMEs (UMKM), and enterprise customers. Its service portfolio spans Regular, Same Day, Next Day, Instant, Documents, Mini Cargo, Cargo, Pharma, and Frozen shipments, with technology access via a mobile app, the Bisnisaja corporate dashboard, and RESTful API.
Is Anteraja a public or private company?
Anteraja is a private company. It is classified as corporate owned and is currently operating.
When was Anteraja founded?
Anteraja was founded in 2019. It employs 5,001 to 10,000 people.
Where is Anteraja based?
Anteraja is headquartered in Setiabudi, Indonesia, in the Asia region.
How does Anteraja make money?
Three revenue lines are on record. Shipping Fees are the primary driver. The others are subscription Packages and shipping Insurance.
Who are Anteraja's main competitors?
Direct peers on record are JNE, SiCepat Ekspres, J&T Express, Lion Parcel, Ninja Xpress and TIKI. Lalamove is listed as a regional player. Paxel is listed as an emerging player. Broad incumbents are Pos Indonesia and GoSend (GoTo).
Does Anteraja have an API?
Yes. Anteraja offers an API for business integration. The API enables monitoring of shipments and operational data synchronization. Available only for business partners and enterprise customers through the Bisnisaja platform. Specific API documentation URL is not publicly accessible on the website.
What industry is Anteraja in?
Anteraja's product category is Express Delivery and Last-Mile Logistics Services. Its primary akta.pro industry code is BPAMAHAD, Courier, Parcel & Last‑Mile Delivery Platforms, with a secondary code of TLAAADAA, Local Document & Small Parcel On‑Demand Courier. Its NAICS code is 4921 and its SIC code is 4210.