What Qyuki does

Qyuki is an Indian creator-focused new media company headquartered in Mumbai that operates as an end-to-end service platform for digital content creators and brand advertisers. The company provides creator services (optimization, monetization, video production, and public relations) and brand services (content strategy, digital marketing, technology/analytics, and performances & collaborations), positioning itself as a full-lifecycle partner rather than a point solution. Underlying the offering is a machine learning-based analytics platform applied across social media platforms to help identify trends and genres before they break out, which the company describes as proprietary.

Qyuki monetizes through three primary streams: creator monetization services (improving ad revenue via enterprise partnerships with social platforms and facilitating bespoke brand deals through an in-house Brand Solutions team), turnkey video production services at industry-leading rates, and brand association/sponsorship facilitation, charging transaction or agency-style fees between creator and brand clients. Its customer base includes high-profile Indian digital creators such as Mr Faisu, Farah Khan, and MotorBeam alongside enterprise brand clients including Google, Airtel, Microsoft, Coca-Cola, Flipkart, Mercedes-Benz, OLX, Parle, PepsiCo, Reebok, and Diageo.

The company also operates four proprietary original digital properties — ARRived (India's first YouTube Original), Jammin, Nexa Music Lounge, and Haq Se (co-produced with Rolling Stone Magazine) — which function as branded content IP and talent-discovery vehicles. Celebrity co-founders AR Rahman (music composer) and Shekhar Kapur (film director) provide industry credibility and creative leadership, while co-founder Samir Bangara runs operations. Qyuki has raised approximately $19M across disclosed rounds, with the most recent institutional activity occurring in early 2020; the company remains private and operates exclusively in India.

Name

Qyuki

Legal name

Qyuki Digital Media

Website

https://qyuki.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Qyuki is an Indian creator-focused new media company providing end-to-end services (optimization, monetization, video production, PR, and ML-based analytics) to YouTube creators and brand advertisers, supported by celebrity co-founders AR Rahman and Shekhar Kapur.

Ownership category

akta.pro rank

Product category

Creator Economy / Digital Media Services

NAICS

Media Representatives (54184), Media Buying Agencies (54183)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI)

akta.pro secondary industries

Creator Tools & Monetization Platforms (Podcasts/Audio) (MPAIADAG), Creative, Content Production & Ad Ops Tools (BPAMALAK)

Keywords

• Creator management services
• Digital media production
• Influencer marketing platform
• Content monetization services
• Original content properties

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Creator Monetization Services: Helping creators improve ad revenue via enterprise partnerships with social platforms and facilitating bespoke deals with top advertisers through Brand Solutions team.
2. Video Production Services: Turnkey video production services at industry-leading rates including crew, sets, studios, equipment, styling for brand content.
3. Brand Associations and Sponsorships: Facilitating collaborations between brand clients and creators; working with major brands including Google, Airtel, Microsoft, Coca-Cola, Mercedes, PepsiCo.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Qyuki is a creator-focused new media company that represents and manages digital content creators and YouTubers, offering end-to-end creator services including channel optimization, ad revenue monetization, turnkey video production, public relations, content strategy, digital marketing, and proprietary ML-based analytics. The company also operates original content properties (ARRived, Jammin, Nexa Music Lounge, Haq Se) and facilitates brand associations between creators and enterprise advertisers such as Google, Airtel, Microsoft, Coca-Cola, and Mercedes-Benz.

Product overview

Qyuki is a Creator-Focused New Media company that offers a comprehensive suite of Creator Services (Optimisation, Monetisation, Video Production, Public Relations) and Brand Services (Content Strategy, Digital Marketing, Technology, Performances & Collaborations). The platform is built around Qyuki Originals digital properties including ARRived, Jammin, Nexa Music Lounge, and Haq Se, which serve as original content platforms connecting Bollywood music composers and industry figures with YouTube creators and talent.

Differentiator

Problem solved

Functional benefit

Brands

• ARRived: India's first YouTube Original talent contest where A R Rahman led a jury scouting for an original new voice for the film Zero starring Shah Rukh Khan. It guarantees the winner an opportunity at Bollywood stardom.
• Jammin
• Nexa Music Lounge
• Haq Se

Products and services

• Optimisation A creator service that helps videos meet algorithmic and search engine requirements while ensuring technical, visual, and textual hygiene at scale. Targeted at YouTube and digital content creators seeking channel growth.
• Monetisation A creator service leveraging Qyuki's preferred enterprise partnership with major social platforms to improve channel ad revenue and enable bespoke deals with top advertisers via the Brand Solutions team. Targeted at YouTube and digital content creators.
• Video Production Turnkey video production services covering the complete process from recce to post-production including crew, sets, studios, equipment, and styling at industry-leading rates. Targeted at creators, brands, and partners needing professional production support.
• Public Relations PR service providing media coverage and earned media efforts, including introduction of creators to press before primetime, plus paid media assistance. Targeted at creators seeking visibility in leading media outlets.
• Content Strategy Brand service that designs content calendars based on continuously evolving inputs from data and the Qyuki artist network to maintain high-quality content output. Targeted at brands and creators needing structured content planning.
• Digital Marketing Brand service providing online marketing to help grow YouTube channels faster and maximize viral view potential. Targeted at creators and brands seeking to amplify reach.
• Technology (Proprietary Analytics) Brand service offering Qyuki's proprietary analytics tools powered by Machine Learning, applied across social media platforms to help creators and brands identify trends and genres before they breakout.
• Performances & Collaborations Talent representation service for online and offline activities, including collaborations with digital stars and ticketed public events such as concerts and shows. Targeted at creators seeking offline monetization and exposure.
• ARRived
• Jammin
• Nexa Music Lounge
• Haq Se

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature1 record

Partnerships

Five partnerships are on record, tiered core and flagship.

• Social Media Platforms (Preferred Enterprise Partner)coreTechnology or IntegrationQyuki is a preferred enterprise partner to nearly all leading social platforms, enabling significant improvements to creator channel ad revenue and facilitating bespoke brand deals through their Brand Solutions team.
• Rolling Stone MagazineflagshipStrategic or Co-development PartnerMulti-platform property partnership for Haq Se hip-hop content showcasing the best of Indian hip hop talent, brought to audiences by Qyuki and Rolling Stone Magazine.
• A R RahmanflagshipOthersCo-founder and music producer. Led the jury for ARRived (India's first YouTube Original), scouting for original new voice for the film Zero starring Shah Rukh Khan.
• Shekhar KapurcoreOthersCo-founder and acclaimed film director/producer bringing cinematic expertise and industry credibility to the Qyuki platform.
• Clinton CerejocoreOthersStar composer leading music production for Nexa Music Lounge, India's English originals platform for original tracks by Indian artists in pop, rock, metal, jazz and funk.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vidooly: Vidooly is an Indian video intelligence and analytics platform serving YouTube creators, media companies, and brands. It overlaps with Qyuki's ML-based analytics capability and shares the same India-based YouTube-ecosystem customer base.
• Trell: Trell is an Indian creator-led lifestyle and commerce platform where creators publish short-form video and earn from brand partnerships. It competes with Qyuki on the same India-based creator economy with overlapping brand-solutions and monetization offerings.
• Pepper Content: Pepper Content operates a creator/freelancer marketplace with content production and brand-deal services for enterprise clients, including in India. Its model of intermediating between brands and a vetted talent pool closely mirrors Qyuki's Brand Solutions and content production offering.
• Winkl: Winkl is an India-focused influencer marketing platform that connects brands with creators for campaigns. It competes with Qyuki on the brand-deal/intermediation side of the business.
• VerSe Innovation (Dailyhunt & Josh): VerSe Innovation operates Dailyhunt (content distribution) and Josh (short-video creator platform) in India, directly competing with Qyuki for Indian digital creators, brand partnerships, and advertiser budgets. Both companies sit at the intersection of creators, content IP, and brand monetization in India.
• POPxo (Plixxo): POPxo is an India-based digital media and influencer platform with Plixxo as its creator marketplace. Like Qyuki, it combines a creator roster, original content production, and brand-deal facilitation for Indian enterprise advertisers, making it one of the closest direct comparables.

Broad incumbents

• Grin: Grin is a global creator marketing platform focused on enterprise brands, with creator relationship management, content, and analytics tooling. It overlaps with Qyuki's Brand Solutions and technology services, but is a more established SaaS incumbent in the broader category.
• Influencer (formerly Influencer.com): Influencer is a global influencer marketing platform serving enterprise brands across multiple geographies. It competes with Qyuki on the brand-creator matching and campaign execution layer, though it is far larger and more international.

Emerging players

• TubeBuddy: TubeBuddy is a YouTube creator tools and optimization platform offering SEO, analytics, and workflow tools to YouTubers. It competes with Qyuki's Optimization and Technology services on the YouTube-ecosystem side.
• ByteDance (CapCut / creator ecosystem): ByteDance's CapCut and broader creator ecosystem (along with platforms like TikTok historically) define the global competitive backdrop for creator monetization, optimization tools, and brand-deal facilitation that Qyuki also operates in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/myqyuki
• YouTubeyoutube.com/user/QyukiMusic
• Facebookfacebook.com/myQyuki
• Instagraminstagram.com/myQyuki
• LinkedInlinkedin.com/company/qyuki-digital-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds4 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Qyuki