Influencer
Influencer is a London-headquartered global creator marketing agency that plans, executes, and measures end-to-end influencer campaigns for enterprise brands via its AI-driven Waves platform, serving clients like Google, Coca-Cola, Spotify, and ASOS across Europe, North America, and the Middle East.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Influencer does
Influencer is a London-headquartered global creator marketing agency founded in 2015 by Caspar Lee and Ben Jeffries. The company operates as an enterprise-focused agency-plus-platform hybrid, delivering end-to-end creator campaigns for multinational brands including Google, Coca-Cola, Amazon, Microsoft, Spotify, ASOS, and Monzo across Europe, North America, and the Middle East. Its service offering spans creative ideation, paid media amplification, and commerce conversion, with reported performance benchmarks of 91% higher 6-second view-through rates and 3.3x ROI versus standard digital ads.
The company's core technology asset is Waves, an AI-driven creator operating system that integrates creator shortlisting, contracting, content feedback, live campaign reporting, and creator payments into a single workflow. Waves integrates with TikTok, Instagram/Meta, YouTube/Google for platform data, and with Wise.com and Brex for payment infrastructure. The company reports 6,000+ campaigns delivered, 90,000+ creators contracted, and 92% client retention. In November 2025, it launched the "Thinking Like a Creator" methodology framework as a brand education IP layer.
Influencer monetizes through a combination of professional services fees (campaign execution, creator management) and transaction-based margin on creator payment processing. Pricing is quote-based and customized per campaign, with multi-year enterprise contracts. The company operates through a multi-entity group structure spanning the UK (Influencer Ltd, Influencer Holdings Ltd), US (Influencer Labs Inc), Saudi Arabia (Influencer Arabia), and UAE (Influencer Labs DMCC), employing 170+ professionals globally. Total disclosed funding to date is approximately $4.75M across four rounds, the latest being $197,304 in November 2025.
Influencer firmographics
Firmographics- Name
- Influencer
- Legal name
- Influencer Ltd
- Website
- https://influencer.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Influencer is a London-headquartered global creator marketing agency that plans, executes, and measures end-to-end influencer campaigns for enterprise brands via its AI-driven Waves platform, serving clients like Google, Coca-Cola, Spotify, and ASOS across Europe, North America, and the Middle East.
- Ownership category
- akta.pro rank
Influencer industry classification
Industry- Product category
- Creator Marketing Services
- NAICS
- Public Relations Agencies (54182), Media Representatives (541840), Marketing Research and Public Opinion Polling (541910), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Influencer Marketing Agencies (BPAFAHAA)
- akta.pro secondary industries
- Influencer Strategy & Campaign Management (MPAAAHAA), Influencer Campaign Operations & Managed Services (BPAFAHAF), Influencer Measurement, Attribution & Analytics (BPAFAHAI), Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA), Campaign Management & Workflow Software (Briefing/Approvals) (MPACAGAE)
Keywords
Where Influencer is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
Influencer business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Creator Marketing Services: Full-service influencer/creator marketing agency offering end-to-end campaigns including creator discovery, campaign management, content production, and performance measurement. Revenue comes from fees charged to brands for campaign execution and creator management services.
- Creator Payments Infrastructure: The company facilitates payments to creators and earns revenue from the margin on payment processing. They use Wise.com as a payment partner for creator disbursements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Influencer product offering
Product offeringCore offering
Influencer is a global creator marketing agency that plans, executes, and measures end-to-end influencer/creator campaigns for enterprise brands across creative, media, and commerce. Campaigns are delivered through the proprietary Waves AI-driven operating system, which handles creator shortlisting, contracting, content feedback, live campaign reporting, and creator payments. The company combines agency services with technology infrastructure and a network of 90,000+ contracted creators to deliver measurable campaign outcomes.
Product overview
Influencer is a global creator marketing agency operating as a unified platform-plus-modules architecture. The core product is Waves, an AI-driven creator operating system that powers the entire creator campaign lifecycle. Waves integrates multiple modules including Creator Shortlisting, Creator Contracting, Creator Affiliate, Content Feedback, Live Campaign Reporting, Creator Payments, Content Production & Remixing, Creator Amplification & Performance, and Campaign Measurement & Reporting. The platform supports end-to-end campaign management from creator discovery through payment settlement. Additionally, the company offers the Thinking Like a Creator Framework as a methodology sub-brand to help brands authentically engage with creator culture.
Differentiator
Problem solved
Functional benefit
Products and services
- Waves Proprietary AI-driven creator operating system that powers the end-to-end creator campaign lifecycle for enterprise brand clients and creators, including discovery, shortlisting, contracting, content feedback, live reporting, and payment processing.
- Creator Marketing Services End-to-end creator-led marketing campaign services for enterprise brands, spanning creative ideation, paid amplification across social platforms, commerce activation, and performance measurement, delivered by the agency's campaign teams and powered by the Waves platform.
- Thinking Like a Creator Framework Methodology framework helping enterprise brands adopt a creator mindset for content production, combining emotional intelligence, cultural relevance, and AI technology to enable authentic content creation and real-time social audience connection.
Quantifiable outcome
- 91% higher 6-second view-through rate vs standard ads
- +6 more outcomes
Companies that use Influencer
Customer profileNamed customers16 records
Segments6 records
Ideal customer profiles1 record
Influencer technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability9 records
Feature3 records
Influencer partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Wise.comcoreWise.com serves as the trusted payment partner for creator disbursements. Influencer uses Wise for email payments and bank transfers to creators, facilitating international payments across multiple markets. This partnership enables seamless creator payment infrastructure.
- TikTokcoreStrategic platform partner for creator campaigns. Influencer has run multiple TikTok-focused campaigns including partnerships with Levi's sustainable fashion initiatives. Major channel for short-form vertical video content delivery.
- Instagram/MetacorePrimary social media platform for creator content distribution alongside TikTok. Used for campaign activations across both feed content and Reels formats.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
Influencer competitors and assessment
Company assessmentDirect peers
- Whalar: Global creator marketing agency headquartered in London and New York offering end-to-end creator campaigns for enterprise brands. Most directly comparable to Influencer in business model, geographic footprint, and client profile.
- Obviously: Full-service influencer marketing agency working with major brands on creator campaigns, content production, and performance measurement. Closely comparable in offering enterprise creator marketing services to global brands.
- Billion Dollar Boy: Global influencer marketing agency with offices in London, New York, and other markets serving enterprise brands. Directly comparable as a creator marketing agency with international reach and similar enterprise client mix.
- CreatorIQ: Enterprise influencer marketing platform providing creator discovery, CRM, campaign management, and analytics. Comparable to the Waves platform layer of Influencer's offering and serves overlapping enterprise clients.
- Aspire: Creator marketing platform offering influencer discovery, campaign management, and affiliate tools to enterprise brands. Comparable technology/business model overlap with Influencer's Waves platform and campaign services.
- Traackr: Influencer marketing platform focused on creator discovery, relationship management, and performance analytics for global brands. Comparable SaaS+services overlap with Influencer's technology stack.
- Captiv8: Influencer marketing platform with creator marketplace, campaign workflow, and analytics. Comparable platform offering targeting enterprise brands with creator campaign management.
Broad incumbents
- VaynerMedia: Global digital marketing agency with significant creator marketing capabilities as part of a broader social, media, and creative portfolio. Comparable as the prior employer of Influencer's new CFO and as a broader incumbent offering creator campaigns.
- IZEA: Publicly-traded influencer marketing technology company offering creator marketplace, managed services, and SaaS. Comparable through overlapping enterprise influencer offerings, though IZEA is broader and more software-anchored.
Regional players
- PMK*BNC (PMC): Entertainment and influencer marketing agency representing creators and partnering with brands on campaigns. Comparable in the creator representation and brand campaign layer, though more weighted to talent representation than full-stack tech.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Influencer social profiles
Digital presenceInfluencer compliance and trust
Trust signalCompliance3 records
Influencer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Influencer leadership team
Management profileNumber of profiles
Profiles7 records
Influencer funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Influencer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Influencer
What does Influencer do?
Influencer is a global creator marketing agency that plans, executes, and measures end-to-end influencer/creator campaigns for enterprise brands across creative, media, and commerce. Campaigns are delivered through the proprietary Waves AI-driven operating system, which handles creator shortlisting, contracting, content feedback, live campaign reporting, and creator payments. The company combines agency services with technology infrastructure and a network of 90,000+ contracted creators to deliver measurable campaign outcomes.
Is Influencer a public or private company?
Influencer is a private company. It is classified as private equity controlled and is currently operating.
When was Influencer founded?
Influencer was founded in 2015. It employs 101 to 250 people.
Where is Influencer based?
Influencer is headquartered in London, United Kingdom, in the Europe region.
How does Influencer make money?
Two revenue lines are on record. Creator Marketing Services are the primary driver. The others are creator Payments Infrastructure.
Who are Influencer's main competitors?
Direct peers on record are Whalar, Obviously, Billion Dollar Boy, CreatorIQ, Aspire, Traackr and Captiv8. Broad incumbents are VaynerMedia and IZEA. PMK*BNC (PMC) is listed as a regional player.
Does Influencer have an API?
No public API is recorded for Influencer.
What industry is Influencer in?
Influencer's product category is Creator Marketing Services. Its primary akta.pro industry code is BPAFAHAA, Influencer Marketing Agencies, with a secondary code of MPAAAHAA, Influencer Strategy & Campaign Management. Its NAICS code is 54182 and its SIC code is 7311.