Kraydel
- Company typePrivate
- Founded2016
- HeadquartersBelfast, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Kraydel firmographics
Firmographics- Name
- Kraydel
- Website
- https://kraydel.com
- Company type
- Private
- Founded year
- 2016
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Kraydel industry classification
Industry- Product category
- Digital Health / Connected Elderly Care Platform
- NAICS
- Services for the Elderly and Persons with Disabilities (62412), Assisted Living Facilities for the Elderly (623312)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Elder Care, Assisted Living & Fall Detection Systems (HLACAPAF)
- akta.pro secondary industries
- Technology Assistance & Digital Support for Seniors (HSABAAAH), Elder Care, Wellness & Home Health IoT (Fall Detection, Medical Alerts, Sleep/Wellness Sensors) (HSAPAQAJ), Continuing Care at Home (CCaH) / Virtual CCRC Programs (HLADAEAH)
Keywords
Where Kraydel is headquartered
LocationHeadquarters
- HQ city
- Belfast
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Kraydel business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Kraydel product offering
Product offeringCore offering
Kraydel provides a TV-based video calling service aimed at reducing social isolation among older adults, combined with an Internet of Things (IoT) platform that integrates sensor data to help users maintain independence. The offering pairs a familiar television interface with connected sensors to deliver well-being monitoring and remote social connection for elderly users.
Differentiator
Problem solved
Functional benefit
Products and services
- TV-based Video Calling Service A video calling service delivered through the household television, designed to address social isolation among older adults by enabling social connection on a familiar device. Aimed at care provider organisations deploying it on behalf of elderly end users.
- IoT Sensor Platform for Independent Living An Internet of Things platform that aggregates sensor data to support older adults in maintaining independence, providing well-being telemetry to care providers. Built for deployment by care and housing organisations serving elderly populations.
Companies that use Kraydel
Customer profileIdeal customer profiles1 record
Kraydel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Kraydel partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
Kraydel competitors and assessment
Company assessmentEmerging players
- Alcove (by Virgin Care / Rethink): Alcove provides connected care technology, including video-calling hubs and sensors, for older and disabled people in the UK, often through local authority and housing association contracts — an emerging UK-based player with a directly comparable hub-plus-sensor model.
- Oscar Senior: Oscar Senior offers a senior engagement and communication platform used by care providers and families, with video calling and activity features — an emerging adjacent player in the same social-isolation and family-connection segment as Kraydel.
- Vayyar Care: Vayyar Care provides radar-based fall detection and presence sensors for in-home elder monitoring, addressing the same IoT-for-senior-safety category that Kraydel's platform integrates with — an emerging hardware peer in the sensor layer of the stack.
Broad incumbents
- Age UK: Age UK is the UK's largest charity supporting older people and has expanded into technology-enabled services and partnerships around independence and social connection — a broad incumbent whose mission and end-users overlap heavily with Kraydel's, even if delivery model is different.
- Tunstall Healthcare: Tunstall is a long-established UK provider of telecare, telehealth and social-care technology, including dispersed alarms and monitoring hubs — a broad incumbent operating in the same social-isolation and independent-living space as Kraydel, but with a much wider portfolio.
Direct peers
- Intuition Robotics (ElliQ): ElliQ is an AI-driven companion device for older adults that combines proactive conversation, video calling and wellness prompts from a tabletop device — overlapping Kraydel's social-isolation and independent-living value proposition for the same senior end-user.
- K4Connect: K4Connect builds a technology platform for senior living communities that integrates connectivity, smart-home and health features — closely comparable to Kraydel's IoT-plus-communications platform for older adults, though with a stronger senior-living community focus.
- Komp: Komp is a one-button screen-and-calling device built for seniors and their families to enable effortless video calls and content sharing — a directly comparable simplified-communication device targeting the same non-tech-savvy older-adult segment as Kraydel.
- Careline365: Careline365 provides personal alarm and telecare services for older people in the UK, including in-home devices that connect to a monitoring centre — directly comparable to Kraydel's in-home IoT-based safety and connection use case.
- grandPad: grandPad produces a simplified tablet designed specifically for older adults, with large-button video calling, photos and family sharing as core features — directly comparable to Kraydel's TV-based communication and social-isolation mission.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Kraydel social profiles
Digital presenceKraydel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kraydel leadership team
Management profileNumber of profiles
Profiles5 records
Kraydel funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kraydel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kraydel
What does Kraydel do?
Kraydel provides a TV-based video calling service aimed at reducing social isolation among older adults, combined with an Internet of Things (IoT) platform that integrates sensor data to help users maintain independence. The offering pairs a familiar television interface with connected sensors to deliver well-being monitoring and remote social connection for elderly users.
When was Kraydel founded?
Kraydel was founded in 2016. It employs 11 to 50 people.
Where is Kraydel based?
Kraydel is headquartered in Belfast, United Kingdom, in the Europe region.
Who are Kraydel's main competitors?
Emerging players on record are Alcove (by Virgin Care / Rethink), Oscar Senior and Vayyar Care. Broad incumbents are Age UK and Tunstall Healthcare. Direct peers are Intuition Robotics (ElliQ), K4Connect, Komp, Careline365 and grandPad.
Does Kraydel have an API?
No public API is recorded for Kraydel.
What industry is Kraydel in?
Kraydel's product category is Digital Health / Connected Elderly Care Platform. Its primary akta.pro industry code is HLACAPAF, Elder Care, Assisted Living & Fall Detection Systems, with a secondary code of HSABAAAH, Technology Assistance & Digital Support for Seniors. Its NAICS code is 62412 and its SIC code is 8300.