GrandPad
GrandPad designs and sells a purpose-built Android tablet with 4G LTE, simplified interface, and subscription plans for seniors aged 65+, enabling video calls, photos, games, and AI chat with family via a private, scam-free network.
- Company typePrivate
- Founded2016
- HeadquartersOrange, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What GrandPad does
GrandPad, Inc. is a Delaware-incorporated, privately held company headquartered in Byron, Minnesota, founded by Scott and Isaac Lien in 2014–2016 to address the technology gap they encountered trying to keep their aging mother and grandmother connected with family. The company designs, manufactures, and supports a purpose-built Android tablet for adults aged 65 and older, differentiated by a 90/90 design guarantee (a 90-year-old can fall in love with the device in 90 seconds), a no-passwords/no-setup interface with large buttons, 4G LTE connectivity via KORE, and a private invitation-only family network that blocks spam and scam calls. The product ecosystem includes the GrandPad tablet ($349 hardware), a three-tier subscription service ($25/$45/$65 monthly) with data, voice, and care features, accessories, the Grandie AI conversational companion, Grandie Games (standalone mobile app), GrandPad Radio, and GrandPad Central for remote family administration. The company sells direct-to-consumer through grandpad.net, through a B2B portal at grandpad.biz targeting senior living and healthcare organizations, and via retail distribution with Consumer Cellular. Operating geographies include the US, UK, and Ireland, with US-based customer support, HITRUST certification, and EU/UK/Swiss data privacy framework compliance underpinning institutional sales readiness.
GrandPad firmographics
Firmographics- Name
- GrandPad
- Legal name
- GrandPad Inc.
- Website
- https://grandpad.net
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- GrandPad designs and sells a purpose-built Android tablet with 4G LTE, simplified interface, and subscription plans for seniors aged 65+, enabling video calls, photos, games, and AI chat with family via a private, scam-free network.
- Ownership category
- akta.pro rank
GrandPad industry classification
Industry- Product category
- Senior-Friendly Consumer Tablets
- NAICS
- Electronics and Appliance Retailers (4492), Consumer Electronics and Appliances Rental (53221)
- SIC
- Computer Communications Equipment (3576)
- akta.pro primary industry
- Consumer Tablets (HDACAMAA)
- akta.pro secondary industries
- Android Tablets (CRACAMAA), Business/Enterprise Tablets (HDACAMAB)
Keywords
Where GrandPad is headquartered
LocationHeadquarters
- HQ city
- Orange
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
GrandPad business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Hardware Sales: One-time sales of GrandPad tablet device including wireless charger, red case, and stylus. Sold for $349 plus taxes/fees.
- Subscription Plans: Recurring monthly or annual subscription revenue from three tiers: Basic ($25/mo), Premium ($45/mo), and Ultimate ($65/mo). Plans include data allowances, customer care levels, and feature access. Annual billing provides one free month.
- Accessories: One-time sales of accessories including tablet case ($29.97), travel charger ($29.97), stylus 3-pack ($22.97), and wireless charging dock ($74.97).
- Add-On Services: Optional VIP Onboarding add-on ($39 one-time) for personalized one-on-one setup guidance, and Protection Plan ($5/mo) covering accidents and physical defects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic - Wi-Fi only, no voice calling |
| Subscription | Monthly | Premium - 3GB data with voice calling |
| Subscription | Monthly | Ultimate - 10GB data with VIP support |
| Unit Pricing | Pay-as-you-go | GrandPad Tablet Device |
| Unit Pricing | Pay-as-you-go | Accessories |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
GrandPad product offering
Product offeringCore offering
GrandPad designs, sells, and supports a senior-specific Android tablet with built-in 4G LTE connectivity, preloaded apps (calls, photos, music, games, email, camera, radio, internet), and a private family network that blocks spam and scam communications. The $349 tablet is paired with monthly subscription plans ($25–$65) that bundle data, voice calling, customer care levels, and access to the Grandie AI companion, with optional accessories sold separately. Enterprise deployments to senior living and healthcare organizations are fulfilled through grandpad.biz.
Product overview
GrandPad offers a senior-specific technology ecosystem centered on the GrandPad Tablet — a purpose-built Android tablet with simplified interface, 4G LTE connectivity, and no passwords required. The device comes with integrated apps for video/phone calls, photos, music, games, email, internet, radio, camera, and Grandie Chat AI companion. Accessories include Tablet Case, Travel Charger, Stylus 3-Pack, and Wireless Charging Dock, each sold separately. Grandie Games functions both as an integrated tablet feature and standalone mobile app. GrandPad Central provides remote device management for family caregivers, while award-winning Customer Care offers US-based support. The ecosystem is supported by KORE IoT connectivity and integrates with Zoom for multi-party video conferencing.
Differentiator
Problem solved
Functional benefit
Brands
- Grandie: AI-enabled virtual companion for seniors on the GrandPad tablet, offering conversational experiences, trivia, stories, jokes, and interactive activities.
- Grandie Games
- GrandPad Radio
- Grandie Chat
Products and services
- GrandPad Tablet The GrandPad Tablet is a purpose-built senior-friendly Android tablet with 4G LTE cellular connectivity, a simplified interface with large buttons, no passwords, no setup required, and pre-installed apps for video calls, photos, music, games, email, internet, camera, and the Grandie AI companion. Sold for $349 plus taxes and fees, it ships pre-configured and ready to use out of the box, with a 30-day money-back guarantee.
- Tablet Case Reinforced standing case designed exclusively for the GrandPad Tablet with silver button. Available in red and purple, with hands-free stand functionality and durable protection. Priced at $29.97 plus tax.
- Travel Charger Compact USB travel charger with USB-C and Micro USB cables for GrandPad Tablet. Features 5V/2A output, 39-inch cables for flexibility, and a lightweight portable design. Priced at $29.97 plus tax.
- Stylus 3-Pack Lightweight aluminum stylus pen (5.25 inches, 3oz) with soft rubber tip designed for seniors. Improves manual dexterity and touchscreen accuracy for users with difficulty tapping, includes lanyard loop and scratch-free tip. Priced at $22.97 for a 3-pack plus tax.
- Wireless Charging Dock Replacement wireless charging cradle for GrandPad Tablet with 8-foot cord for flexible placement, doubles as a tablet stand for video calls. Priced at $74.97 plus tax.
- Grandie Games Senior-focused gaming companion app featuring over 25 games designed for older adults, including Bingo, Blackjack, Bridge, Checkers, Chess, Crossword, Freecell, Hearts, Memory, Solitaire, Sudoku, and multiplayer options. Available as a separate mobile app on iOS and Android and integrated on GrandPad tablets, with cross-platform play between devices.
- GrandPad Radio Ad-free music streaming service with curated genre stations including Country and Big Band, plus GrandPad Talk Radio featuring interviews and topics for families and caregivers.
- Customer Care Service Award-winning US-based customer support team accessible via the Help button on the device, phone hotline (1-800-704-9412), and live chat. Customer Care can remotely adjust settings, verify accounts without passwords, and provide troubleshooting assistance for seniors and their families.
- GrandPad Central Online account management portal for Family Administrators to configure GrandPad device settings, manage contacts, approve websites, customize radio stations, and remotely manage the GrandPad experience for elderly loved ones.
- GrandPad Subscription Service Recurring monthly or annual subscription bundled with the GrandPad Tablet, available in three tiers (Basic $25/mo, Premium $45/mo, Ultimate $65/mo). Each tier bundles varying data allowances, voice calling, customer care levels, feature access, and an annual billing discount that provides one free month per year.
- Grandie AI Companion AI-enabled virtual companion accessible via a blue button with owl icon on the GrandPad tablet, offering conversational experiences including trivia, history, cooking tips, gardening advice, jokes, puzzles, uplifting quotes, stories, poems, and travel content. Grandie Chat launched as an AI-powered conversational companion in early 2025.
Quantifiable outcome
- Millions of private connections handled without any scam or spam calls
- +3 more outcomes
Companies that use GrandPad
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
GrandPad technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability4 records
Feature7 records
GrandPad partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship and core.
- DeltaflagshipGrandPad partnered with Delta Air Lines and the Best Defense Foundation to connect WWII veterans. Delta contributed to support the initiative of providing technology to help veterans stay connected with their families.
- Best Defense FoundationflagshipBest Defense Foundation, a nonprofit supporting WWII veterans, partnered with GrandPad and Delta to distribute tablets and enable veterans to stay connected with families. The foundation organizes trips and programs for veterans.
- KOREcoreKORE supports GrandPad's mission to help seniors age in place with IoT connectivity solutions. KORE is a provider of IoT connectivity and managed services that enables GrandPad's 4G LTE capabilities for seniors to stay connected anywhere with cellular coverage.
- DreamweaverflagshipGrandPad partnered with Dreamweaver and KORE to distribute 100 tablets to Ukrainian seniors, demonstrating social impact mission alignment. This humanitarian initiative provided connectivity to seniors affected by the conflict in Ukraine.
- Consumer CellularcoreConsumer Cellular serves as a retail distribution partner for GrandPad, offering the tablet both online and in-store. Consumer Cellular provides customer support for GrandPad purchasers through their own support channels.
- ZoomcoreZoom integration allows GrandPad users to join family video calls, celebrations, weddings, birthdays, webinars, and community events. GrandPad has customized the experience so seniors can easily participate in Zoom meetings.
Scale indicators6 records
Recent moves6 records
Expansion highlights7 records
GrandPad competitors and assessment
Company assessmentOthers
- Acer: Acer is both a GrandPad investor/board-level partner and a major Android tablet manufacturer whose Iconia and consumer tablet lines serve as competitive alternatives in the same hardware ecosystem.
- Consumer Cellular: Consumer Cellular is both a GrandPad distribution partner and a competitor-adjacent senior-focused MVNO offering its own simplified phones and service plans for the same demographic.
- Amazon Echo Show: Amazon's Echo Show devices offer voice/video calling for seniors and family members, providing an alternative always-on communication device that overlaps with GrandPad's connection value proposition.
- LifeFone: LifeFone provides medical alert and connected safety services for older adults, an adjacent category to GrandPad that competes for senior-care budgets and B2B senior-living contracts.
Direct peers
- Lively (formerly GreatCall / Jitterbug): Lively sells Jitterbug simplified smartphones and connected health services aimed squarely at older adults, mirroring GrandPad's senior-focused simplification, U.S.-based customer support, and subscription pricing model.
Emerging players
- ViewClix: ViewClix offers a simplified smart frame/tablet for seniors to receive photos, video calls, and messages from family — directly competing with GrandPad's core use case of closed-network family connection for older adults.
- Omcare: Omcare provides connected in-home devices and telehealth tools for seniors and caregivers, overlapping with GrandPad's healthcare and senior-living channels where connected, simplified devices are deployed at scale.
- BrioCare: BrioCare develops senior-focused communication and care devices with remote family management, addressing the same 'simplified, safe connection for older adults' pain point that GrandPad targets.
Broad incumbents
- Apple (iPad): Apple iPad with iOS accessibility features (Guided Access, larger text, hearing-aid support) is the most credible general-purpose alternative to GrandPad for tech-comfortable older adults, exerting pricing and feature pressure.
- Samsung Galaxy Tab: Samsung's Galaxy Tab line competes broadly with GrandPad's Android tablet form factor, offering large displays and senior-friendly accessibility settings at mainstream consumer price points.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
GrandPad social profiles
Digital presenceGrandPad compliance and trust
Trust signalCompliance3 records
GrandPad financial estimates
Financial estimateRevenue estimate
Valuation estimate
GrandPad leadership team
Management profileNumber of profiles
Profiles14 records
GrandPad funding detail
Funding detailFunding overview
Funding rounds5 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GrandPad M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GrandPad
What does GrandPad do?
GrandPad designs, sells, and supports a senior-specific Android tablet with built-in 4G LTE connectivity, preloaded apps (calls, photos, music, games, email, camera, radio, internet), and a private family network that blocks spam and scam communications. The $349 tablet is paired with monthly subscription plans ($25–$65) that bundle data, voice calling, customer care levels, and access to the Grandie AI companion, with optional accessories sold separately. Enterprise deployments to senior living and healthcare organizations are fulfilled through grandpad.biz.
Is GrandPad a public or private company?
GrandPad is a private company. It is classified as venture growth investor backed and is currently operating.
When was GrandPad founded?
GrandPad was founded in 2016. It employs 101 to 250 people.
Where is GrandPad based?
GrandPad is headquartered in Orange, United States, in the North America region.
How does GrandPad make money?
Four revenue lines are on record. Hardware Sales are the primary driver. The others are subscription Plans, accessories and add-On Services.
Who are GrandPad's main competitors?
Others on record are Acer, Consumer Cellular, Amazon Echo Show and LifeFone. Lively (formerly GreatCall / Jitterbug) is listed as a direct peer. Emerging players are ViewClix, Omcare and BrioCare. Broad incumbents are Apple (iPad) and Samsung Galaxy Tab.
Does GrandPad have an API?
No public API is recorded for GrandPad.
What industry is GrandPad in?
GrandPad's product category is Senior-Friendly Consumer Tablets. Its primary akta.pro industry code is HDACAMAA, Consumer Tablets, with a secondary code of CRACAMAA, Android Tablets. Its NAICS code is 4492 and its SIC code is 3576.