What Ourbox does

OurBox (아워박스) is a South Korea-based logistics fulfillment company headquartered in Seoul that provides outsourced e-commerce logistics services to online sellers. Founded in 2017 and operating with 101-250 employees, the company serves 120+ active client companies and processes over 10,000 units monthly with cumulative throughput exceeding 20,000 units. Its core offerings span four integrated service lines: (1) total fulfillment service covering product storage, packaging, shipping, and consulting; (2) center construction and operation outsourcing that delivers automation equipment and information systems for sellers and third-party warehouses; (3) customized OMS (Order Management System) and WMS (Warehouse Management System) platforms built and operated on a per-client basis; and (4) cross-border forwarding services (B2C express, ocean, and air freight) delivered through partnerships with professional forwarders. Add-on modules include Naver Guaranteed Arrival (네이버 도착보장) integration with the Naver Smart Store ecosystem and same-day/holiday delivery tiers.

The underlying technology is a proprietary OMS+WMS stack configurable to individual client workflows, combined with automated warehouse facilities and information systems designed for fulfillment delegation. OurBox operates a warehouse footprint equivalent to 20 soccer fields and integrates with Naver's e-commerce platform, the dominant Korean marketplace, to provide quick-delivery services to Naver Smart Store sellers. The company has received extensive government and industry recognition, including a Presidential Commendation at the 29th Logistics Day (2021), a Prime Minister's Award for job creation (2023), a Minister of SMEs Commendation (2023), selection as a k-Unicorn Rising Star (2021), and 2025 Digital Trade Innovation and Excellent Service (Smart Fulfillment) awards.

The business model is primarily transaction-fee and managed-services based. Revenue is generated through per-unit fulfillment service fees for storage, picking, packing, and shipping; managed-service contracts for center construction, automation equipment deployment, and ongoing operations; OMS/WMS customization and outsourcing fees for dedicated client systems; and transaction commissions on international forwarding services. Pricing is quote-based and not publicly disclosed, reflecting customized B2B engagements. Distribution is direct-to-consumer/B2B via the company website, a customer service center (1588-9213), the Naver Smart Store channel partnership, and international forwarding partner networks. The company has raised approximately $24.3M across two disclosed rounds (2020 and 2022), with the 2022 Series B syndicate including Naver, SV Investment, HL Holdings, Industrial Bank of Korea, Kolon Investment, DS Networks, and NH Hedge Asset Management. Representative Director Park Cheol-su (박철수) leads the company.

Name

Ourbox

Legal name

아워박스

Website

https://home.ourbox.co.kr

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

101–250 employees

Short description

OurBox is a South Korea-based logistics fulfillment company serving 120+ online sellers with warehousing, packaging, shipping, custom OMS/WMS systems, and cross-border forwarding, integrated into the Naver Smart Store ecosystem and operating a warehouse footprint equivalent to 20 soccer fields.

Ownership category

akta.pro rank

Product category

E-commerce Fulfillment & Logistics Services

NAICS

General Warehousing and Storage (493110), Couriers and Express Delivery Services (492110), Freight Transportation Arrangement (48851), Local Messengers and Local Delivery (492210), Support Activities for Transportation (488)

SIC

Public Warehousing & Storage (4220), Trucking & Courier Services (No Air) (4210), Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

E-commerce Fulfillment & Omnichannel Logistics (Pick/Pack/Returns) (TLAIAAAD)

akta.pro secondary industries

E-commerce & Fulfillment Warehousing (Dedicated/Shared) (TLAIACAJ), Seller-Fulfilled Prime / Same-Day & Rapid Delivery Fulfillment Centers (TLALADAE), Pick/Pack & Value-Added Warehouse Services (Kitting, Returns Prep) (CRAFAMAD)

Keywords

• E-commerce fulfillment services
• Warehouse management systems
• Order management outsourcing
• Logistics forwarding services
• Automated warehousing operations

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. 풀필먼트 서비스: OurBox provides total logistics services for online sellers, including product storage, packaging, shipping, and consulting. Revenue is generated through fulfillment service fees charged to e-commerce businesses for warehouse storage, order processing, picking, packing, and shipping.
2. 센터 구축/운영 서비스: Provides automated equipment and information system construction and operation for online sellers and warehouses, generating revenue through service fees for center setup and ongoing operations management.
3. 특송 / 해상 / 항공 포워딩 서비스: B2C express delivery as well as global ocean and air forwarding services through partnerships with professional forwarding companies, earning commissions on international shipping services.
4. 맞춤형 시스템 구축 및 운영 아웃소싱: Builds and operates dedicated customized systems for clients, providing OMS/WMS outsourcing services for a fee.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Ourbox provides total logistics solutions and fulfillment services for online sellers and e-commerce businesses. Its core offerings span four service lines: (1) full-service fulfillment including product storage, packaging, delivery, and consulting; (2) automated warehouse center construction and operation; (3) build-and-operate outsourcing of client-customized OMS (Order Management System) and WMS (Warehouse Management System) platforms; and (4) global forwarding across B2C express, ocean, and air freight through partner forwarders.

Product overview

Ourbox (아워박스) is a comprehensive smart logistics platform for online sellers, offering a total logistics service portfolio. The core offerings consist of four main services: (1) Fulfillment Service providing storage, packaging, delivery, and consulting; (2) Center Construction/Operation Service for automation facilities and information systems; (3) Customized OMS+WMS System for client-specific logistics management; and (4) Express/Sea/Air Forwarding Service for global transportation. Additional service modules include Naver Delivery Guarantee integration and Same-day/Holiday Delivery options. The platform positions itself as a total logistics solution for e-commerce businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Fulfillment Service (풀필먼트 서비스)

Quantifiable outcome

• Cumulative service count: 20,000+ units/orders processed
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Professional forwarding companies (unnamed)minorChannel Partner/ Reseller/ DistributorOurBox partners with professional forwarding companies to provide global ocean and air freight forwarding services. Through these partnerships, OurBox offers worldwide import/export transportation services to its e-commerce clients.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CJ Logistics: Korea's largest 3PL/contract logistics provider with end-to-end fulfillment, warehousing, and last-mile capabilities. Directly competes with OurBox for e-commerce fulfillment clients, with materially larger scale and infrastructure.
• Hanjin Transportation: Major Korean logistics conglomerate offering warehousing, freight forwarding, and contract logistics services across B2B and e-commerce segments. Comparable to OurBox in fulfillment and forwarding scope but at a national incumbency scale.
• Lotte Global Logistics: Lotte Group's logistics arm providing warehousing, fulfillment, and international forwarding. Competes with OurBox in Korean e-commerce fulfillment and is pursuing cross-border services similar to OurBox's express/sea/air forwarding.
• Coupang (Coupang Logistics / Rocket Fulfillment): Korean e-commerce leader operating one of the country's largest fulfillment and last-mile networks. Competes with OurBox for SMB seller fulfillment and dwarfs OurBox on warehouse scale, technology stack, and seller acquisition.
• Yusen Logistics Korea: Global 3PL with Korean operations offering contract logistics, warehousing, and forwarding. Comparable to OurBox on multi-service 3PL scope, especially for cross-border e-commerce fulfillment.
• Kuehne+Nagel Korea: Global freight forwarder and contract logistics provider with Korean fulfillment operations. Comparable to OurBox on contract warehousing and forwarding services, particularly for international e-commerce shippers.
• DHL Supply Chain Korea: Global 3PL with established Korean contract logistics and e-commerce fulfillment operations. Comparable on warehousing and integrated fulfillment services for enterprise clients, though at much larger scale than OurBox.
• Rakuten Super Logistics (Carry On Express): Japanese e-commerce fulfillment arm of Rakuten offering end-to-end warehousing, packing, shipping, and cross-border services to merchants. Comparable to OurBox on integrated e-commerce fulfillment in an Asian e-commerce ecosystem with SMB seller focus.

Direct peers

• Kurly (Kurly Logistics / Kurly Hermes): Korean fresh-grocery e-commerce company operating proprietary fulfillment centers and dawn-delivery logistics. Comparable business model to OurBox — vertically integrated e-commerce operator with owned warehouse and last-mile infrastructure serving online sellers/consumers in Korea.
• ShipBob: US-based tech-enabled 3PL offering warehousing, fulfillment, and integrated OMS/WMS technology to SMB and mid-market e-commerce merchants. The closest international peer to OurBox on the 'fulfillment + proprietary tech stack + SMB target customer' combination.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ourbox