What Kurly does

Kurly (주식회사 컬리) is a South Korea-based, private e-commerce company founded in 2014 and operating its flagship consumer platform since 2015. It serves Korean consumers (and, since 2025, US customers via kurlyglobal.com) with curated grocery, fresh food, beauty, and lifestyle products, differentiated by a proprietary same-day morning delivery (새벽배송) service backed by large fulfillment centers in Gimpo, Pyeongtaek, and Changwon, and a cold-chain logistics subsidiary (Kurly Next Mile).

The company operates a multi-surface ecosystem: Market Kurly for general grocery, BeautyKurly (launched 2022) for beauty, Kurly Now (2024) for quick commerce, Kurly Membership (2023, paid subscription), Kurly Pay and Kurly Card (2023, fintech), Kurly N-Mart (2025, Naver Smart Store integration), and Kurly USA (2025, international D2C). Technology is built on a petabyte-scale BigQuery data warehouse with AWS/GCP infrastructure, Kafka/Airflow/Flink data pipelines, and React/TypeScript and Java/Kotlin Spring Boot application layers, with the company describing an ongoing transition from 'AI Literacy' to 'AI Fluency' via its AI Experience (AX) platform.

Kurly monetizes through product sales (including private brand and curated third-party brands), paid membership subscriptions, advertising and promotional placements to third-party sellers, fintech interchange and payment processing, and 3PL logistics services via Kurly Next Mile. Distribution spans the Kurly app and website, Naver-integrated Kurly N-Mart, offline flagship stores, and the US storefront. In Q1 2026, the company reported revenue growth of 28% year-over-year with operating profit up 13x, described as all-time record results.

Name

Kurly

Legal name

주식회사 컬리(Kurly)

Website

https://kurly.career.greetinghr.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Kurly is a private Korean e-commerce platform that sells curated grocery, fresh food, beauty, and lifestyle products to consumers via its app, website, and a proprietary same-day morning delivery network, with additional revenue from membership, fintech, and 3PL services.

Ownership category

akta.pro rank

Product category

Online Grocery Delivery

NAICS

Local Messengers and Local Delivery (49221), Convenience Retailers (445131)

SIC

Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

Grocery & Convenience Delivery (TLAAADAD)

akta.pro secondary industries

Quick-Commerce (Rapid Convenience / Dark Stores) (TLAAAHAD), Micro‑Fulfillment / Dark Store & Retail Store‑to‑Door Same‑Day (TLAAADAO)

Keywords

• Online grocery delivery
• Fresh food e-commerce
• Same-day delivery
• Beauty e-commerce
• Cold chain logistics

Headquarters

HQ city

Seoul (Gangnam-gu, 역삼)

HQ country

South Korea

HQ region

Asia

Offices7 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Infrastructure, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. E-commerce Product Sales: Kurly operates as a marketplace and direct retailer of grocery, fresh food, beauty, and lifestyle products. Revenue is generated from product sales to consumers through its online platform and mobile app, including private brand (PB/Kurly Only) products and curated third-party brand offerings. Delivery fees (for non-members) and packaging costs may apply.
2. Kurly Membus (Subscription Membership): Kurly Membus is a paid membership program that provides free delivery, exclusive discounts, and other benefits to subscribers. This generates recurring subscription revenue and drives customer retention and lifetime value.
3. Kurly Pay & Kurly Card (Fintech): Kurly offers its own payment solution Kurly Pay and co-branded credit card Kurly Card. These fintech services generate revenue through payment processing fees, interest income, and transaction interchange.
4. Third-party Seller Advertising & Platform Fees: Kurly provides advertising and promotional placement services to third-party brands and sellers on its platform. This includes performance display ads, search advertising, and promotional campaigns targeting Kurly's customer base.
5. 3PL/Fulfillment Services (Kurly Next Mile): Kurly offers third-party logistics (3PL) and fulfillment services to external clients (화주사) through its subsidiary Kurly Next Mile and Kurly's FC infrastructure. Revenue is generated from logistics service fees charged to external companies.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Kurly operates an online e-commerce platform specializing in same-day morning delivery (새벽배송) of curated groceries, fresh food, beauty, and lifestyle products to Korean consumers. The company runs its own fulfillment centers, cold-chain logistics subsidiary (Kurly Next Mile), subscription membership (Kurly Membership), in-house payment solutions (Kurly Pay/Kurly Card), and quick-commerce service (Kurly Now). It also provides B2B third-party logistics and advertising placements for third-party brands on its platform.

Product overview

Kurly is a Korean e-commerce platform offering a unified marketplace for fresh food, groceries, and specialty products with innovative same-day/dawn delivery service (샛별배송). The platform operates a multi-brand portfolio including Market Kurly (general groceries), Beauty Kurly (beauty/care products), Kurly Membership (subscription program), Kurly Pay (fintech payment), Kurly Card (co-branded credit card), Kurly Now (quick commerce), Kurly N-Mart (Naver partnership), and USA mall (international expansion). The ecosystem is supported by proprietary logistics subsidiary Kurly Next Mile for cold chain delivery. The platform emphasizes AI technology integration and data-driven decision making to power personalization and operational efficiency.

Differentiator

Problem solved

Functional benefit

Products and services

• Market Kurly (마켓컬리)
• Beauty Kurly (뷰티컬리)
• Kurly Membership (컬리멤버스)
• Kurly Pay (컬리페이)
• Kurly Card (컬리카드)
• Kurly Now (컬리나우)
• Kurly N-Mart (컬리N마트)
• Kurly USA Mall (컬리 USA몰)
• Kurly Next Mile (컬리넥스트마일) Data-driven cold chain logistics subsidiary providing temperature-controlled fulfillment and delivery services for fresh products, also offering 3PL services to external companies (화주사).

Quantifiable outcome

• Q1 2026 revenue increased 28% year-over-year with operating profit growing 13x, marking all-time record results
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Naver (Kurly N Mart integration)coreChannel Partner/ Reseller/ Distributor · 1 January 2025Kurly N Mart, Kurly's offline retail format launched in 2025, is accessible through Naver's platform, allowing Naver users to order Kurly's same-day delivery products via Naver Smart Store integration. This partnership extends Kurly's distribution reach to Naver's massive user base.

Scale indicators4 records

Recent moves19 records

Expansion highlights6 records

Direct peers

• Homeplus: Korean hypermarket chain with online grocery and delivery service. Comparable as an offline-led retailer expanding into same-day and dawn delivery, similar to Kurly's omnichannel strategy.
• 11번가 (11st): SK Group's general e-commerce marketplace with growing fresh and grocery categories. Competes with Kurly as a broad e-commerce platform evolving into fresh/grocery delivery.
• Coupang: Korea's largest e-commerce platform with Rocket Delivery and Rocket Fresh, the most direct same-day / dawn delivery competitor to Kurly. Comparable in grocery/fresh focus and logistics scale, though significantly larger and publicly traded.
• SSG.com: Shinsegae Group's online grocery and department store platform with same-day fresh delivery. Directly competes with Kurly in premium grocery and private-brand curation among Korean urban consumers.
• Lotte On: Lotte Group's integrated e-commerce platform with grocery, fresh food, and lifestyle offerings. Competes with Kurly across grocery and beauty verticals, leveraging Lotte's offline retail and brand portfolio.
• Freshippo (盒马): Alibaba's owned-inventory fresh grocery platform combining offline stores with app-based delivery under 30 minutes. Closest global analog to Kurly's owned-fulfillment, fresh-focused, omni-channel model.
• Emart (E-mart): Korea's largest offline hypermarket chain with growing online grocery and same-day delivery (eMart Fresh). Comparable as an omnichannel grocery retailer pursuing dawn/morning delivery in Korea.

Regional players

• Weee!: US-based online grocery platform specializing in Asian and ethnic foods. Directly comparable to Kurly USA Mall's target market of Korean diaspora and Asian food enthusiasts in the US, though operating primarily on the West Coast.
• H Mart: US-based Asian grocery retail chain with growing online ordering. A regional competitor to Kurly USA Mall in serving Korean-American and Asian-American consumers seeking curated Korean products.

Broad incumbents

• Instacart: US-based grocery delivery platform connecting consumers with local store inventory. Comparable in online grocery delivery model and broad category offering, though relying on partner stores rather than owned inventory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCfpdjL5pl-1qKT7Xp4UQzQg
• LinkedInlinkedin.com/company/kurly

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kurly