What Geovelo does

Geovelo is a France-based (Tours) cycling technology company founded in 2010 that builds a GPS-enabled mobile navigation and route-tracking application for cyclists, available on iOS and Android. The platform combines turn-by-turn bike-optimized routing, automatic trip recording, and a curated catalog of pre-planned rides, while collecting crowdsourced cycling data that the company feeds into municipal decisions about new bike-path infrastructure. Its core technical stack is smartphone GPS, bike-aware routing algorithms, and a data pipeline that converts user trip telemetry into aggregated insights usable by city planners.

The company operates a hybrid business model spanning three customer segments. Individual cyclists receive a freemium consumer app (free core navigation with paid premium features), while Geovelo Entreprise serves corporate customers with subscription-based tools for employee cycling, wellness, and sustainability programs. A third "Territories" proposition targets municipalities seeking data-driven evidence for cycling infrastructure investment. Distribution is primarily through the Apple App Store and Google Play (consumer) and direct sales (enterprise/municipal). The platform also offers a public API for developer integrations and runs the annual Mai à Vélo community program to drive engagement.

Geovelo has raised approximately $4.9M across two funding rounds (2018 seed from Val'Angels; 2022 round led by Banque des Territoires with Seventure Partners) and operates with a small team (11-50 employees). Gaël Sauvanet serves as Co-Founder, Co-Owner, CEO, and Technical Director, with Benoît Grunberg as director. Multilingual support (French, English, German, Spanish) and global app-store availability signal international ambitions, though no detailed revenue, ARR, or named customer data is publicly disclosed. The company's competitive differentiation rests on its crowdsourced cycling dataset and its positioning as a bridge between individual cyclists and civic infrastructure planning.

Name

Geovelo

Legal name

Geovelo

Website

https://geovelo.fr

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Geovelo is a France-based cycling technology company that builds a GPS navigation and route-tracking mobile app for cyclists, while aggregating crowdsourced ride data to support municipal bike-path planning and offering B2B tools for corporate cycling programs.

Ownership category

akta.pro rank

Product category

Cycling Navigation Software

NAICS

Scenic and Sightseeing Transportation, Land (4871)

SIC

Transportation Services (4700)

akta.pro primary industry

Consumer Navigation & Turn-by-Turn Apps (BPAMANAA)

akta.pro secondary industries

Location Intelligence, Analytics & Geospatial BI (BPAMANAE), Cycling, Mountain Biking & E-Bike Adventure Tour Operators (THAAADAE)

Keywords

• Bike GPS navigation
• Cycling route planning
• Urban cycling data
• Cycling mobility app
• Bike infrastructure analytics

Headquarters

HQ city

Tours

HQ country

France

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Consumer App (Freemium): Free mobile app with core GPS navigation and route recording features, with premium features likely available for paying subscribers.
2. Geovelo Entreprise: Corporate/B2B offering targeting companies with cycling-related programs, likely a subscription-based SaaS model.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Geovelo develops and operates a free GPS bike navigation mobile application for iOS and Android that provides cyclists with turn-by-turn bike-friendly routing, automatic trip recording, a catalog of curated bike rides, and community challenges. The app also collects crowdsourced cycling data that is shared with cities and municipalities to inform bike infrastructure planning. A separate B2B tier, Geovelo Entreprise, provides companies with cycling-related analytics, employee engagement programs, and community tools.

Product overview

Geovelo is a cycling-focused platform offering a mobile GPS navigation app for cyclists. The core offering includes route planning, automatic ride recording, and a catalog of curated bike rides. The platform serves both individual cyclists and businesses through Geovelo Entreprise, with community features like Challenges & Communautés to gamify cycling engagement. An API offering enables developer integrations. The platform also runs the annual Mai à Vélo initiative to promote cycling.

Differentiator

Problem solved

Functional benefit

Products and services

• Geovelo Mobile App Free mobile GPS navigation app for individual cyclists offering turn-by-turn bike-friendly routing, automatic ride tracking, community challenges, and the ability to contribute cycling data toward municipal bike infrastructure planning.
• Geovelo Entreprise Business-focused offering within the Geovelo platform that provides companies with cycling-related solutions, employee wellness initiatives, community challenges, and analytics for corporate cycling programs.
• Catalog of Bike Rides (Rides Hub) Curated collection of pre-planned bike rides and trips offered within the Geovelo app for leisure, tourism, and travel-oriented cyclists.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Komoot: European-based cycling and outdoor routing app with turn-by-turn navigation, curated tours, and a route planner. Directly comparable to Geovelo's core consumer routing and itinerary product.
• Ride with GPS: Cycling-specific navigation and route planning app with turn-by-turn guidance and curated rides. Closely aligned with Geovelo's core product in functionality and target user (road/gravel cyclists).
• Bikemap: Cycling navigation app with a large crowdsourced route database, similar in spirit to Geovelo's crowdsourced model. Targets the same end-user (everyday and touring cyclists) with comparable free/premium tiers.

Broad incumbents

• Strava: Global activity-tracking platform with strong cycling features including route planning, heatmaps, and municipal data products. Overlaps with Geovelo's navigation and data-for-cities value proposition, but is broader in scope.
• Google Maps: Dominant general-purpose navigation platform with free cycling directions. Represents the largest competitive threat on free navigation, though lacks Geovelo's cycling-specific depth and municipal data focus.
• Waze: Crowdsourced navigation app that pioneered community-driven traffic data. Comparable in its crowdsourced data model applied to routing, though Waze focuses on driving while Geovelo focuses on cycling.

Emerging players

• AllTrails: Outdoor route discovery platform with strong hiking/cycling overlap. Comparable in its crowdsourced trail/ride catalog and community reviews, expanding from hiking into cycling routes.
• Citymapper: Urban multimodal mobility app that increasingly incorporates cycling routing. Comparable in city-focused navigation and turn-by-turn guidance, though broader in transport modes.

Others

• Decathlon: Global sporting goods retailer with growing digital cycling content and route discovery features. A potential ecosystem partner or competitor in cycling-related consumer experiences, though not a direct navigation app.
• Mapbox: Location platform providing maps, navigation SDKs, and geospatial data. Relevant as a potential infrastructure provider or partner for Geovelo's routing and location intelligence capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/geovelofr
• Facebookfacebook.com/geovelo
• LinkedInlinkedin.com/company/la-compagnie-des-mobilit-s
• Instagraminstagram.com/geovelofr

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geovelo