Bikemap
Bikemap is a Vienna-based cycling navigation platform offering route planning, offline maps, and turn-by-turn navigation via iOS, Android, and web apps. It serves 11.7 million cyclists globally through a freemium subscription model with extensive wearable and health platform integrations.
- Company typePrivate
- Founded2014
- HeadquartersVienna, Austria
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Bikemap does
Bikemap GmbH, founded in 2014 and headquartered in Vienna, Austria, operates a cycling-specific route planning, navigation, and community platform distributed globally via iOS, Android, and web apps. Its core technology combines a route editor optimized by bike type (road, mountain, e-bike) with turn-by-turn navigation, offline map downloads, elevation and surface-type analysis, multi-day tour planning, and weather forecasts along routes. The platform's primary differentiator is a user-generated content library of 16.8 million cycling routes contributed by 11.7 million users across 190+ countries, representing 939.4 million kilometers of tracked activity. Bikemap integrates with Garmin, Wahoo, Apple Watch, Wear OS, Apple Health, and Health Connect, positioning the platform as a cross-device hub for cyclists.
The company operates a freemium business model: free tier provides route discovery, basic planning, and ride recording, while Bikemap Premium unlocks turn-by-turn navigation, offline maps, advanced cycling map layers, weather forecasts, 3D route previews, battery save mode, custom bike computer layouts, and self-guided off-road navigation. Premium subscriptions are offered as monthly auto-renewing, annual auto-renewing, or 3-year non-renewing plans, with gift memberships priced at €39 (1-year) and €99 (3-year) one-time payments. Distribution is product-led and community-led through the Apple App Store and Google Play Store, supplemented by content marketing, organic social, Google Ads, and word-of-mouth from the global cycling community. Bikemap is a small, privately held team of 11-50 employees, incorporated as Bikemap GmbH (FN 426878 m, Handelsgericht Wien), and has raised approximately $3 million in disclosed funding across Seed rounds led by Speedinvest and a later round involving Ponooc.
Bikemap firmographics
Firmographics- Name
- Bikemap
- Legal name
- Bikemap GmbH
- Website
- https://bikemap.net
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bikemap is a Vienna-based cycling navigation platform offering route planning, offline maps, and turn-by-turn navigation via iOS, Android, and web apps. It serves 11.7 million cyclists globally through a freemium subscription model with extensive wearable and health platform integrations.
- Ownership category
- akta.pro rank
Bikemap industry classification
Industry- Product category
- Cycling Navigation and Route Planning Software
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ)
- akta.pro secondary industries
- Cycling / MTB / E-Bike Guiding & Rentals (THAAALAG), Cycling, Mountain Biking & E-bike Adventures (THAJABAF)
Keywords
Where Bikemap is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
Bikemap business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Premium Subscriptions: Monthly, annual, and 3-year subscription plans that unlock all premium features including advanced route planner, turn-by-turn navigation, offline maps, custom bike computer, weather forecasts, and detailed route previews. Subscriptions auto-renew monthly or annually until cancelled.
- Gift Subscriptions: Gift memberships for 1-year (€39) or 3-year (€99) premium plans sold as one-time payments without auto-renewal
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with basic route discovery and planning |
| Subscription | Monthly | Premium monthly plan - unlocks all exclusive features billed monthly |
| Subscription | Annual | Premium annual plan - unlocks all exclusive features billed yearly |
| Subscription | Multi-year contract | Premium 3-year plan - unlocks all exclusive features as one-time payment |
| One time/ perpetual license | Multi-year contract | Gift 1-year Premium |
| One time/ perpetual license | Multi-year contract | Gift 3-year Premium (Best value) |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Bikemap product offering
Product offeringCore offering
Bikemap provides a cycling-only route planning, navigation, and ride-recording platform available on iOS, Android, web, Apple Watch, Wear OS, with Garmin and Wahoo integration. The free tier enables route discovery, basic planning, and ride recording, while Bikemap Premium subscriptions unlock turn-by-turn navigation, offline maps, advanced cycling map layers, weather forecasts, custom bike computer, battery-save mode, and 3D route previews. The offering is built around a community-sourced library of 16.8 million cycling routes contributed by 11.7 million users across 190+ countries.
Product overview
Bikemap is a cycling-focused platform providing a comprehensive suite of tools across iOS, Android, and Web that make cycling easier, safer, and more enjoyable. The core offering consists of the Bikemap mobile apps (iOS and Android) and the Bikemap Web App, which work together as a unified platform. The product portfolio includes route planning tools (Route Planner, Loop Planner, Tour Planner), community-sourced route discovery (Community Routes), and recording capabilities. The platform combines free features (basic route planning, route discovery, recording, map layers) with premium subscription options (Bikemap Premium) that unlock advanced features including turn-by-turn navigation, offline maps, weather forecasts, custom bike computer display, detailed 3D route previews, battery save mode, and self-guided navigation for off-road segments. Premium memberships are available as monthly, annual, or three-year plans, and can be gifted to others. The platform integrates with wearables (Apple Watch, Wear OS, Garmin, Wahoo) and health platforms (Apple Health, Health Connect) for comprehensive activity tracking. With 11.7 million users worldwide contributing to 16.8 million cycling routes across 190+ countries, Bikemap represents a community-driven network.
Differentiator
Problem solved
Functional benefit
Products and services
- Bikemap iOS App A cycling-focused route planner and navigation app for iPhone and iPad, enabling individual cyclists to discover, plan, navigate, and record bike rides with cycling-specific routing, offline maps, and turn-by-turn navigation.
- Bikemap Android App A cycling-focused route planner and navigation app for Android phones, tablets, and Wear OS smartwatches, providing seamless route discovery, planning, navigation, and ride recording for individual cyclists.
- Bikemap Web App A browser-based cycling platform at web.bikemap.net enabling users to discover millions of community routes and plan detailed routes or multi-day tours directly in the web browser, with full integration into the Bikemap ecosystem.
- Bikemap Premium A premium subscription service that unlocks advanced cycling features including turn-by-turn navigation, offline maps, advanced cycling-specific map layers, custom bike computer, detailed route preview, battery save mode, self-guided navigation for off-road segments, and weather forecasts along the route. Available as monthly, annual, and 3-year plans with auto-renewing or one-time payments.
- Bikemap Premium Gift A gifting product for Bikemap Premium memberships, available as 1-year (€39) or 3-year (€99) one-time payments without auto-renewal. Buyers send a gift notification email and recipients redeem access to all premium features for the duration of the plan.
Quantifiable outcome
- 11.7 million users worldwide
- +2 more outcomes
Companies that use Bikemap
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Bikemap technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration23 records
Feature9 records
Bikemap partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, infrastructure and minor.
- GarmincoreDevice integration allowing Garmin users to automatically sync their recorded cycling routes with Bikemap. Users can then use the Bikemap route planner to edit or clean up their recorded rides.
- WahoocoreDevice integration allowing Wahoo users to automatically sync their recorded cycling routes with Bikemap for route editing and management within the platform.
- Apple WatchcoreSmartwatch app integration allowing cyclists to record rides directly from their Apple Watch. After rides, users can use the route planner to edit, refine, and share their journey.
- Wear OScoreAndroid smartwatch integration with Wear OS devices for ride recording and activity tracking. Bikemap may access heart-rate data and other sensor data during activities.
- Apple HealthcoreHealth data integration allowing recorded Bikemap rides to automatically sync to Apple Health app, helping users track workouts, close activity rings, and maintain a complete fitness overview.
- Health ConnectcoreGoogle health platform integration allowing Bikemap to write exercise sessions, routes, distance, and speed data to Health Connect. Users can grant or revoke permissions through Android settings.
- Amazon Web Services (AWS)infrastructureWeb hosting provider for Bikemap.net. Personal data is processed on AWS servers with data transfers to the USA based on EU standard contractual clauses.
- StripecorePayment processing provider for credit card transactions. Handles payment data securely without Bikemap storing payment information directly in their systems.
- PayPalcoreAlternative payment processing through PayPal/Braintree for user subscription payments and premium purchases.
- Google MapscoreMap service integration for displaying cycling routes and navigation on the platform.
- ZendeskminorCRM system for processing user support requests and customer service inquiries.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Bikemap competitors and assessment
Company assessmentDirect peers
- Ride with GPS: Ride with GPS is a cycling-specific route planning, navigation, and ride-recording platform serving the same enthusiast cyclist use case as Bikemap, with similar premium subscription tiers.
- Strava: Strava is the dominant social fitness platform for cyclists, offering GPS tracking, route planning, and segment-based competition. It overlaps directly with Bikemap on route planning and tracking while adding a stronger social/competitive layer.
- Komoot: Komoot is a Germany-based route planning app for cycling and hiking, offering bike-type-specific routing, turn-by-turn navigation, and community-driven route discovery — directly mirroring Bikemap's core product.
- MapMyRide: MapMyRide is an Under Armour-owned cycling and running tracking platform offering route planning, recording, and basic navigation — comparable core functionality to Bikemap.
Broad incumbents
- Garmin Connect: Garmin Connect is the companion platform for Garmin's cycling computers, offering route planning, tracking, and analytics. As a vertically integrated device maker, it's a broad incumbent with overlapping capabilities.
- Google Maps: Google Maps is the dominant mapping platform with cycling directions baked in for free. It's a broad incumbent that could easily expand cycling-specific features, posing ongoing commoditization risk.
- Wahoo: Wahoo's companion app and SYSTM platform serve cyclists with workout, route, and training features. As a cycling hardware maker, Wahoo is a broad incumbent in the cycling data ecosystem.
Emerging players
- AllTrails: AllTrails is a trail discovery platform (primarily hiking) that has expanded into cycling routes. It shares Bikemap's community-driven route library and discovery model but has a broader outdoor focus.
- Plotaroute: Plotaroute is a UK-based cycling and walking route planning platform offering similar mapping, routing, and GPX export features to Bikemap — a smaller, niche direct competitor.
- Cycle.travel: Cycle.travel offers cycling-specific route planning that prioritizes bike-friendly roads, comparable to Bikemap's bike-type-aware routing, though at smaller scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Bikemap social profiles
Digital presenceBikemap financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bikemap leadership team
Management profileNumber of profiles
Profiles3 records
Bikemap funding detail
Funding detailFunding overview
Funding rounds5 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bikemap M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bikemap
What does Bikemap do?
Bikemap provides a cycling-only route planning, navigation, and ride-recording platform available on iOS, Android, web, Apple Watch, Wear OS, with Garmin and Wahoo integration. The free tier enables route discovery, basic planning, and ride recording, while Bikemap Premium subscriptions unlock turn-by-turn navigation, offline maps, advanced cycling map layers, weather forecasts, custom bike computer, battery-save mode, and 3D route previews. The offering is built around a community-sourced library of 16.8 million cycling routes contributed by 11.7 million users across 190+ countries.
Is Bikemap a public or private company?
Bikemap is a private company. It is classified as venture growth investor backed and is currently operating.
When was Bikemap founded?
Bikemap was founded in 2014. It employs 11 to 50 people.
Where is Bikemap based?
Bikemap is headquartered in Vienna, Austria, in the Europe region.
How does Bikemap make money?
Two revenue lines are on record. Premium Subscriptions are the primary driver. The others are gift Subscriptions.
Who are Bikemap's main competitors?
Direct peers on record are Ride with GPS, Strava, Komoot and MapMyRide. Broad incumbents are Garmin Connect, Google Maps and Wahoo. Emerging players are AllTrails, Plotaroute and Cycle.travel.
Does Bikemap have an API?
No public API is recorded for Bikemap.
What industry is Bikemap in?
Bikemap's product category is Cycling Navigation and Route Planning Software. Its primary akta.pro industry code is CRAMAHAJ, Bike Rental, Demo & Tour Operators (Retail-Adjacent), with a secondary code of THAAALAG, Cycling / MTB / E-Bike Guiding & Rentals. Its SIC code is 4700.